The Pant Project
The Pant Project is a Mumbai-based D2C fashion brand specializing in custom-made and ready-to-wear pants for Indian men and women. It operates omnichannel via its website and 15 retail stores across nine cities, leveraging proprietary stretch and wrinkle-resistant fabric technologies.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Pant Project does
The Pant Project (legal entity: Aanswr Fashion Pvt Ltd.) is a Mumbai-headquartered, direct-to-consumer fashion brand founded in 2020 that operates exclusively in the Indian market as a single-category specialist in custom-made and ready-to-wear pants for men and women. The company differentiates from broader apparel retailers through deep category focus on bottoms, supported by proprietary fabric technologies including 4-way stretch (cotton/elastane blends), wrinkle-resistant finishes, and water-repellent treatments. Its custom-made line offers 10 personalization options (rise, inseam, pocket style, monogram) with free alterations, while the ready-to-wear catalog spans formal trousers, power-stretch pants, jeans, chinos, Korean-inspired pants, Japanese-inspired pleated trousers, water-repellent pants, travel pants, cargos, joggers, loungewear, and shorts. Pricing ranges from Rs 1,490 to Rs 3,990 for ready-to-wear, with volume bundle discounts (15–30% off) and a 5% first-order incentive for custom-made purchases.
The Pant Project runs an omnichannel distribution model combining its owned e-commerce storefront (pantproject.com) with 15 brick-and-mortar retail stores across nine Indian cities — Mumbai, Bengaluru, Hyderabad, Pune, Chandigarh, Ahmedabad, Indore, and Kochi — supported by digital marketing across email newsletters, content (the Pantology blog), SEO, social media, and referral discount codes. Target customer segments are working professionals seeking office-appropriate comfort, fashion-conscious consumers seeking custom fit, and frequent travelers needing wrinkle-resistant versatile pants. The company has no disclosed B2B or enterprise contracts and operates a pure unit-pricing revenue model.
The Pant Project generated Rs 31 crore in revenue in FY2023-24 and has publicly targeted Rs 100 crore within 18–24 months. In June 2024, the bootstrapped company closed its maiden $4.25 million Series A led by Sorin Investments, with participation from MGA Ventures, Huddle, Dexter Ventures, and Indian Silicon Valley. Proceeds are earmarked for retail expansion to 25–30 stores over three years, brand and marketing investment, technology development, and team growth. The leadership comprises co-founders Dhruv Toshniwal (CEO) and Udit Toshniwal (Creative Director).
The Pant Project firmographics
Firmographics- Name
- The Pant Project
- Legal name
- Aanswr Fashion Pvt Ltd.
- Website
- https://pantproject.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pant Project is a Mumbai-based D2C fashion brand specializing in custom-made and ready-to-wear pants for Indian men and women. It operates omnichannel via its website and 15 retail stores across nine cities, leveraging proprietary stretch and wrinkle-resistant fabric technologies.
- Ownership category
- akta.pro rank
The Pant Project industry classification
Industry- Product category
- Custom and Ready-to-Wear Apparel (Pants)
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Performance Outerwear & Technical Apparel (CRAAAEAB)
Keywords
Where The Pant Project is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
The Pant Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Ready to Wear: Direct-to-consumer sales of ready-to-wear pants including formal trousers, stretchable pants, jeans, chinos, and other styles. One-time purchase model with prices ranging from Rs. 1,490 to Rs. 3,490+. Products sold through own e-commerce platform and physical retail stores.
- Product Sales - Custom-Made Pants: Bespoke custom-made pants tailored to customer measurements and preferences. Offers 10 customization options including rise, inseam, pocket style, and monogram. Free alterations included. Higher price point than ready-to-wear with bundle discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready to Wear Pants - Price range Rs. 1,490 to Rs. 3,490 |
| Unit Pricing | Pay-as-you-go | Custom-Made Pants - Premium pricing with bundle discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Pant Project product offering
Product offeringCore offering
The Pant Project designs, manufactures, and sells custom-made and ready-to-wear pants for men and women through its own D2C e-commerce site and brick-and-mortar stores in India. Its custom-made line offers 10 personalization options (rise, inseam, pocket style, monogram) with free alterations, while the ready-to-wear line spans formal trousers, power-stretch pants, jeans, chinos, Korean pants, Japanese pleated trousers, water-repellent pants, travel pants, cargos, shorts, and lounge pants, differentiated by proprietary stretch, wrinkle-resistant, and water-repellent fabric technologies.
Product overview
The Pant Project is a D2C fashion brand specializing in custom-made and ready-to-wear pants for men and women. The company operates two core product lines: Custom-Made Pants (tailored with 10 customization options including rise, inseam, pocket style, and monogram) and Ready-to-Wear Pants (pre-sized with various fits and styles). The Ready-to-Wear line includes multiple sub-categories such as Formal Trousers, Power-Stretch Pants, Jeans, Japan•ease Pleated Trousers, Water Repellent Pants, Korean Pants, Travel Pants, and Chinos. The brand offers both online shopping and brick-and-mortar retail stores across India, with omnichannel capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Made Pants Tailored pants made to customer measurements with 10 customization options including rise, inseam, pocket style, and personal monogram. Free alterations included. Available in formal, power-stretch, cargo, chino, linen, seersucker, shorts, plus-size, and women's variants. Targeted at Indian consumers seeking a tailor-like fit at ready-to-wear convenience.
- Ready-to-Wear Formal Trousers Business and office-appropriate tailored trousers in stretch, wool, and water-repellent fabrics, available in slim, relaxed, and straight fits across solids, checks, and stripes. Priced Rs 1,590 to Rs 3,990.
