Go Zero
Go Zero is an Indian frozen-dessert brand selling zero-added-sugar, low-calorie ice creams built on its proprietary Sweet Zero™ Stevia/FOS/Maltitol blend, targeting health-conscious urban consumers, diabetics, and fitness enthusiasts via quick-commerce, e-commerce, and D2C channels.
- Company typePrivate
- Founded2022
- HeadquartersAndheri, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Go Zero does
Go Zero is an Indian consumer packaged goods company operating in the frozen desserts category, founded in July 2022 by Kiran Shah (MBA, IIM Lucknow; ex-Procter & Gamble Singapore; previously scaled Apsara Ice Creams to 100+ stores). The company, legally incorporated as SKKY Desserts Pvt Ltd and headquartered in Andheri East, Mumbai, manufactures and sells a portfolio of zero-added-sugar, low-calorie ice creams and frozen novelties — including cups, tubs, family-pack tubs, bars, cones, duets, fruit pops, sundaes, dessert pastries, and kulfis — using its in-house proprietary sweetener blend branded as Sweet Zero™ (Stevia, FOS, and Maltitol), which reduces calories by approximately 50% versus conventional ice cream while preserving taste and texture.
The company's underlying technology is food-science rather than software: Sweet Zero™ is a registered brand identity rather than a patented formulation, and the portfolio targets health-conscious consumers, diabetics, and fitness-oriented buyers in urban India who want indulgence without sugar or calories. Go Zero makes no public claims of proprietary AI, algorithms, or data moats; its differentiation rests on the sweetener formulation, flavor development, and a Shark Tank India-driven brand positioning as India's "#1 guilt-free ice cream brand."
Go Zero monetizes via unit-pricing D2C sales through its own website (letsgozero.in) and a distribution stack dominated by quick-commerce platforms (Swiggy Instamart, Zepto, Blinkit, BigBasket) plus e-commerce marketplaces (Amazon, Flipkart) and food delivery (Zomato). It reports a presence across 16 Indian cities, fulfillment via 125+ dark stores, and a customer base of 100,000+ with 1,00,000+ five-star ratings on aggregator platforms. The company has raised approximately $5.4M in disclosed funding across three rounds (2023 pre-Series A $1M, 2024 follow-on $1.5M, March 2025 Series A Rs 30 crore / ~$3.4M), and reports highest-ever monthly net revenue of Rs 35 crore in May 2026 (350% YoY) alongside a Rs 10 crore fill-rate loss from supply constraints during peak summer demand.
Go Zero firmographics
Firmographics- Name
- Go Zero
- Legal name
- SKKY Desserts Pvt Ltd
- Website
- https://letsgozero.in
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Zero is an Indian frozen-dessert brand selling zero-added-sugar, low-calorie ice creams built on its proprietary Sweet Zero™ Stevia/FOS/Maltitol blend, targeting health-conscious urban consumers, diabetics, and fitness enthusiasts via quick-commerce, e-commerce, and D2C channels.
- Ownership category
- akta.pro rank
Go Zero industry classification
Industry- Product category
- Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ), High-Protein/Functional Frozen Dairy Desserts Manufacturing (AFAHAEAK)
Keywords
Where Go Zero is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Go Zero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Ice Cream Sales: Go Zero generates revenue through direct sales of guilt-free, zero-sugar ice cream products across multiple formats including cups, bars, cones, tubs, fruit pops, and Sundaes. Products are sold through quick commerce platforms (Swiggy Instamart, Zepto, Blinkit), e-commerce (Zomato, Amazon, Flipkart), and general trade.
- Quick Commerce Platform Sales: Revenue from sales through quick commerce delivery platforms including Swiggy Instamart, Zepto, and Blinkit, where products are available for rapid home delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing through quick commerce platforms |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Go Zero product offering
Product offeringCore offering
Go Zero manufactures and sells a portfolio of zero-added-sugar, low-calorie frozen desserts under the Go Zero brand. Its products span cups, tubs, bars, cones, duets, fruit pops, sundaes, kulfis, and ice cream pastries, all formulated with its proprietary Sweet Zero™ blend of natural sweeteners (Stevia, FOS, and Maltitol) that reduces calories by approximately 50% versus traditional ice cream. The products are targeted at health-conscious consumers, diabetics, and fitness enthusiasts in urban India, and are distributed through quick-commerce and e-commerce platforms.
