What Moonshot Brands does

Moonshot Brands is a private e-commerce brand aggregator founded in 2020 and headquartered in Oakland, California. The company acquires, operates, and scales consumer brands primarily selling on Amazon and other online marketplaces, targeting founders who want liquidity or operational support beyond what they can achieve independently. Its stated approach is high-touch and founder-led, positioning capital, omnichannel distribution, and operational expertise as the core offering to sellers.

The company's technology layer is built around e-commerce data infrastructure. In May 2022 it acquired QueryStax, a female-founded software firm that automates eCommerce data storage and reporting for Amazon sellers, which was integrated as the platform's proprietary technology component. This positions the company as a hybrid roll-up plus light-technology platform rather than a pure financial aggregator, though no machine-learning or AI capabilities are disclosed.

Moonshot Brands has raised approximately $160 million in disclosed funding, including a June 2021 round led by a syndicate including Victory Park Capital and Y Combinator, and a March 2022 round led by fintech-focused investor Anthemis. It has used capital to acquire assets opportunistically from failing competitors (La Scoota, WOD Nation) and to set a public target of surpassing $100 million in trailing twelve months revenue by the end of 2022. The business is operating with 11-50 employees and pursues international and omnichannel expansion across its portfolio brands.

Name

Moonshot Brands

Website

https://moonshotbrands.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonshot Brands is a private e-commerce aggregator founded in 2020 that acquires, operates, and scales consumer brands primarily on Amazon and other online marketplaces, serving founders seeking liquidity or growth capital while building omnichannel and international distribution for its portfolio.

Ownership category

akta.pro rank

Product category

E-commerce Brand Aggregation

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• E-commerce brand acquisition
• Amazon seller aggregation
• Brand scaling platform
• Omnichannel e-commerce operations
• Marketplace brand growth

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Brand Portfolio Operations: Moonshot Brands acquires and operates e-commerce brands, generating revenue through the combined performance of its brand portfolio. Revenue is derived from scaling acquired brands across online marketplaces, optimizing product lines, and expanding omnichannel distribution. The company leverages growth capital and operational expertise to increase brand valuations and sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Moonshot Brands acquires, operates, and scales e-commerce brands, primarily Amazon-native sellers, by deploying growth capital, operational expertise, and proprietary data infrastructure. The company builds a portfolio of brands and expands them across omnichannel marketplaces and geographies, providing founders with an exit or scaling pathway while generating revenue from the combined performance of the operated brand portfolio.

Product overview

Moonshot Brands is an e-commerce brand acquisition and scaling platform that acquires and scales third-party marketplace brands (primarily Amazon sellers). The company acquired QueryStax, a software tool that automates data storage and reporting for Amazon sellers, as part of its technology infrastructure to enhance global eCommerce growth. The company pursues omnichannel brand scaling with a founder-led approach.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Brand Acquisition & Scaling Platform
• QueryStax

Quantifiable outcome

• Target of over $100 million in trailing twelve months revenue by end of 2022

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• QueryStaxcoreStrategic or Co-development PartnerQueryStax is a female-founded software company that automates eCommerce data storage and reporting for Amazon sellers. Its acquisition enhances Moonshot Brands' global eCommerce growth and supports the development of innovative technology tools for the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Razor Group: Berlin-headquartered e-commerce brand aggregator founded in 2020 that acquires and scales consumer brands across marketplaces including Amazon. Directly comparable to Moonshot in model, vintage, and global ambitions; both founded in 2020 and target omnichannel brand scaling.
• Thrasio: The largest US-based Amazon FBA aggregator, founded 2018. Operates a portfolio of acquired consumer brands with shared services — the same operating model Moonshot uses, making it the most direct comparable despite Thrasio's larger scale.
• Berlin Brands Group: E-commerce aggregator that acquires, scales, and operates direct-to-consumer brands across marketplaces in Europe and globally. Comparable to Moonshot in brand acquisition + omnichannel scaling playbook and global distribution focus.
• SellerX: Berlin-based Amazon FBA aggregator building a portfolio of consumer brands through acquisitions and operational improvements. Closely mirrors Moonshot's strategy of consolidating smaller Amazon-native brands and scaling them with capital and shared services.
• Perch (acquired by The Yard Ventures): US-based e-commerce aggregator acquiring Amazon-native consumer brands. Comparable operating model to Moonshot and part of the same 2020–2021 aggregator cohort.
• Heyday: E-commerce brand acquirer focused on Amazon-native consumer brands, building a portfolio through acquisitions and operational scaling. Same category, vintage, and target seller profile as Moonshot.
• D1 Brands: Amazon-focused brand aggregator acquiring and operating third-party marketplace brands. Closely comparable in acquisition-led growth playbook and reliance on Amazon distribution.
• Pattern Brands: E-commerce aggregator acquiring and scaling Amazon-native consumer brands across categories. Same roll-up model, similar founding vintage, and same reliance on marketplace distribution as Moonshot.

Emerging players

• BrandsGateway: E-commerce platform operating in fashion/luxury brand aggregation and distribution. Partial overlap with Moonshot's brand-aggregation thesis but narrower category focus.
• Acquireo: E-commerce acquisition marketplace and aggregator facilitating brand transactions between founders and buyers. Related to Moonshot's seller pipeline model though more of a transaction intermediary than a full operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/moonshotbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonshot Brands