What Verkaufen.ch does

Recommerce AG, trading as Verkaufen.ch, is a Switzerland-based recommerce platform operating since July 2012 from Steinhausen in the Canton of Zug. The company runs an integrated three-sided marketplace for used consumer electronics: a B2C trade-in/buyback service that purchases used smartphones, tablets, notebooks, smartwatches, and accessories from Swiss and Liechtenstein consumers at dynamically calculated prices with free shipping and payment to bank accounts within 48 hours of verification; a B2C e-commerce storefront selling professionally refurbished devices with a 24-month warranty and 30-day return policy; and a certified repair operation for Apple and Samsung devices staffed by manufacturer-trained technicians executing a proprietary 40-step inspection process with certified data wiping and a minimum 85% battery capacity threshold. Geographic reach is intentionally restricted to Switzerland and Liechtenstein, served through language-specific domains (verkaufen.ch German, recommerce.ch English, vendre.ch French, vendere.ch Italian) plus the reparieren.ch repair subdomain.

The business derives revenue from four streams: one-time sales of refurbished hardware, one-time trade-in buybacks from private sellers (creating resale inventory), fee-based repair services (including a CHF 39 processing fee for declined repair quotes), and affiliate commissions paid to partners in the Awin network. Distribution spans the owned e-commerce platform, retail partnerships with digitec and Brack, the Sunrise service-center contract under which Verkaufen.ch is Sunrise's most important service partner for Apple and Samsung repairs, and the Awin affiliate channel managed with Projecter. Authorized Apple Service Provider and Official Samsung Service Partner credentials, granted in cooperation with the manufacturer-certified Steinhausen facility, underpin the repair and refurbishment quality differentiator.

The company is privately held with no disclosed institutional ownership beyond the 2014 funding round led by b2venture with Ringier Digital Ventures. Operational scale as disclosed includes 100,000+ customers served since founding and more than 5,000 device repairs performed monthly, positioning the company among the largest repair providers in Switzerland; external trust is reflected in a 4.7/5 Google rating across 2,400+ reviews. Headquarters are at Hinterbergstrasse 22, 6312 Steinhausen, with all shipments routed from this single central warehouse.

Name

Verkaufen.ch

Legal name

Recommerce AG

Website

https://verkaufen.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Verkaufen.ch (Recommerce AG) is a Swiss recommerce platform that buys used smartphones, tablets, notebooks, and smartwatches from private consumers, resells professionally refurbished devices, and provides certified Apple and Samsung repair services across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Refurbished Mobile Electronics

NAICS

Electronics and Appliance Retailers (44921), Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

akta.pro secondary industry

Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)

Keywords

• Refurbished electronics marketplace
• Device trade-in service
• Smartphone buyback platform
• Mobile device repair
• Used electronics resale

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Device Sales (B2C): One-time sale of refurbished smartphones, tablets, notebooks, smartwatches, and accessories to consumers. Revenue recognized at point of sale with payment via credit card, PayPal, PostFinance, TWINT, Powerpay, or prepayment.
2. Device Trade-In/Buyback: Purchase of used devices from customers at dynamically calculated prices based on market value, device condition, and demand. Payment made to customer IBAN after device verification.
3. Repair Services: Warranty and out-of-warranty repairs for Apple and Samsung devices performed by certified technicians. Pricing includes parts and labor, with processing fee of CHF 39 for declined repair quotes.
4. Affiliate Commission Revenue: Revenue from affiliate network referrals where partners earn commissions on transactions. Company retains base transaction value while paying referral fees to partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Verkaufen.ch operates a Swiss consumer platform that purchases used mobile devices (smartphones, tablets, notebooks, smartwatches), refurbishes them in-house through a 40-step inspection and certified data-deletion process, and resells the refurbished devices with a 24-month warranty. The platform also provides certified Apple and Samsung repair services (in- and out-of-warranty) and supports a separate Firmenkunden (B2B) channel for bulk device trade-ins.