- Power-Stretch Pants Men's stretchable trousers made from polyester, viscose, and elastane blends with 4-way stretch for unrestricted comfort, plus wrinkle-resistant fabric. Available in multiple colors and patterns.
- Jeans for Men Premium denim jeans for men with four-way stretch, available in slim and relaxed fits across classic blue, black, royal blue, olive, and vintage washes. Priced Rs 1,990 to Rs 3,490.
- Japan•ease Pleated Trousers Japanese-inspired pleated formal trousers with clean lines and a tailored yet relaxed straight fit. Wrinkle-resistant and stretch fabric in six colors: black, navy, grey, brown, khaki, and beige.
- Water-Repellent Pants Functional trousers with water-repellent fabric technology for workwear and smart casuals, featuring stretch fabric and relaxed-fit options.
- Korean Pants Korean-inspired trousers with clean lines and a tailored yet relaxed fit, made from polyester, viscose, and elastane with 4-way stretch and wrinkle-resistant fabric. Marketed for work, travel, and evenings out. Priced Rs 1,990 to Rs 2,590.
- Travel Pants Stretchable travel pants designed for commuters and travelers with wrinkle-resistant fabric and comfortable stretch for long journeys.
- Chinos Breathable, lightweight cotton twill chinos for smart-casual, business-casual, and relaxed weekend wear. Available in slim-fit, regular, or relaxed silhouettes. Priced Rs 1,990 to Rs 2,590.
- Pants Bundle Bundle deals offering volume discounts on multiple custom-made pants: 2 pants save 15%, 3 pants save 25%, 5+ pants save 30%.
Quantifiable outcome
- Revenue grew to Rs 31 crore last financial year with target of Rs 100 crore in 18-24 months
Companies that use The Pant Project
Customer profileSegments3 records
Ideal customer profiles3 records
The Pant Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Pant Project partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Pant Project competitors and assessment
Company assessmentEmerging players
- Snitch: India-based D2C menswear brand offering fast-fashion-priced apparel including bottoms — comparable target customer (young Indian men) and D2C-first model, though with broader assortment and less customization.
- The Souled Store: India D2C casual apparel and pop-culture brand — comparable India D2C model with strong omnichannel footprint and target demographic overlap with The Pant Project's younger professional customers.
- Bewakoof: India D2C apparel brand with casual and streetwear assortment including bottoms — comparable India D2C positioning, omnichannel presence, and millennial/Gen-Z target demographic.
Broad incumbents
- Myntra: India's leading fashion e-commerce marketplace — overlapping D2C ecosystem and target customer, but operating as a multi-brand platform that hosts many of The Pant Project's D2C competitors rather than competing on its own assortment.
- Zara: Global fast-fashion incumbent with extensive India store footprint — competes across the bottoms category (formal, casual) with rapid trend cycles, broader assortment, and stronger brand recognition, though without made-to-measure capability.
- Levi's: Global denim and casual bottoms incumbent with strong India presence and stretch/performance fabric innovations — competes directly in jeans and casual pants while offering far greater brand equity, scale, and distribution.
Regional players
- Mufti: India-based menswear brand with strong denim and casual bottoms assortment including stretch and performance lines — directly competitive bottoms category in India with similar target customer, though primarily offline and broader assortment.
Direct peers
- Indochino: North American D2C custom-made suiting and pants brand offering made-to-measure garments at scale with showrooms — directly comparable business model (custom apparel, omnichannel retail + e-commerce, fit customization) though serving a different geography.
- Bombay Shirt Company: India-based D2C brand specializing in custom-made shirts (and increasingly other categories) with made-to-measure options — the most direct analog to The Pant Project's custom-made bottoms model, sharing target customer (urban professionals) and omnichannel D2C approach in India.
- Bonobos: US-based D2C men's apparel brand historically known for better-fitting pants with multiple fits and customization — comparable bottoms-first specialty model and D2C-plus-showroom distribution strategy that The Pant Project mirrors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Pant Project social profiles
Digital presenceThe Pant Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pant Project leadership team
Management profileNumber of profiles
Profiles2 records
The Pant Project funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pant Project M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pant Project
What does The Pant Project do?
The Pant Project designs, manufactures, and sells custom-made and ready-to-wear pants for men and women through its own D2C e-commerce site and brick-and-mortar stores in India. Its custom-made line offers 10 personalization options (rise, inseam, pocket style, monogram) with free alterations, while the ready-to-wear line spans formal trousers, power-stretch pants, jeans, chinos, Korean pants, Japanese pleated trousers, water-repellent pants, travel pants, cargos, shorts, and lounge pants, differentiated by proprietary stretch, wrinkle-resistant, and water-repellent fabric technologies.
Is The Pant Project a public or private company?
The Pant Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Pant Project founded?
The Pant Project was founded in 2020. It employs 11 to 50 people.
Where is The Pant Project based?
The Pant Project is headquartered in Mumbai, India, in the Asia region.
How does The Pant Project make money?
Two revenue lines are on record. Product Sales - Ready to Wear is the primary driver. The others are product Sales - Custom-Made Pants.
Who are The Pant Project's main competitors?
Emerging players on record are Snitch, The Souled Store and Bewakoof. Broad incumbents are Myntra, Zara and Levi's. Mufti is listed as a regional player. Direct peers are Indochino, Bombay Shirt Company and Bonobos.
Does The Pant Project have an API?
No public API is recorded for The Pant Project.
What industry is The Pant Project in?
The Pant Project's product category is Custom and Ready-to-Wear Apparel (Pants). Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAEAB, Performance Outerwear & Technical Apparel. Its NAICS code is 45811 and its SIC code is 5600.