Virtual Facility
Virtual Facility is an AI-powered alarm intelligence platform that centralizes building system alarms, filters noise, and automates CMMS work orders. It serves healthcare, enterprise, education, manufacturing, and government facility operators, distributed through TMA Systems' portfolio.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Virtual Facility does
Virtual Facility is an AI-powered alarm intelligence platform that centralizes and prioritizes alarms from building systems for facility operators. The product connects to building automation protocols (BACnet, Modbus), IoT sensors, and CMMS platforms (WebTMA, MEX CMMS, Eagle CMMS) to aggregate alarm data, apply AI-based noise filtering and prioritization based on safety, uptime, and comfort impact, and automatically convert validated alarms into CMMS work orders. Its target verticals include healthcare (where it has named reference customers Texas Children's Hospital and Columbia University Medical Center), enterprise facilities, education, corporate and real estate, manufacturing, government, and energy and infrastructure.
Virtual Facility operates as a product brand within TMA Systems' broader portfolio of facility management software, which also includes WebTMA (enterprise CMMS/EAM), MEX CMMS (mid-market), Eagle CMMS (SMB), ProCal and ProCalX (calibration management), EQ2 HEMS (healthcare equipment management), and RiskPartner RMIS/COI (risk management). The company was founded in 2018, is headquartered in New York, and operates with 11-50 employees. Leadership includes Mark Prewett (CEO), Reed Berinato (President), and Seth Nachimson (Chief of Staff). The product is offered as cloud-based subscription SaaS with quote-based pricing billed annually, sold through an enterprise field sales motion with demo-driven conversion and a self-serve product tour option for mid-market prospects.
The platform's claimed customer outcomes include up to 70% alarm noise reduction, 60% reduction in non-actionable alarms, 100% increase in visibility into alarm triage outcomes, and 30% average increase in operator productivity. Distribution is anchored through TMA Systems' direct enterprise sales channel and the broader CMMS portfolio installed base. The company has raised $9M in disclosed funding (June 2022, led by Camber Creek with Primary Venture Partners and Ubiquity Ventures), with earlier undated rounds in 2018, 2019, and 2020.
Virtual Facility firmographics
Firmographics- Name
- Virtual Facility
- Legal name
- Virtual Facility (brand of TMA Systems)
- Website
- https://virtualfacility.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtual Facility is an AI-powered alarm intelligence platform that centralizes building system alarms, filters noise, and automates CMMS work orders. It serves healthcare, enterprise, education, manufacturing, and government facility operators, distributed through TMA Systems' portfolio.
- Ownership category
- akta.pro rank
Virtual Facility industry classification
Industry- Product category
- Facility Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industry
- Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)
Keywords
Where Virtual Facility is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Virtual Facility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Cloud-based alarm intelligence platform offered as subscription software. Pricing is quote-based, targeting enterprise and mid-market facility operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and Mid-market pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Virtual Facility product offering
Product offeringCore offering
Virtual Facility is an AI-powered alarm intelligence platform that centralizes and prioritizes alarms from disparate building systems and sensors into a single live dashboard. It filters alarm noise, flags high-risk events tied to safety, uptime, or comfort, and automatically converts validated alarms into CMMS work orders. The product is sold as subscription SaaS to enterprise and mid-market facility operators across healthcare, education, government, manufacturing, and commercial real estate.
Product overview
Virtual Facility is an AI-enabled alarm intelligence solution offered by TMA Systems as part of a broader portfolio of facility management products. The product centralizes and prioritizes alarms from building systems, filters noise, highlights high-risk events, and triggers work orders in connected CMMS platforms. It is designed for enterprise and mid-market operations. The TMA Systems product family includes WebTMA (enterprise CMMS/EAM), MEX CMMS (mid-market), Eagle CMMS (SMB), ProCal and ProCalX (calibration management), EQ2 HEMS (healthcare equipment management), and RiskPartner RMIS/COI (risk management), though Virtual Facility operates as a distinct alarm intelligence product that integrates with these platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Facility Alarm Intelligence Platform
Quantifiable outcome
- Up to 70% alarm noise reduction
- +3 more outcomes
Companies that use Virtual Facility
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Virtual Facility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Virtual Facility partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BACnetcoreBACnet is a building automation and control protocol that Virtual Facility integrates with for alarm data collection from building systems.
- ModbuscoreModbus is an industrial communication protocol that Virtual Facility integrates with to aggregate alarm data from equipment and sensors.
- IoT and Building SensorscoreVirtual Facility connects with IoT devices and building sensors to centralize alarm data from environmental monitoring, access control, fire safety, and other building systems.
- WebTMAcoreWebTMA is TMA Systems' enterprise CMMS/EAM platform that Virtual Facility integrates with for automated work order creation and bidirectional data flow.
- MEX CMMScoreMEX CMMS is TMA Systems' mid-market maintenance management platform that Virtual Facility integrates with for alarm-to-work-order automation.
- Eagle CMMScoreEagle CMMS is TMA Systems' SMB-focused maintenance platform that Virtual Facility integrates with for alarm management capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Virtual Facility competitors and assessment
Company assessmentDirect peers
- Facilio: AI-driven facility operations platform offering unified building analytics, fault detection, and work order automation. Highly comparable as a SaaS layer that sits across building systems to centralize operational intelligence, mirroring Virtual Facility's alarm triage and CMMS workflow.
- BrainBox AI: AI platform for HVAC and building operations that analyzes equipment data to predict failures and optimize energy. Comparable as an AI-native facility intelligence vendor targeting similar enterprise customers with overlapping use cases in noise reduction and automated response.
- 75F: IoT- and AI-powered building automation platform focused on HVAC and occupant comfort. Comparable as an AI-driven facility intelligence player integrating sensors and analytics to automate operational response.
- Aquicore (now SmartSpaces): Building analytics platform aggregating equipment and operational data to surface insights and drive maintenance action. Comparable overlap in centralizing building data, prioritizing issues, and pushing work into facility workflows.
Broad incumbents
- Honeywell Building Technologies: Incumbent building automation vendor with its own alarm management, analytics, and Forge AI platform. Overlaps with Virtual Facility across alarm management and analytics but as part of a much broader BAS portfolio that can bundle competing capabilities.
- Siemens Smart Infrastructure: Major BAS and digital building platform (Building X, Desigo CC) with native alarm and analytics capabilities. Competes with Virtual Facility as a comprehensive incumbent that can integrate alarm intelligence natively into larger enterprise contracts.
- Johnson Controls: Global smart buildings vendor with the OpenBlue digital platform offering AI-driven fault detection and work order optimization. Comparable overlap in using AI to convert building system events into operational actions.
- Schneider Electric EcoStruxure: Energy and building management platform with analytics, alarm management, and asset performance modules. Overlaps with Virtual Facility's positioning as a software layer orchestrating alarm-to-action workflows across multi-vendor equipment.
Emerging players
- IBM Maximo Application Suite: Enterprise asset management platform with predictive maintenance, IoT monitoring, and AI-assisted work order management. Comparable as an enterprise-grade EAM/CMMS platform whose analytics and AI extensions can substitute for Virtual Facility's alarm intelligence layer.
Others
- AWS IoT SiteWise: Managed industrial IoT platform that aggregates equipment telemetry and can power alarm and anomaly-detection workflows. Relevant as enabling infrastructure that large enterprise customers could assemble in-house as an alternative to Virtual Facility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtual Facility social profiles
Digital presenceVirtual Facility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Facility leadership team
Management profileNumber of profiles
Profiles3 records
Virtual Facility funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Facility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Facility
What does Virtual Facility do?
Virtual Facility is an AI-powered alarm intelligence platform that centralizes and prioritizes alarms from disparate building systems and sensors into a single live dashboard. It filters alarm noise, flags high-risk events tied to safety, uptime, or comfort, and automatically converts validated alarms into CMMS work orders. The product is sold as subscription SaaS to enterprise and mid-market facility operators across healthcare, education, government, manufacturing, and commercial real estate.
Is Virtual Facility a public or private company?
Virtual Facility is a private company. It is classified as corporate owned and is currently operating.
When was Virtual Facility founded?
Virtual Facility was founded in 2018. It employs 11 to 50 people.
Where is Virtual Facility based?
Virtual Facility is headquartered in New York, United States, in the North America region.
How does Virtual Facility make money?
One revenue line is on record: subscription-based SaaS.
Who are Virtual Facility's main competitors?
Direct peers on record are Facilio, BrainBox AI, 75F and Aquicore (now SmartSpaces). Broad incumbents are Honeywell Building Technologies, Siemens Smart Infrastructure, Johnson Controls and Schneider Electric EcoStruxure. IBM Maximo Application Suite is listed as an emerging player. AWS IoT SiteWise is listed as an others.
Does Virtual Facility have an API?
No public API is recorded for Virtual Facility.
What industry is Virtual Facility in?
Virtual Facility's product category is Facility Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of IMAIAAAL, Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes). Its NAICS code is 5182 and its SIC code is 7373.