Billy Bets
Billy Bets is a Brooklyn-based pre-seed startup building an AI-native market making platform for sports prediction markets, using autonomous AI betting agents to serve sports betting enthusiasts and prediction market participants with order books, live markets, alerts, and P&L tracking.
- Company typePrivate
- Founded2024
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Billy Bets does
Billy Bets is a Brooklyn-based, venture-backed startup building an AI-native market making platform for sports prediction markets. The company develops autonomous AI betting agents designed to assist with sports betting predictions and to perform market making functions, and it offers a single unified web platform featuring order books, live markets, alerts, and P&L tracking. Its target users are sports betting enthusiasts (primary) and prediction market participants (secondary), addressed through a horizontal, persona- and use-case-based segmentation rather than a vertical or enterprise focus.
Billy Bets firmographics
Firmographics- Name
- Billy Bets
- Legal name
- Billy Bets, Inc.
- Website
- https://billybets.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Billy Bets is a Brooklyn-based pre-seed startup building an AI-native market making platform for sports prediction markets, using autonomous AI betting agents to serve sports betting enthusiasts and prediction market participants with order books, live markets, alerts, and P&L tracking.
- Ownership category
- akta.pro rank
Billy Bets industry classification
Industry- Product category
- Sports Betting Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Odds, Trading & Risk Management Services (MPAEACAD)
- akta.pro secondary industry
- Betting Exchange Affiliate & Acquisition Networks (MPAEAIAJ)
Keywords
Where Billy Bets is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Billy Bets business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AI Sports Betting Platform Services: Revenue generation through AI-powered sports betting platform serving prediction markets. The company is developing token utility as part of its monetization strategy.
Go-to-market motion1 record
Billy Bets product offering
Product offeringCore offering
Billy Bets operates an AI-native platform for market making in sports prediction markets, leveraging autonomous AI agents to deliver betting capabilities. The platform provides order books, live markets, alerts, and P&L tracking functionality designed to assist individual users with sports betting predictions and wagering.
Product overview
Billy Bets is an AI-powered sports betting startup that operates a single unified platform for sports prediction markets. The company offers an AI betting platform that utilizes autonomous AI agents for market making, enabling users to access sports betting markets through features like order books, live markets, alerts, and P&L tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Betting Platform An AI-native market making platform for sports prediction markets that uses autonomous AI agents to enable sports betting, featuring order books, live markets, alerts, and P&L tracking for individual sports betting enthusiasts and prediction market participants.
Companies that use Billy Bets
Customer profileSegments2 records
Ideal customer profiles2 records
Billy Bets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Billy Bets partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Billy Bets competitors and assessment
Company assessmentBroad incumbents
- Robinhood: Retail trading platform that has launched event-contract and prediction market products. Comparable as a broad incumbent bringing prediction market exposure to mainstream retail users.
- FanDuel: Dominant US online sportsbook with deep marketing budgets and existing customer base. Sets the competitive benchmark for sports betting UX and liquidity that a prediction market entrant must exceed.
- BetMGM: Major US sportsbook joint venture of MGM Resorts and Entain. Comparable as a large, regulated sportsbook incumbent competing for the same sports betting dollar as Billy Bets' target customers.
- DraftKings: Major US online sportsbook operator with sports prediction market ambitions. Represents the incumbent scale and customer-acquisition machine Billy Bets would need to compete against for end-user share.
Direct peers
- Kalshi: Regulated US prediction market exchange offering event-contract trading including sports. Operates an order-book model directly comparable to Billy Bets' AI-native market making for sports prediction markets.
- Polymarket: Leading crypto-native prediction market platform with deep liquidity and active sports-related markets. Closest direct comparable on the prediction market infrastructure layer Billy Bets is targeting.
- PredictIt: Prediction market exchange for political and current events with order-book trading. Comparable as a regulated prediction market venue, though less sports-focused than Billy Bets.
Emerging players
- PrizePicks: US daily fantasy sports operator focused on player props and pick'em-style entries. Comparable as a sports-prediction-format platform targeting similar end users with simpler, mobile-first mechanics.
- Augur: Decentralized, crypto-native prediction market protocol. Comparable as a prediction market infrastructure primitive that Billy Bets' AI-native approach aims to differentiate from.
- Sportsbet.io: Crypto-native online sportsbook. Comparable overlap at the intersection of sports betting and crypto-native user experience that Billy Bets also targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Billy Bets social profiles
Digital presenceBilly Bets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy Bets leadership team
Management profileNumber of profiles
Profiles1 record
Billy Bets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy Bets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy Bets
What does Billy Bets do?
Billy Bets operates an AI-native platform for market making in sports prediction markets, leveraging autonomous AI agents to deliver betting capabilities. The platform provides order books, live markets, alerts, and P&L tracking functionality designed to assist individual users with sports betting predictions and wagering.
Is Billy Bets a public or private company?
Billy Bets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Billy Bets founded?
Billy Bets was founded in 2024. It employs 1 to 10 people.
Where is Billy Bets based?
Billy Bets is headquartered in Brooklyn, United States, in the North America region.
How does Billy Bets make money?
One revenue line is on record: AI Sports Betting Platform Services.
Who are Billy Bets's main competitors?
Broad incumbents on record are Robinhood, FanDuel, BetMGM and DraftKings. Direct peers are Kalshi, Polymarket and PredictIt. Emerging players are PrizePicks, Augur and Sportsbet.io.
Does Billy Bets have an API?
No public API is recorded for Billy Bets.
What industry is Billy Bets in?
Billy Bets's product category is Sports Betting Software. Its primary akta.pro industry code is MPAEACAD, Odds, Trading & Risk Management Services, with a secondary code of MPAEAIAJ, Betting Exchange Affiliate & Acquisition Networks. Its NAICS code is 7132 and its SIC code is 6200.