What Nestig does

Nestig is a New York-based, direct-to-consumer baby and kids furniture and decor brand founded in 2020. The company sells exclusively through its Shopify-powered e-commerce website (nestig.com), shipping to the United States, Canada, and the United Kingdom. Its core proposition is convertible, design-forward nursery and children's-room furniture — notably 4-in-1 cribs (The Wave, The Briar, The Cove, The Cloud, The Willow) that transition from mini crib to full crib to toddler bed, and Montessori floor beds that convert to twin size — alongside complementary dressers, bookshelves, gliders, mini chairs, bedding, wallpaper, and decor. Differentiation is driven by a coordinated, theme-based product portfolio and by signature collaborations with interior designer Zoë Feldman, lifestyle brand Hill House Home, and licensed Eric Carle (The Very Hungry Caterpillar) artwork.

The business model is pure one-time direct e-commerce sales with no subscription component; pricing is premium unit-based ($649–$999 for cribs, $799–$2,399 for kids beds, $1,099–$1,599 for nursery gliders, with designer collab SKUs at the upper end). A Bundle & Save program offers 10–15% discounts on multi-item purchases, and the tech stack layers Rebuy (upsell/cross-sell), GiftNote (gift messaging), Zendesk (customer support), and AdRoll (retargeting) on top of Shopify. Customer acquisition is digital-first — Instagram, TikTok, the 'Get Inspired' blog, email newsletters, organic/paid search, and baby registry integrations — with designer collaborations functioning as press-generating moments.

The company has disclosed one funding round: a $1.3 million seed led by ONEVC in June 2021. It operates with 11–50 employees, indicating a lean, largely bootstrapped post-seed structure. Customer segments are horizontal across expecting and new parents (primary), gift buyers, and design-conscious parents, all served through a single DTC channel with no disclosed wholesale, marketplace, or retail partnerships.

Name

Nestig

Legal name

Nestig

Website

https://nestig.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nestig is a New York-based direct-to-consumer brand selling convertible, design-forward nursery furniture, kids beds, gliders, and decor via its own Shopify website to expecting and new parents, gift buyers, and design-conscious households in the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Baby and Kids Nursery Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Nursery furniture
• Convertible cribs
• Montessori beds
• Kids bedroom decor
• Baby bedding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Nestig generates revenue through direct sales of baby and kids furniture, bedding, and decor products. All products are sold as one-time purchases with no subscription model. The company offers bundle discounts (10% off one additional item, 15% off two or more items) to encourage larger purchases. The product catalog spans cribs, kids beds, nursery chairs, gliders, dressers, shelving, playroom furniture, bedding, wallpaper, murals, rugs, curtains, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nestig designs, sources, and sells direct-to-consumer baby and kids furniture and nursery decor. Its core range centers on convertible cribs (mini to full to toddler/daybed) and Montessori-style floor beds that convert to twin beds, complemented by nursery gliders and recliners, dressers, mini chairs, and a full bedding and decor line (sheets, quilts, wallpaper, murals, curtains, rugs). Products are sold exclusively through its Shopify-powered e-commerce site, with designer (Zoë Feldman) and lifestyle (Hill House Home) collaborations plus a licensed Eric Carle collection differentiating the assortment.

Product overview

Nestig is a direct-to-consumerbaby and kids furniture and decor brand offering a comprehensive portfolio of nursery and children's room products. The core offering centers on convertible cribs (The Wave, Cove, Cloud, Briar, Willow, and Candy Cloud lines) that grow from mini cribs to toddler beds, and convertible Montessori kids beds that transition from floor beds to twin beds. The product line spans nursery furniture (dressers, daybeds, bookshelves, nightstands), nursery chairs and gliders (including premium reclining gliders and designer collaborations like Nestig x Zoë Feldman), playroom furniture (mini chairs, play tables, toy storage), and comprehensive bedding collections (crib sheets, twin sheets, duvets, quilts). The company operates sub-brands including The Montessori Collection (child-centered furniture), The Personalization Shop (customized items with names), and licensed collaborations with Eric Carle. A Bundle & Save program offers 10-15% off when purchasing multiple items.

Differentiator

Problem solved

Functional benefit

Brands

• Nestig x Zoë Feldman: A collaboration collection with interior designer Zoë Feldman featuring British florals, bold color pairings, and velvet-piped nursery chairs and gliders.
• Nestig x Hill House Home

