Sportable

What Sportable does

Sportable is a London-based sports technology company that builds sensor-based real-time tracking systems for professional sports. Its core technology stack combines patented micro-tracking sensors embedded inside balls (the Connected Ball), a portable Local Positioning System (LPS) of 12-16 wireless beacons that can be deployed in any venue in under ten minutes, and player wearable sensors that deliver live position, speed, and movement data at sub-800-millisecond latency. A patented AI Event Detector processes the live data streams to automatically identify and categorize game events, and an automated data visualization layer (acquired through Intaneous in January 2025) converts that data into broadcast graphics and fan-engagement content.

The platform serves four customer segments: professional sports teams seeking performance and tactical analytics, leagues and federations seeking league-wide data products and officiating support, broadcasters seeking AR graphics and second-screen experiences (notably FOX Sports), and ball manufacturers (Nike, Wilson, Gilbert, Sherrin, Puma, Adidas, Umbro, Steeden, Big Game) licensing the technology into official match balls. The company monetizes through a mix of hardware sales (connected balls, LPS beacons, wearables), recurring SaaS/analytics subscriptions, technology licensing to ball manufacturers, and enterprise B2B contracts with leagues and rights-holders; pricing is undisclosed and operates on multi-year enterprise agreements.

Sportable's commercial footprint spans the UK, Europe, North America, Australia, and South Africa, with anchor deployments in rugby (Six Nations), Australian rules (AFL), American football (NFL Colts, UFL, CFL, LSU, Elite 11), women's football (WSL), volleyball (Volleyball World), and lower-tier English football (Arsenal, Wycombe Wanderers). The company holds FIFA Quality certification for its Portable LPS and FIFA Basic certification for its Player Tracking Tag, has completed a $15 million Series A led by HAVAÍC, and is scaling toward a 2026 fundraising round as it expands into North American football and soccer.

Name

Sportable

Legal name

Sportable Technologies Limited

Website

https://sportable.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportable builds patented sensor-based real-time tracking technology, including connected balls, portable LPS beacons, and player wearables, and sells the resulting analytics, officiating, and broadcast graphics to professional sports teams, leagues, broadcasters, and ball manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Electronic Components & Accessories (3670), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports tracking technology
• Connected ball sensors
• Player performance analytics
• Real-time sports data
• Sports officiating technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Connected Balls: Sale of instrumented rugby balls, footballs, and soccer balls with embedded sensors to teams, leagues, and ball manufacturers. Revenue from sale of smart ball hardware integrated with sensor technology.
2. Hardware Sales - LPS and Wearable Systems: Portable Local Positioning System units (beacons) and player wearable sensors sold to teams for training and match environments.
3. SaaS/Analytics Platform: Cloud-based data analytics platform providing real-time performance insights, automated reports, tactical intelligence, and training analytics to coaches, teams, and leagues.
4. Licensing to Ball Manufacturers: Technology licensing partnerships with Nike, Wilson, Gilbert, Sherrin, Puma, Adidas, and other ball brands to integrate sensors into official match balls.
5. League Data Partnerships: Data-driven products, broadcast integrations, and fan experiences sold to leagues and rightsholders as B2B contracts with major sporting organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sportable builds and sells real-time sports tracking technology consisting of patented connected ball sensors, a portable local positioning system (LPS), and player wearables, paired with an AI-driven analytics platform. The offering captures ball and player data with sub-800ms latency and delivers performance, officiating, broadcast, and fan engagement products to professional teams, leagues, broadcasters, and ball manufacturers worldwide.

Product overview

Sportable offers a unified connected sports technology platform consisting of three core hardware products: the Connected Ball (instrumented balls with patented micro-tracking sensors), Portable LPS (wireless local positioning system using lightweight beacons), and Player Wearables (sensors delivering live positional data). These products feed into analytics modules including Football Analytics Suite, Broadcast and Streaming Solutions, Officiating Solutions, and Second Screen/Fan Engagement features. The platform also includes AI-powered capabilities like the proprietary AI Event Detector and Intaneous visualization technology (acquired January 2025). The system captures ball speed, spin, flight, player movement, workload, and tactical data with sub-second latency, delivering insights to teams, leagues, broadcasters, and fans. Deployment takes under 10 minutes with universal ball brand compatibility. The company holds FIFA EPTS certification for its Portable LPS tracking product.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Ball Sportable's flagship product featuring patented in-ball micro-tracking sensors that capture ball speed, spin, and flight data with millisecond precision for real-time performance, officiating, and broadcast use across football, rugby, soccer, AFL, and volleyball.
• Portable LPS (Local Positioning System) Wireless portable tracking system using 12-16 lightweight beacons to create a live 3D map of players and ball; deploys in under 10 minutes without fixed infrastructure and is FIFA Quality certified for EPTS.
• Player Wearables Wearable sensors delivering live player position, speed, and movement data linked to in-game events with GPS capability and sub-800ms latency; FIFA Basic certified as a high-performance wearable.
• Football Analytics Suite Analytics platform for coaches, analysts, and players providing specialist and full roster tracking, physical and technical workload analysis, auto-generated statistics, Technical Load metrics, and quantified individual development plans from training through match day.
• Broadcast and Streaming Solutions Real-time broadcast integration services including near-zero-latency tracking for live graphics, augmented reality overlays (player trails, pass trajectories, team formations, tactical shapes), play-by-play breakdown, and real-time statistics overlays for broadcasters.
• Officiating Solutions

Quantifiable outcome

• 500,000+ broadcast hours delivered with world-leading sports broadcasters
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

20 partnerships are on record, tiered flagship, core and strategic.

