Semcasting
Semcasting provides deterministic, cookieless identity resolution, audience activation, and closed-loop measurement to marketers in healthcare, political, financial services, retail, B2B, and education verticals, using a patented IP-to-address and device-based identity graph.
- Company typePrivate
- Founded2009
- HeadquartersNorth Andover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Semcasting does
Semcasting is a privately held North Andover, Massachusetts–based data and adtech company founded in 2009 that provides deterministic, cookieless identity resolution, audience activation, and closed-loop measurement services to marketers across B2B/ABM, political, healthcare and pharma, financial services, retail and e-commerce, higher education, and travel and entertainment verticals. The company is built around a patented constellation multi-touch identity resolution engine that links first-party CRM data, IP addresses, hashed emails, postal addresses, and device IDs to a proprietary compiled graph covering 256M consumers, 162M households, and 16M businesses, achieving 85%+ match rates and a stated 98% confirmed accuracy rate.
The product surface spans AudienceDesigner (self-service onboarding and activation), IdentityXchange/IDX (cookieless identity graph), Identity ToolBox (fixed-rate subscription Data Discovery Platform launched February 2025), Pipeline (managed omnichannel activation), and Identity Spine (cross-platform system of record for measurement). Six US patents granted between 2006 and 2020 protect the underlying Smart Zones, IP zone targeting, IoT analytics, and Media Zones technology. Semcasting activates audiences through 40+ direct DSP integrations across CTV, programmatic, video, social, and audio, and maintains compliance certifications including SOC 2 Type II, HIPAA, HITRUST CSF, GDPR, CCPA, GLBA, NAI, and DAA that unlock healthcare, pharma, financial, and political use cases closed to less credentialed competitors.
Revenue is generated through a hybrid model combining fixed-rate platform subscriptions (Identity ToolBox), usage-based identity resolution ($0.10–0.25 CPM on Identity Spine), data enhancement subscriptions, audience activation transaction fees, and managed services. Go-to-market blends enterprise field sales with specialized vertical contacts (healthcare@, sales@, press@), inside sales, self-service product-led onboarding with 24–48 hour time-to-live, and channel partnerships with DSPs and data providers (L2 voter data, Xandr political, PurpleLab healthcare, SalesIntel B2B). Named customers include a Fortune 50 healthcare provider, Fortune 100 ISP, regional banks, retail chains, cruise lines, amusement parks, beverage brands, and higher education institutions, with documented outcomes including a 942% ROAS for an amusement park client, 500%+ ROI for a cruise line, 279% increase in mortgage applications for a regional bank, and a 3x ROAS improvement for a mortgage lender through attribution-driven de-duplication.
Semcasting firmographics
Firmographics- Name
- Semcasting
- Legal name
- Semcasting, Inc.
- Website
- https://semcasting.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semcasting provides deterministic, cookieless identity resolution, audience activation, and closed-loop measurement to marketers in healthcare, political, financial services, retail, B2B, and education verticals, using a patented IP-to-address and device-based identity graph.
- Ownership category
- akta.pro rank
Semcasting industry classification
Industry- Product category
- Identity Resolution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Marketing Research and Public Opinion Polling (541910), Direct Mail Advertising (541860)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Semcasting is headquartered
LocationHeadquarters
- HQ city
- North Andover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Semcasting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Identity Resolution Services: Deterministic identity resolution services resolving first-party CRM data to verified individuals and households. Generates revenue through per-record processing fees or subscription-based platform access.
- Data Enhancement & Enrichment: Appending 8,600+ demographic, behavioral, ownership, and firmographic attributes to customer and prospect records. Revenue based on records enhanced or subscription to data platform.
- Audience Activation: Deploying resolved audiences across CTV, display, video, social, audio, DOOH, and direct mail channels. Revenue generated through media spend pass-through and platform activation fees.
- Closed-Loop Measurement: Deterministic record-level attribution connecting ad exposures to site visits, CRM engagement, store visits, and customer transactions. Revenue from measurement fees and attribution reporting.
- Platform Subscriptions: Fixed-rate subscription pricing for Identity ToolBox with predictable costs. No hidden costs or overage fees. Self-serve platform access for brand marketers.