Products and services

• The Wave Crib A convertible crib that functions as a mini crib for newborns, full crib for infants, and toddler bed. Features 3 adjustable mattress heights and parent-favorite wheels.
• The Briar 4-in-1 Crib Nestig's first 4-in-1 convertible crib in the Briar Collection, converting from mini crib to full crib to toddler bed to daybed. Available in Walnut, Grove, Rose, and White finishes.
• The Cove Upholstered Crib An upholstered version of the Cove Crib with classic styling, combining natural wood or white finishes with fabric panels in patterns like Celadon Gingham and Butterfly Garden.
• The Cloud Crib A modern cloud-shaped crib available in multiple wood finishes, serving as a full crib and toddler bed.
• The Wave Kids Bed A convertible Montessori floor bed that transitions to a twin bed, part of the Montessori Collection designed to nurture child independence.
• The Cove Kids Bed A convertible Montessori floor bed that converts to a twin size bed, part of the Montessori Collection with a charming design.
• Castle Canopy Kids Bed A fantasy-themed canopy kids bed designed to create a castle experience for children.
• The Drift Glider Recliner A premium nursery glider recliner with automatic recline function, available with metal or wood base in numerous fabric options including Gingham, Brushed Chenille, and Bouclé.
• Nestig x Zoë Feldman Collection A designer collaboration collection featuring nursery chairs and gliders with British florals, bold color pairings, and velvet-piped details, including The Drift Glider Recliner, The Cosma Swivel Glider, The Dawn Swivel Glider, The Dusk Swivel Glider, and The Starling Rocking Chair with matching ottomans.
• The Hug Mini Chair A child-sized upholstered chair available in multiple fabric options (Twill, Yarn-Dyed Fabric, Faux Fur, Jacquard) and numerous patterns and colors, part of the playroom furniture collection.
• The Hop Mini Chair A child-sized upholstered chair available in multiple fabric options (Twill, Yarn-Dyed Fabric, Faux Fur, Jacquard) and numerous patterns, part of the playroom furniture collection.
• Montessori Bookshelves Child-accessible low bookshelves from the Wave, Cove, and Briar collections designed to allow children to independently select books, part of the Montessori Collection.
• Dressers and Storage Assembled dressers in 3-drawer and 6-drawer configurations from the Wave, Cloud, Cove, Willow, and Briar collections, with modern natural wood and white finishes.
• Crib Sheets and Bedding Organic crib sheets, twin sheets, duvet covers, quilts, and mattress covers in coordinated patterns matching the nursery themes.
• Wallpaper and Wall Murals Decorative wall coverings including peel-and-stick wallpapers and murals in various themes (Safari, Garden Party, Butterfly Garden, Constellation, Vintage Circus) from the nursery decor collection.
• Baby Quilts Handcrafted baby quilts in themed designs including Safari, Swan Lake, Starship, Very Hungry Caterpillar (Eric Carle collaboration), Balloon Race, and Field Frolic.
• Blackout Curtains Light-blocking curtains available in scallop-edged embroidered designs and herringbone stripe patterns in various colors.
• The Personalization Shop Customization service offering personalized products including mini chairs with names, baby quilts, wall art sets, twin shams, and customizable washable rugs.
• Eric Carle Collection Licensed collection featuring artwork from author Eric Carle including The Very Hungry Caterpillar, with crib sheets, wallpapers, mobiles, rugs, and wall art.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Access Design StudiominorImplementation/ SI/ Consulting Partner · 1 September 2025Independent digital accessibility specialist that worked with Nestig to achieve WCAG 2.1 Level A & AA accessibility compliance for the website platform.
• Zoë Feldman Design (Zoë Feldman)flagshipStrategic or Co-development PartnerInterior designer Zoë Feldman collaboration creating the Nestig x Zoë Feldman collection featuring nursery chairs, gliders, and furniture. The collaboration includes The Drift Glider Recliner, The Cosma Swivel Glider, The Dawn Swivel Glider, The Dusk Swivel Glider, and The Starling Rocking Chair with matching ottomans. Features British florals, bold color pairings, and velvet-piped details.
• Hill House HomecoreStrategic or Co-development PartnerLifestyle brand collaboration featuring Nestig x Hill House Home mini chairs in Pink Trellis and Blue Botanical patterns. Limited edition designs made for minis.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crate & Kids: Crate & Barrel's kids-focused retail line offering cribs, beds, dressers, gliders, bedding, and decor in a similar design-forward, premium style. Direct head-to-head competitor to Nestig in the DTC/online nursery furniture space, with a much larger physical and digital footprint.
• Stokke: Norwegian premium nursery brand best known for its Tripp Trapp chair and premium cribs. Competes directly with Nestig on design-forward, high-AOV nursery furniture, with overlapping target customers (design-conscious, premium-segment parents).
• Maisonette: Curated multi-brand kids' boutique marketplace featuring premium nursery and children's apparel, decor, and furniture. Competes with Nestig for the same design-conscious parent and overlap with designer brand collaborations.
• DaVinci Baby: Direct-to-consumer nursery furniture brand offering convertible cribs, dressers, and gliders. Competes on similar product categories and convertible functionality, but at lower price points and a more mass-market positioning than Nestig.
• Monte Design: Canadian premium modern nursery furniture maker best known for the Luca glider and modern case goods. Targets the same design-conscious, premium parent with direct-to-consumer and small-dealer distribution in the same geographies Nestig serves.
• Bloom Baby: Premium nursery and kids furniture brand offering convertible cribs, gliders, and modern case goods in a similar design-forward aesthetic. Direct peer in the modern/premium convertible nursery furniture category.

Broad incumbents

• Pottery Barn Kids: Williams-Sonoma-owned specialty retailer selling premium nursery and kids furniture, bedding, and decor. Competes with Nestig on design-led premium positioning, but operates at much greater scale, with showrooms, registries, and a broader multi-category assortment.
• Restoration Hardware (RH) Baby & Child: RH's premium baby and child gallery program offering cribs, beds, case goods, and decor in a high-end aesthetic. Targets the same design-conscious parent as Nestig but at higher price points and via a multi-category luxury home furnishings parent.
• Babylist: Largest US baby registry and marketplace, where Nestig competes for placement in expecting parents' registries. Comparable only partially as a peer — Babylist is a multi-brand platform rather than a single-brand retailer — but is a key channel and competitor for the same purchase occasion.
• IKEA (Children's / Baby range): Mass-market home furnishings retailer with a children's and baby nursery category including cribs, beds, dressers, and storage. Relevant competitor in the same end-occasion with sharply lower price points, anchoring the value end of the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nestig
• TikToktiktok.com/@nestigbaby
• Xx.com/nestigbaby
• Facebookfacebook.com/nestigbaby
• LinkedInlinkedin.com/company/nestigbaby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nestig