Bubblehouse
Bubblehouse is a New York-based B2B SaaS company that provides a unified customer loyalty and referrals platform with 100+ native integrations, serving DTC, fashion, CPG, B2B, and financial services brands with enterprise-grade retention tooling.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bubblehouse does
Bubblehouse, operating under the legal entity Prairie Group Inc., is a New York-based B2B SaaS company that provides a unified customer retention platform for direct-to-consumer (DTC) and ecommerce brands. The platform combines loyalty, referrals, and VIP tier management in a single product architecture, with modules covering Rewards & Points, Tiers & Memberships, Referrals, Gamified Loyalty, Subscription Loyalty, and Omnichannel Loyalty. Its stated differentiator is integration interoperability, offering 100+ native integrations with major commerce, marketing, subscription, and analytics platforms including Shopify Plus, Salesforce Commerce Cloud, Klaviyo, Attentive, BigCommerce, Magento, CommerceTools, and Recharge.
The company originally launched in 2019 as an NFT discovery and collection platform but subsequently pivoted to the customer loyalty category. It has raised approximately $13 million in venture funding across two 2021 rounds, including a $4 million pre-seed led by Third Kind Venture Capital and a $9 million round led by CASSIUS with participation from multiple angel and institutional investors. Named enterprise customers include Mattel's American Girl, Mattel, P&G's Old Spice, MaryRuth Organics, Vital Farms, J.Lindeberg, Brixton, Gaia Herbs, MegaFood, and Upway, with reported case-study outcomes such as 136% member LTV growth (MaryRuth Organics), 762X ROI (Hat Club), and 440% revenue lift through redemption (American Girl).
Go-to-market is product-led with enterprise sales assistance via a 'Book a demo' call to action, quote-based opaque pricing, and content-led demand generation. The company holds SOC 2 Type 2, GDPR, CCPA, and EU-U.S. Data Privacy Framework certifications, and positions across DTC/ecommerce, fashion/in-store, CPG/retail, B2B, and financial services verticals. Leadership includes founder Phil Christensen and co-founder/board member Rohan Sinha. The platform employs between 11 and 50 people and is privately held.
Bubblehouse firmographics
Firmographics- Name
- Bubblehouse
- Legal name
- Prairie Group Inc.
- Website
- https://bubblehouse.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bubblehouse is a New York-based B2B SaaS company that provides a unified customer loyalty and referrals platform with 100+ native integrations, serving DTC, fashion, CPG, B2B, and financial services brands with enterprise-grade retention tooling.
- Ownership category
- akta.pro rank
Bubblehouse industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Bubblehouse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Bubblehouse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Bubblehouse operates as a B2B SaaS platform offering subscription-based access to its customer retention platform. Pricing is quote-based with no publicly disclosed tiers. The platform offers multiple products including Rewards & Points, Tiers & Memberships, Referrals, Gamified Loyalty, Subscription Loyalty, and Omnichannel Loyalty that can be licensed individually or as a unified suite.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bubblehouse product offering
Product offeringCore offering
Bubblehouse provides a unified B2B SaaS customer retention platform that combines loyalty programs, referrals, and VIP tier management for direct-to-consumer and enterprise brands. The platform is composed of six modular products—Rewards & Points, Tiers & Memberships, Referrals, Gamified Loyalty, Subscription Loyalty, and Omnichannel Loyalty—that can be licensed individually or as a unified suite. It natively integrates with 100+ technology partners including Shopify Plus, Salesforce Commerce Cloud, BigCommerce, Magento, Klaviyo, and Attentive to deliver omnichannel loyalty experiences that drive repeat purchases and customer lifetime value.
Product overview
Bubblehouse is a unified customer retention platform that connects data and experiences with Loyalty & Referrals solutions to maximize customer retention. The platform architecture consists of six core product modules: Rewards & Points (flexible points engine for earning and redemption), Tiers & Memberships (tiered and paid membership programs), Referrals (fraud-protected referral flows), Gamified Loyalty (achievements, voting, and quizzes), Subscription Loyalty (milestone rewards for subscription purchases), and Omnichannel Loyalty (unified identity across DTC, retail, and third-party channels). The platform natively integrates with 100+ partners including major ecommerce platforms like Shopify, Salesforce Commerce Cloud, BigCommerce, Magento, and marketing automation tools like Klaviyo and Attentive. The company, Prairie Group Inc., is headquartered in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewards & Points
Quantifiable outcome
- 136% increase in member LTV for MaryRuth Organics
- +5 more outcomes
Companies that use Bubblehouse
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Bubblehouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature1 record
Bubblehouse partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Shopify PluscoreNative integration partner. Shopify Plus is the enterprise version of Shopify's e-commerce platform and serves as a key distribution channel for Bubblehouse's loyalty solutions.
- Salesforce Commerce CloudcoreNative integration partner enabling enterprise brands on Salesforce Commerce Cloud to deploy Bubblehouse's loyalty and referrals solutions.