- Managed Services: Fully managed omnichannel activation including CTV, display, video, social, audio, DOOH with full attribution and lift reporting. RFP-ready deliverables included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Identity ToolBox Fixed-Rate Subscription |
| Usage-based | Pay-as-you-go | Identity Spine Record Processing |
| Subscription | Monthly | Standard Activation |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Semcasting product offering
Product offeringCore offering
Semcasting provides deterministic, cookieless identity resolution and audience targeting software that links first-party CRM data, IP addresses, hashed emails, devices, and platform IDs to verified individuals, households, and businesses. Its platform matches first-party data with 85%+ match rates and 98% accuracy, enriches records with 8,600+ demographic and firmographic attributes, activates resolved audiences across 40+ DSP channels (CTV, programmatic, video, social, audio, DOOH), and provides closed-loop attribution connecting every impression to real business outcomes. Verticals served include B2B/ABM, political, healthcare/pharma, financial services, retail, higher education, home services, and travel & entertainment.
Product overview
Semcasting provides end-to-end deterministic identity resolution, audience activation, and measurement solutions through a platform architecture. The core products include AudienceDesigner (self-service onboarding and activation), ID Toolbox (data discovery and consolidation), IdentityXchange/IDX (cookieless identity graph), Pipeline (managed activation), and Identity Spine (cross-platform measurement system). These products work together on a shared deterministic identity graph covering 256M consumers, 162M households, and 16M businesses. The platform processes first-party data through patented constellation matching technology to achieve 85%+ match rates and 98% accuracy without relying on third-party cookies.
Differentiator
Problem solved
Functional benefit
Brands
- AudienceDesigner by Semcasting (ADS): Self-serve onboarding, audience design, identity resolution, and activation platform with 2.3x match rates. Provides access to 3rd-party data, AI lookalike modeling, and on-demand attribution.
- ID Toolbox
- IdentityXchange (IDX)
- Pipeline
- Identity Spine
- Smart Zones
- MediaZones
Products and services
- AudienceDesigner by Semcasting (ADS) Self-service onboarding, identity resolution, and audience design platform that lets marketers onboard first-party data, design audiences, push them live across CTV, programmatic, social, video, and audio, and measure on-demand with closed-loop attribution. Targeted at brand marketers and agencies wanting self-serve access.
- ID Toolbox Data discovery platform that consolidates lead generation, CRM data appends, media onboarding, and campaign performance measurement into a single fixed-rate subscription product for brand marketers.
- IdentityXchange (IDX) Cookieless identity graph product that appends platform IDs (Trade Desk UIDs, LiveRamp RampIDs, Google PAIR) to first-party data with 2.3x match rate improvement and same-day identity resolution, enabling platform-agnostic deployment without vendor lock-in.
- Pipeline Fully managed omnichannel activation service that buys and optimizes media across CTV, display, video, social, audio, and DOOH, with full attribution and lift reporting and RFP-ready deliverables.
- Managed Services - Media & Modeling Add-on managed service providing expert team support for media activation and predictive modeling, including industry-specific data expertise for brand marketers and agencies.
- Identity Spine Cross-platform identity automation and always-on data processing system of record that links every impression, site visit, store visit, and conversion to real people with daily updates, covering 256M consumers, 162M households, and 16M businesses.
Quantifiable outcome
- 85%+ average match rate versus 43% with previous cookie-based providers
- +4 more outcomes
Companies that use Semcasting
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Semcasting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature8 records
Semcasting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesIntelcorePartnership offering B2B marketers superior technographic and contact data. SalesIntel provides technographic data complementing Semcasting's identity resolution for B2B account-based marketing targeting.
- Xandr (Microsoft Advertising)coreJoint political solution combining Semcasting's identity resolution, L2 voter data, and Xandr's built-for-political platform. Daily Voter Segments automatically created based on early votes, absentee ballot requests, and new voter registrations. Hourly sync of voter files to dynamically update audience segments.
- L2, Inc.coreIntegration of L2's voter and consumer data into Semcasting's AudienceDesigner platform. Political campaigns can access L2's 650+ standard voter file fields with 95 million cell phones nationwide and 110+ issue- and candidate-based predictive models. L2's 53-point hygiene and enhancement process ensures data quality. Combined with Semcasting's 85%+ match rates.
