Krave Mart
Krave Mart is a Pakistan-based quick-commerce grocery delivery platform operating dark stores in Karachi, Lahore, and Rawalpindi to deliver 7,500+ products within 20–30 minutes. Founded in 2021 and acquired by inDrive in 2025, it now powers inDrive.Groceries.
- Company typePrivate
- Founded2021
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Krave Mart does
Krave Mart is a Pakistan-based quick-commerce grocery delivery platform founded in 2021 and headquartered in Karachi. The company operates a network of dark-store micro-fulfillment centers across 30+ neighborhoods in three cities — Karachi, Lahore, and Rawalpindi — delivering 7,500+ grocery and everyday-essential SKUs to urban consumers within a 20–30 minute window via its mobile application. It has served 200,000+ households to date. Revenue is generated primarily through direct product sales at markup over wholesale cost, supplemented by brand-advertising slots across the platform, with private-label sales under the Kdaily (staples) and Kfresh (produce) brands contributing to margin via backward integration.
The underlying technology stack centers on a proprietary in-house rider management application called "Rocky," built specifically for low-RAM Android smartphones to match the device economics of the Pakistani consumer base. Route optimization is the principal documented AI-adjacent capability within Rocky. The company also maintains a 100+ SKU private-label portfolio with claimed margin doubling versus branded equivalents.
In December 2021, Krave Mart closed a $6 million pre-seed round led by MSA Capital — described as the largest pre-seed financing in Pakistan at the time — followed by an additional $6.25M round in 2023. The company was subsequently acquired by global ride-hailing firm inDrive in 2025 through an all-stock transaction cleared by the Competition Commission of Pakistan. Following the acquisition, the service operates as inDrive.Groceries in Lahore with dual-brand operations in Karachi, and is supported by inDrive's publicly stated $100M multi-year investment commitment into Pakistan — with stated expansion intent toward Islamabad and Rawalpindi.
Krave Mart firmographics
Firmographics- Name
- Krave Mart
- Legal name
- Krrave Technologies (Private) Limited
- Website
- https://www.kravemart.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Krave Mart is a Pakistan-based quick-commerce grocery delivery platform operating dark stores in Karachi, Lahore, and Rawalpindi to deliver 7,500+ products within 20–30 minutes. Founded in 2021 and acquired by inDrive in 2025, it now powers inDrive.Groceries.
- Ownership category
- akta.pro rank
Krave Mart industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451), Convenience Retailers and Vending Machine Operators (44513), Retail Trade (44-45)
- SIC
- Retail-Convenience Stores (5412), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
- akta.pro secondary industries
- Micro-fulfillment & Dark Store Operations (CRAFAMAK), Quick Commerce (15–60 min Convenience Delivery) (CRAHAIAB), Quick-Commerce (Rapid Convenience / Dark Stores) (TLAAAHAD)
Keywords
Where Krave Mart is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Krave Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Quick-Commerce Grocery Delivery: Krave Mart operates a dark-store-based quick commerce model, delivering groceries and everyday essentials to consumers within 20-30 minutes via its mobile app (iOS/Android). Revenue is generated through direct product sales at markup over wholesale cost. The company also offers advertising slots to brands on its platform.
- Advertising & Brand Partnerships: Krave Mart offers brand advertising opportunities across its online and offline assets, targeting specific use cases and audiences. The platform claims to reach over 200,000 households, offering brands promotional visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free delivery threshold under inDrive partnership |
| Unit Pricing | Pay-as-you-go | Ramzan Zakat Hampers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Krave Mart product offering
Product offeringCore offering
Krave Mart is a quick-commerce grocery delivery platform that operates a network of dark stores across Karachi, Lahore, and Rawalpindi in Pakistan. Customers order groceries and everyday essentials via a mobile app or website, and riders deliver within 20–30 minutes. The company also sells its own private-label products under the Kdaily and Kfresh brands.
Product overview
Krave Mart is a quick-commerce grocery delivery platform operating in Pakistan through a network of dark stores. The core offering is the Krave Mart mobile app and website for customer ordering, supported by the internal ROCKY rider management application. The company has expanded into private label products under two brands: Kdaily (daily essentials like spices, eggs, lentils, flour, dry fruits) and Kfresh (fresh produce and exotic fruits & vegetables). Following acquisition by inDrive, the platform now powers inDrive.Groceries, integrating Krave Mart's infrastructure into inDrive's super-app strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Kdaily: Private label brand for daily spices, eggs, lentils, value added flour and dry fruits.
- Kfresh
Products and services
- Krave Mart Quick-Commerce Platform Quick-commerce grocery delivery service offering 7,500+ products with 20-30 minute delivery across Karachi, Lahore, and Rawalpindi, accessible via mobile app and website for individual urban consumers.
- Krave Mart Mobile App Customer-facing Android and iOS application for browsing, ordering, paying, and tracking grocery and everyday essentials deliveries for individual consumers in Pakistan.
- Kdaily Private Label Products Krave Mart's private label product line for daily essentials including spices, eggs, lentils, value-added flour, and dry fruits, sold to consumers via the Krave Mart platform.
- Kfresh Private Label Products Krave Mart's private label product line for fresh produce including fruits, vegetables, and an exotic F&V range, sold to consumers via the Krave Mart platform.