- KlaviyocoreNative integration with Klaviyo's email and SMS marketing platform, enabling coordinated loyalty communications.
- AttentivecoreNative integration with Attentive's SMS marketing platform, enabling loyalty program notifications via text messaging.
- BigCommercecoreNative integration partner for BigCommerce's e-commerce platform, enabling loyalty solutions for mid-market DTC brands.
- MagentocoreNative integration with Adobe Commerce (Magento) platform, enabling loyalty solutions for enterprise brands on the Magento ecosystem.
- Commerce ToolscoreNative integration with Commerce Tools' composable commerce platform, enabling enterprise loyalty solutions.
- FuegostrategicStrategic integration partner used in conjunction with Bubblehouse to build multi-channel loyalty engines, as demonstrated in the MaryRuth Organics case study.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bubblehouse competitors and assessment
Company assessmentOthers
- Klaviyo: Email and SMS marketing platform with a strong DTC ecommerce customer base and a core Bubblehouse integration partner. Not a direct loyalty competitor but adjacent in the retention stack and a key ecosystem relationship.
Direct peers
- Smile.io: Shopify-native loyalty, referral, and VIP platform serving DTC brands with a points-based rewards engine. Closest direct competitor to Bubblehouse's core DTC ecommerce offering, particularly among Shopify Plus merchants.
- LoyaltyLion: Loyalty and referral platform purpose-built for Shopify and ecommerce merchants, with points, tiers, and integrations into Klaviyo and other ecosystem partners. Overlaps directly with Bubblehouse on Rewards & Points, Tiers, and Referrals modules.
- Stamped.io: Loyalty, reviews, and referrals platform for Shopify and ecommerce brands with tier-based programs and points engines. Directly comparable on loyalty mechanics and target customer profile.
- Friendbuy: Referral and loyalty platform built for DTC and ecommerce brands with fraud-protected referral flows and tier programs. Closely comparable to Bubblehouse's Referrals module and enterprise DTC positioning.
- Annex Cloud: Enterprise loyalty cloud serving large B2C brands across verticals including CPG, retail, and finance. Overlaps with Bubblehouse on omnichannel loyalty, tiers, and enterprise ASPs, particularly relevant as Bubblehouse expands upmarket.
Broad incumbents
- Yotpo: Well-capitalized ecommerce marketing platform offering loyalty alongside reviews, SMS, and subscriptions. Competes with Bubblehouse across multiple modules but at a much larger scale and broader feature footprint.
- Salesforce Loyalty Management: Enterprise loyalty cloud sold as part of the broader Salesforce Marketing/Commerce Cloud portfolio. A large incumbent alternative for enterprise accounts evaluating Bubblehouse's Omnichannel Loyalty offering.
Emerging players
- Marsello: Retention marketing and loyalty platform built primarily for Shopify merchants with email, SMS, and rewards in one tool. Smaller-scale competitor in the DTC ecommerce segment where Bubblehouse leads.
- Kangaroo Rewards: SaaS loyalty platform for retail and ecommerce with points, referrals, and tier programs. Comparable feature set but smaller footprint and broader retail (POS) orientation than Bubblehouse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bubblehouse social profiles
Digital presenceBubblehouse compliance and trust
Trust signalCompliance4 records
Bubblehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubblehouse leadership team
Management profileNumber of profiles
Profiles2 records
Bubblehouse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubblehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubblehouse
What does Bubblehouse do?
Bubblehouse provides a unified B2B SaaS customer retention platform that combines loyalty programs, referrals, and VIP tier management for direct-to-consumer and enterprise brands. The platform is composed of six modular products—Rewards & Points, Tiers & Memberships, Referrals, Gamified Loyalty, Subscription Loyalty, and Omnichannel Loyalty—that can be licensed individually or as a unified suite. It natively integrates with 100+ technology partners including Shopify Plus, Salesforce Commerce Cloud, BigCommerce, Magento, Klaviyo, and Attentive to deliver omnichannel loyalty experiences that drive repeat purchases and customer lifetime value.
Is Bubblehouse a public or private company?
Bubblehouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bubblehouse founded?
Bubblehouse was founded in 2019. It employs 11 to 50 people.
Where is Bubblehouse based?
Bubblehouse is headquartered in New York, United States, in the North America region.
How does Bubblehouse make money?
One revenue line is on record: saaS Subscription.
Who are Bubblehouse's main competitors?
Klaviyo is listed as an others. Direct peers are Smile.io, LoyaltyLion, Stamped.io, Friendbuy and Annex Cloud. Broad incumbents are Yotpo and Salesforce Loyalty Management. Emerging players are Marsello and Kangaroo Rewards.
Does Bubblehouse have an API?
Yes. Bubblehouse exposes a public API. Developer documentation is at app.bubblehouse.com/apidocs.
What industry is Bubblehouse in?
Bubblehouse's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of CRAFAIAE, Memberships, Clubs & Loyalty Subscriptions. Its NAICS code is 5182 and its SIC code is 7370.