Shoptelligence

What Shoptelligence does

Shoptelligence is a private Ann Arbor, Michigan-based software company founded in 2015 by Laura Khoury and Denise Mahnick that sells an AI-powered Style Discovery Platform to mid-to-large furniture retailers and, increasingly, to furniture vendors/manufacturers and retail finance companies. The platform transforms basic product catalog data into SKU-level style attributes (color, texture, material, pattern, shape, context) and uses a proprietary Style Reasoning Engine to generate cross-category recommendations and interactive "ensembles" that explain why items work together stylistically, rather than relying on behavioral co-purchase alone. The product portfolio spans the core Style Discovery Platform plus a suite of add-on modules — Room STylist, STyle Finder, STyLeads, STyle AssiST, STyleMail, STyle Insight, and Intelligent Wallet — that together form an integrated CDP/CRM/ESP and AI-personalization stack deployable across web, in-store, and outbound email channels.

The company monetizes through quote-based enterprise SaaS subscriptions on multi-year contracts, with 30-day implementation and a stated 60-day ROI guarantee, and layers additional modules (including Virtual Sales Assistant and Site-to-Store Inspirtainment) on top of the core platform. Its go-to-market is enterprise field sales targeting Top 100 furniture retailers, supplemented by self-serve evaluation, an active conference presence at SHOP.org, High Point Market, Las Vegas Market, and NRF, and content marketing through case studies and blog content. Named customers include American Furniture Warehouse, Bob's Discount Furniture, Gardner-White Furniture, El Dorado Furniture, Kane's Furniture, Jerome's Furniture, Coaster, Slumberland, Steinhafels, HOM Furniture, Hudson's Furniture, and Burke Decor.

Shoptelligence has raised approximately $4.4 million across disclosed rounds — including $365,000 from Invest Detroit Ventures in May 2018, $1,319,000 led by Michigan Angel Fund in October 2018, and $2,705,191 via an SEC Form D filing in May 2023 — with additional undisclosed support from Michigan Rise. The company remains founder-led, operates with 11-50 employees, and has no disclosed acquisitions, subsidiaries, or parent company.

Name

Shoptelligence

Legal name

Shoptelligence, Inc.

Website

https://shoptelligence.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoptelligence sells an AI-powered Style Discovery Platform to mid-to-large furniture retailers, using a proprietary style reasoning engine to generate cross-category product recommendations and integrated CDP/CRM/ESP functionality across web, in-store, and email channels.

Ownership category

akta.pro rank

Product category

Retail Personalization Software

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industries

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Retail personalization software
• Furniture merchandising platform
• AI style discovery
• Omnichannel retail solutions
• Product recommendation engine

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS platform providing AI-powered style discovery and merchandising tools to furniture retailers, generating incremental revenue per buyer exceeding 30%
2. Module Licensing: Additional modules including Virtual Sales Assistant and Site-to-Store Inspirtainment offered as add-ons to core platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shoptelligence sells an AI-powered STyle Discovery Platform that transforms basic product data into shoppable, cross-category style recommendations for furniture and home furnishings retailers. The platform combines a Customer Data Platform (CDP), CRM, Email Service Provider (ESP), in-store associate support, and AI-powered personalization into a single omnichannel system, with add-on modules for vendor intelligence, demand analytics, lead generation, and email merchandising. Its primary commercial outcome for retailer clients is a documented lift in average order value and customer lifetime value.

