EdfaPay
EdfaPay is a Saudi Arabia-headquartered fintech providing a unified payment platform built around NFC-based SoftPOS, an online payment gateway, and white-label infrastructure for banks, fintechs, and SMB merchants across the MENA region. The company serves 70,000+ active merchants and holds PCI DSS Level 1 and SAMA regulatory approvals for the Saudi market.
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EdfaPay does
EdfaPay is a Saudi-headquartered fintech that provides a unified payment platform anchored by three core products: a Payment Gateway for online card and wallet acceptance, a Smart SoftPOS that turns Android devices into contactless NFC point-of-sale terminals, and Payment Links for invoice-based remote payments. The platform is built on PCI DSS Level 1 certified infrastructure and integrates card networks (Visa, Mastercard, Mada), digital wallets (Apple Pay, Google Pay, Samsung Pay, STC Pay, UrPay, PayPal, Tamara BNPL), and open-banking-based payout and disbursement services, all managed through a Unified Dashboard. Technical architecture is API-first, with RESTful APIs, SDKs across JavaScript, Python, Flutter, Android, iOS, and React Native, a sandbox environment, and pre-built e-commerce plugins for WooCommerce, OpenCart, and Shopify.
The company serves three primary customer segments: small and mid-sized merchants seeking hardware-free contactless acceptance (transaction-fee model, no setup costs, self-serve onboarding); commercial banks and central banks seeking rapid deployment of branded payment services (white-label licensing model); and payment partners/fintechs integrating EdfaPay into their own product stacks (API/SDK distribution). Revenue is generated primarily through per-transaction processing fees on SoftPOS and gateway volume, supplemented by enterprise white-label licensing, API access, and payout/disbursement transaction fees. Pricing is quote-based for enterprise and transaction-based for SMBs; no public pricing tiers are disclosed.
Founded in 2022 in Riyadh and registered as EdfaPay Inc. in Delaware, the company has raised approximately $9.8M across pre-seed, seed, and pre-Series A rounds, operates across nine-plus countries with offices in Riyadh, New York, Dallas, Hyderabad, Amman, Cairo, and Tunis, and reports 70,000+ active merchants with 300% annual growth. In January 2026, EdfaPay obtained SAMA technical approval to commercially launch its Smart SoftPOS services in the Saudi acquiring market.
EdfaPay firmographics
Firmographics- Name
- EdfaPay
- Legal name
- EdfaPay Inc.
- Website
- https://edfapay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EdfaPay is a Saudi Arabia-headquartered fintech providing a unified payment platform built around NFC-based SoftPOS, an online payment gateway, and white-label infrastructure for banks, fintechs, and SMB merchants across the MENA region. The company serves 70,000+ active merchants and holds PCI DSS Level 1 and SAMA regulatory approvals for the Saudi market.
- Ownership category
- akta.pro rank
EdfaPay industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payment Orchestration Platforms (FSAGABAA)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Payment Gateways & Orchestration (BPAMAFAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where EdfaPay is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices7 records
Markets served
EdfaPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Processing Fees: Revenue generated from processing payment transactions. Merchants pay fees per transaction for accepting card payments, digital wallets, and contactless payments through SoftPOS and payment gateway.
- White Label Enterprise Solutions: Revenue from providing white-label payment infrastructure to banks, fintech companies, and payment partners. Includes API integration, branded interfaces, and managed services.
- API and SDK Access: Developer access to payment APIs and SDKs with documentation, sandbox testing, and production access. Likely subscription or usage-based pricing for higher-tier developer access.
- Payout and Disbursement Services: Open banking-based payout system enabling merchants to split and disburse payments to multiple recipients with automated processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard merchant pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
EdfaPay product offering
Product offeringCore offering
EdfaPay is a unified payment platform that provides a Payment Gateway for online card, wallet, and local scheme acceptance, a SoftPOS solution that turns Android NFC devices into contactless point-of-sale terminals, and Payment Links for invoice-based remote payments. The platform also offers E-Invoicing, an open banking-based Payout System, a Unified Dashboard for transaction analytics, and White Label Solutions that enable banks, central banks, and fintechs to launch branded payment services on EdfaPay's PCI DSS Level 1 certified infrastructure.
Product overview
EdfaPay is a unified payment platform built around three core solutions: Payment Gateway (online payments via hosted checkout or S2S API), SoftPOS (in-store contactless payments on Android devices), and Payment Links (invoice-based remote payments). All three operate on shared PCI-DSS Level 1 certified infrastructure managed from a single Unified Dashboard. The platform also offers E-Invoicing and Payout System as add-on modules. For partners and financial institutions, EdfaPay provides White Label Solutions enabling banks, fintechs, and enterprises to launch branded payment services under their own identity. The architecture supports multi-currency transactions, AI-powered fraud detection, 3D Secure authentication, and extensive API-driven customization.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway Unified online payment platform enabling merchants to accept credit cards, debit cards, digital wallets, and local payment schemes via hosted checkout (EdfaPay Checkout) or embedded S2S API integration. Supports multi-currency transactions, 3D Secure authentication, tokenization, recurring payments, fraud prevention, and real-time reporting. Designed for e-commerce merchants and online businesses.
