Ori

What Ori does

Ori, Inc. is a U.S.-based real estate and architectural-robotics company, founded in 2015 as a spin-off from the MIT Media Lab and headquartered in Brooklyn, NY. The company develops proprietary mechatronic systems — including the Cloud Bed, Pocket Closet, Pocket Office, and forthcoming Pocket Wall — that allow apartments to reconfigure at the touch of a button, enabling a 300 sqft studio to deliver the functionality of roughly 500 sqft. All systems are UL962 certified, run on standard 120V outlets, and are controlled through the Ori Square interface, mobile app, or voice.

Ori monetizes through three primary streams: (i) hardware sales and licensing of its robotic systems to real estate developers and owners for installation in new construction and renovations; (ii) co-GP development partnerships with sponsors, municipalities, and institutional investors, where Ori contributes technology, design, underwriting, and capital to hotel conversion and ground-up projects targeting 7%+ untrended yield on cost and 20–25%+ levered IRR; and (iii) recurring revenue from semi-furnished Ori apartment leasing through partner buildings, where units rent approximately 10% below market.

The company serves four distinct customer segments — individual renters, multifamily developers and owners, institutional investors and family offices, and cities/municipalities — and has delivered over 2,000 systems across 1,750+ apartments in 64 cities and 140 projects in the U.S. and Canada. Major developer partners include Greystar, Lincoln Property Company, Related Companies, RXR Realty, and Bozzuto, with strategic alliances spanning IKEA (RÖGNAN co-development), Marriott (hospitality), and Yves Béhar (industrial design). Backed by Sidewalk Labs, Ingka Group, Khosla Ventures, Geolo Capital, and Presidio Ventures (Sumitomo), Ori is transitioning in 2026 from a hardware licensor into an owner-operator with its first fully company-developed Ori Buildings.

Name

Ori

Legal name

Ori, Inc.

Website

https://oriliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ori is a Brooklyn-based real estate and architectural-robotics company that builds apartments expanding at the touch of a button, serving multifamily developers, institutional investors, municipalities, and renters across 64 U.S. and Canadian cities.

Ownership category

akta.pro rank

Product category

Modular Housing Solutions

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

Keywords

• Robotic furniture systems
• Expandable studio apartments
• Multifamily development technology
• Hotel conversion housing
• Space-saving interior systems

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Robotic Hardware Systems Sales: Ori sells proprietary robotic furniture systems (Cloud Bed, Pocket Closet, Pocket Wall) to developers and building owners as part of new construction or renovation projects. Systems are construction-agnostic and integrate into any building type.
2. Semi-Furnished Apartment Leasing: Ori apartments are semi-furnished with built-in essentials (bed frame, mattress, couch, integrated storage) and rent approximately 10% below market rates. Residents save on upfront furniture costs.
3. Co-GP Development Partnerships: Ori participates in development projects as a co-GP alongside experienced sponsors, providing technology, design guidance, underwriting support, and capital to help ensure stronger project returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ori designs, manufactures, and sells proprietary robotic furniture systems (Cloud Bed, Pocket Closet, Pocket Office, Pocket Wall) integrated into multifamily apartments that expand at the touch of a button. The 300 sqft Ori Studio delivers the functionality of a 500 sqft unit for roughly 10% below market rent. Ori also delivers hotel-to-apartment conversion services, ground-up development partnerships with builders, and co-GP investment partnerships with institutional capital providers.

Product overview

Ori is a real estate company that builds expandable apartments using proprietary robotic systems. The core offering combines the Ori Studio (a 300 sqft unit that functions like 500 sqft) with hardware systems including Cloud Bed (transforming bed/sofa), Pocket Closet (walk-in closet/desk), Pocket Office (home office), and Pocket Wall (retractable wall). Ori provides semi-furnished apartments and offers three main service lines: hotel-to-apartment conversions, ground-up development partnerships, and investment partnerships. The company also offers the Ori Square interface for controlling its systems. The company originated from MIT's Media Lab and leverages simple mechatronics—standard outlets, low-power motors, and counterweight systems—to transform space.

Differentiator

Problem solved

Functional benefit

Brands

• Ori Expandable Apartments: The company's core real estate product featuring apartments with robotic furniture systems that expand at the touch of a button.
• Ori Studio
• Ori Cloud Bed
• Ori Pocket Closet
• Ori Pocket Wall
• Ori Pocket Office
• Ori Square
• The Fold by Ori

Products and services

• Cloud Bed Integrated bed and sofa robotic system that transforms at the touch of a button, turning one room into both a bedroom and a living room for multifamily developers and residents.
• Pocket Closet Walk-in closet and built-in desk robotic system designed for tight rooms that expands storage, adds work space, and reclaims valuable square footage in multifamily apartments.
• Pocket Wall Retractable wall system that allows a room to appear open or close at the touch of a button, enabling flexible space transformation in multifamily apartments.
• Pocket Office Home-office-on-demand robotic system that effortlessly turns any room into a workspace for multifamily residents.
• Hotel-to-Apartment Conversions Adaptive-reuse service transforming underperforming hotels into modern apartment buildings with Ori expandable units, delivering attainable housing for developers, owners, and municipalities.
• Ground-Up Development Development partnership service partnering with builders to construct new ground-up communities using expandable Ori unit typologies that maximize livability, density, and efficiency.
• Ori Investment Partnerships Co-GP investment partnership program offering institutional investors and family offices direct equity participation in Ori hotel conversion and ground-up projects, targeting 7%+/- untrended yield on cost and 20-25%+ levered IRR.
• Ori Semi-Furnished Apartments Semi-furnished Ori apartments leased through partner buildings across 64 cities in the U.S. and Canada, with built-in bed frame, mattress, couch, and integrated storage at approximately 10% below market rent.