Product overview
Go Zero is an Indian guilt-free ice cream brand offering a diversified portfolio of zero-sugar, low-calorie frozen desserts. The product line spans multiple formats—Cups (100ml), Tubs (500ml), Family Pack Tubs (1L), Bars (70ml), Cones (120ml), Duets (60ml), Fruit Pops (60ml), Sundaes (500ml), Desserts (100ml), and Kulfis (70ml)—all formulated with the company's proprietary Sweet Zero blend of natural sweeteners (Stevia, FOS, Maltitol) to achieve approximately 50% calorie reduction compared to traditional ice cream. Products are distributed through quick commerce platforms (Swiggy Instamart, Zepto, Blinkit), general e-commerce (Amazon, Flipkart), and food delivery services (Zomato, Swiggy), as well as BigBasket, targeting health-conscious consumers seeking indulgence without sugar or guilt.
Differentiator
Problem solved
Functional benefit
Products and services
- Duets Creamy inside, fruity outside frozen novelty bars in 60ml serving size, available in Raspberry Duet (63 cal), Black Currant Duet (71 cal), and Mango Duet flavors, formulated with the proprietary Sweet Zero blend for zero added sugar.
- Cups Portioned zero-added-sugar frozen dessert cups in 100ml serving, featuring flavors including French Vanilla (91 cal), Strawberry Sundae (70 cal), Mad Over Mango (72 cal), Belgian Dark Chocolate (97 cal), Mocha Fudge Brownie (99 cal), Tender Coconut (114 cal), and Simply Sitaphal (83 cal).
- Tubs Large-format zero-added-sugar frozen dessert containers in 500ml size, available in French Vanilla, Belgian Dark Chocolate, Mad Over Mango, Simply Sitaphal, and Mocha Fudge Brownie flavors.
- Family Pack Tubs Extra-large 1-liter family-size zero-added-sugar frozen dessert containers, offered in Only Vanilla (81 cal), Butterscotch Gold, Alphonso Mango (75 cal), and Choco Delight (80 cal) flavors.
- Bars Hand-held zero-added-sugar frozen novelty bars in 70ml size, including Madagascar Chocolate Bar (149 cal) and Vanilla Chocobar (123 cal).
- Cones Crispy cone filled with creamy zero-added-sugar frozen dessert in 120ml serving, available in Death by Chocolate Cone (159 cal), Butterscotch Caramel Cone, and Vanilla Choco Fudge Cone varieties.
- Fruit Pops Refreshing zero-added-sugar frozen fruit-based novelty bars in 60ml size made with 100% real fruit, featuring Jamun Sriracha (36 cal), Valencia Orange (44 cal), and Tropical Mango (39 cal).
- Sundaes Ready-to-eat layered zero-added-sugar frozen desserts in 500ml containers, including Choco Brownie (104 cal) and Hawaiian Mango (105 cal).
- Desserts Indulgent zero-added-sugar frozen dessert formats in 100ml serving, including Tiramisu Ice Cream Pastry (165 cal), Blueberry Ice Cream Pastry (177 cal), and Chocolate Ice Cream Pastry (171 cal).
- Kulfis Traditional Indian-style zero-added-sugar frozen novelty bars in 70ml size, featuring Jamun Sriracha Pop, Valencia Orange Pop (58 cal), and Tropical Mango Pop (45 cal).
Quantifiable outcome
- 350% revenue growth in May 2026 vs May 2025
- +4 more outcomes
Companies that use Go Zero
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Go Zero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Go Zero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Swiggy InstamartcorePrimary quick commerce distribution partner for Go Zero. Products are listed on Swiggy Instamart with dedicated collection pages and algorithmic shelf placement, enabling rapid delivery to customers across coverage areas.
- ZeptocoreQuick commerce platform partner for Go Zero with deep link integration and dedicated product pages including Sundae flavors like Choco Brownie and Hawaiian Mango.
- BlinkitcoreQuick commerce distribution partner enabling Go Zero products to reach customers within minutes. Blinkit has expanded cold storage capacity and created dedicated summer product segments for ice cream brands.
