What Butterfly Learnings does

Butterfly Learnings (legally Bombay Autism Services Pvt Ltd.) is an Indian pediatric developmental therapy platform operating 75+ centers across India, with its headquarters in Thane, Maharashtra. The company delivers evidence-based, one-on-one therapy programs — Applied Behavior Analysis (ABA), Oral Placement/Speech Therapy, and Occupational/Reflex Integration Therapy — for children with autism spectrum disorder, speech and language delays, sensory processing issues, and other neurodevelopmental conditions. It also operates BLISS (Butterfly Learnings Inclusive Schooling System), a proprietary K-12 inclusive schooling program aligned with NIOS and DISHA curricula and a 1:5 student-teacher ratio, and offers adjunct services such as Shadow Teacher support, psychological assessments, adolescents therapy, and QABA training.

The platform combines in-center service delivery with online parent-mediated therapy, supported by a proprietary mobile app that logs every session digitally, tracks individual progress against measurable goals, and shares real-time updates with families. Underlying infrastructure runs on AWS and Google Cloud with 100ms and Agora for video, Wati for WhatsApp communications, CC Avenue for payments, and Firebase for push notifications. The company holds BHCOE Accreditation, SOC 2 Type 2, ISO 27001 (via infrastructure providers), and GDPR and CCPA compliance posture.

The business model is a subscription-recurring, quote-based therapy service billed monthly by session type and therapist seniority, supplemented by BLISS schooling fees and one-time consultation/assessment charges. Go-to-market blends sales-led booking flows (website and WhatsApp CTAs, M-Chat multilingual screening) with community-led parent training and digital word-of-mouth. The company serves 3,000+ families daily and has raised approximately $5.3 million to date across a 2022 seed round and an April 2024 round led by Enzia Ventures and Insitor Partners.

Name

Butterfly Learnings

Legal name

Bombay Autism Services Pvt Ltd.

Website

https://butterflylearnings.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Butterfly Learnings operates 75+ pediatric developmental therapy centers across India, delivering evidence-based ABA, speech, and occupational therapy — supplemented by its BLISS K-12 inclusive schooling program — to children with autism and other neurodevelopmental conditions.

Ownership category

akta.pro rank

Product category

Child Developmental Therapy Services

NAICS

Educational Support Services (611710), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE)

akta.pro secondary industries

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM), Therapeutic & Developmental Preschools (Specialized Support) (EDACABAO), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK)

Keywords

• Child developmental therapy
• ABA therapy services
• Speech and occupational therapy
• Autism behavioral therapy
• Inclusive special education

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Session Fees: Revenue is generated through billed therapy sessions including ABA therapy (in-person: 1 hour 45 minutes; online: 1 hour), Speech Therapy (45 minutes), and Occupational Therapy (45 minutes). Pricing varies by therapist experience, center location, and session type. Families engage in ongoing therapy programs creating recurring revenue relationships.
2. BLISS Inclusive Schooling Program: K-12 inclusive schooling system that bridges therapy and education, preparing children for independent futures. This adds an educational service revenue stream alongside therapeutic services.
3. Consultation and Assessment Services: Initial consultation and developmental evaluation services conducted by clinical team including developmental paediatricians and paediatric neurologists, generating one-time and recurring assessment revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Butterfly Learnings operates a chain of 75+ child developmental therapy centers across India delivering evidence-based ABA, speech/oral placement, and occupational/reflex integration therapy, plus a hybrid online therapy model and the BLISS inclusive K-12 schooling program. A proprietary digital platform provides real-time progress tracking for families, while multidisciplinary BCBA-certified therapists design and deliver personalized intervention plans for children with autism, behavioral challenges, speech delays, and other neurodevelopmental needs.