Product overview

Shoptelligence is an AI-powered STyle Discovery Platform that helps retailers increase revenue through creating engaging shopping experiences backed by powerful analytics. The platform operates as a unified system combining Customer Data Platform (CDP), Customer Relationship Management (CRM), Sales Associate Support, Email Service Provider (ESP), and an AI-powered Personalization Platform. The product portfolio includes the core Style Discovery Platform plus specialized modules: ShopLab AI and ShopLaunch AI for vendor analytics and market launch optimization; Room STylist and STyle Finder for consumer-facing room design and product discovery; STyLeads for demand generation; STyle AssiST for in-store associate empowerment; STyleMail for email marketing; STyle Insight for shopper analytics; and Intelligent Wallet for finance company solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Style Discovery Platform Core AI-powered omnichannel SaaS platform that transforms basic product data into interactive, shoppable styled outfits or rooms with personalized recommendations across web, in-store, and email channels. Combines CDP, CRM, ESP, sales associate support, and AI personalization for furniture retailers.
• VendorSense IQ Suite Vendor intelligence and demand-forecasting solution that helps furniture vendors and manufacturers reduce risk, validate demand, and optimize where and how products succeed before committing time, inventory, and capital.
• ShopLab AI AI-powered analytics and insights tool providing demand intelligence and supply chain insights for furniture retailers and manufacturers.
• ShopLaunch AI AI solution designed to help furniture vendors and manufacturers reduce risk and optimize product launches at trade shows and market events.
• Room STylist Interactive room design tool that lets shoppers create and customize room ensembles with personalized product combinations reflecting their style preferences.
• STyle Finder AI-powered product discovery tool that helps shoppers find products matching their unique style across the retailer's entire catalog.
• STyLeads Lead-generation solution that drives qualified traffic from online to physical stores through personalized messaging and cohesive shopping experiences.
• STyle AssiST Sales-associate empowerment tool that delivers personalized customer service and seamless omnichannel experience with design assistance at scale.
• STyleMail Email marketing solution delivering personalized merchandising and relevant communications directly to customers' inboxes to inspire repeat purchases.
• STyle Insight Analytics and shopper insights module providing data on customer preferences, engagement patterns, and purchase behavior.
• Intelligent Wallet Finance-company solution that monetizes website traffic by connecting consumers to curated, cross-retailer product bundles within their budget, maximizing card usage and customer lifetime value.

Quantifiable outcome

• 33% increase in average order value
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ElocoreTechnology or IntegrationTechnology integration partner for the Style Discovery Platform, enhancing the overall solution offering
• TailbasecoreTechnology or IntegrationTechnology partner; co-presented at High Point Market in Coaster Showroom; enables interactive ensemble functionality

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nosto: Personalization platform for online retailers that powers product recommendations, on-site content personalization, and email personalization. Direct overlap with Shoptelligence's Style Discovery and STyleMail modules.
• FindMine: AI-driven 'complete the look' and styled product bundling platform for fashion and home furnishings retailers. Most direct comparable to Shoptelligence's cross-category style ensembling and STyle Finder / Room STylist products.
• Lily AI: Applies AI to enrich product attributes (color, fit, style) for fashion, home, and beauty retailers to power search, recommendations, and demand forecasting. Comparable to Shoptelligence's SKU-level attribute understanding and style reasoning engine.
• Bloomreach: E-commerce personalization and search platform used by large retailers. Competes with Shoptelligence on AI-driven product discovery, recommendations, and content personalization across digital channels.
• Dynamic Yield (Mastercard): Personalization, recommendation, and A/B testing platform acquired by Mastercard, used by enterprise retailers and digital brands. Competes with Shoptelligence on cross-channel personalization for large enterprise retailers.
• Constructor: AI-first product search and discovery platform for e-commerce. Overlaps with Shoptelligence's STyle Finder, on-site recommendations, and shopper engagement capabilities.
• Vue.ai: AI platform for retail that provides product tagging, visual search, recommendations, and styling. Closely comparable to Shoptelligence's image + text processing, style reasoning, and cross-category ensembles.
• Algonomy (RichRelevance): Retail personalization and merchandising suite covering recommendations, omnichannel personalization, and customer engagement. Direct overlap with Shoptelligence's Style Discovery Platform and STyleMail.
• Klevu: AI-powered on-site search, merchandising, and product recommendations for e-commerce retailers. Comparable to Shoptelligence on product discovery and personalized shopping experiences.

Broad incumbents

• Algolia: Established search and discovery API provider used across industries. Adjacent to Shoptelligence on product discovery and recommendations, but operates as a horizontal infrastructure layer rather than a verticalized home furnishings platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shoptelligence
• Xx.com/shoptelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoptelligence