Somethings

What Somethings does

Somethings, operating legally as Fond of You, Inc. and headquartered in New York City, is a digital mental health platform that connects adolescents and young adults (ages 13-26) with Certified Peer Specialist mentors via a HIPAA-compliant mobile application supporting text and video conversations. The platform pairs users with near-peer mentors (typically ages 20-29) who have lived experience with conditions such as anxiety, depression, suicidal ideation, eating disorders, ADHD, and self-harm, and applies a stepped-care model that combines peer-led support with clinician supervision and in-house outpatient clinical sessions for escalation. The core technology stack includes a HIPAA-compliant mobile app with secure messaging, video calling, and emerging AI-enabled features intended to scale human care delivery, backed by Business Associate Agreements and a dedicated HIPAA Privacy Officer.

The company operates a multi-channel B2B2C and consumer business model. Enterprise revenue is generated through partnerships with Medicaid programs, state governments (notably the NCDHHS statewide partnership in North Carolina), managed care organizations (including Alliance Health, an LME/MCO covering 7 NC counties), and 200+ schools and 250+ community organizations that function as referral channels; the company bills Medicaid and health plans directly and participates in value-based care contracts. Consumer revenue is generated through parent subscriptions (auto-renewing, processed via Stripe), with a freemium model offering free access to teens in North Carolina through the NCDHHS partnership. Distribution spans direct-to-consumer iOS and Google Play app downloads, direct enterprise sales to Medicaid and state agencies, and partner channels through schools and community organizations. The company has raised approximately $28.6 million in total funding, including a $19.2 million Series A in February 2026 led by Catalio Capital with General Catalyst and Tusk Ventures, and reports serving 11,000+ teens, 1,100x user growth year-over-year, and clinically validated outcomes including a 65% reduction in depression (PHQ-8) and a 59-60% reduction in suicidal ideation.

Name

Somethings

Legal name

Fond of You, Inc.

Website

https://somethings.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Somethings is a HIPAA-compliant digital mental health platform connecting teens and young adults (ages 13-26) with Certified Peer Specialist mentors via a mobile app, monetizing through Medicaid/state government partnerships, parent subscriptions, and value-based care contracts.

Ownership category

akta.pro rank

Product category

Digital Behavioral Health

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

akta.pro secondary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Digital mental health
• Peer mentorship platform
• Youth behavioral health
• HIPAA-compliant telehealth
• Medicaid care coordination

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B2C - Medicaid & Government Partnerships: Somethings generates revenue through partnerships with Medicaid programs, state governments, and insurance plans. The company bills insurance directly and participates in value-based care models.
2. Subscription for Parents: Parents subscribe to the platform for their teenagers, with automatic renewal subscription fees processed through Stripe. The service includes parent and teen accounts.
3. Free Access (NC Partnership): Through the NCDHHS partnership, any teen in North Carolina can access the Somethings App for free, regardless of insurance coverage, funded by government partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Somethings operates a HIPAA-compliant digital mental health platform that connects teens and young adults ages 13-26 with Certified Peer Specialist mentors for on-demand support via text and video calls. The company delivers its services through partnerships with Medicaid programs, state governments, schools, and insurance plans, while also offering direct consumer and parent subscription access via a mobile app. It is not therapy; it is a peer-led, clinician-supervised engagement layer for youth mental health.

Product overview

Somethings is a digital mental health platform providing a suite of products centered around peer mentorship for teens and young adults. The core offering is the Somethings Mobile App and Peer Mentorship Platform, which connects youth aged 13-26 with Certified Peer Specialist mentors via a HIPAA-compliant mobile application. The platform is supplemented by specialized modules including Somethings for Insurers (targeting Medicaid and health plans) and the North Carolina Partnership Service (state government initiative). Additional brand extensions include the Self Disclosed Podcast for professional education. The architecture follows a platform-plus-modules model where the core app serves as the primary engagement vehicle while specialized offerings address distinct market segments (payers, government, general consumers).