Product overview

Butterfly Learnings is a healthtech company operating a chain of child developmental therapy centres across India. Its offering is a platform-plus-services model centred on three evidence-based therapy types — ABA Therapy, Occupational/Reflex Integration Therapy, and Oral Placement/Speech Therapy — supplemented by educational programs (BLISS inclusive schooling), specialised interventions (Shadow Teacher, Adolescents Therapy, QABA, Psychological Assessments, Tacting Kit), and a digital parent-facing app for progress tracking. The company also provides an M Chat autism screening tool. All services are delivered through 75+ physical centres and a hybrid online model, supported by a proprietary digital platform that tracks sessions, monitors outcomes, and enables real-time parent communication.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA Therapy Evidence-based one-on-one Applied Behavior Analysis (ABA) therapy addressing behavioral challenges in children, particularly those with autism. Sessions teach daily living skills, enhance language and communication, and improve social interaction through positive reinforcement, delivered in-centre (1h 45m) or online (1h).
• Oral Placement Therapy / Speech Therapy One-on-one 45-minute speech and oral placement therapy sessions addressing apraxia, articulation disorders, fluency disorders, resonance disorders, and receptive disorders using evidence-based methods for children with speech and language delays.
• Occupational Therapy / Reflex Integration Therapy 45-minute occupational therapy and reflex integration sessions addressing emotional, physical, and social challenges. Therapists use evidence-based exercises to build fine motor skills, gross motor skills, sensory processing, and independence in daily living activities.
• BLISS Inclusive Schooling System Purpose-built K-12 inclusive schooling program following NIOS and DISHA curriculum with 1:5 student-teacher ratio, VAKT teaching techniques, and pre-admission IQ/developmental evaluations, bridging therapy and education for neurodiverse children.
• Shadow Teacher Service Educational assistant service providing customized teaching methods adapted to a child's specific learning style for academic tasks such as reading and writing.
• Psychological Assessments Methodical assessment using questionnaires and interviews to evaluate children's psychological, behavioral, cognitive, and intellectual functioning.
• Adolescents Therapy

Quantifiable outcome

• Over 50% of children have successfully transitioned to mainstream schooling after therapy
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AWS IndiacoreTechnology or IntegrationAWS India provides cloud infrastructure services as a subprocessor. Butterfly Learnings' production systems are hosted on AWS India infrastructure for service data storage.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is used as a cloud service provider for Butterfly Learnings' infrastructure. Service data may be stored or processed on Google Cloud.
• 100mscoreTechnology or Integration100ms provides video calling functionality as a subprocessor for online therapy sessions. Used for service-specific processing.
• AgoracoreTechnology or IntegrationAgora provides video calling capabilities for online therapy sessions as a subprocessor. Used for real-time video communication during therapy.
• CC AvenuecoreTechnology or IntegrationCC Avenue provides payment gateway services as a subprocessor for processing transaction and payment information.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mom's Belief: India-based chain of ABA therapy, speech, and occupational therapy centers for children with autism and developmental delays; competes directly with Butterfly Learnings on service model, geography, and B2C parent customer segment.
• Jewel Autism Centre: Indian multi-center operator offering ABA, speech, occupational therapy, and school-integration programs for children with autism—closely comparable offering, B2C model, and clinical talent profile.
• CogniAble: India-based autism therapy provider combining in-clinic and online/digital ABA delivery; directly overlaps with Butterfly Learnings' hybrid therapy model and child-with-autism customer segment.
• Cadabams Group: Indian mental health and developmental disability services group providing ABA, residential, and outpatient care for autism and related conditions—comparable clinical services and B2C family focus, but with broader mental health portfolio.
• Behaviour Momentum India: India-based ABA therapy provider specializing in autism intervention with BCBA-supervised programs; competes on clinical methodology and target segment, though typically at smaller scale than Butterfly Learnings.

Broad incumbents

• Apollo Hospitals (Paediatric & Neurology): Large Indian hospital chain providing paediatric neurology and developmental paediatric services as part of a broader tertiary-care portfolio; overlaps on developmental evaluation and clinical talent but does not specialize in centre-based ABA delivery.
• Cloudnine Hospitals: Indian hospital chain focused on maternity and paediatric care; touches the developmental-delay customer base but does not operate dedicated ABA/speech therapy centers at scale.

Emerging players

• Manah Wellness: India-based early-childhood developmental and therapy services provider; partial overlap on speech, occupational, and behavioural therapy for neurodiverse children but at earlier stage and smaller geographic footprint.

Others

• Behaviorsoft: ABA practice management and data-tracking software vendor for therapy providers; serves as an ecosystem enabler comparable to Butterfly Learnings' proprietary digital progress-tracking platform.
• Behaviorbabe / Autism Parenting Magazine: Parent-education content and resource platforms for autism families globally; adjacent to Butterfly Learnings' parent training and community-led GTM motion rather than direct service competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/butterfly-learnings

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Learnings