- BigBasketminorGrocery quick commerce platform listing Go Zero products for delivery alongside regular grocery orders.
- ZomatominorFood delivery and quick commerce platform listing Go Zero ice creams for delivery.
- Amazon and FlipkartminorE-commerce marketplace partners providing pan-India delivery coverage for Go Zero products.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Go Zero competitors and assessment
Company assessmentBroad incumbents
- Mother Dairy: Major Indian dairy and ice cream player with strong North India distribution. Relevant peer as a heritage frozen dessert brand with scale advantages in supply chain and cold storage.
- Breyers (Unilever): Unilever-owned US mass-market ice cream brand with CarbSmart, a low-sugar/lower-calorie sub-line. Comparable as a CPG incumbent leveraging an established brand to enter the functional/healthy ice cream segment.
- Amul: India's largest dairy cooperative with dominant ice cream share, deep cold-chain infrastructure, and pan-India distribution. Competes broadly across all ice cream formats and price tiers; the most likely fast-follower if zero-sugar scales.
- Hatsun Agro (Arun Icecreams): India's largest private-sector dairy company and a major ice cream brand (Arun Icecreams). Strongest in South India with vertically integrated dairy-to-ice-cream operations; comparable on scale and cold-chain economics.
- Kwality Wall's (Hindustan Unilever): HUL's mass-market ice cream brand with Cornetto, Magnum, and Kwality tubs. Comparable as a mass-market CPG incumbent with the marketing budget and trade leverage to crowd out emerging brands.
- Vadilal Industries: One of India's largest branded ice cream manufacturers with a multi-decade heritage, own retail outlets, and strong distribution across general trade and modern retail. Comparable as a broad-line frozen dessert incumbent.
Direct peers
- Minus 30: Indian low-calorie ice cream brand built around a similar 'eat without guilt' value proposition. Direct comparison on calorie disclosure, natural sweeteners, and urban QCom-led distribution.
- Halo Top: US-based pioneer of low-calorie, high-protein ice cream that created the global 'guilt-free' category. Closest international analogue to Go Zero's positioning, brand storytelling, and SKU architecture.
- NOTO Ice Cream: India-based low-calorie, high-protein ice cream brand that also appeared on Shark Tank India. Targets the same health-conscious urban consumer with a similar D2C-plus-quick-commerce GTM motion and overlapping product formats (cups, tubs, bars).
- Natural Ice Cream (NIC): Premium Indian ice cream chain founded on a 'natural ingredients, no artificial flavours' positioning. Comparable as a brand-led, premium-priced Indian ice cream competitor targeting the same urban, ingredient-conscious consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Zero social profiles
Digital presenceGo Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Zero leadership team
Management profileNumber of profiles
Profiles1 record
Go Zero funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Zero
What does Go Zero do?
Go Zero manufactures and sells a portfolio of zero-added-sugar, low-calorie frozen desserts under the Go Zero brand. Its products span cups, tubs, bars, cones, duets, fruit pops, sundaes, kulfis, and ice cream pastries, all formulated with its proprietary Sweet Zero™ blend of natural sweeteners (Stevia, FOS, and Maltitol) that reduces calories by approximately 50% versus traditional ice cream. The products are targeted at health-conscious consumers, diabetics, and fitness enthusiasts in urban India, and are distributed through quick-commerce and e-commerce platforms.
Is Go Zero a public or private company?
Go Zero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Go Zero founded?
Go Zero was founded in 2022. It employs 11 to 50 people.
Where is Go Zero based?
Go Zero is headquartered in Andheri, India, in the Asia region.
How does Go Zero make money?
Two revenue lines are on record. Direct Ice Cream Sales are the primary driver. The others are quick Commerce Platform Sales.
Who are Go Zero's main competitors?
Broad incumbents on record are Mother Dairy, Breyers (Unilever), Amul, Hatsun Agro (Arun Icecreams), Kwality Wall's (Hindustan Unilever) and Vadilal Industries. Direct peers are Minus 30, Halo Top, NOTO Ice Cream and Natural Ice Cream (NIC).
Does Go Zero have an API?
No public API is recorded for Go Zero.
What industry is Go Zero in?
Go Zero's product category is Frozen Desserts. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAHAEAJ, Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.