NOTO
NOTO (Kavv Foods Pvt. Ltd.) is a Mumbai-based D2C food brand founded in 2018 that manufactures and sells low-calorie, zero-added-sugar, and vegan ice cream and frozen desserts through its website, quick commerce platforms, and Amazon, targeting health-conscious urban consumers across India.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
NOTO firmographics
Firmographics- Name
- NOTO
- Legal name
- Kavv Foods Pvt. Ltd.
- Website
- https://eatnoto.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NOTO (Kavv Foods Pvt. Ltd.) is a Mumbai-based D2C food brand founded in 2018 that manufactures and sells low-calorie, zero-added-sugar, and vegan ice cream and frozen desserts through its website, quick commerce platforms, and Amazon, targeting health-conscious urban consumers across India.
- Ownership category
- akta.pro rank
NOTO industry classification
Industry- Product category
- Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ)
Keywords
Where NOTO is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NOTO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: NOTO generates revenue through direct sales of ice cream products via its e-commerce website and through quick commerce platforms. Products are sold as one-time purchases with same-day delivery available in select cities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice Cream Bars - ₹90-138 per unit |
| Unit Pricing | Pay-as-you-go | Low Calorie Tubs - ₹105-500 |
| Unit Pricing | Pay-as-you-go | Popsicles - ₹100 each |
| Unit Pricing | Pay-as-you-go | Choco Taco - ₹445 for 4 pieces |
| Unit Pricing | Pay-as-you-go | Mini Bites - ₹335 |
| Unit Pricing | Pay-as-you-go | Zero Sugar Pancake Syrup - ₹328 |
| Unit Pricing | Pay-as-you-go | Vegan Tubs - ₹405-675 |
| Unit Pricing | Pay-as-you-go | 1-Litre Vanilla - ₹250 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NOTO product offering
Product offeringCore offering
NOTO manufactures and sells a portfolio of low-calorie, no-added-sugar, and vegan ice cream and frozen desserts — including tubs, bars, popsicles, choco tacos, mini bites, ice cream cakes, and a zero-sugar syrup — targeted at health-conscious Indian consumers. Products are distributed through the company's own D2C website with same-day delivery, complemented by major quick commerce platforms and Amazon India.
Product overview
NOTO is a guilt-free ice cream and frozen dessert brand offering a diverse portfolio of low-calorie, no-added-sugar products. The core product line includes ice cream tubs in multiple flavors (Dark Chocolate, Mangoes & Cream, Malai Kulfi, French Vanilla, Belgian Chocolate, Roasted Almond, Fresh Orange), ice cream bars (Fudgy Brownie Bar, Hazelnut Crunch Bar, Intense Mocha Fudgesicle, Vanilla Chocobar), and popsicles (Strawberry Raspberry Pop, Kala Jamun Pop, Orange Pop, Duets). The brand also offers innovative formats like Choco Taco waffle ice cream sandwiches and Mini Bites for portion-controlled snacking. A 1L Vanilla All Day format serves home consumption. The product range includes vegan/dairy-free options and limited editions like Berry Shortcake. Additional products include Zero Sugar Pancake Syrup. All products emphasize low calorie counts (20-180 calories per serving) with minimal or no added sugar.
Differentiator
Problem solved
Functional benefit
Products and services
- NOTO Low Calorie Ice Cream Tubs Guilt-free ice cream tubs in flavors including Dark Chocolate, Mangoes & Cream, Malai Kulfi, French Vanilla, Belgian Chocolate, Roasted Almond, and Fresh Orange, with 75–163 calories per serving and only 2–3g added sugar. For health-conscious, calorie-conscious, and Indian-flavor-seeking consumers.
- NOTO Ice Cream Bars Handheld ice cream bars including Fudgy Brownie Bar, Hazelnut Crunch Bar, Intense Mocha Fudgesicle, and Vanilla Chocobar, priced ₹90–138 each. Single-serve, 138–180 calories per bar with no added sugar, targeting portion-controlled snacking.
- NOTO Popsicles Fruit-based frozen pops including Strawberry Raspberry Pop (30 calories), Kala Jamun Pop (35 calories), Orange Pop (38 calories), Mango Duet, and Raspberry Duet. Targeted at low-calorie, refreshing consumption.
- Mango Duet Dual-texture popsicle with a mango outer shell and creamy vanilla interior, with no added sugar, launched as a seasonal addition to the Duets range.
- NOTO Choco Taco Waffle taco sandwiches filled with ice cream in Rich Chocolate (105 cal), Sweet Berry (85 cal), Crunchy Caramel (115 cal), and Cold Coffee (100 cal) varieties, sold as 4-piece boxes at approximately ₹445.
- NOTO Mini Bites Bite-sized ice cream pieces including Dark Chocolate Minis and Classic Vanilla Minis at 30 calories per piece with no added sugar, sold as boxes at ₹335. For portion-controlled snacking.
