IQM
IQM operates a unified programmatic DSP and DMP on a proprietary Identity Graph, serving agencies and advertisers in regulated verticals — political, healthcare, cannabis, and gaming — with compliance-grade targeting, AI-powered audience planning, and enterprise subscription pricing.
- Company typePrivate
- Founded2014
- HeadquartersManhasset, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IQM does
IQM is a privately held advertising technology company founded in 2014 and headquartered in Manhasset, New York, with a Washington D.C. office supporting its political advertising client base. The company operates an integrated programmatic platform that combines a proprietary Demand Side Platform (DSP) and Data Management Platform (DMP) on a single Identity Graph covering 75% of US consumers with an 85% active match rate and zero cookie reliance. Its technology stack is purpose-built for regulated verticals — political, healthcare, cannabis, and gaming — where compliance (HIPAA, GDPR, CCPA, SOC 1/2/3, CSA STAR, ITAR) is foundational rather than layered. The platform activates Display, Native, Audio, Video, and CTV inventory via integrations with leading Supply Side Platforms and twelve named data partners including Experian, LiveRamp, Epsilon, PurpleLab, and i360.
The product portfolio centers on the unified DSP/DMP, IQM Power Segments (policy influencer targeting across PowerSphere and PowerOrbit layers), Custom Voter Audiences (AI-based political audience planning via natural language interface), 3rd Party Cost (transparent agency billing feature), and an AI agent named Vera for campaign operations. The platform is sold on an annual subscription model with quote-based enterprise pricing, distributed through direct enterprise field sales targeting agencies and advertisers in regulated verticals, supplemented by a self-serve option at app.iqm.com. Recent product launches and 2025-2026 industry awards (ADExchanger Best DSP, Reed Awards, MarTech) indicate active commercial build-out around the 2026 US election cycle.
The business is led by Founder and CEO Kris Qiu, with a commercial leadership team including a Chief Revenue Officer, VP of Enterprise Sales, and SVP of Political and Advocacy. The company has operated for ten years without disclosed external funding rounds, suggesting organic growth, and reports 51-100 employees. Revenue, ownership structure, and detailed financial metrics are not publicly disclosed. Named customer references are limited to two political agencies (GPS Impact and ClearPoint PA), and the company does not disclose its full customer base, making concentration and scale assessment imprecise.
IQM firmographics
Firmographics- Name
- IQM
- Legal name
- IQM Inc.
- Website
- https://iqm.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IQM operates a unified programmatic DSP and DMP on a proprietary Identity Graph, serving agencies and advertisers in regulated verticals — political, healthcare, cannabis, and gaming — with compliance-grade targeting, AI-powered audience planning, and enterprise subscription pricing.
- Ownership category
- akta.pro rank
Where IQM is headquartered
LocationHeadquarters
- HQ city
- Manhasset
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IQM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Media Buying Platform: IQM generates revenue through a programmatic advertising platform where agencies and advertisers purchase ad inventory through the DSP. The platform provides audience building, targeting, forecasting, and reporting capabilities with 24/7 customer support. Pricing is quote-based and customized for enterprise clients in regulated verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise programmatic advertising platform with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
IQM product offering
Product offeringCore offering
IQM operates a unified programmatic advertising platform combining a Demand Side Platform (DSP) and Data Management Platform (DMP) on a proprietary Identity Graph, serving regulated industries including political, healthcare, cannabis, and gaming. The platform enables audience building, targeted media buying across Display, Native, Audio, Video, and CTV inventory, forecasting, and reporting with built-in compliance and brand safety controls for advertisers and agencies.
Product overview
IQM is an integrated programmatic advertising platform combining a proprietary Demand Side Platform (DSP) and Data Management Platform (DMP) built specifically for regulated industries including Political, Healthcare, and Specialty verticals. The core architecture features a unified DSP and DMP on a single Identity Graph, where identity is resolved before the bid is placed (not layered post-impression), enabling 85% active match rates. The platform offers audience building through the DMP using first-party and vertical-specific third-party data sources, with activation through the integrated DSP across Display, Native, Audio, Video, and CTV inventory. Key modules include Custom Voter Audiences (AI-powered political targeting), Power Segments (policy influencer targeting), 3rd Party Cost (fee transparency), and IQM Enterprise (enterprise tier). The platform also includes an AI agent named Vera for campaign operations and provides comprehensive reporting with specialized healthcare and political insights reports.
Differentiator
Problem solved
Functional benefit
Products and services
- IQM Demand Side Platform (DSP) A specialized Demand Side Platform for regulated industries (Political, Healthcare, Cannabis, Gaming) that provides programmatic media buying across Display, Native, Audio, Video, and CTV inventory, integrated with leading SSPs and publishers and equipped with compliance and brand safety controls. Designed for agencies and advertisers operating in regulated verticals.
- IQM Data Management Platform (DMP) A proprietary Data Management Platform that creates precise audience segments by blending advertiser first-party data with vertical-specific third-party data sources (Experian, Lotame, Epsilon, LiveRamp, AnalyticsIQ, PurpleLab, Semcasting, i360, HealthLink Dimensions, Tunnl, L2, Data 360), piped directly into IQM's DSP for activation. Designed for advertisers and agencies in regulated verticals.
