What PureblueAI does

PureblueAI (legal entity: Beijing Qinglan Zhihui Technology Co., Ltd., 北京清蓝智汇科技有限公司) is a Beijing-based AI reputation marketing company founded in 2025. Its core offering is a Generative Engine Optimization (GEO) capability — proprietary technology designed to improve how enterprise brands are recommended and surfaced within AI-generated answers on platforms such as ChatGPT, DeepSeek, Doubao, Kimi, Yuanbao, Tongyi Qianwen, and Wenxiaoyan. The technology stack rests on a self-developed heterogeneous hybrid-model algorithm that has been vertically fine-tuned across automotive, financial services, FMCG, internet/technology, retail, and healthcare, combined with a multi-agent architecture that delivers automated optimization workflows.

The commercial product surface is anchored by mkter.ai, an AI marketing digital-employee platform launched in March 2026, on which 'Mark' operates as the company's first AI reputation marketing expert and 'Chief AI Brand Recommendation Officer'. PureblueAI sells primarily into head-of-household enterprise brands via direct enterprise sales, augmented by a channel partnership with BlueFocus (蓝色光标), an A-share marketing conglomerate that is also a seed-round investor. The customer logo wall includes Ant Group, Alibaba, Tencent Cloud, JD.com, Huawei, Lenovo, Volvo, Huatai Securities, Zhihu, AiKang, DingTalk, and Yongyou, among others. Pricing is not publicly disclosed; the company is currently running a free beta limited to 100 seats ahead of standard paid offering.

The company has raised two disclosed rounds within its first seven months: an over-10M-RMB seed round in August 2025 co-led by BlueFocus and Inno Fund (英诺基金) with participation from Shuimu Tsinghua Alumni Seed Fund, and a tens-of-millions-RMB angel round in February 2026 led by Vertex China (祥峰中国) with participation from Inno Fund, Yicun Songling, and 36Kr. The founders are graduates of Tsinghua University and the Chinese Academy of Sciences, with prior senior roles at ByteDance (Doubao) and Alibaba. The company is private, headquartered in Beijing, and operates exclusively in the Chinese market.

Name

PureblueAI

Legal name

北京清蓝智汇科技有限公司

Website

https://pureblueai.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

PureblueAI is a Beijing-based AI reputation marketing company whose mkter.ai platform and 'Mark' AI digital employee help enterprise brands improve recommendation rates on AI assistants such as ChatGPT, DeepSeek, and Doubao. It serves head-of-household brands across automotive, financial, technology, retail, FMCG, and healthcare verticals.

Ownership category

akta.pro rank

Product category

AI Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI reputation marketing
• Generative engine optimization
• AI digital employee platform
• Brand AI recommendation
• Enterprise AI marketing services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Reputation Marketing Services: End-to-end AI reputation marketing services delivered through the mkter.ai AI worker platform. Services are targeted at enterprise brand customers seeking to improve their brand recommendation rates on AI platforms, likely via subscription or service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PureblueAI provides AI-powered reputation marketing services to enterprise brands through its mkter.ai digital employee platform featuring 'Mark', an AI brand recommendation officer. The platform uses the company's self-developed Generative Engine Optimization (GEO) technology and hybrid model algorithm to optimize brand content for recommendation across multiple AI platforms including ChatGPT, DeepSeek, Doubao, Yuanbao, Kimi, and Tongyi Qianwen. The offering serves head-of-household brands across automotive, financial services, FMCG, internet, and healthcare industries with end-to-end AI reputation optimization delivered without manual intervention.

Product overview

PureblueAI 清蓝 operates as an AI reputation marketing technology company offering a unified platform-plus-modules architecture. The core offering includes the mkter.ai AI marketing digital employee platform (launched March 2026), which features 'Mark' as the industry's first AI reputation marketing expert. This is powered by the company's proprietary Generative Engine Optimization (GEO) technology and hybrid model algorithm. The AI Worker Platform provides the underlying infrastructure for automated optimization workflows. The product suite is designed to help enterprises improve brand recommendation rates across major AI platforms including ChatGPT, DeepSeek, Doubao, Yuanbao, Kimi, Wenxiaoyan, and Tongyi Qianwen. Services span multiple industries: automotive, finance, internet technology, retail, consumer goods, and healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• mkter.ai: AI marketing digital employee platform launched in March 2026, providing full-stack AI reputation marketing services for enterprises to improve brand recommendation rates on AI platforms.

Products and services

• mkter.ai AI Marketing Digital Employee Platform AI marketing digital employee platform featuring 'Mark', positioned as a Chief AI Brand Recommendation Officer. Provides end-to-end AI reputation optimization services to help enterprise brands improve their recommendation rates on AI platforms and achieve traffic growth. Currently offering limited free beta access with 100 open seats.

Quantifiable outcome

• Brand recommendation rate improvement on AI platforms (specific metrics not disclosed)

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Profound: US-based AI brand visibility / GEO platform that helps enterprises monitor and optimize how they appear in AI-generated answers across major LLMs. Closest direct competitor in the emerging GEO category.
• Goodie AI: AI search optimization platform focused on Generative Engine Optimization for brands seeking visibility in AI-driven search and recommendation answers — directly comparable to PureblueAI's GEO offering.
• Otterly.AI: AI search and GEO analytics platform tracking brand presence across generative AI search engines; operates in the same emerging GEO category as PureblueAI.

Emerging players

• Surfer SEO: SEO content optimization platform actively extending into AI/GEO optimization for brand and content visibility in generative search results; comparable in workflow and customer base.
• Ahrefs: SEO platform with strong enterprise content and brand-monitoring capabilities, beginning to add AI search visibility features; partially overlaps with GEO use cases.

Broad incumbents

• Semrush: Large incumbent SEO and digital marketing platform with significant enterprise footprint; now expanding tooling into AI search visibility and brand monitoring, overlapping with PureblueAI's GEO value proposition.
• BlueFocus: Major Chinese A-share marketing conglomerate, PureblueAI's seed co-lead investor and channel partner; offers a broad portfolio of marketing services including digital, content, and increasingly AI-driven brand solutions.
• HubSpot: Large marketing automation and CRM platform serving enterprise and mid-market brands with content, SEO, and increasingly AI-driven marketing tooling; addresses overlapping buyer personas.
• Publicis Groupe: Global marketing and communications holding company with significant China presence and growing AI/data practices (e.g., Marcel, Epsilon); competes for the same enterprise brand marketing budgets.
• GroupM: WPP-owned media investment group and one of the world's largest marketing services organizations; relevant comparable as it increasingly bundles AI-driven brand and media optimization into enterprise offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureblueAI