Movetru

What Movetru does

Movetru is a Belfast-headquartered sports technology company that develops AI-powered wearable biomechanics systems for professional athletes, sports teams, coaches, and rehabilitation professionals. Founded by Naomi McGregor following her own career-ending ballet injury, the company targets the gap between laboratory-grade biomechanical analysis and on-field accessibility. Its core product, Movetru Pro, is a portable, FCC- and CE-certified wearable device paired with an AI-powered mobile application that captures real-time kinetic and kinematic movement data, including ground reaction forces, joint angular velocities, stride efficiency, and movement asymmetries. The patent-pending technology is designed to identify subtle movement weaknesses, fatigue-induced compensations, and asymmetries that precede injury, enabling objective return-to-play decisions and performance optimisation, with a particular focus on female athletes where ACL injury rates are disproportionately high.

The underlying platform analyses structured sensor data through proprietary machine learning models informed by more than 100 ACL-specific athlete trials, and presents results as pre-analysed, immediately actionable insights via the app. Movetru has secured research validation through Innovate UK (a £500K Smart Grant with a sub-10% success rate), the Royal Academy of Engineering Enterprise Fellowship, the Innovate UK Women in Innovation Award, and the Women TechEU programme. The system is distinguished from incumbent GPS-based output tracking by measuring movement quality rather than distance, speed, and load.

The commercial model combines hardware sales of the Movetru Pro device with implied recurring revenue from the AI-powered analytics platform and direct screening services delivered through enterprise pilots. Distribution is via direct enterprise sales to sports teams, clubs, and organisations across the UK, Ireland, the EU, and the US, supplemented by long-term performance partnerships (e.g., Belfast Giants) and research collaborations with sports brands (e.g., IDA Sports). Movetru operates through a Northern Ireland parent (Movetru® Ltd, registered company NI670805) and a wholly owned Delaware subsidiary, and had raised approximately £1.2M in pre-seed equity alongside roughly £625K in non-dilutive grants as of late 2025.

Name

Movetru

Legal name

Movetru® Ltd

Website

https://movetru.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Movetru develops AI-powered wearable biomechanics technology delivering real-time on-field kinetic and kinematic movement analysis for professional athletes, teams, coaches, and rehabilitation professionals. The FCC/CE certified Movetru Pro device sells via enterprise sales across the UK, Ireland, EU, and US.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballymoney

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Wearable Device Sales: Sale of FCC & CE certified wearable hardware device that enables on-field movement analysis. The device is paired with an AI-powered app for biomechanical insights.
2. SaaS Subscription (Implied): Implied recurring revenue from the AI-powered app platform that delivers biomechanical analysis and insights, likely operating on a subscription model for access to analytics and reporting features
3. Screening Services: On-field and in-lab movement screening services offered directly through the website for athletes, coaches, and sports professionals

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Movetru designs and sells Movetru Pro, a wearable hardware device paired with an AI-powered mobile application that performs real-time kinetic and kinematic movement analysis directly on the field. The system delivers pre-analysed biomechanical insights covering ground reaction forces, joint angular velocities, and movement asymmetries to support injury risk reduction, return-to-play decisions, and performance optimization for athletes, coaches, and rehabilitation professionals.

Product overview

Movetru offers a unified product ecosystem centered on Movetru Pro, a wearable device paired with an AI-powered analytics platform. The system provides real-time kinetic and kinematic movement analysis on-field, delivering lab-grade biomechanics directly to athletes, coaches, and sports organizations. Key capabilities include 'Improve' (performance insights), 'benchmark' (athlete standards), and 'monitor' (movement tracking with change detection). The platform is FCC & CE certified and patent pending, available across EU and US markets.

Differentiator

Problem solved

Functional benefit

Brands

• Movetru Pro: Advanced wearable device with AI-powered app providing real-time kinetic and kinematic movement analysis on-field for athletes, clubs, coaches, and clinics. FCC & CE certified, patent pending, available across EU and US.