Quantifiable outcome

• 300 sqft Ori studios deliver functionality of 500 sqft for ~10% less rent
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IKEAcoreStrategic or Co-development PartnerIKEA and Ori teamed up to develop RÖGNAN robotic furniture for small space living. The collaboration leverages IKEA's furniture expertise with Ori's robotic technology to create innovative solutions for compact living spaces.
• Yves BéharcoreStrategic or Co-development PartnerOri partnered with acclaimed designer Yves Béhar for its launch. Béhar collaborated on the first product and control interface design, bringing industrial design expertise to Ori's robotic furniture systems.
• GreystarcoreChannel Partner/ Reseller/ DistributorGreystar, a leading global real estate development and investment firm, partnered with Ori to deliver expandable studios. Projects include The Commodore in Arlington, VA (35 units) and The Smith in Boston, MA (9 units).
• RXR RealtycoreChannel Partner/ Reseller/ DistributorRXR Realty partnered with Ori for 360 Huguenot in New Rochelle, NY. All Ori apartments at this property were successfully leased, demonstrating strong demand for expandable living spaces.
• Bozzuto GroupcoreChannel Partner/ Reseller/ DistributorBozzuto Group partnered with Ori for the 1900 Broadway project in Oakland, CA, offering over 100 new Cloud Bed Studios.
• Marriott InternationalminorStrategic or Co-development PartnerMarriott announced plans to bring the Ori Cloud Bed to select properties, as reported by CNBC. This represents an expansion of Ori's technology into the hospitality sector.
• AmY Villeneuve (Board Member)coreOthersAmy Villeneuve, a leading tech executive, joined Ori's Board of Directors in 2018 to advise the company in scaling to meet global demand for its robotic interiors.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bumblebee Spaces: Bumblebee Spaces is the closest direct competitor to Ori, developing robotic furniture systems (ceiling-mounted beds, desks, storage) that transform small apartments. Both companies serve the urban micro-unit / studio apartment market with proprietary mechatronic technology, though Ori has achieved materially larger deployment scale (1,750+ apartments).
• Resource Furniture: Resource Furniture is a US-based distributor and manufacturer of Italian-made transformable furniture (including the Clei line) offering wall beds, transforming tables, and modular systems for small-space living. Comparable to Ori's product category of transformable/multifunctional furniture, though Resource Furniture's offerings are largely non-robotic and serve a higher-end designer clientele.
• Clei (now part of Resource Furniture): Clei is the original Italian manufacturer of transforming wall beds and modular systems, now distributed primarily through Resource Furniture. Directly comparable to Ori in the transformable/space-saving furniture category, though Clei's products are manual/hydraulic rather than robotic and target premium residential projects.
• Expand Furniture: Expand Furniture sells transformable and space-saving furniture including wall beds, folding tables, and convertible desks for small apartments and multifamily developments. Comparable to Ori as a competing supplier of space-optimization furniture, though with non-robotic mechanisms and a direct-to-consumer sales model.

Emerging players

• Boxabl: Boxabl manufactures factory-built foldable houses targeting affordable housing and accessory dwelling units. Comparable to Ori as an emerging player using innovative construction/manufacturing approaches to address urban housing affordability, though Boxabl focuses on whole-unit prefab construction rather than in-unit robotic transformation.
• Plant Prefab: Plant Prefab is a California-based prefabricated home builder focused on sustainable, custom single-family and multifamily housing. Comparable to Ori as an emerging player applying modern construction methods to address housing supply constraints, though Plant Prefab operates in factory-built modular rather than in-unit robotic furniture.
• Mighty Buildings: Mighty Buildings uses 3D-printing and modular construction to produce energy-efficient homes, including ADUs and multifamily projects. Comparable to Ori as a technology-forward emerging player in residential construction targeting housing affordability, though its innovation is in building fabrication rather than interior robotic transformation.

Broad incumbents

• IKEA (Inter IKEA / Ingka Group): IKEA is both Ori's strategic investor (via Ingka Group) and co-development partner on the RÖGNAN robotic furniture line. As a broad incumbent in flat-pack and small-space furniture, IKEA represents both an enabler (capital, distribution, brand) and a potential competitive threat through RÖGNAN and its broader furniture portfolio.

Others

• Häfele: Häfele is a German manufacturer and supplier of furniture fittings, hardware, and electronic access systems widely used in transformable and multifunctional furniture. Comparable to Ori as an adjacent enabling technology supplier in the space-optimization furniture category, though Häfele sells components and fittings rather than finished transforming systems.
• Murphy Wall Beds Hardware (e.g., Create-A-Bed): Create-A-Bed and similar Murphy wall bed hardware suppliers serve the same small-space-apartment customer base as Ori but with traditional mechanical (non-robotic) wall beds. They are an adjacent, lower-tech substitute category that competes on price rather than transformation capability, relevant as Ori's primary alternative in the wall-bed use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ori_living
• YouTubeyoutube.com/c/OriLiving
• Facebookfacebook.com/oriliving
• LinkedInlinkedin.com/company/ori-living
• Instagraminstagram.com/ori_living
• TikToktiktok.com/@ori_living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ori