• NikeflagshipStrategic or Co-development Partner · 26 March 2026Multi-year partnership with Nike and WSL Football to deploy Sportable's Connected Ball technology integrated into Nike's Official Matchballs across the Barclays Women's Super League. First football league globally to adopt integrated ball and player tracking at scale with league-wide rollout planned for 2026-27 season.
• United Football League (UFL)flagshipStrategic or Co-development Partner · 25 March 2026UFL named Sportable Official Connected Ball and Player Tracking Partner. Multi-year league-wide partnership deploying connected footballs and player tracking across all 43 UFL games, powering real-time broadcast graphics on FOX and in-stadium fan engagement.
• Genius SportscoreTechnology or IntegrationSportable is the preferred Ball and Player Tracking partner of Genius Sports for global sports data ecosystem integration.
• Zebra TechnologiesstrategicTechnology or IntegrationStrategic partnership for live sports data integration and technology interoperability.
• SagestrategicTechnology or IntegrationStrategic partnership to power a new era of live sports data integration.
• FOX SportscoreTechnology or IntegrationStrategic partnership for broadcast integration with 500,000+ broadcast hours delivered. FOX Sports executive David Hill called Sportable 'the most exciting development in televised sport since colour.'
• IntaneouscoreTechnology or IntegrationAcquired computer vision and sports graphics company to expand data visualization and storytelling capabilities. Founded by Hollywood production veteran Greg Basser and Fox Sports legend David Hill. Integration enables automated AR graphics and real-time sponsorship placements.
• Big Game Football FactorycoreOEM/ Whitelabel/ Licensing PartnerBall manufacturing partner producing connected footballs for UFL partnership under Nike, Jordan, and Adidas branding. Partnership ensures technology integration into footballs meeting professional competition standards.
• WilsoncoreOEM/ Whitelabel/ Licensing PartnerOfficial ball maker for CFL and NFL using Sportable's connected technology. Wilson CFL-branded footballs with Sportable sensors deployed for tracking.
• GilbertcoreOEM/ Whitelabel/ Licensing PartnerLeading rugby ball manufacturer partnership for connected ball technology deployment in professional rugby competitions.
• SherrincoreOEM/ Whitelabel/ Licensing PartnerAustralian rules football ball manufacturer partnership for connected ball technology in AFL and Australian football.
• PumastrategicOEM/ Whitelabel/ Licensing PartnerBall partner for professional-grade connected products designed for modern sport demands.
• AdidasstrategicOEM/ Whitelabel/ Licensing PartnerBall partner for professional-grade connected products. Adidas connected football featured in Balls of Fame showcase.
• NikecoreOEM/ Whitelabel/ Licensing PartnerNike partnership includes integration into official match balls and collaboration on WSL Football deal. Connected ball technology integrated into Nike football and soccer balls.
• UmbrostrategicOEM/ Whitelabel/ Licensing PartnerBall partner for professional-grade connected products for modern sport.
• SteedenstrategicOEM/ Whitelabel/ Licensing PartnerBall partner for professional-grade connected products.
• Six Nations RugbycoreStrategic or Co-development PartnerMulti-year partnership providing Smart Rugby Ball for Men's and Women's Six Nations. Connected Ball provides detailed performance data and AR graphics for kick distance, pass distance, and territory metrics.
• AFLcoreStrategic or Co-development PartnerAustralian Football League partnership for officiating solutions using touch detection and goal-line technology in AFLW and other competitions.
• Volleyball WorldstrategicStrategic or Co-development PartnerPartnership with Volleyball World for officiating solutions and data visualization using computer vision technology in Volleyball Nations League.
• Old School Sports & Performance InstitutestrategicChannel Partner/ Reseller/ DistributorTexas-based training facility serves as North American showroom for Sportable's Connected Ball and player tracking solutions. Provides in-person demos, system walk-throughs, and access for schools, coaches, and training centers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hawk-Eye Innovations: Sony-owned leader in ball-tracking and officiating technology across tennis, cricket, soccer, and other sports. Directly comparable as a sports tracking/officiating vendor, with substantially larger scale and deeper league relationships.
• ChyronHego: Provides broadcast graphics, player tracking, and virtual placement technology used by major sports broadcasters and leagues. Comparable as a competing vendor in the broadcast graphics and tracking data layer that Sportable serves via Intaneous.
• Stats Perform: Global sports AI and data company providing tracking data, analytics, and Opta-powered content to leagues, broadcasters, and betting operators. Comparable as a large-scale sports data and analytics competitor to Sportable's data/analytics layer.

Direct peers

• Genius Sports: Global sports data and technology company that distributes Sportable's tracking data and is its preferred ball and player tracking partner. Comparable as a sports data ecosystem distributor and competing data layer for leagues and broadcasters.
• Zebra Technologies (Sports): Provides player tracking technology widely used in MLB and across US sports, and is a strategic integration partner of Sportable. Comparable as a competitor in player tracking hardware and analytics for professional leagues.
• Catapult Sports: Leading GPS-based wearable and athlete tracking vendor for elite and professional teams globally. Comparable as a competing player wearable and analytics platform targeting the same professional team customer base.
• STATSports: Provider of GPS player tracking and performance analytics to professional soccer, rugby, and football teams. Comparable as a competing wearable-based tracking platform with overlapping team customers in European football and rugby.
• Kinexon: Specializes in real-time indoor positioning and player/ball tracking using UWB and RFID for professional sports. Comparable as a competing local positioning and ball tracking technology vendor for elite teams.
• Second Spectrum: Computer vision and machine learning company providing tracking data and broadcast graphics, particularly in the NBA and MLS. Comparable as a competing AI-driven sports tracking and visualization vendor for leagues and broadcasters.

Emerging players

• Track160: AI-based soccer performance analytics company providing tracking and tactical insights to football clubs. Comparable as a competing sports analytics vendor in the soccer/football vertical with a more software-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportable
• Xx.com/Sportable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportable