Spudsy
Spudsy is a US-based better-for-you snack company that upcycles imperfect sweet potatoes into Sweet Potato Puffs, Fries, and Scoops, selling through DTC e-commerce and nationwide grocery retail to health-conscious and eco-conscious consumers under the UpSnack Brands parent.
- Company typePrivate
- Founded2018
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Spudsy does
Spudsy is a US-based better-for-you snack company founded in 2018 and headquartered in Costa Mesa, California, that produces sweet-potato-based snacks — Sweet Potato Puffs, Sweet Potato Fries, and Sweet Potato Scoops — using sweet potato flour derived from upcycled imperfect sweet potatoes that would otherwise be discarded by farms for reasons of shape, size, or color. The company's underlying technology is a proprietary upcycling and food-processing method that converts roughly 150,000 rejected sweet potatoes per truckload of finished product into the base ingredient for its entire line, addressing an addressable waste problem of approximately 150 million pounds of sweet potatoes sent to landfills annually. Products are positioned as gluten-free, vegan, non-GMO, kosher, and free of the top nine allergens, with multiple SKUs across cheddar, ranch, sea salt, hot, cinnamon churro, and sour cream & onion flavor profiles.
Spudsy generates revenue through a two-channel go-to-market: direct-to-consumer e-commerce on its Shopify-powered spudsy.com storefront and retail distribution through grocery stores nationwide, supported by a public store locator. Marketing is executed through owned channels including Instagram and TikTok (@spudsyfoods), a recipe blog (Spud Recipes) driving top-of-funnel engagement, and an email newsletter for retention and promotional drops. The customer base consists of mass-market health-conscious and eco-conscious consumer personas rather than enterprise accounts, with no disclosed B2B or institutional revenue.
In October 2024, Spudsy's assets were combined with those of Pipcorn Heirloom Snacks into a newly-formed parent company, UpSnack Brands, with former Pipcorn CEO Joe DePetrillo installed as CEO of the parent. Prior to the combination, Spudsy had raised approximately $3.3M in disclosed funding (September 2021 Series-2 led by KarpReilly with Stage 1 Fund participation) and was led by founder Ashley Rogers. The company continues to operate as a brand under UpSnack Brands following the transaction.
Spudsy firmographics
Firmographics- Name
- Spudsy
- Legal name
- Spudsy
- Website
- https://spudsy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spudsy is a US-based better-for-you snack company that upcycles imperfect sweet potatoes into Sweet Potato Puffs, Fries, and Scoops, selling through DTC e-commerce and nationwide grocery retail to health-conscious and eco-conscious consumers under the UpSnack Brands parent.
- Ownership category
- akta.pro rank
Spudsy industry classification
Industry- Product category
- Better-for-You Snack Foods
- NAICS
- Other Snack Food Manufacturing (311919), Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
Keywords
Where Spudsy is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Spudsy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Sweet Potato Puffs: Spudsy generates revenue through direct-to-consumer e-commerce sales and retail distribution of their sweet potato snack products. Product categories include Sweet Potato Puffs, Sweet Potato Fries, and Sweet Potato Scoops sold in various flavors.
- Product Sales - Retail Distribution: Products sold through grocery stores and retail locations nationwide, with a store locator tool helping customers find nearby retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Spudsy product offering
Product offeringCore offering
Spudsy manufactures and sells sweet potato-based snack products made from upcycled imperfect sweet potatoes that would otherwise go to waste. The product portfolio includes Sweet Potato Puffs, Sweet Potato Fries, and Sweet Potato Scoops in multiple flavor variants, sold both directly to consumers via spudsy.com and through grocery retail stores nationwide.
Product overview
Spudsy is a better-for-you snack company founded in 2018 that upcycles imperfect sweet potatoes into delicious snacks. The company offers three main product lines: Sweet Potato Puffs (including Vegan Cheezy Cheddar and Cinnamon Churro flavors), Sweet Potato Fries (including Real Cheddar Cheese, Hot Fry, Zesty Ranch, and Sea Salt varieties), and Sweet Potato Scoops (including Classic Cheddar and Sour Cream and Onion flavors). All products are made from upcycled sweet potatoes, with options that are gluten-free, vegan, non-GMO, kosher, and free of the top 9 allergens. The company was acquired by UpSnack Brands in late 2024 along with Pipcorn Heirloom Snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegan Cheezy Cheddar Sweet Potato Puffs
Companies that use Spudsy
Customer profileSegments2 records
Ideal customer profiles2 records
Spudsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Spudsy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UpSnack BrandscoreUpSnack Brands is the newly-formed parent company of Spudsy following an asset acquisition. Pipcorn Heirloom Snacks and Spudsy sold their assets to UpSnack Brands, creating a combined better-for-you snack company. Joe DePetrillo, former CEO of Pipcorn, became CEO of UpSnack Brands. The combined entity plans to expand product lines and strengthen each brand's market presence while maintaining their shared commitment to sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spudsy competitors and assessment
Company assessmentBroad incumbents
- Late July Snacks: Organic, non-GMO tortilla chips, crackers, and snacks owned by Campbell Soup. Overlaps with Spudsy on better-for-you positioning, organic certification, and natural-channel distribution.
- Popchips: Established baked-popped chip brand with broader mainstream grocery distribution and a wider flavor range. Larger incumbent offering a comparable 'better chip' value proposition, now owned by Our Home.
- Simple Mills: Better-for-you crackers, cookies, and snack bars with strong natural and conventional grocery presence. Competes for the same allergen-conscious, ingredient-quality-driven shopper, and has broader scale across multiple snack sub-categories.
Direct peers
- Pipcorn Heirloom Snacks: Sister brand under UpSnack Brands since the October 2024 asset combination. Pipcorn makes heirloom corn-based puffs and popcorn with a similar better-for-you, sustainable-positioning narrative; the two brands now share infrastructure and target overlapping natural/grocery channels.
- Hippeas: Organic chickpea puffs sold in cheese, salty, and BBQ flavors across natural and conventional grocery. Direct competitor to Spudsy's Sweet Potato Puffs in the better-for-you extruded-puff category with comparable allergen-friendly positioning.
- Bare Snacks: Baked apple, banana, and coconut chip brand owned by PepsiCo. Competes with Spudsy for better-for-you snacking occasions, shelf space in the produce/snack aisle, and the same health-conscious shopper.
- Barnana: Upcycled plantain and banana-based snacks (chips, bites). Closest sustainability narrative parallel to Spudsy — both sell the food-waste-upcycling story to natural retailers and crossover CPG channels.
- Lesser Evil: Better-for-you puffs and popcorn (including the 'Puffs' line) sold in natural grocery with organic, allergen-free positioning. Direct overlap with Spudsy's Puff format and ingredient-quality messaging.
- Rhythm Superfoods: Plant-based kale and beet chips with strong natural-foods distribution. Overlaps with Spudsy on veggie-based snacking, gluten-free certification, and the same Sprouts/Whole Foods-style buyer.
- Beanitos: Better-for-you bean and chickpea-based chips and puffs sold nationally. Competes for the same allergy-conscious, gluten-free shopper with savory snack formats paralleling Spudsy's Fries line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Spudsy social profiles
Digital presenceSpudsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spudsy leadership team
Management profileNumber of profiles
Profiles1 record
Spudsy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spudsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spudsy
What does Spudsy do?
Spudsy manufactures and sells sweet potato-based snack products made from upcycled imperfect sweet potatoes that would otherwise go to waste. The product portfolio includes Sweet Potato Puffs, Sweet Potato Fries, and Sweet Potato Scoops in multiple flavor variants, sold both directly to consumers via spudsy.com and through grocery retail stores nationwide.
Is Spudsy a public or private company?
Spudsy is a private company. It is classified as corporate owned and is currently operating.
When was Spudsy founded?
Spudsy was founded in 2018. It employs 11 to 50 people.
Where is Spudsy based?
Spudsy is headquartered in Costa Mesa, United States, in the North America region.
How does Spudsy make money?
Two revenue lines are on record. Product Sales - Sweet Potato Puffs are the primary driver. The others are product Sales - Retail Distribution.
Who are Spudsy's main competitors?
Broad incumbents on record are Late July Snacks, Popchips and Simple Mills. Direct peers are Pipcorn Heirloom Snacks, Hippeas, Bare Snacks, Barnana, Lesser Evil, Rhythm Superfoods and Beanitos.
Does Spudsy have an API?
No public API is recorded for Spudsy.
What industry is Spudsy in?
Spudsy's product category is Better-for-You Snack Foods. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded). Its NAICS code is 311919 and its SIC code is 2052.