Neat
Neat is a French InsurTech company that delivers embedded insurance solutions through B2B API and SDK integrations, enabling retailers, financial institutions, and travel platforms across 27 European countries to offer AI-powered, white-label coverage at point of sale.
- Company typePrivate
- Founded2022
- HeadquartersBordeaux, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Neat does
Neat is a French InsurTech company headquartered in Bordeaux that designs and operates embedded insurance solutions for distributors and platforms across Europe. Founded in 2022 and registered as an insurance brokerage (SAS) with ORIAS, Neat provides white-label insurance products integrated directly into partner checkout flows, booking platforms, and card payment experiences via APIs and SDKs. The portfolio is organized into three product lines: Neat Booking (travel and ticketing insurance including CFAR, MFAR, and LFAR coverage), Neat Goods (consumer electronics, appliances, medical devices, and mobility), and Neat Financial Services (card insurance and payment protection).
The underlying platform combines AI-powered product matching, dynamic pricing based on transaction context, and an intelligent claims management layer that automates 90% of claims with a 48-hour maximum processing time and a 4.0 CSAT score. AI capabilities span recommendation engines, generative AI for case summarization, computer vision for photo-based claims, NLP for multilingual customer support, anomaly detection for fraud, and predictive analytics for program optimization. Integration is achieved in hours via documented APIs (docs.neat.eu) and SDKs, with partners including Shopify and ViaXoft providing channel reach.
Neat serves B2B distribution partners (retailers, financial institutions, travel operators, e-commerce marketplaces) and earns recurring commissions on every policy sold plus transaction-based integration revenue, with no setup costs charged to partners. The company has 3,000+ distribution partners across 27 countries, protects 2 million policyholders, employs 100+ people, and counts major enterprise customers including Visa, SNCF, Leboncoin, Floa, Pierre & Vacances, and Alain Afflelou. The company achieved profitability in 2024 after raising €10M in seed funding (led by Octopus Ventures, 2022) and €50M in Series A funding (led by Hedosophia, 2024).
Neat firmographics
Firmographics- Name
- Neat
- Legal name
- NEAT (insurance brokerage company, SAS)
- Website
- https://neat.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neat is a French InsurTech company that delivers embedded insurance solutions through B2B API and SDK integrations, enabling retailers, financial institutions, and travel platforms across 27 European countries to offer AI-powered, white-label coverage at point of sale.
- Ownership category
- akta.pro rank
Neat industry classification
Industry- Product category
- Embedded Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Embedded Travel Insurance Distribution & APIs (THALALAA)
Keywords
Where Neat is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Neat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Distribution Commissions: Neat earns recurring commissions on every insurance policy sold through its distribution partners. No set-up costs for partners, generating commissions on every sale. The company pools risk of cancellation/modification, finances refunds, and reduces disputes and chargebacks for partners.
- Embedded Insurance Integration Fees: Revenue from integrating insurance into partner platforms, both online and in-store, with customized dashboards and dedicated support teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance products tailored to partner needs and customer profiles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Neat product offering
Product offeringCore offering
Neat designs and operates tailor-made B2B embedded insurance solutions distributed through partners' sales funnels. The company provides insurance products across travel, ticketing, consumer goods, mobility, financial services, and health verticals, packaged with platform features for AI product matching, claims management, and partner dashboards.
Product overview
Neat is a licensed insurance brokerage company and leader in turnkey embedded insurance, designing and operating tailor-made B2B insurance solutions for distributors across Europe. The product portfolio consists of three main product lines: Neat Booking (covering travel and ticketing insurance), Neat Goods (covering consumer goods, everyday items, and mobility), and Neat Financial Services (covering card insurance and payment solutions). Core insurance products span travel (CFAR/MFAR/LFAR, cancellation, medical assistance), ticketing (event cancellation), goods (breakdown, theft, extended warranty for electronics, appliances, medical devices), mobility (vehicles, bicycles), and financial services (credit card protection, fintech, payment solutions). The platform infrastructure includes claims management with 90% automation and 24-hour processing, AI-powered product matching for personalization, a white-label customer portal, and real-time partner dashboards. Integration is achieved via API and SDK connectors for seamless embedding into distribution partners' sales funnels.
Differentiator
Problem solved
Functional benefit
Products and services
- Neat Booking An embedded insurance product line for travel and ticketing platforms, providing travel and event cancellation insurance to end customers at the point of booking.
- Travel Insurance Embedded travel insurance offering for flight, hotel, and travel booking partners, including cancellation (CFAR), medical (MFAR), and luggage (LFAR) coverage features.
- Ticketing Insurance Embedded insurance for ticketing platforms providing event cancellation and ticket protection coverage to end consumers.
- Neat Goods An embedded insurance product line for consumer goods retailers and mobility platforms, providing goods protection and vehicle insurance at point of sale.
