FINDMINE
FindMine is a B2B SaaS platform that uses AI to generate on-brand, inventory-aware outfitting and merchandising content for enterprise retailers across apparel, home, and beauty. Its API-first platform powers Complete the Look, shoppable content, and AI-generated visuals, reaching 100M+ consumers monthly.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FINDMINE does
FindMine is a B2B SaaS company that provides AI-powered outfitting and merchandising automation for enterprise retailers. Founded in 2016 and headquartered at 99 Wall Street in New York City, the platform generates on-brand, inventory-aware "Complete the Look," "Shop the Look," and "Visually Similar" recommendations across ecommerce, email, paid media, mobile apps, and in-store clienteling. The company serves large multi-brand retailers in apparel, home, and beauty categories, with a customer roster that includes Lululemon, Gap, ANINE BING, Victoria's Secret, DXL, TSC, John Varvatos, Perry Ellis, Cubavera, Greyson, and brands across the Gap Inc. and Chico's FAS portfolios, and is affiliated with LVMH's La Maison des Startups program.
The platform combines computer vision, multi-modal large language models, NLP, and deep learning models to extract product attributes, assess style compatibility, and generate outfit recommendations trained on each brand's "Style DNA" (editorial rules, merchandising guardrails, and brand-specific aesthetic criteria). Its API-first architecture integrates with Shopify, Salesforce Commerce Cloud, SAP Commerce Cloud, email service providers (Klaviyo, Listrak, Movable Ink), Meta's ad platform, and Feedonomics, and it offers a Model Context Protocol (MCP) server for AI-agent integration. Key technical capabilities include 90%+ immediate catalog coverage, real-time inventory substitution, AI-generated on-model imagery and video, programmatic ad creative, and a dynamic KPI optimizer that balances brand integrity with commercial outcomes. The company holds U.S. patents related to automated product outfitting and is a Gartner Cool Vendor.
FindMine operates a value-based enterprise SaaS pricing model with multi-year contracts, sold through a direct field sales motion targeting Fortune 500 and large specialty retailers. The company has raised approximately $17.6M in total disclosed funding, including an $8.9M Series A led by Grayhawk Ventures in April 2024. The platform reaches 100M+ consumers monthly, and a single Fortune 500 multi-brand customer deployment across 10 brand-markets in the US, Canada, and Japan generated $888M in FindMine-influenced revenue in 2025.
FINDMINE firmographics
Firmographics- Name
- FINDMINE
- Legal name
- FindMine, Inc.
- Website
- https://findmine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FindMine is a B2B SaaS platform that uses AI to generate on-brand, inventory-aware outfitting and merchandising content for enterprise retailers across apparel, home, and beauty. Its API-first platform powers Complete the Look, shoppable content, and AI-generated visuals, reaching 100M+ consumers monthly.
- Ownership category
- akta.pro rank
FINDMINE industry classification
Industry- Product category
- Retail Merchandising Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Retail Media Network (RMN) Buying (On-site & Off-site) (BPAFABAI)
Keywords
Where FINDMINE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FINDMINE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B SaaS Subscription Licensing: FindMine operates as a B2B SaaS platform for retailers and brands, charging value-based pricing for its AI styling and merchandising automation platform. Retailers subscribe to the platform to access Complete the Look, Shop the Look, Visually Similar, and other outfitting modules. The pricing model is value-based rather than per-SKU, reflecting the platform's enterprise positioning and measurable revenue impact delivered to clients. Implementation and onboarding services are included as part of the contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Value-based B2B SaaS subscription with enterprise SLAs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FINDMINE product offering
Product offeringCore offering
FindMine is a B2B SaaS AI styling and merchandising automation platform that generates on-brand, inventory-aware shoppable Looks and content for enterprise retailers. The platform ingests catalog data, inventory, pricing, and brand styling rules, then delivers outfit recommendations, complete-the-look content, lookbooks, AI-generated visuals, and programmatic ad creative across ecommerce, email, mobile app, in-store, and retail media channels.
Product overview
FindMine is a B2B SaaS AI styling and merchandising automation platform that generates on-brand, inventory-aware shoppable Looks and content across commerce and marketing channels. The core platform is the FindMine AI Styling Platform, which powers several integrated modules: Complete the Look (primary outfit recommendation engine), Shop the Look (makes existing imagery shoppable), Visually Similar (discovery and out-of-stock fallbacks), Dynamic Edits/Lookbooks (themed collections), and Substitution/Swap Logic (auto-replacement of unavailable items). Additional modules include AI-Generated Visuals for on-model imagery/video, Programmatic Ad Creative for Meta DPA, Landing Page Generator for campaign pages, and the Revenue Optimization Engine for KPI-based outfitting. The platform serves retailers across apparel, home goods, and beauty sectors, reaching 100M+ consumers monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- FindMine AI Styling Platform
- Complete the Look
- Shop the Look Connects products to existing lifestyle photography and keeps looks current as inventory changes, enabling brands to monetize their existing editorial imagery.
- Visually Similar Returns a ranked list of products visually similar to a given product, helping shoppers discover alternatives and maintaining shopping experience when items are unavailable.
Quantifiable outcome
- Average 26% AOV lift across 10 brand-market enterprise portfolio
- +16 more outcomes
Companies that use FINDMINE
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
FINDMINE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature6 records
FINDMINE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- LVMH (La Maison de Startups)flagshipFindMine is affiliated with LVMH's La Maison de Startups program, which supports innovative startups in the luxury and retail technology space. This affiliation provides FindMine with visibility and credibility within the luxury retail ecosystem.
