ivee
ivee is a direct-to-consumer at-home healthcare platform that dispatches licensed nurses to deliver IV therapy, urgent care, diagnostic testing, and subscription Care Memberships across six US metros, serving health-conscious consumers seeking personalized, in-home preventative and acute care.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ivee does
ivee (ivee, corp., formerly ivee.app Corp., Delaware) is a direct-to-consumer at-home healthcare services platform founded in 2019 and headquartered in Brooklyn, NY. The company dispatches licensed Registered Nurses to a patient's home or office to deliver IV therapy, urgent care visits, diagnostic testing, and telemedicine consultations, with on-demand (ASAP) availability in as little as one to two hours. The service menu comprises seven named IV therapy SKUs (The Personalized IV Therapy, The Complete Supplement, The Illness Remedy, The Athletic Recovery, The Refresh, The NAD+, and The Hangover Relief) priced from $249 to $1,198.97, plus a subscription-based Care Membership program starting at $149/month that pairs members with a dedicated Provider and Health Coach for ongoing preventative, chronic-condition, and nutrition care.
ivee operates a multi-city clinical delivery network across six US metros — New York City (all boroughs except Staten Island), Long Island, Northern and Central New Jersey, Greater Philadelphia, Orlando, and Phoenix — supported by a 50+ medical professional team (7+ doctors and nurses on staff, plus health coaches and field nurses). The underlying technology is a consumer-facing booking web app at drip.iveeapp.com integrated with a Calendly-powered telemedicine intake funnel, a free Health Coach consultation as the top-of-funnel lead magnet, and HSA/FSA-eligible pricing. Backing came from Accomplice, Cherubic, Ludlow, 305 Ventures, and Goodwater via a $4M SEC Form D offering in May 2021, with founders Alex Zacney and LJ Troilo serving as co-CEOs. In January 2025, ivee was acquired by Hone Health, a telehealth and preventative-longevity clinic, as part of Hone Health's $33M Series A round, positioning ivee as the in-home services arm of the Hone Health platform.
ivee firmographics
Firmographics- Name
- ivee
- Legal name
- ivee, corp.
- Website
- https://iveeapp.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- ivee is a direct-to-consumer at-home healthcare platform that dispatches licensed nurses to deliver IV therapy, urgent care, diagnostic testing, and subscription Care Memberships across six US metros, serving health-conscious consumers seeking personalized, in-home preventative and acute care.
- Ownership category
- akta.pro rank
ivee industry classification
Industry- Product category
- At-Home Healthcare Services
- NAICS
- Home Health Care Services (621610), Home Health Care Services (6216), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- IV Therapy, Infusion & Injection Services (Home-Based) (HSABACAF)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Home Infusion Therapy Providers (HLAFAEAE)
Keywords
Where ivee is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
ivee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Care Memberships (recurring subscription): Recurring monthly subscriptions including At-Home Care Membership, Ongoing Preventative Care, Chronic Condition Support, Optimal Nutrition Coaching, and IV Therapy Membership. Pricing starts at $149/month and includes ongoing Provider + Health Coach access, unlimited direct messaging, and discounts on services. HSA/FSA eligible.
- At-Home IV Therapy & Urgent Care services (one-time): Individual per-treatment purchases delivered on-demand at home, including The Complete Supplement ($449), The Personalized IV Therapy ($249-$1,149), The Illness Remedy ($409), The Athletic Recovery ($419), The Refresh ($359), The NAD+ ($799-$1,198.97), and The Hangover Relief ($384).
- Free Telemedicine Health Coach Consultations (funnel): Complimentary 30-minute Health Coach consultations used as a lead-generation funnel to convert prospects into Care Memberships. Free at point of use.
- Securities offering (one-time capital raise): Form D filed May 2021 for total offering amount of $4 million via exemption; represents prior capital-raising activity by ivee.app Corp. (Delaware).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Care Memberships - ongoing subscription for preventative/chronic/nutrition care with Provider + Health Coach |
| Unit Pricing | Pay-as-you-go | At-Home Urgent Care, Testing, & IV Therapy - starting at $99 per visit |
| Freemium | Pay-as-you-go | Complimentary Health Coach Consultation (telemedicine) |
| Hybrid | Monthly | Free Health Coach Consult + Membership upsell |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ivee product offering
Product offeringCore offering
ivee delivers at-home healthcare services directly to consumers' homes across six US metros, bundling Care Memberships (recurring concierge medicine starting at $149/month), seven named at-home IV Therapy products priced from $249 to $1,198.97, At-Home Urgent Care and Diagnostic Testing, and Telemedicine via a free Complimentary Health Coach Consultation. Services are administered by Registered Nurses dispatched on-demand (as little as one hour) with all equipment and supplies delivered to the patient's location.
Product overview
ivee is a single integrated at-home healthcare platform rather than a multi-product suite: one consumer-facing brand (iveeapp.com) bundles Care Memberships (subscription concierge medicine), seven named IV Therapy products (The Personalized IV Therapy, The Illness Remedy, The Athletic Recovery, The Complete Supplement, The Refresh, The NAD+, The Hangover Relief), Telemedicine (the Complimentary Health Coach Consultation), and At-Home Urgent Care / Diagnostic Testing. Customers start with the Complimentary Health Coach Consultation (booked through Calendly), which funnels them into a Care Membership tier; the IV Therapy products are a la carte purchases available without a membership and ordered via the drip.iveeapp.com booking web app. Following the January 2025 acquisition by Hone Health, ivee is positioned as Hone Health's in-home services arm, with the top navigation now linking out to honehealth.com. Service is delivered across Orlando, Phoenix, New York City, Long Island, New Jersey, and Philadelphia.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Memberships
- At-Home IV Therapy
- At-Home Urgent Care & Diagnostic Testing
- Complimentary Health Coach Consultation
- The Complete Supplement IV Therapy
- The Illness Remedy IV Therapy
- The Athletic Recovery IV Therapy
- The Personalized IV Therapy
- The Refresh IV Therapy
- The NAD+ IV Therapy
- The Hangover Relief IV Therapy
Quantifiable outcome
- 12,139+ appointments completed
- +2 more outcomes
Companies that use ivee
Customer profileSegments4 records
Ideal customer profiles3 records
ivee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
ivee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hone HealthflagshipHone Health (telehealth clinic specializing in preventative longevity care) acquired ivee as part of its $33M Series A funding round announced January 28, 2025. Through the acquisition, ivee became Hone Health's at-home healthcare services arm, enabling in-home IV therapy and phlebotomy for Hone Health's patient base and expansion into broader preventative longevity care.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
ivee competitors and assessment
Company assessmentDirect peers
- Parsley Health: Membership-based functional medicine platform pairing members with providers and health coaches for chronic condition and preventative care. Closely mirrors ivee's Care Membership + Provider/Health Coach model.
- Liquivida: Wellness and IV therapy brand combining in-clinic and mobile IV services with hormone, aesthetic, and longevity offerings. Overlaps with ivee's IV therapy menu and integrative/preventative care positioning.
- Tia: Membership-based women's health clinic combining virtual and in-person care with ongoing provider relationships. Comparable on subscription care model, longitudinal provider pairing, and preventative care focus.
- Mobile IV Medics: Mobile IV therapy provider delivering nurse-administered drips to homes, offices, and hotels. Directly comparable to ivee in service mix, geography (multiple US states), and pricing structure.
- Concierge MD: At-home concierge medical services including urgent care, IV therapy, lab draws, and house calls. Matches ivee's blended urgent care + IV + diagnostics delivery model.
- Drip Hydration: Direct competitor offering at-home IV therapy, hydration drips, and mobile wellness services across multiple US cities. Closely matches ivee's core service catalog, delivery model, and D2C positioning.
- The IV Doc: At-home IV therapy and vitamin infusion service operating in major US metros with a similar D2C booking model and product lineup (hangover, athletic recovery, immunity drips).
Broad incumbents
- One Medical (Amazon One Medical): Large-scale membership primary care provider (now owned by Amazon) offering hybrid virtual and in-clinic care with insurance and subscription options. Represents the established at-scale incumbent in the membership care category ivee competes in.
- Hone Health: Parent company that acquired ivee in Jan 2025; telehealth clinic focused on preventative longevity care (hormone therapy, lab testing). Operates an overlapping preventative/longevity stack into which ivee plugs as the in-home services arm.
Emerging players
- Function Health: Membership-based preventative lab testing and longevity platform. Adjacent competitor for the diagnostics + preventative health member that ivee targets with its chronic condition support and nutrition coaching memberships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ivee social profiles
Digital presenceivee financial estimates
Financial estimateRevenue estimate
Valuation estimate
ivee leadership team
Management profileNumber of profiles
Profiles5 records
ivee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ivee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ivee
What does ivee do?
ivee delivers at-home healthcare services directly to consumers' homes across six US metros, bundling Care Memberships (recurring concierge medicine starting at $149/month), seven named at-home IV Therapy products priced from $249 to $1,198.97, At-Home Urgent Care and Diagnostic Testing, and Telemedicine via a free Complimentary Health Coach Consultation. Services are administered by Registered Nurses dispatched on-demand (as little as one hour) with all equipment and supplies delivered to the patient's location.
Is ivee a public or private company?
ivee is a private company. It is classified as corporate owned and is currently acquired.
When was ivee founded?
ivee was founded in 2021. It employs 11 to 50 people.
Where is ivee based?
ivee is headquartered in Brooklyn, United States, in the North America region.
How does ivee make money?
Four revenue lines are on record. Care Memberships (recurring subscription) is the primary driver. The others are at-Home IV Therapy & Urgent Care services (one-time), free Telemedicine Health Coach Consultations (funnel) and securities offering (one-time capital raise).
Who are ivee's main competitors?
Direct peers on record are Parsley Health, Liquivida, Tia, Mobile IV Medics, Concierge MD, Drip Hydration and The IV Doc. Broad incumbents are One Medical (Amazon One Medical) and Hone Health. Function Health is listed as an emerging player.
Does ivee have an API?
No public API is recorded for ivee.
What industry is ivee in?
ivee's product category is At-Home Healthcare Services. Its primary akta.pro industry code is HSABACAF, IV Therapy, Infusion & Injection Services (Home-Based), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621610 and its SIC code is 8082.