JuneShine
JuneShine is a San Diego-based beverage company founded in 2018 that produces hard kombucha (6% ABV) and premium ready-to-drink canned cocktails under the JuneShine Spirits brand, sold direct-to-consumer in 35 states, through two California tasting rooms, and via retail and delivery partners, while also distributing Willie Nelson's Willie's Remedy+ THC beverages.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What JuneShine does
JuneShine is a San Diego-based beverage company founded in June 2018 by Greg Serrao that produces and sells hard kombucha and ready-to-drink canned cocktails under the JuneShine and JuneShine Spirits brands. The core technology is a Jun kombucha (SCOBY) fermentation base combined with green tea, honey, fruit juice, and spices, fermented to 6% ABV for hard kombucha; the Spirits line uses premium distilled spirits, real fruit juice, and sparkling water at 5.9–12% ABV with no added sugar. The portfolio spans more than 20 SKUs, including limited-run Ambassador Passion Project flavors co-created with athlete, artist, and musician brand ambassadors (Evan Mock, Kimi Werner, Nora Vasconcellos, Sage Kotsenburg, Albee Layer, Cody Ko, Diplo, Whitney Cummings, Hunter Pence, among others).
The business operates a multi-channel go-to-market: direct-to-consumer e-commerce shipping to 35 states through juneshine.com (with AccelPay handling alcohol-compliant checkout), two owned tasting rooms in San Diego (JuneShine Ranch at 10051 Old Grove Road) and Santa Monica (2914 Main Street), and third-party retail and delivery (Drizly, Instacart, Total Wine, Binny's, TXB). Pricing is unit-based — hard kombucha 12oz cans sold at $16.50 per six-pack and Spirits at $16.66 per single can or $49.99 per eight-pack. Beyond its own brands, JuneShine Brands provides sales, marketing, and distribution services for Willie's Remedy+, a THC-infused social tonic launched as a joint venture with Willie Nelson's Long Play, Inc. in March 2023, which reached an $80M run rate in under a year. The company is privately held, backed by InvestBev Group (January 2024) and prior investors including Amberstone Ventures and Litani Ventures (a $24M round in November 2021), and is differentiated by 100% carbon neutral certification through Climate Neutral and 1% for the Planet membership.
JuneShine firmographics
Firmographics- Name
- JuneShine
- Legal name
- JuneShine, Inc.
- Website
- https://juneshine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JuneShine is a San Diego-based beverage company founded in 2018 that produces hard kombucha (6% ABV) and premium ready-to-drink canned cocktails under the JuneShine Spirits brand, sold direct-to-consumer in 35 states, through two California tasting rooms, and via retail and delivery partners, while also distributing Willie Nelson's Willie's Remedy+ THC beverages.
- Ownership category
- akta.pro rank
JuneShine industry classification
Industry- Product category
- Hard Kombucha and Ready-to-Drink Canned Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Kombucha Production (AFAFAHAA)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Beverage Starter Cultures & SCOBY Propagation (AFAFAHAH)
Keywords
Where JuneShine is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
JuneShine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Online sales through juneshine.com, shipping to 35 states. Customers purchase individual cans, variety packs, and merchandise directly.
- Retail Distribution: Products sold through retail partners including grocery stores, Total Wine, Binny's Beverage Depot, and via Drizly and Instacart for same-day delivery.
- Tasting Room Sales: On-site sales at JuneShine Ranch (San Diego) and Santa Monica tasting rooms, including exclusive draft-only flavors and merchandise.
- Distribution Services for Willie's Remedy+: JuneShine Brands provides sales, marketing, and distribution for Willie's Remedy+ (Willie Nelson's THC beverage brand), generating revenue through distribution fees and partnership value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hard Kombucha 12oz cans - $16.50 six-pack / $33 case |
| Unit Pricing | Pay-as-you-go | Spirits ready-to-drink cocktails - $16.66 single can / $49.99 8-pack |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
JuneShine product offering
Product offeringCore offering
JuneShine manufactures and sells two primary alcoholic beverage lines: (1) Hard Kombucha — a 6% ABV fermented beverage made with a Jun kombucha SCOBY, green tea, honey, fruit juice, and spices, marketed as gluten-free, low-sugar, and containing probiotics; and (2) JuneShine Spirits — ready-to-drink canned cocktails at 5.9–12% ABV made with premium spirits, real juice, sparkling water, and no added sugar.
Product overview
JuneShine is a San Diego-based beverage company offering two primary product lines: Hard Kombucha (6% ABV, fermented tea-based alcoholic beverage with probiotics, low sugar, gluten-free) and JuneShine Spirits (ready-to-enjoy canned cocktails with premium spirits, real juice, sparkling water, and no added sugar at 5.9-12% ABV). The product portfolio spans over 20 distinct flavors across both lines, with many created through the Ambassador Passion Project Series featuring athlete, artist, and musician collaborations. Products are sold online direct-to-consumer and through retail partners, with two physical tasting room locations in San Diego and Santa Monica.