- NOTO Vanilla All Day 1-Litre Tub Large-format 1-litre sugar-free vanilla ice cream tub made with full fat milk, high in fiber, no vegetable oil, with 77 calories per serving. Priced at ₹250 for home/family consumption.
- NOTO Berry Shortcake Limited edition dessert featuring vanilla ice cream layered with buttery crumb and berry ripple, no added sugar, 114 calories per serving (2 servings per tub).
- NOTO Ice Cream Cake Ice cream cake products for celebrations, featuring guilt-free formulations.
- NOTO Vegan Frozen Desserts Dairy-free and lactose-free frozen desserts in Vegan Dark Chocolate (120 cal), Vegan Choco Hazelnut (110 cal), Vegan Mocha Almond (100 cal), and Vegan Vanilla (90 cal) flavors, made with almond protein, priced ₹405–675 per 500ML. Targets vegan and lactose-intolerant consumers.
- NOTO Zero Sugar Pancake Syrup Zero-sugar pancake and waffle syrup topping with only 20 calories per serving, 100% vegetarian, priced at ₹328 per bottle.
Quantifiable outcome
- Multiple funding rounds totaling ₹40 crore indicate investor confidence in the business model and growth potential
- +1 more outcomes
Companies that use NOTO
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
NOTO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NOTO partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights8 records
NOTO competitors and assessment
Company assessmentDirect peers
- Go Zero: Indian low-calorie, no-added-sugar ice cream D2C brand built around similar guilt-free indulgence positioning. Direct head-to-head competitor in calorie-controlled frozen desserts via own website and quick commerce.
- NIC Ice Creams: Indian premium D2C ice cream brand frequently mentioned alongside NOTO among top healthy / premium D2C ice cream brands in India. Targets similar urban, health-conscious and gifting consumers with artisanal-style flavors.
- Get-A-Whey: Indian protein- and health-forward ice cream brand. Comparable positioning around functional nutrition (high protein, low sugar) for fitness and wellness consumers in India.
- Minus Thirty: India-based low-calorie ice cream brand with overlapping D2C and quick-commerce channels. Competes for the same health-conscious urban consumer looking for calorie-counted, sugar-controlled desserts.
- Hocco: Indian premium D2C ice cream brand focused on indulgent, chef-crafted flavors. Overlaps with NOTO on the premium urban ice cream segment and online + quick-commerce distribution.
- Hämä Ice Cream: India-based ice cream brand with focus on cleaner, low-calorie, no-added-sugar formulations. Directly comparable niche positioning and D2C GTM.
Broad incumbents
- Amul: India's largest dairy and frozen-desserts manufacturer. Not a D2C focus, but its scale, distribution depth, and low-price positioning define the mass-market competitive backdrop for any Indian ice cream brand including NOTO.
- Mother Dairy: Major Indian dairy cooperative with national ice cream portfolio. Comparable on the manufacturing and cold-chain side; broader and incumbent versus NOTO's focused D2C niche.
- Vadilal: One of India's largest legacy ice cream brands with deep retail and HoReCa distribution. Represents the established competition for branded frozen desserts across price tiers.
- Kwality Wall's (HUL): Hindustan Unilever's mass-market ice cream brand. Adjacent incumbent with national scale, advertising muscle, and growing sub-lines of premium and healthier options targeting NOTO's consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOTO social profiles
Digital presenceNOTO compliance and trust
Trust signalCompliance1 record
NOTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOTO leadership team
Management profileNumber of profiles
Profiles2 records
NOTO funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOTO
What does NOTO do?
NOTO manufactures and sells a portfolio of low-calorie, no-added-sugar, and vegan ice cream and frozen desserts — including tubs, bars, popsicles, choco tacos, mini bites, ice cream cakes, and a zero-sugar syrup — targeted at health-conscious Indian consumers. Products are distributed through the company's own D2C website with same-day delivery, complemented by major quick commerce platforms and Amazon India.
Is NOTO a public or private company?
NOTO is a private company. It is classified as venture growth investor backed and is currently operating.
When was NOTO founded?
NOTO was founded in 2018. It employs 101 to 250 people.
Where is NOTO based?
NOTO is headquartered in Mumbai, India, in the Asia region.
How does NOTO make money?
One revenue line is on record: direct Product Sales.
Who are NOTO's main competitors?
Direct peers on record are Go Zero, NIC Ice Creams, Get-A-Whey, Minus Thirty, Hocco and Hämä Ice Cream. Broad incumbents are Amul, Mother Dairy, Vadilal and Kwality Wall's (HUL).
Does NOTO have an API?
No public API is recorded for NOTO.
What industry is NOTO in?
NOTO's product category is Frozen Desserts. Its primary akta.pro industry code is AFAHAEAJ, Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.