Airgoods

What Airgoods does

Airgoods operates a two-sided B2B wholesale marketplace connecting independent specialty food and beverage brands with retailers across the United States. The platform is a self-serve, digital-first marketplace that enables brands to list products and reach qualified retail buyers, and enables retailers to discover, sample, and order wholesale specialty products with transparent shipping pricing. The company was founded in 2023 and is headquartered in New York, operating with a 1-10 person team.

The marketplace features industry-specific tooling including a sample request/box program that lets brands ship product samples to prospective buyers, Net 60 payment terms for eligible retailers, a 'Lowest Price Guarantee,' curated trending collections, and 24/7 human-powered live chat support. The platform curates a portfolio of independent and emerging brands spanning better-for-you snacks, non-alcoholic and functional beverages, condiments, and confections, with notable sellers including Athletic Brewing Company, Kin Euphorics, Mike's Hot Honey, Magic Mind, St. Agrestis, and NOON.

Airgoods generates revenue primarily through commissions on transactions facilitated through the standard marketplace. The company has also introduced 'Airgoods Direct,' a 0%-commission channel that allows sellers to invite their existing wholesale customers onto the platform to digitize pre-existing relationships, a deliberate trade-off of short-term take rate in exchange for transaction volume and relationship data. The company has raised $500,000 in pre-seed funding from Y Combinator (September 2023); no institutional round, revenue figures, or GMV disclosures are publicly available.

Name

Airgoods

Legal name

Airgoods

Website

https://airgoods.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Airgoods is a B2B wholesale marketplace connecting independent specialty food and beverage brands with retailers across the United States. It offers self-serve product discovery, sample requests, transparent shipping pricing, Net 60 payment terms, and a 0% commission channel for seller-invited buyers.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Food and Beverage Retailers (445)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale marketplace
• Specialty food distribution
• B2B e-commerce platform
• Brand discovery platform
• Food and beverage wholesale

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Commission: Airgoods earns revenue through commissions on transactions facilitated through the marketplace. Sellers pay a commission on sales made through the standard Airgoods marketplace.
2. Airgoods Direct (0% Commission): Sellers can invite existing customers to order through Airgoods with 0% commission forever, providing a low-friction entry point while still generating transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Airgoods operates a two-sided B2B online wholesale marketplace that connects independent specialty food and beverage brands with retail buyers nationwide. Retailers sign up, browse and order products from thousands of brands, request samples, and benefit from transparent shipping pricing and Net 60 payment terms. Brands list products on the platform and pay a commission on sales facilitated through the marketplace, with an Airgoods Direct option for zero commission on transactions with their existing customers.

Product overview

Airgoods is a wholesale marketplace platform for specialty food and beverage, connecting independent brands with retailers nationwide. The platform features a curated portfolio of brands including Beefy's Own (beef tallow potato chips), Mojave Mallows (organic marshmallows), Pistakio (pistachio spreads), Dromme (non-alcoholic botanical beverages), Simply (natural gum and confections), NOON (mushroom gummies for cognitive wellness), Magic Mind (mental performance shots), (P)RiND (parmesan rind snacks), St. Agrestis (non-alcoholic Negroni), Joon Pistachios, MOTO (Calabrian chili hot sauce), Mike's Hot Honey, Sourmilk (probiotic yogurt), and Almave (non-alcoholic spirits). The platform enables retailers to discover brands, request samples, and order wholesale with features including transparent shipping costs, Net 60 payment terms, and a Lowest Price Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Airgoods Wholesale Marketplace A B2B online wholesale marketplace where specialty food and beverage brands list products and retailers browse, request samples, and place wholesale orders. Includes transparent shipping costs, Net 60 payment terms, and a Lowest Price Guarantee.
• Airgoods Direct (0% Commission) A 0% commission channel enabling brands to digitize their existing wholesale relationships by inviting current customers to place orders through the Airgoods platform.

Quantifiable outcome

• Platform serves thousands of specialty food & beverage retailers nationwide
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faire: Faire is the leading global B2B wholesale marketplace connecting independent brands with retailers. It is Airgoods' most direct competitor, operating an overlapping two-sided marketplace with a commission-based model, Net 60 terms, and free returns — directly competing for the same specialty F&B brand and retailer relationships.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent brands and retailers across categories including food and beverage. It is a direct competitor with a similar commission-based marketplace model and overlapping brand and buyer profiles, though primarily active in Europe rather than the U.S.
• RangeMe: RangeMe is a product discovery and wholesale platform used by retail buyers to source products from brands across categories including grocery and specialty food. It is comparable to Airgoods as a B2B discovery and sourcing tool serving the same specialty F&B buyer-seller dynamics.
• Handshake: Handshake, acquired by Shopify, is a B2B commerce platform enabling brands to manage wholesale orders from independent retailers. It is comparable to Airgoods in enabling indie-brand wholesale distribution, with overlapping customer base in the specialty and DTC brand ecosystem.
• Abound: Abound is a B2B wholesale marketplace for independent brands and retailers across multiple categories. It is a direct competitor to Airgoods with a similar two-sided marketplace model, serving indie brands seeking wholesale distribution and retailers seeking discovery.

Emerging players

• Choco: Choco is a B2B ordering platform for food and beverage wholesalers and restaurants. While more focused on foodservice distribution, it is comparable to Airgoods in digitizing the wholesale ordering experience for specialty food buyers and sellers.
• Cut+Dry (formerly BlueCart): Cut+Dry is a B2B e-commerce platform built for food distributors and their restaurant/retail customers. It is comparable to Airgoods in enabling digital wholesale ordering in the food and beverage category, though more focused on foodservice distributors than specialty retail.

Broad incumbents

• Amazon Business: Amazon Business is Amazon's B2B procurement platform, offering broad product selection including specialty food items to business buyers. It is a broad incumbent that overlaps with Airgoods in the B2B wholesale space but lacks the curated specialty F&B focus and indie-brand orientation.
• KeHE Connect: KeHE is a major U.S. specialty food and natural products distributor serving retailers nationwide. It is a broad incumbent in the specialty F&B wholesale channel that Airgoods partially disintermediates by offering brands a direct-to-retailer digital route to market.
• UNFI Marketplace: UNFI is one of the largest North American wholesale distributors of natural, organic, and specialty foods. Its digital ordering and retailer services overlap with Airgoods as an incumbent channel for moving specialty F&B brands into retail, representing both a competitor and a potential partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airgoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airgoods