Mighty Jaxx
Mighty Jaxx is a Singapore-based designer and producer of premium phygital collectibles and art toys, selling licensed and original designer figures direct-to-consumer globally and to retail partners in 90+ countries. It serves pop culture collectors and B2B resellers via e-commerce, mobile apps, and licensed IP collaborations with Netflix, Hasbro, Toei Animation, and Warner Brothers.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mighty Jaxx does
Mighty Jaxx is a Singapore-headquartered, privately held designer and producer of premium phygital collectibles, founded in 2012 and operating across approximately 100–250 employees. The company designs, manufactures, and distributes vinyl, PVC, and polystone art toys under multiple sub-brands including XXRAY (anatomical dissection-style figures), Kandy (blind box collectibles), Kwistal (crystalline-finish PVC), and a Premium Art Toy line, often in collaboration with recurring artists such as Jason Freeny, YARMS Studio, Matt Bailey, and CROM. Core revenue mechanics span direct-to-consumer e-commerce on a Shopify storefront and native iOS/Android apps (unit prices roughly US$12.99–$14.99 for blind boxes and US$150–$350 for premium art toys), a B2B wholesale program for approved resellers, and global distribution through named retail partners such as Hot Topic, Netflix Shop, Universal Studios Singapore, and Sideshow Collectibles, with shipping to over 90 countries.
The business model is anchored by a deep roster of licensed IP partnerships with major entertainment brands (Netflix, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas), enabling recurring franchise-tied drops. Mighty Jaxx layers a digital and experiential ecosystem on top of the physical products: a Mighty Assembly VIP loyalty program with NFC scan-based authentication and Mighty Coins, a Mighty Meta subsidiary targeting Web3 and metaverse experiences, and a Mighty Experiences subsidiary for live and themed activations. The group structure also includes wholly owned operating brands Premium Worked and Superkraft Lab. To date the company has raised approximately US$45.8 million across seed, Series A, Series A+, and a 2024 follow-on, with Tencent (2021) and East Ventures (2022) as lead investors, and reached a disclosed post-money valuation above US$200 million at the March 2022 Series A+.
Mighty Jaxx firmographics
Firmographics- Name
- Mighty Jaxx
- Legal name
- Mighty Jaxx International Pte. Ltd.
- Website
- https://mightyjaxx.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mighty Jaxx is a Singapore-based designer and producer of premium phygital collectibles and art toys, selling licensed and original designer figures direct-to-consumer globally and to retail partners in 90+ countries. It serves pop culture collectors and B2B resellers via e-commerce, mobile apps, and licensed IP collaborations with Netflix, Hasbro, Toei Animation, and Warner Brothers.
- Ownership category
- akta.pro rank
Mighty Jaxx industry classification
Industry- Product category
- Designer Collectibles and Art Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
- akta.pro secondary industry
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)
Keywords
Where Mighty Jaxx is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Mighty Jaxx business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales of phygital collectibles through owned e-commerce platform (us.mightyjaxx.com) and mobile applications. Revenue is generated through one-time purchases of physical products including blind boxes, art toys, and limited edition collectibles.
- Wholesale/B2B Distribution: Wholesale pricing offered to approved business partners including retailers, department stores, and distributors globally. Partners receive dedicated account support and 24/7 online tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blind Box Collectibles - $12.99 to $14.99 per box |
| Unit Pricing | Pay-as-you-go | XXRAY/Art Toys - $150 to $350 |
| Unit Pricing | Pay-as-you-go | Premium Collectibles - $170 to $269 |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Pricing - Business accounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mighty Jaxx product offering
Product offeringCore offering
Mighty Jaxx designs, manufactures, and sells premium collectible art toys and phygital collectibles through its own e-commerce platform, mobile apps, and a global network of wholesale and retail partners. Its portfolio spans blind box collectibles (Kandy), anatomical-style vinyl figures (XXRAY), crystalline PVC figures (Kwistal), premium polystone art toys, and licensed collaborations with major entertainment IPs (One Piece, SpongeBob SquarePants, Garfield, Back to the Future, My Little Pony, Sanrio).
Product overview
Mighty Jaxx is an integrated phygital collectibles platform operating primarily as an e-commerce retail business. The core product portfolio consists of multiple sub-brands: XXRAY (anatomical dissection-style vinyl figures), Kandy (blind box collectibles with transparent bubble designs), Kwistal (crystalline PVC figures), and Premium Art Toy (limited edition polystone collectibles from artists like Jason Freeny, Matt Bailey, CROM, and Zombie Makeout Club). The company also collaborates with YARMS Studio for stylized figures and produces Incense Chamber functional art toys. Beyond physical products, Mighty Jaxx operates mobile apps (iOS/Android) and maintains digital subsidiaries including Mighty Meta (Web3/metaverse) and Mighty Experiences. The platform is built on Shopify e-commerce infrastructure with a Mighty Assembly VIP loyalty program rewarding customers with Mighty Coins for purchases and NFT-like authentication scanning features.
Differentiator
Problem solved
Functional benefit
Brands
- Premium Worked: Premium worked collectibles and art toys brand
- Superkraft Lab
- Mighty Meta
- Mighty Experiences
- Mighty AllStars
- Mighty Assembly VIP
Products and services
- XXRAY Collectible Figures
Quantifiable outcome
- Ships to 90+ countries worldwide
- +1 more outcomes
Companies that use Mighty Jaxx
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mighty Jaxx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Mighty Jaxx partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, flagship and core.
- Mandai Wildlife GroupminorCollaboration with Mandai Wildlife Group's Exploria attraction featuring themed collectible merchandise at the new multimedia attraction in Singapore.
- NetflixflagshipMighty Jaxx partners with Netflix for licensed collectible products, creating exclusive merchandise tied to Netflix properties and original content.