- inDrive.Groceries Grocery delivery service launched through inDrive's partnership with Krave Mart, offering over 7,500 products with 20-30 minute delivery times, integrated into inDrive's super-app ecosystem.
Quantifiable outcome
- Delivers to over 200,000 households across Karachi, Lahore, and Rawalpindi
- +4 more outcomes
Companies that use Krave Mart
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Krave Mart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Krave Mart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- inDrivecoreinDrive, a global ride-hailing company valued at $2.3 billion, acquired Krave Mart in an all-stock deal approved by the Competition Commission of Pakistan in 2025. The acquisition integrated Krave Mart's dark-store network (Karachi, Lahore, Rawalpindi) into inDrive's logistics footprint as part of its super-app strategy. inDrive also previously invested through its venture and M&A arm in December 2024 before the formal partnership launch in January 2025. This is inDrive's first major M&A play in grocery delivery.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Krave Mart competitors and assessment
Company assessmentDirect peers
- Foodpanda Pakistan: Foodpanda is Pakistan's leading quick-commerce and food delivery platform, holding ~65% of the country's QC market share. It directly competes with Krave Mart in 20-30 minute grocery delivery in Karachi, Lahore, and Rawalpindi, and is the dominant incumbent Krave Mart must displace.
- Cheetay: Cheetay is a Lahore-based on-demand delivery and grocery platform operating a dark-store-based quick-commerce model across major Pakistani cities. It competes head-to-head with Krave Mart in the same 20-30 minute grocery delivery category and customer base.
- Bykea: Bykea is a Pakistani ride-hailing and parcel delivery super-app with logistics infrastructure and last-mile rider networks across Pakistan. Its parcel/delivery vertical competes with Krave Mart's delivery backbone and was positioned to enter QC, making it a regional direct comparable.
- Naheed.pk: Naheed.pk is a Pakistan-based online grocery retailer delivering everyday essentials. While not QC-speed, it competes for the same online grocery basket and customer segment in Pakistan and represents a direct peer in online grocery retail.
- Getir: Getir pioneered the 10-minute grocery delivery / quick-commerce category globally. Although it has scaled back international operations, its dark-store micro-fulfillment model and unit economics are the closest global template to Krave Mart's playbook.
- Blinkit: Blinkit (Zomato-owned) is India's largest quick-commerce player delivering groceries in 10-15 minutes via dark stores. Same category, model, and unit economics as Krave Mart, making it a direct global peer for benchmarks on private-label expansion and category mix.
- Gorillas: Gorillas is a Berlin-founded quick-commerce operator acquired by Getir, exemplifying the global consolidation pattern and dark-store economics that Krave Mart's inDrive acquisition mirrors. Relevant as a global QC template and consolidation precedent.
Emerging players
- Zepto: Zepto is an India-based 10-minute grocery delivery startup using dark stores. While serving a different geography, it is highly comparable on business model, target customer, and dark-store economics—making it a strong emerging-players benchmark for Krave Mart.
Broad incumbents
- Metro Cash & Carry Pakistan: Metro Pakistan is a cash-and-carry / wholesale grocery operator serving B2B and B2C customers across major cities. As a broader grocery incumbent with established supply, it represents adjacent competition and a potential wholesale supplier to Krave Mart's dark stores.
- Daraz Pakistan: Daraz (Alibaba-backed) is Pakistan's largest horizontal e-commerce marketplace. While not QC-speed, it competes for online consumer basket spend and serves as a broad incumbent benchmark for Pakistani e-commerce scale and logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Krave Mart social profiles
Digital presenceKrave Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krave Mart leadership team
Management profileNumber of profiles
Profiles5 records
Krave Mart funding detail
Funding detailFunding overview
Funding rounds5 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krave Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krave Mart
What does Krave Mart do?
Krave Mart is a quick-commerce grocery delivery platform that operates a network of dark stores across Karachi, Lahore, and Rawalpindi in Pakistan. Customers order groceries and everyday essentials via a mobile app or website, and riders deliver within 20–30 minutes. The company also sells its own private-label products under the Kdaily and Kfresh brands.
Is Krave Mart a public or private company?
Krave Mart is a private company. It is classified as corporate owned and is currently acquired.
When was Krave Mart founded?
Krave Mart was founded in 2021. It employs 101 to 250 people.
Where is Krave Mart based?
Krave Mart is headquartered in Karachi, Pakistan, in the Asia region.
How does Krave Mart make money?
Two revenue lines are on record. Quick-Commerce Grocery Delivery is the primary driver. The others are advertising & Brand Partnerships.
Who are Krave Mart's main competitors?
Direct peers on record are Foodpanda Pakistan, Cheetay, Bykea, Naheed.pk, Getir, Blinkit and Gorillas. Zepto is listed as an emerging player. Broad incumbents are Metro Cash & Carry Pakistan and Daraz Pakistan.
Does Krave Mart have an API?
No public API is recorded for Krave Mart.
What industry is Krave Mart in?
Krave Mart's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers, with a secondary code of CRAFAMAK, Micro-fulfillment & Dark Store Operations. Its NAICS code is 4451 and its SIC code is 5412.