Differentiator

Problem solved

Functional benefit

Products and services

• Somethings Mobile App HIPAA-compliant mobile application that connects teens aged 13-26 with Certified Peer Specialist mentors via text and video calls for on-demand mental health and wellness support; available on the Apple App Store and Google Play.
• Somethings for Parents Subscription offering for parents to enroll their teenagers on the Somethings platform, providing parent and teen accounts with automatic renewal via Stripe.
• North Carolina Partnership Service Free mental health support program for teens in North Carolina delivered through the Somethings app, funded via partnership with the North Carolina Department of Health and Human Services (NCDHHS) and managed alongside Alliance Health across 7 counties.
• Somethings for Insurers Payer-facing module that integrates Somethings peer-first mental health support into insurance plans, designed to engage hard-to-reach teen members, reduce unnecessary utilization, improve follow-up care (FUH/FUM), and lower outpatient spend through clinical supervision.

Quantifiable outcome

• 65% reduction in depression among participating youth (PHQ-8)
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• NCDHHS (North Carolina Department of Health and Human Services)flagshipStrategic or Co-development Partner · 2 October 2025Partnership to provide free mental health support for any teen across North Carolina through the Somethings App, regardless of insurance coverage. Services available via text and video calls after school and on weekends.
• Alliance HealthcoreStrategic or Co-development Partner · 2 October 2025Public Local Management Entity/Managed Care Organization (LME-MCO) partnering with NCDHHS and Somethings to manage mental health services across 7 counties in North Carolina.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charlie Health: Charlie Health provides virtual intensive outpatient (IOP) and mental health treatment for adolescents and young adults, including depression, anxiety, and suicidal ideation. Directly comparable in serving the same 13-26 demographic with outcome-tracked, payer-reimbursable virtual mental health services.
• BeMe Health: BeMe Health is a mobile mental health platform for teens combining AI, coaching, and clinical content. Competes directly with Somethings on the teen/young adult mental health app distribution and Medicaid/payer channel, though with a more tech-forward, content-led model versus Somethings' peer mentorship focus.
• Mantra Health: Mantra Health provides virtual mental health services tailored for college students and young adults, partnering with universities and health plans. Directly comparable in payer and institution channel GTM, age demographic, and outcome-focused positioning.
• Cartwheel Care: Cartwheel is a school-based mental health provider delivering teletherapy to K-12 students, partnering with school districts. Comparable in targeting youth mental health via school partnerships, though focused on licensed clinicians rather than peer mentors.
• InStride Health: InStride Health provides specialized virtual mental health care for teens and young adults, including anxiety, OCD, and eating disorders, with insurance contracting. Competes directly for the same teen demographic and payer-reimbursable virtual care contracts.
• Daybreak Health: Daybreak Health offers virtual mental health services for teens and young adults, partnering with schools, health plans, and families. Comparable in B2B2C distribution model and adolescent mental health focus, though uses licensed therapists.

Broad incumbents

• Lyra Health: Lyra Health is a large incumbent mental health benefits platform serving employers and health plans with therapy, coaching, and medication management. Provides overlapping youth mental health benefits but operates at much broader scale across employer-sponsored populations.
• Headspace Health: Headspace Health (now part of Bending Spoons) offers a broad mental health platform combining self-guided content, coaching, and therapy. Has launched youth-focused offerings and competes with Somethings for health plan contracts and teen consumer acquisition.
• Talkspace: Talkspace is a publicly-traded virtual therapy platform serving individuals, employers, and health plans, including adolescent therapy. An incumbent digital mental health player with overlapping payer distribution and adolescent offerings.

Emerging players

• Wondermind: Wondermind is a media and education company focused on mental fitness for younger audiences, with content and emerging service offerings. Thematically comparable in youth mental health, though more content/consumer-media oriented versus Somethings' peer mentorship clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somethings