- SoftPOS Software-based point-of-sale (Smart SoftPOS) solution that transforms Android smartphones and tablets into POS terminals for contactless (NFC) and chip card payments, eliminating the need for traditional POS hardware. Includes PIN-on-Glass support and PCI compliance. SAMA-approved for operation in Saudi Arabia.
- Payment Links (Pay by Link)
Quantifiable outcome
- 300% annual growth rate
- +3 more outcomes
Companies that use EdfaPay
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
EdfaPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
EdfaPay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TamaracoreBuy Now Pay Later (BNPL) payment option integrated with EdfaPay, enabling customers to pay in installments at participating merchants.
- MastercardcoreCard network integration enabling Mastercard card acceptance for EdfaPay merchants globally.
- VisacoreCard network integration enabling Visa card acceptance for EdfaPay merchants globally.
- MadacoreSaudi national debit card network integration providing local payment method for Saudi Arabia market.
- Apple PaycoreMobile payment integration allowing Apple device users to pay with stored cards via NFC.
- Google PaycoreMobile payment integration allowing Android device users to pay via Google Pay.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
EdfaPay competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payments infrastructure platform with developer-first APIs, payment gateway, and payouts — a benchmark for EdfaPay's API-first payment gateway and developer experience.
- Network International: Large MEA payment processor offering merchant acquiring, payment gateway, and processing services to banks and merchants — a much larger incumbent in the same regional payments space.
- SumUp: Global SoftPOS and payment acceptance leader with broad SMB reach; competes directly with EdfaPay's SoftPOS value proposition as it expands into MENA markets.
- Block (Square): Global payments and SoftPOS incumbent (Square) with hardware-free acceptance offerings that overlap EdfaPay's contactless SoftPOS approach for SMBs worldwide.
Direct peers
- PayTabs: MENA-founded payment gateway and SoftPOS provider offering online payment acceptance, mobile POS, and developer APIs across the Gulf and broader region — the closest direct competitor to EdfaPay in Saudi Arabia and MENAP.
- Tap Payments: Kuwait-headquartered payment processor with strong Gulf presence offering online payment gateway, SoftPOS, payouts, and white-label APIs — directly overlapping EdfaPay's product suite and SMB/bank go-to-market.
- HyperPay: Jordan-based payment service provider offering online payment gateway, mobile POS, and white-label processing across MENA — competing head-to-head with EdfaPay in Jordan, Saudi, and Gulf markets.
- Geidea: Saudi-focused payment service provider offering POS terminals, SoftPOS, payment gateway, and acquiring services to merchants and banks — a direct Saudi competitor with overlapping SAMA-regulated product set.
Regional players
- Fawry: Egypt-headquartered bill payments and digital payments leader with extensive agent network and SMB merchant footprint across Egypt and MENA — comparable regional electronic payments scale player.
Emerging players
- Mamo Pay: UAE-based fintech building payments infrastructure for businesses including card issuing and acceptance — an emerging regional player with overlapping SMB and developer-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EdfaPay social profiles
Digital presenceEdfaPay compliance and trust
Trust signalCompliance3 records
EdfaPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
EdfaPay leadership team
Management profileNumber of profiles
Profiles6 records
EdfaPay funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EdfaPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EdfaPay
What does EdfaPay do?
EdfaPay is a unified payment platform that provides a Payment Gateway for online card, wallet, and local scheme acceptance, a SoftPOS solution that turns Android NFC devices into contactless point-of-sale terminals, and Payment Links for invoice-based remote payments. The platform also offers E-Invoicing, an open banking-based Payout System, a Unified Dashboard for transaction analytics, and White Label Solutions that enable banks, central banks, and fintechs to launch branded payment services on EdfaPay's PCI DSS Level 1 certified infrastructure.
Is EdfaPay a public or private company?
EdfaPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was EdfaPay founded?
EdfaPay was founded in 2022. It employs 11 to 50 people.
Where is EdfaPay based?
EdfaPay is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does EdfaPay make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are white Label Enterprise Solutions, API and SDK Access and payout and Disbursement Services.
Who are EdfaPay's main competitors?
Broad incumbents on record are Stripe, Network International, SumUp and Block (Square). Direct peers are PayTabs, Tap Payments, HyperPay and Geidea. Fawry is listed as a regional player. Mamo Pay is listed as an emerging player.
Does EdfaPay have an API?
Yes. EdfaPay provides RESTful APIs and SDKs for payment gateway integration (EdfaPay Checkout), SoftPOS acceptance, and payment link/invoice creation. APIs include payment initiation, recurring payments, refunds, transaction status, webhook notifications, 3D Secure authentication, tokenization, merchant onboarding, and reporting/reconciliation. Authentication uses server-side SHA1 of MD5 hash. Sandbox environment available at sandbox-api.edfapay.com with test cards for validation. SDKs available for JavaScript/Node.js, Python, Flutter, Android, iOS, and React Native. Documentation at docs.edfapay.com includes Postman collection. Developer documentation is at docs.edfapay.com.
What industry is EdfaPay in?
EdfaPay's product category is Payment Processing Software. Its primary akta.pro industry code is FSAGABAA, Payment Orchestration Platforms, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 52232 and its SIC code is 7372.