- Consumer Goods Insurance Embedded goods protection insurance for consumer electronics and retail partners, offering damage, theft, and extended warranty coverage at checkout.
- Mobility Insurance Embedded mobility insurance for car-sharing, ride-hailing, and mobility-as-a-service platforms covering vehicle damage and third-party liability.
- Neat Financial Services An embedded insurance product line for banks, fintechs, and card issuers, providing card protection and transaction insurance distributed within financial services customer journeys.
- Financial Services Insurance Embedded insurance offering for financial institutions covering card protection, purchase protection, and travel benefits bundled with financial products.
- Medical Device Insurance Embedded insurance for medical device manufacturers and health platforms covering device protection, breakdown, and replacement coverage.
Quantifiable outcome
- 25% increase in conversion rate for Ticketac
- +5 more outcomes
Companies that use Neat
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
Neat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Feature6 records
Neat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- VisaflagshipStrategic partnership to add AI-driven, embedded insurance and medical assistance features to Visa cards across Europe. Partnership targets over 25 million French cardholders initially, with plans to expand to other European countries. Neat provides AI-powered personalization, digital claims processing, and enhanced transparency integrated directly into the card experience.
- ViaXoftcorePartnership enabling Neat insurance offerings to be integrated directly into ViaXoft business tools used by travel agencies and tour operators. Coverage includes CFAR, MFAR, LFAR, Cancellation, and Multi-risk coverage accessible from a single interface, enabling total consistency between sale, monitoring, and operational management.
Scale indicators12 records
Recent moves9 records
Expansion highlights7 records
Neat competitors and assessment
Company assessmentDirect peers
- Qover: Belgian embedded insurance orchestration platform offering B2B APIs across mobility, health, life and travel — the closest direct competitor to Neat in Europe by business model and target verticals.
- Anorak: UK embedded life insurance platform that white-labels coverage through partners, sharing Neat's API-first B2B embedded distribution model.
- Wrisk: London-based embedded insurance platform for fintechs and consumer brands; overlaps with Neat in offering white-label, partner-branded insurance products via API.
- Coverhero: Embedded insurance startup focused on travel and mobility verticals via API; directly overlaps with Neat's Neat Booking and mobility product lines.
- Setoo: Tel Aviv-based embedded parametric insurance platform serving e-commerce and travel merchants; shares Neat's mission of frictionless, API-distributed insurance at point of purchase.
- Boost Insurance: US embedded insurance infrastructure-as-a-service provider that enables digital brands to launch and distribute insurance products; comparable in white-label embedded model.
- Sure (Trov): Insurance platform powering embedded programs for brands and partners; operates a comparable B2B2C distribution model targeting non-insurance brands.
Regional players
- Luko: French insurtech (home insurance) operating in the same French market as Neat; comparable as a French-headquartered insurtech though its core product (home) is different from Neat's embedded distribution model.
- Alan: French health insurtech that has expanded into broader insurance offerings; relevant as a French insurtech peer with overlapping investor and customer ecosystems.
Broad incumbents
- Lemonade (Amelia): Public AI-native insurer whose 'Amelia' virtual agent is being repositioned for embedded/distributed use; broader incumbent with insurance carrier economics, contrasting Neat's pure broker model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Neat social profiles
Digital presenceNeat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neat leadership team
Management profileNumber of profiles
Neat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neat
What does Neat do?
Neat designs and operates tailor-made B2B embedded insurance solutions distributed through partners' sales funnels. The company provides insurance products across travel, ticketing, consumer goods, mobility, financial services, and health verticals, packaged with platform features for AI product matching, claims management, and partner dashboards.
Is Neat a public or private company?
Neat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neat founded?
Neat was founded in 2022. It employs 101 to 250 people.
Where is Neat based?
Neat is headquartered in Bordeaux, France, in the Europe region.
How does Neat make money?
Two revenue lines are on record. Insurance Distribution Commissions are the primary driver. The others are embedded Insurance Integration Fees.
Who are Neat's main competitors?
Direct peers on record are Qover, Anorak, Wrisk, Coverhero, Setoo, Boost Insurance and Sure (Trov). Regional players are Luko and Alan. Lemonade (Amelia) is listed as a broad incumbent.
Does Neat have an API?
Yes. Neat provides a public API for integration, enabling partners to embed insurance products into their sales funnels. The API supports policy creation, subscription management, pricing computation, and claims handling. Partners can integrate via API or file imports. Documentation available at docs.neat.eu with a pricing endpoint (POST /pricings/{contractId}/price) supporting serviceFieldValues and quantity parameters. Webhooks are available for key events including subscription status changes, claims reporting, and policy lifecycle events. Developer documentation is at docs.neat.eu.
What industry is Neat in?
Neat's product category is Embedded Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of THALALAA, Embedded Travel Insurance Distribution & APIs. Its NAICS code is 524210 and its SIC code is 6411.