- HasbroflagshipHasbro partnership for licensed collectibles including properties from their entertainment portfolio.
- Toei AnimationflagshipPartnership with Toei Animation for One Piece licensed collectibles including XXRAY series and other anime collectibles.
- Cartoon NetworkflagshipCartoon Network partnership for licensed collectibles featuring their iconic characters and shows.
- NickelodeonflagshipNickelodeon partnership for licensed collectibles including SpongeBob SquarePants and other Nickelodeon properties.
- Warner BrothersflagshipWarner Brothers partnership for licensed collectibles including DC Comics characters and other WB properties.
- AdidascoreAdidas partnership for brand collaborations and limited edition collectible releases.
- Global Retail Partners NetworkcoreExtensive network of retail partners including Hot Topic, Netflix Shop, Universal Studios Singapore, Sideshow Collectibles, and hundreds of other retailers across US, China, EMEA, Hong Kong, Taiwan, and Southeast Asia.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mighty Jaxx competitors and assessment
Company assessmentDirect peers
- Funko: Funko is the largest publicly traded designer toy and pop culture collectibles company, best known for its Pop! vinyl figures and licensed collectibles spanning Marvel, DC, anime, gaming, and entertainment franchises. It is the closest direct competitor to Mighty Jaxx in terms of licensed IP, blind box mechanics, and global retail distribution through specialty stores and big-box partners.
- Pop Mart: Pop Mart is the leading China-based blind box and designer toy retailer (HKEX: 9992), monetizing IP like Molly, Skullpanda, and Dimoo via $14-$20 blind boxes plus premium figures. It is directly comparable to Mighty Jaxx's Kandy and Arcade blind box lines and competes for both licensed IP and collector mindshare across APAC.
- Sideshow Collectibles: Sideshow Collectibles is a US premium collectibles retailer and producer of high-end polystone statues and licensed figures. It is both a retail partner for Mighty Jaxx and a direct competitor in the $200-$500 premium art toy category aimed at adult collectors.
- Kidrobot: Kidrobot is a US-based designer art toy company known for Dunny and Munny vinyl figures and collaborations with artists and brands. It overlaps with Mighty Jaxx on artist-led designer toys, vinyl collectibles, and limited edition drops targeted at adult collectors.
- Medicom Toy: Medicom Toy is a Japanese manufacturer of collectible figures most famous for its Bearbrick and Kubrick lines, often collaborating with Disney, Marvel, and streetwear brands. It competes with Mighty Jaxx in the premium designer toy segment and shares the artist-and-IP collaboration model.
Broad incumbents
- Mattel: Mattel is a global toy giant (Hot Wheels, Barbie, Masters of the Universe) increasingly building collector-grade products. It represents a broad incumbent threat and potential licensor relationship similar to Hasbro for Mighty Jaxx's collectible ambitions.
- Bandai Namco: Bandai Namco is a Japanese entertainment conglomerate with a major collectibles and gashapon (capsule toy) business spanning Gundam, Dragon Ball, One Piece, and other anime. It competes with Mighty Jaxx across anime collectibles and benefits from in-house IP ownership that gives it structural cost advantages.
- Hasbro: Hasbro is a major global toy and entertainment company owning My Little Pony, Transformers, Power Rangers, and other IPs that Mighty Jaxx licenses. It is both a licensor and a broad incumbent competitor building its own premium collectibles and direct-to-consumer programs that could disintermediate Mighty Jaxx.
Emerging players
- Superplastic: Superplastic is a US-based designer toy and synthetic media company that produces premium vinyl figures with original IP and brand collaborations, with a strong NFT and digital companion offering. It is directly comparable to Mighty Jaxx's phygital thesis and competes for the same designer artist roster.
- tokidoki: tokidoki is an Italian-Japanese designer lifestyle brand producing collectible vinyl figures, apparel, and accessories in collaboration with major entertainment brands. It overlaps with Mighty Jaxx on designer toy aesthetics, limited edition drops, and brand collaboration licensing.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mighty Jaxx social profiles
Digital presenceMighty Jaxx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mighty Jaxx leadership team
Management profileNumber of profiles
Profiles5 records
Mighty Jaxx subsidiaries and ownership
Company hierarchySubsidiaries5 records
Mighty Jaxx funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mighty Jaxx M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mighty Jaxx
What does Mighty Jaxx do?
Mighty Jaxx designs, manufactures, and sells premium collectible art toys and phygital collectibles through its own e-commerce platform, mobile apps, and a global network of wholesale and retail partners. Its portfolio spans blind box collectibles (Kandy), anatomical-style vinyl figures (XXRAY), crystalline PVC figures (Kwistal), premium polystone art toys, and licensed collaborations with major entertainment IPs (One Piece, SpongeBob SquarePants, Garfield, Back to the Future, My Little Pony, Sanrio).
Is Mighty Jaxx a public or private company?
Mighty Jaxx is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mighty Jaxx founded?
Mighty Jaxx was founded in 2012. It employs 101 to 250 people.
Where is Mighty Jaxx based?
Mighty Jaxx is headquartered in Singapore, Singapore, in the Asia region.
How does Mighty Jaxx make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Distribution.
Who are Mighty Jaxx's main competitors?
Direct peers on record are Funko, Pop Mart, Sideshow Collectibles, Kidrobot and Medicom Toy. Broad incumbents are Mattel, Bandai Namco and Hasbro. Emerging players are Superplastic and tokidoki.
Does Mighty Jaxx have an API?
No public API is recorded for Mighty Jaxx.
What industry is Mighty Jaxx in?
Mighty Jaxx's product category is Designer Collectibles and Art Toys. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible), with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 339930 and its SIC code is 3944.