Differentiator
Problem solved
Functional benefit
Brands
- JuneShine Spirits: Ready-to-enjoy canned cocktails made with premium spirits, real juice, sparkling water, and no added sugar. Includes margaritas, vodka sodas, rum cocktails, and espresso martinis.
Products and services
- JuneShine Hard Kombucha A 6% ABV gluten-free hard kombucha line fermented with a Jun kombucha SCOBY, green tea, honey, real fruit juice, and spices. Marketed as low in sugar with probiotics. Available in multiple flavors (e.g., Blood Orange Mint, Midnight Painkiller, Mango Daydream, Watermelon Twist, Island Cooler, Ocean Squeeze, P.O.G., Grapefruit Splash, Strawberry Kiwi Crush, Peachy Punch, Watermelon Razz, Raspberry Rush, Desert Cooler) and 8-can variety packs (Midnight, Sunset, Oasis). Sold DTC and through retail to adult consumers (21+).
- JuneShine Spirits (Ready-to-Drink Canned Cocktails) A line of ready-to-drink canned cocktails at 5.9–12% ABV made with premium spirits (tequila, vodka, rum), real juice, sparkling water, and no added sugar. Variants include Classic Tequila Margarita, Passion Fruit Vodka Soda, Tropical Rum Mai Tai, Classic Vodka Mule, Grapefruit Tequila Paloma, Espresso Martini, Tropical Tequila Margarita, plus Tequila Margarita, Vodka Soda, and Spirits Variety 8-Packs. Targeted at adult consumers (21+) seeking convenient, lower-sugar cocktail options.
- Willie's Remedy+ (Distribution Services) A non-alcoholic, intoxicating hemp-based THC social tonic launched as a joint venture with Willie Nelson's Long Play, Inc. JuneShine Brands provides the sales, marketing, and distribution backbone. Sold through national retail partners including Total Wine & More, Binny's Beverage Depot, and TXB. Reported over 400,000 bottles sold and an approximate $80 million revenue run rate less than a year after launch.
Quantifiable outcome
- Carbon neutral certified through Climate Neutral partnership
- +1 more outcomes
Companies that use JuneShine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
JuneShine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
JuneShine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Long Play, Inc. (Willie Nelson's wellness enterprise)coreJoint venture to launch Willie's Remedy+, a non-alcoholic, intoxicating hemp-based social tonic. JuneShine Brands provides sales, marketing, and distribution for the THC beverage brand. Willie Nelson has described the product as a substitute for alcohol.
- Total Wine & MorecoreRetail partner for Willie's Remedy+ national rollout. JuneShine distributes THC beverages through Total Wine stores nationwide.
- Binny's Beverage DepotcoreRegional retail partner for Willie's Remedy+ distribution in the Midwest.
- TXB (Total Beverage)coreRegional retail partner for Willie's Remedy+ distribution.
- Climate NeutralcoreThrough partnership with Climate Neutral, JuneShine is certified 100% carbon neutral. The certification requires annual measurement of carbon footprint and offsetting emissions.
- 1% For The PlanetcoreJuneShine donates 1% of all sales annually to 1% For The Planet, a collection of environmental nonprofits working to fight climate change.
- AccelPay (Paiseh, Inc.)coreThird-party company for alcohol transaction processing. When customers visit the Shop portion of the site, they are directed to a subdomain operated by AccelPay for compliance with alcohol sales regulations.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
JuneShine competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights2 records
Customer concentration
JuneShine social profiles
Digital presenceJuneShine compliance and trust
Trust signalCompliance2 records
JuneShine financial estimates
Financial estimateRevenue estimate
Valuation estimate
JuneShine leadership team
Management profileNumber of profiles
Profiles1 record
JuneShine subsidiaries and ownership
Company hierarchySubsidiaries1 record
JuneShine funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JuneShine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JuneShine
What does JuneShine do?
JuneShine manufactures and sells two primary alcoholic beverage lines: (1) Hard Kombucha — a 6% ABV fermented beverage made with a Jun kombucha SCOBY, green tea, honey, fruit juice, and spices, marketed as gluten-free, low-sugar, and containing probiotics; and (2) JuneShine Spirits — ready-to-drink canned cocktails at 5.9–12% ABV made with premium spirits, real juice, sparkling water, and no added sugar.
Is JuneShine a public or private company?
JuneShine is a private company. It is classified as private equity controlled and is currently operating.
When was JuneShine founded?
JuneShine was founded in 2018. It employs 11 to 50 people.
Where is JuneShine based?
JuneShine is headquartered in San Diego, United States, in the North America region.
How does JuneShine make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, tasting Room Sales and distribution Services for Willie's Remedy+.
Does JuneShine have an API?
No public API is recorded for JuneShine.
What industry is JuneShine in?
JuneShine's product category is Hard Kombucha and Ready-to-Drink Canned Cocktails. Its primary akta.pro industry code is AFAFAHAA, Kombucha Production, with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 3121 and its SIC code is 2080.