- IQM Identity Graph A proprietary cross-device identity resolution system that connects billions of identifiers from online and offline sources, providing 75% US coverage, 85% active match rate, 100% privacy compliance (PII scrubbed), and zero cookie reliance for adaptability to changes in digital tracking. Used by advertisers and agencies to resolve identity before bid placement.
- Custom Voter Audiences An AI-powered audience planning tool for political advertisers that uses a natural language AI interface to transform multi-sourced verified voter data into precise, activatable targeting segments across geography, demographics, and issue affinity. Designed for the 2026 election cycle with continuous machine-learning refinement.
- IQM Power Segments A political influence targeting product that uses billions of privacy-safe signals to identify policy influencers surrounding key decision-makers through two layers: PowerSphere (first-degree connections such as aides and staffers) and PowerOrbit (second-degree connections such as lobbyists). Built for political and advocacy advertisers needing reach beyond standard modeled audiences.
Quantifiable outcome
- 85% active match rate across all audiences (vs ~60% for multi-vendor stacks)
- +4 more outcomes
Companies that use IQM
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
IQM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
IQM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AnalyticsIQcoreData partner integrated with IQM's DMP for audience building and targeting capabilities in regulated verticals
- ExperiancoreThird-party data provider integrated for vertical-specific audience targeting across political, healthcare, and specialty segments
- LotamecoreData management platform integration providing audience segmentation capabilities within IQM's DMP ecosystem
- EpsiloncoreData partner providing audience targeting and identity resolution integrated with IQM's programmatic platform
- PurpleLabcoreHealthcare analytics data partner providing health-related audience segments for pharmaceutical advertising
- SemcastingcoreIP-based audience targeting provider integrated for precision targeting across regulated verticals
- LiveRampcoreIdentity resolution and data connectivity platform integrated for cross-device targeting and measurement
- HealthLink DimensionscoreHealthcare-specific data partner providing targeting capabilities for healthcare and pharmaceutical advertisers
- i360coreData partner providing audience targeting capabilities for political and advocacy advertising
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
IQM competitors and assessment
Company assessmentDirect peers
- MiQ: MiQ is a programmatic media partner of comparable scale specializing in data-driven audience activation across political, CTV, and other verticals. Closest direct peer to IQM in business model, vertical focus, and team size.
- Simpli.fi: Simpli.fi is a programmatic advertising platform with deep specialization in political advertising and CTV — directly comparable to IQM's vertical focus and audience-targeting capabilities. Particularly close on political vertical dynamics.
- StackAdapt: StackAdapt is a multi-channel programmatic platform offering native, display, video, and CTV buying with sophisticated audience targeting. Comparable in product architecture (DSP with native DMP capabilities) and scale to IQM.
- Basis Technologies: Basis Technologies (formerly Centro) provides a programmatic advertising platform with workflow automation for agencies and brands. Comparable enterprise-focused DSP/DMP architecture serving similar agency and brand buyer profiles.
- NextRoll: NextRoll (parent of AdRoll and RollWorks) is a marketing technology platform offering programmatic advertising and retargeting with AI-driven audience capabilities. Comparable in targeting architecture and mid-market/enterprise positioning.
- TargetSmart: TargetSmart provides political voter data and audience targeting solutions for campaigns and advocacy organizations. Directly comparable to IQM's political vertical capabilities and Custom Voter Audiences product positioning.
- Resonate: Resonate offers AI-driven audience intelligence and targeting for political, advocacy, and consumer brands. Comparable vertical positioning in political/regulated verticals and similar audience-data architecture approach.
Broad incumbents
- The Trade Desk: The Trade Desk is the largest independent DSP serving agencies and advertisers across all verticals including political. Represents the scaled incumbent against which IQM competes on vertical specialization and compliance-grade features.
Others
- LiveRamp: LiveRamp is an identity resolution and data connectivity platform that IQM integrates with as a core data partner. While adjacent rather than directly competitive, it operates in the same identity-graph ecosystem and was acquired by Publicis in 2025.
- Lotame: Lotame is a data management platform that IQM integrates with for audience segmentation. As a technology partner and adjacent data infrastructure provider, it sits in the same ecosystem rather than competing directly for ad buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
IQM social profiles
Digital presenceIQM compliance and trust
Trust signalCompliance9 records
IQM financial estimates
Financial estimateRevenue estimate
Valuation estimate
IQM leadership team
Management profileNumber of profiles
Profiles5 records
IQM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IQM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IQM
What does IQM do?
IQM operates a unified programmatic advertising platform combining a Demand Side Platform (DSP) and Data Management Platform (DMP) on a proprietary Identity Graph, serving regulated industries including political, healthcare, cannabis, and gaming. The platform enables audience building, targeted media buying across Display, Native, Audio, Video, and CTV inventory, forecasting, and reporting with built-in compliance and brand safety controls for advertisers and agencies.
Is IQM a public or private company?
IQM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IQM founded?
IQM was founded in 2014. It employs 51 to 100 people.
Where is IQM based?
IQM is headquartered in Manhasset, United States, in the North America region.
How does IQM make money?
One revenue line is on record: programmatic Media Buying Platform.
Who are IQM's main competitors?
Direct peers on record are MiQ, Simpli.fi, StackAdapt, Basis Technologies, NextRoll, TargetSmart and Resonate. The Trade Desk is listed as a broad incumbent. Others are LiveRamp and Lotame.
Does IQM have an API?
No public API is recorded for IQM.