What Rolling Square does

Rolling Square is a privately held, bootstrapped Swiss consumer electronics company founded in 2014 and headquartered in Lugano, Switzerland (incorporated as Rolling Square, Inc. in the US). The company designs, markets, and sells compact, multi-functional tech accessories organized across four product categories: cables (inCharge series with up to 240W multi-connector keyring designs), charging (GaN-based Supertiny chargers, Essential power banks, and Qi wireless chargers), tracking (AirCard wallet trackers and AirNotch keyring trackers with dual Apple Find My and Android Find Hub compatibility), and productivity (EDGE Pro MagSafe modular mounting systems). Underlying technologies include Gallium Nitride power conversion for miniaturized chargers, a patented DUAL adapter mechanism enabling 6-in-1 cable connector combinations, and dual-platform Bluetooth Low Energy tracker architecture that integrates with both major device-finding networks.

The business model is direct-to-consumer hardware sales via the company's own Shopify storefront (rollingsquare.com), with products priced between $14.95 and $89.90 as one-time purchases backed by a 2-year warranty and 30-day trial. New product launches are validated and pre-funded through crowdfunding platforms (Kickstarter, Indiegogo, Makuake), where Rolling Square has cumulatively raised over $10M across 17 documented campaigns since 2014. Geographic expansion is being pursued via exclusive distribution partnerships, with MOD LLC appointed as the Japan-exclusive distributor in February 2026. The company has shipped 3+ million products to 720,000+ customers across 168+ countries, and has accumulated 3 Red Dot Design Awards, 4 CES Innovation Awards, 1 iF Design Award, and 1 Good Design Award. Co-founded by Carlo Ferraris, Rolling Square operates with 11–50 employees and remains independent with no disclosed institutional investors, having grown entirely on retained earnings and crowdfunding receipts.

Name

Rolling Square

Legal name

Rolling Square, Inc.

Website

https://rollingsquare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolling Square is a bootstrapped Swiss consumer electronics brand that designs compact tech accessories — including multi-connector cables, GaN chargers, Bluetooth trackers, and MagSafe mounts — sold direct-to-consumer worldwide to 720,000+ tech-savvy consumers across 168+ countries.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)

akta.pro secondary industries

Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Consumer electronics accessories
• Multi-connector charging cables
• GaN wall chargers
• Bluetooth item trackers
• MagSafe mounting accessories

Headquarters

HQ city

Chiasso

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Primary revenue stream through direct-to-consumer e-commerce sales via rollingsquare.com. Products are sold as one-time purchases with 2-year warranty. Revenue is transaction-based with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rolling Square designs, manufactures, and sells direct-to-consumer consumer electronics accessories under four product categories: multi-connector keyring charging cables (inCharge series), ultra-compact GaN wall chargers and portable power banks (Supertiny, Essential, TAU), Bluetooth item trackers (AirCard Pro Dual wallet tracker and AirNotch Pro Dual keyring tracker with dual Apple/Android compatibility), and MagSafe-compatible modular productivity mounts (EDGE Pro). Products are sold as one-time hardware purchases priced $14.95–$89.90 with a 30-day risk-free trial and 2-year warranty, shipped globally from Switzerland.

Product overview

Rolling Square is a Swiss lifehackers company offering a diverse portfolio of tech accessories organized into four main categories: Cables (keyring charging cables including inCharge series with up to 240W fast charging), Charging (GaN chargers, power banks, and wireless chargers), Tracking (AirCard and AirNotch Bluetooth trackers with dual Apple/Android platform support), and Productivity (EDGE MagSafe modular mounting systems). The products share a common design philosophy of compact, multi-purpose accessories that solve everyday problems. Notable products include the inCharge XS 240W keyring cable, Supertiny 65W GaN charger, AirCard Pro Dual tracker with wireless charging, and EDGE Pro modular kit. The company sells directly to consumers via their website with products shipped globally from Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• inCharge XS (240W 4-in-1 Keyring Cable) 240W ultra-fast charging keyring cable with 4-in-1 connectivity (USB-C, USB-A, Lightning, Micro USB), nylon braided design and metal housing; designed for everyday carry and travel by individual consumers.
• inCharge X (100W 6-in-1 Keyring Cable) 100W 6-in-1 keyring cable supporting USB-C to USB-C, USB-A to USB-C, Lightning, and Micro USB connections with protective cap and 14.5cm length; targeted at consumers wanting one cable for all devices.
• inCharge 6 (15W 6-in-1 Keyring Cable) 15W 6-in-1 keyring cable with multiple connector options for universal device compatibility, intended as a portable everyday-carry charging cable.
• inCharge XL Pocket (100W 6-in-1 Keyring Cable) 100W 6-in-1 keyring cable featuring tied silicone cap for lifetime connector protection, 6.1-inch length with nylon braided design and N52 magnets.
• inCharge XL (100W 6-in-1 Super Long Cable) 100W 6-in-1 super long cable available in 1ft, 6.6ft, and 10ft lengths with braided design and universal compatibility for desktop and home charging.
• Supertiny 65W GaN Charger Compact GaN wall charger claimed to be the smallest 65W charger in its class, designed for travel portability with single USB-C port; targeted at mobile professionals and frequent travelers.
• Supertiny 100W GaN Charger Ultra-compact 100W GaN charger weighing approximately 100g, sized similarly to AirPods, with interchangeable US/EU/UK plug variants; designed to charge laptops, smartphones, tablets, and high-demand devices including electric bikes.
• Essential GaN Chargers (30W / 65W / 100W line) Line of GaN chargers in 30W, 65W, and 100W variants, claimed 45% smaller than standard chargers with fast charging capability for everyday home/office use.
• TAU 2 (Emergency Keyring Power Bank) Emergency keyring power bank (1000–2000mAh) for on-the-go charging, designed as a compact everyday carry accessory.
• Essential Power Banks (5,000mAh / 10,000mAh / 20,000mAh) Portable power banks available in 5,000mAh, 10,000mAh, and 20,000mAh capacities for various portable charging needs.
• Pocket Travel Charger (Universal Travel Adapter) Universal travel adapter supporting US/EU/UK/AU plugs with multiple charging capabilities for international travel.
• EDGE Pro Core (MagSafe Phone & Tablet Holder) MagSafe phone and tablet holder with magnetic mounting system for workstation modularity; entry point to the EDGE Pro ecosystem.
• EDGE Pro Full Kit (MagSafe Modular Kit) Complete MagSafe modular kit with multiple charging and mounting configurations for comprehensive workstation setup.
• EDGE Pro Wireless Charger MagSafe wireless charger delivering up to 15W power for compatible devices, part of the EDGE Pro modular ecosystem.
• AirCard Pro Dual (Bluetooth Wallet Tracker) Ultra-thin card-sized Bluetooth wallet tracker compatible with both Apple Find My and Android Find Hub networks, featuring Qi wireless charging and up to 12 months battery life; designed for consumers with mixed Apple/Android ecosystems.
• AirNotch Pro Dual (Bluetooth Keyring Tracker) Keyring-integrated Bluetooth tracker compatible with Apple Find My and Android Find Hub, featuring loud buzzer, glow-in-the-dark elements, IP68 water/dust resistance, and up to 20 months battery life using stackable CR2032 batteries.
• AirCard (Card-Sized Bluetooth Wallet Tracker for Apple Find My) Original card-sized Bluetooth wallet tracker designed for the Apple Find My network, designed to fit inside standard wallet card slots; intended for Apple-only households.
• MagSafe Car Mount Magnetic car mount compatible with MagSafe devices for hands-free phone mounting while driving.

Quantifiable outcome

• Supertiny GaN charger is up to 65% smaller than Apple's 96W MacBook charger
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• MOD LLC (Japan)coreChannel Partner/ Reseller/ Distributor · 21 February 2026MOD LLC has been appointed as the exclusive distributor for Rolling Square products in Japan. Pre-sales of AirCard Pro Dual and AirNotch Pro Dual began on the Makuake platform on February 21, 2026. This represents a strategic market entry partnership for expanding presence in the Japanese market through a local distribution partner with platform expertise.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Anker: Anker is the dominant global brand in consumer charging accessories (GaN chargers, USB-C cables, power banks). It directly competes with Rolling Square's Supertiny GaN line, Essential GaN chargers, inCharge cables, and power banks, with similar target customers (tech-savvy consumers, travelers) and overlapping retail channels.
• UGREEN: UGREEN is a major Chinese charging and cable brand competing head-to-head with Rolling Square's inCharge multi-connector cable family, GaN chargers, and power banks. Strong overlap in product category, target customer, and pricing tier (mid-market premium accessories).
• Belkin: Belkin is a long-established consumer electronics accessories brand with overlapping charging, cable, and mobile accessory products. Direct competitor in GaN chargers, USB-C cables, and MagSafe-compatible accessories, with broader retail distribution including big-box and carrier channels.
• Satechi: Satechi is a premium design-led charging and connectivity accessories brand with comparable GaN chargers, multi-connector cables, and MagSafe-compatible accessories. Closely aligned with Rolling Square on Swiss/premium design positioning and Apple-ecosystem focus.
• Native Union: Native Union is a design-forward consumer electronics accessories brand focused on charging cables, wireless chargers, and travel accessories with premium positioning. Strong overlap with Rolling Square's inCharge cables, EDGE Pro MagSafe accessories, and lifehacker/design-conscious target customer.
• Tile: Tile is the established market leader in Bluetooth item trackers, directly comparable to Rolling Square's AirCard Pro Dual and AirNotch Pro Dual. Tile operates its own network (and now works with Apple's Find My), whereas Rolling Square's dual-platform support is the principal competitive differentiator.
• Chipolo: Chipolo is a Slovenia-based Bluetooth tracker brand offering both Apple Find My and Google Find My Device-compatible trackers. Direct competitor to AirCard Pro Dual and AirNotch Pro Dual with similar cross-platform strategy and price point.
• Nomad Goods: Nomad Goods is a premium accessories brand offering charging cables, MagSafe mounts, and power accessories with comparable design-led positioning. Overlaps with Rolling Square's inCharge cables, EDGE Pro ecosystem, and Essential Power Banks targeting premium-conscious Apple users.

Emerging players

• Pebblebee: Pebblebee is an emerging Bluetooth tracker brand supporting both Apple Find My and Google's Find My Device networks, competing directly with Rolling Square's AirCard Pro Dual and AirNotch Pro Dual for the cross-platform tracker segment.

Broad incumbents

• Apple (AirTag): Apple's AirTag is the dominant Apple-only Bluetooth tracker and the primary competitor Rolling Square's AirCard Pro Dual explicitly addresses by adding Android Find Hub compatibility. Apple also broadly competes through MagSafe accessories and first-party charging products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rollingsquare.design
• Instagraminstagram.com/rollingsquare
• Xx.com/Rolling_Square
• LinkedInlinkedin.com/company/ferraris-group-sagl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds17 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Square