- ShopifycoreFindMine offers a one-click Shopify plugin with a 5-minute setup option for most stores, with many customers going live the same day. This is FindMine's fastest and most streamlined integration path.
- Salesforce and SAP Commerce CloudcoreFindMine provides a Full Link Cartridge with jobs, controllers, and catalog sync to power storefronts and downstream channels across Salesforce Commerce Cloud and SAP Commerce Cloud.
- Klaviyo, Listrak, and other ESPscoreFindMine integrates with Klaviyo, Listrak, and other Email Service Providers via feed and API to deliver personalized outfit content across email and marketing channels.
- Movable InkcoreMovable Ink receives a SKU via ESP merge tag and calls FindMine at email open to render Complete the Look outfits dynamically in email, with minimal development required via a live, SKU-triggered API integration.
- Meta (Facebook and Instagram)coreFindMine powers dynamic product ads on Facebook and Instagram with outfit data to drive higher ROAS through complete-the-look creative. A premium women's apparel brand achieved 50% ROAS lift using this integration.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
FINDMINE competitors and assessment
Company assessmentDirect peers
- Lily AI: Lily AI offers AI-driven product attribution, demand forecasting, and styling/recommendation capabilities for apparel, beauty, and home retailers. Its product content engine and shopper personalization compete with FindMine's Style DNA and outfit generation modules.
- Recombee: Recombee provides AI-powered recommendation engines for ecommerce, media, and retail, including personalized product and content recommendations. It competes with FindMine on the underlying recommendation engine layer serving enterprise retailers.
- Vue.ai: Vue.ai provides AI-powered merchandising, personalization, and styling automation for retail brands across apparel and home categories. It overlaps with FindMine on automated outfitting, product tagging, and catalog intelligence for enterprise retailers.
- Constructor.io: Constructor.io provides AI-powered search, recommendations, and personalization for ecommerce, including product discovery and shopper personalization. It competes with FindMine on personalization and product recommendation capabilities for enterprise retailers.
- Stylitics: Stylitics is FindMine's most direct competitor, offering AI-driven outfitting, Complete the Look, and Shop the Look solutions for apparel and home retailers. FindMine explicitly highlights winning ten enterprise retailers from Stylitics, and the two have been engaged in patent litigation over automated outfitting technology.
- Syte: Syte provides visual AI for retail including product discovery, visual search, and outfit recommendations. Its automatic outfit completion and shoppable visual search capabilities overlap with FindMine's Complete the Look and Visually Similar modules.
Emerging players
- Yesplz: Yesplz is an AI styling and product discovery platform for fashion retailers, offering personalized recommendations and visual search. As a more focused player, it competes for the same apparel merchandisers FindMine targets but with a narrower initial footprint.
Broad incumbents
- Shopify (Magic / Sidekick): Shopify is both a key integration partner for FindMine and a potential competitive threat as it expands native AI merchandising, recommendation, and styling capabilities (Magic, Sidekick) for its millions of merchants. Shopify's bundled features could compress demand for point solutions among mid-market merchants.
- Algolia: Algolia is a leading search and discovery platform used by enterprise retailers for site search, recommendations, and personalization. While broader than FindMine, it competes for the same merchandiser and ecommerce leader budgets with overlapping personalization and recommendation features.
- Dynamic Yield (Mastercard): Dynamic Yield is a personalization engine acquired by Mastercard that offers product recommendations, personalization, and A/B testing for enterprise retailers and financial services. It competes for omnichannel personalization budgets alongside FindMine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FINDMINE social profiles
Digital presenceFINDMINE compliance and trust
Trust signalCompliance3 records
FINDMINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FINDMINE leadership team
Management profileNumber of profiles
Profiles6 records
FINDMINE funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FINDMINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FINDMINE
What does FINDMINE do?
FindMine is a B2B SaaS AI styling and merchandising automation platform that generates on-brand, inventory-aware shoppable Looks and content for enterprise retailers. The platform ingests catalog data, inventory, pricing, and brand styling rules, then delivers outfit recommendations, complete-the-look content, lookbooks, AI-generated visuals, and programmatic ad creative across ecommerce, email, mobile app, in-store, and retail media channels.
Is FINDMINE a public or private company?
FINDMINE is a private company. It is classified as venture growth investor backed and is currently operating.
When was FINDMINE founded?
FINDMINE was founded in 2016. It employs 11 to 50 people.
Where is FINDMINE based?
FINDMINE is headquartered in New York, United States, in the North America region.
How does FINDMINE make money?
One revenue line is on record: B2B SaaS Subscription Licensing.
Who are FINDMINE's main competitors?
Direct peers on record are Lily AI, Recombee, Vue.ai, Constructor.io, Stylitics and Syte. Yesplz is listed as an emerging player. Broad incumbents are Shopify (Magic / Sidekick), Algolia and Dynamic Yield (Mastercard).
Does FINDMINE have an API?
Yes. FindMine provides a RESTful API (version 3.0.0) at https://api.findmine.com that enables retailers to integrate styling capabilities into websites, apps, and other channels. Key endpoints include: Complete the Look API (GET/POST) for outfit recommendations based on a starting product; Visually Similar API for discovering similar products; Item Details API (POST) for updating inventory status; and Analytics API (GET) for tracking user interactions. The API supports parameters for product_id, color, customer session, region, language, and returns JSON responses. Authentication uses application IDs. Also offers a Model Context Protocol server for integrating style content with chat and AI agents. Developer documentation is at www.findmine.com/api-docs.
What industry is FINDMINE in?
FINDMINE's product category is Retail Merchandising Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAFABAI, Retail Media Network (RMN) Buying (On-site & Off-site).