- PurpleLabcorePartnership releasing privacy-compliant direct-to-consumer and healthcare provider targeting data solution. Combines PurpleLab's healthcare data analytics with Semcasting's identity resolution for HIPAA-conscious pharma marketing.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Semcasting competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp is a leading identity resolution platform providing RampID-based deterministic matching, data collaboration, and audience activation. It is the most direct competitor to Semcasting's IdentityXchange and Smart Zones offerings, serving the same enterprise marketers across CTV and digital channels.
- Lotame: Lotame is a global data management platform providing audience data, identity resolution, and data collaboration. It directly competes with Semcasting's AudienceDesigner and Identity Spine products in enabling marketers to onboard first-party data and activate audiences across DSPs.
- Throtle: Throtle is an identity resolution provider focused on connecting online and offline consumer data for marketers, including healthcare and financial services verticals. It is comparable to Semcasting's deterministic identity approach and addressable audience targeting offerings.
- Stirista: Stirista provides identity resolution, B2C and B2B data, and audience activation services across digital channels. It is comparable to Semcasting's IDX and AudienceDesigner offerings in helping marketers resolve, enrich, and activate first-party audiences across programmatic and social channels.
- Eyeota: Eyeota is a global audience data platform providing demographic, behavioral, and identity data for digital advertising activation. It overlaps Semcasting's data enhancement and audience activation capabilities, particularly for international and omnichannel campaigns.
- Resonate: Resonate provides consumer data, audience targeting, and identity solutions including political and vertical-specific data products. It is comparable to Semcasting's verticalized go-to-market approach with similar focus on political, financial, and healthcare verticals.
Broad incumbents
- Acxiom: Acxiom is a large data services company offering identity resolution, audience targeting, and data hygiene at enterprise scale. It overlaps Semcasting's data enhancement and identity graph offerings but operates as a broader portfolio player including IPG's data infrastructure.
- Experian Marketing Services: Experian provides consumer credit, identity, and marketing data services including audience targeting and identity resolution. It competes in similar verticals to Semcasting (financial services, healthcare) but as a much larger diversified data and credit bureau incumbent.
- Oracle Advertising (Oracle Data Cloud / Moat): Oracle Advertising offers data management, audience targeting, and measurement through Oracle Data Cloud (formerly Grapeshot/Datalogix). It competes broadly with Semcasting's identity and activation capabilities as part of a much larger martech and cloud platform.
Emerging players
- Amperity: Amperity is a customer data platform providing AI-powered identity resolution, data unification, and audience activation for enterprise brands. It overlaps Semcasting's CDP and identity resolution offerings with an emerging, well-funded challenger position in the same buyer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Semcasting social profiles
Digital presenceSemcasting compliance and trust
Trust signalCompliance8 records
Semcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semcasting leadership team
Management profileNumber of profiles
Profiles10 records
Semcasting funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semcasting M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semcasting
What does Semcasting do?
Semcasting provides deterministic, cookieless identity resolution and audience targeting software that links first-party CRM data, IP addresses, hashed emails, devices, and platform IDs to verified individuals, households, and businesses. Its platform matches first-party data with 85%+ match rates and 98% accuracy, enriches records with 8,600+ demographic and firmographic attributes, activates resolved audiences across 40+ DSP channels (CTV, programmatic, video, social, audio, DOOH), and provides closed-loop attribution connecting every impression to real business outcomes. Verticals served include B2B/ABM, political, healthcare/pharma, financial services, retail, higher education, home services, and travel & entertainment.
Is Semcasting a public or private company?
Semcasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Semcasting founded?
Semcasting was founded in 2009. It employs 11 to 50 people.
Where is Semcasting based?
Semcasting is headquartered in North Andover, United States, in the North America region.
How does Semcasting make money?
Six revenue lines are on record. Identity Resolution Services are the primary driver. The others are data Enhancement & Enrichment, audience Activation, closed-Loop Measurement, platform Subscriptions and managed Services.
Who are Semcasting's main competitors?
Direct peers on record are LiveRamp, Lotame, Throtle, Stirista, Eyeota and Resonate. Broad incumbents are Acxiom, Experian Marketing Services and Oracle Advertising (Oracle Data Cloud / Moat). Amperity is listed as an emerging player.
Does Semcasting have an API?
No public API is recorded for Semcasting.
What industry is Semcasting in?
Semcasting's product category is Identity Resolution Software. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 518210 and its SIC code is 7310.