Product overview

Verkaufen.ch is a Swiss refurbished electronics marketplace operated by Recommerce AG. The platform operates as a unified marketplace offering three integrated services: a trade-in/buyback service where customers sell their used devices (smartphones, tablets, notebooks, smartwatches, accessories), a retail platform selling professionally refurbished devices with 24-month warranties, and certified repair services for Apple and Samsung products. The company also operates sister sites in French (vendre.ch), Italian (vendere.ch), and English (recommerce.ch) for other Swiss language regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Smartphone Sales Sale of refurbished smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Nothing Phone, and foldable models such as Flip and Fold) at multiple condition grades (Neu/Wie Neu/Sehr Gut/Gut/In Ordnung) with 24-month warranty and 30-day return policy, targeted at individual consumers in Switzerland and Liechtenstein.
• Refurbished Tablet Sales Sale of refurbished tablets including Apple iPad, iPad Air, iPad Pro, iPad mini, and Samsung Galaxy Tab series (e.g., Galaxy Tab S11 Ultra 5G) with 24-month warranty, targeted at Swiss and Liechtenstein consumers.
• Refurbished Notebook Sales Sale of refurbished notebooks and laptops (notably MacBooks and Microsoft Surface) with 24-month warranty, targeted at Swiss and Liechtenstein consumers.
• Refurbished Smartwatch Sales Sale of refurbished smartwatches including Apple Watch (Series 6 through Series 10 Titanium) and Samsung Galaxy Watch (Watch 7, Watch Ultra) at multiple sizes and cellular configurations, with 24-month warranty.
• Accessories Sales Sale of new accessories including power adapters, USB cables, charging cables, docking stations, and stylus pens for Apple and Microsoft devices, targeted at consumers purchasing refurbished hardware.
• Device Trade-In / Buyback Service Service allowing consumers in Switzerland and Liechtenstein to sell used smartphones, tablets, notebooks, smartwatches, and other electronic devices for guaranteed prices; provides free shipping labels, dynamic pricing based on model and condition, and IBAN payout within 48 hours of device verification.
• Apple and Samsung Device Repair Service Certified repair service for Apple and Samsung devices, both in-warranty (free of charge) and out-of-warranty (parts and labor quoted per case, CHF 39 processing fee if declined), performed by manufacturer-trained technicians using original replacement parts at the Steinhausen facility, with mail-in or walk-in options.
• Data Deletion Service Certified data-wiping service using specialized software that permanently and irreversibly deletes all personal data from each device (approximately 15 minutes per device) before resale or recycling, supporting consumer data security and regulatory compliance.

Quantifiable outcome

• More than 100,000 customers served since founding in 2012
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SunrisecoreChannel Partner/ Reseller/ Distributor · 1 September 2014Partnership began in 2014 with device trade-in exchanges at Sunrise retail stores. In September 2017, Sunrise began sending devices for repair services. Today, Verkaufen.ch operates as Sunrise's most important service center for Apple and Samsung repairs, handling both warranty and out-of-warranty repairs.
• ApplecoreStrategic or Co-development PartnerAuthorized Apple Service Provider, certified to perform repairs on Apple devices both within and outside warranty periods. Technicians receive official Apple training and use Apple-approved processes and parts.
• SamsungcoreStrategic or Co-development PartnerOfficial Samsung Service Partner performing repairs on Samsung devices. Authorized to handle both warranty repairs at their Steinhausen location and out-of-warranty repairs, using Samsung-approved processes and parts.
• AwinminorGTM or Marketing PartnerAffiliate network operator managing the verkaufen.ch partner program. Partners sign up through Awin merchant profile to earn commissions on referred device sales, repairs, and purchases.
• digitecminorChannel Partner/ Reseller/ DistributorMajor Swiss electronics retailer partnership for distribution of refurbished devices.
• BrackminorChannel Partner/ Reseller/ DistributorSwiss online retailer partnership for distribution of refurbished devices.
• ProjecterminorGTM or Marketing PartnerMarketing agency managing affiliate program communications. Contact email provided for partner program inquiries.
• IMMARK AGminorOthersElectronics recycling partner to which non-repairable devices withundeletable data are sent for professional shredding and disposal.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Refurbed: Austrian-DACH recommerce marketplace selling refurbished smartphones, laptops, and consumer electronics with warranty and trade-in; directly overlaps Verkaufen.ch on DACH geography, customer segment, and certified refurbishment value proposition.
• Back Market: Global leading recommerce marketplace for refurbished smartphones, tablets, laptops, and consumer electronics with multi-country presence in Europe including Switzerland; competes head-on with Verkaufen.ch on consumer trust, 24-month warranty positioning, and price.
• Swappie: European recommerce specialist focused on refurbished iPhones with buyback and direct-to-consumer sales; competes on the same premium-refurbished smartphone category as Verkaufen.ch's iPhone assortment.
• Asgoodasnew: German recommerce platform buying, refurbishing, and reselling used smartphones, tablets, notebooks, and cameras; comparable business model (in-house refurbishment + 24-month warranty + trade-in) in an adjacent DACH market.
• Recommerce Group: French-headquartered recommerce operator (note: separate European entity from the Swiss Recommerce AG that operates verkaufen.ch) with a similar refurb-and-resell flywheel for smartphones across multiple European markets; a relevant external benchmark even if not the same group.
• Rebuy: Large German recommerce marketplace for used and refurbished electronics, books, and media with integrated trade-in and shipping; shares the recommerce flywheel with Verkaufen.ch and is the dominant DACH comparable on volume.

Broad incumbents

• Digitec Galaxus: Switzerland's largest electronics retailer and an existing channel partner for Verkaufen.ch; competes implicitly on the consumer-electronics purchase path and defines pricing benchmarks for new and pre-owned devices in CH.

Others

• iFixit: Open-source repair manual platform and parts/tools retailer; not a direct recommerce competitor but a thematic adjacent ecosystem player influencing consumer repair behavior and right-to-repair adoption that affects Recommerce's repair flywheel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verkaufen.ch
• Instagraminstagram.com/verkaufen_ch/?hl=de
• Xx.com/verkaufen_ch
• LinkedInlinkedin.com/company/recommerce-ag---verkaufen-ch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkaufen.ch