Products and services

• Movetru Pro (Wearable + AI Analytics Platform) Movetru Pro is an FCC and CE certified wearable device paired with an AI-powered mobile application that performs real-time kinetic and kinematic movement analysis directly on the field. It captures ground reaction forces, joint angular velocities, and movement asymmetries, then delivers pre-analysed biomechanical insights to athletes, coaches, and rehabilitation professionals for performance optimization, injury risk reduction, and return-to-play decisions. The product is patent pending and available across the EU and US markets.
• On-Field and In-Lab Movement Screening Services Professional movement screening services delivered on-field and in-lab using the Movetru Pro wearable, sold to athletes, coaches, and sports professionals who need objective biomechanical assessment without owning the hardware. Services are booked directly through the Movetru website as part of the company's commercial rollout.

Quantifiable outcome

• Belfast Giants secured their 7th Elite League title and 6th Challenge Cup using Movetru pre-season screening
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• Belfast GiantsflagshipStrategic or Co-development Partner · 19 September 2025Official performance partner for 2025/26 season. The Giants utilise Movetru's wearable biomechanics and force analysis technology for on-ice screening of key movement metrics including biomechanics, ground reaction forces, and stride efficiency. First used in 2024 pre-season screening.
• IDA SportsflagshipStrategic or Co-development PartnerOfficial research partner for IDA Sports' UK debut of the IDA Helia football boot designed for women. Movetru provides real-time biomechanical testing and validation for female-specific athletic footwear through joint research collaboration.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Catapult Sports: Catapult is the leading provider of GPS-based wearable athlete monitoring and load management for elite sports teams. It competes directly with Movetru in serving performance staff at professional clubs with wearable + analytics, although it focuses on output metrics (distance, speed) rather than movement-quality biomechanics.
• STATSports: STATSports provides GPS tracking vests and athlete monitoring software used across elite football, rugby, and GAA — the same sports and geographies Movetru targets. It is a directly comparable enterprise wearable for performance and injury-risk workflows.
• ForceDecks: ForceDecks (founded by Movetru Head of Research Dr Phil Graham-Smith) is a force-plate system for jump and neuromuscular assessment. It is directly comparable as a force-and-biomechanics measurement tool for athletes, though currently lab-based rather than on-field.
• Kinexon: Kinexon offers wearable sensors and real-time location and performance analytics for elite sport, including basketball and football teams. It overlaps with Movetru's positioning as a sport-specific wearable analytics platform for team performance and injury management.
• KinaTrax: KinaTrax provides markerless motion-capture biomechanics for professional baseball and other sports. It addresses the same core use case as Movetru (lab-grade biomechanics outside lab environments) and competes for the same professional team performance budgets.
• Delsys (Trigno): Delsys manufactures EMG and biomechanics sensors widely used in sport science research and rehabilitation. It is comparable as a biomechanics hardware vendor serving sports-performance and rehab professionals, though typically lab-oriented.

Broad incumbents

• Hawk-Eye Innovations: Hawk-Eye (Sony) provides advanced sports officiating and tracking technology across many sports leagues. While much broader than Movetru, it competes for elite-team technology budgets and has expanded into biomechanical and performance analytics.
• Polar Electro: Polar is an established wearable brand offering heart rate, GPS, and recovery tracking for athletes. It competes broadly for athlete and team wearable budgets but does not offer Movetru's lab-grade on-field biomechanics differentiation.
• Whoop: Whoop is a subscription-based wearable for recovery, sleep, and strain monitoring popular with athletes. It overlaps with Movetru's performance-and-readiness use case but does not specialize in joint-level biomechanics or team-enterprise deployments.
• Garmin: Garmin offers a broad portfolio of sports wearables and watches with GPS and basic biomechanical metrics. While not a focused enterprise-sports player, it competes for individual athlete wallet share and could add team-tier analytics features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movetru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movetru