muffintech
muffintech is a Berlin-based InsurTech company that develops muffinGPT, a conversational AI assistant pre-trained on 30,000+ insurance conversations, serving German insurance brokers and carriers with sales enablement, lead generation, and customer service automation via a PLG and enterprise model.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What muffintech does
muffintech is a Berlin-based InsurTech company founded in 2021 that builds conversational AI specifically for the German insurance industry. The company's flagship product, muffinGPT, is a generative AI assistant pre-trained on over 30,000 proprietary insurance conversations and built on a Retrieval-Augmented Generation (RAG) architecture over insurance product details, policy documents, exclusions, and special conditions. In May 2024 the AI cleared the official German §34d Sachkundeprüfung for insurance intermediaries with a 98% pass rate, providing third-party-validated evidence of domain competence. The platform is modular and includes an AI Sales Support Assistant, AI Broker Assistant, Lead Generation Bot, Direct Sales Bot, and After-Sales Service Bot, addressing pre-sales, direct sales, and post-sales workflows across the insurance value chain. Data is hosted on Microsoft Azure in Frankfurt, with ISO 27001:2022, GDPR, and EU AI Act-aligned compliance posture.
The company operates a dual go-to-market: a product-led growth motion via self-serve subscription on muffin-app.de starting at €25/month with a 72-hour free trial, complemented by enterprise sales for larger insurance company deployments and a strategic integration partnership with the blau direkt broker platform. Pricing is publicly disclosed and supports rapid low-CAC broker adoption, while the enterprise motion targets insurance carriers seeking to scale broker-network support. muffintech is headquartered at Boppstraße 7 in Berlin, operates with 11–50 employees, and currently serves the DACH region (Germany, Austria, Switzerland).
In February 2025, muffintech closed a €3.5 million seed round co-led by ff Venture Capital and Techstars, with additional financing from Investitionsbank Berlin and angel participation from senior insurance-industry figures including former ERGO CEO Torsten Oletzky, Oliver Brüß (former board member at Gothaer, Dialog, and Generali), Bastian Kunkel (CEO of VMK), Prof. Roland Fassauer, Daniel Feyler, and Hava Misimi. The founders — Simon Moser (CEO, ex-Capgemini and former insurance broker), Faye Koepp (CPO), and Elli Wolf (CTO, specializing in generative AI and Deep Reinforcement Learning) — retain operational control, supported by CSO Nele Wollert, Head of Business Development Raphael Zeller, and Product Architect Patrick Bunk (ex-Ubermetrics founder). The company has received 2024 industry recognition including the KPMG Digital Insurance Award and inclusion in Sifted's Insurtech Trends 2024 report.
muffintech firmographics
Firmographics- Name
- muffintech
- Legal name
- muffintech GmbH
- Website
- https://muffintech.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- muffintech is a Berlin-based InsurTech company that develops muffinGPT, a conversational AI assistant pre-trained on 30,000+ insurance conversations, serving German insurance brokers and carriers with sales enablement, lead generation, and customer service automation via a PLG and enterprise model.
- Ownership category
- akta.pro rank
muffintech industry classification
Industry- Product category
- Insurance Technology Software (InsurTech)
- NAICS
- Software Publishers (5132), Insurance Agencies and Brokerages (524210)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where muffintech is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
muffintech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- SaaS Subscription (muffinGPT): Subscription-based SaaS model providing AI assistant capabilities for insurance brokers through the muffinGPT platform. Users subscribe to access the conversational AI tool for sales enablement, lead generation, and customer service automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | muffinGPT subscription tiers starting from €25/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
muffintech product offering
Product offeringCore offering
muffintech develops and sells a conversational AI platform for the insurance industry, with its flagship product muffinGPT serving insurance brokers and intermediaries. The software provides generative AI assistance for sales enablement, lead generation, customer service automation, and policy consultation, trained on over 30,000 insurance conversations and certified for the German insurance licensing exam (§34d).
Product overview
muffintech is a Berlin-based InsurTech company founded in 2021 that offers a unified conversational AI platform for the insurance industry. The core product is muffinGPT, a generative AI assistant for insurance intermediaries, which is complemented by a suite of AI modules including Sales Support Assistant, Broker Assistant, Lead Generation Bot, Direct Sales Bot, and After-Sales Service Bot. These modules share the same specialized insurance language model and knowledge base but target different use cases across the insurance value chain—from pre-sales lead generation and direct sales to post-sales customer service and cross-selling. Pricing starts at €25/month for individual brokers with enterprise solutions available for insurance companies.
Differentiator
Problem solved
Functional benefit
Brands
- muffinGPT: Conversational AI product for insurance intermediaries, providing deep insurance knowledge to support daily work, increase sales, and improve customer relationships.
Products and services
- muffinGPT Generative AI assistant for insurance intermediaries providing deep insurance knowledge for daily work, sales enablement, lead qualification, document summarization, policy benefit explanations, and customer service automation. Priced from €25/month with a 72-hour free trial.
- muffintech Platform (Enterprise AI Suite) Modular conversational AI platform for insurance companies and broker networks, combining standardized and customizable AI modules for sales support, lead generation, direct sales, broker assistance, and after-sales service. Targeted at enterprise insurance companies and white-label deployments.
Quantifiable outcome
- 98% pass rate on 34d German insurance licensing exam
Companies that use muffintech
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
muffintech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
muffintech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- blau direktcorePartnership for deploying AI capabilities (KI Einsatz) for insurance intermediaries on the blau direkt broker platform. This is a strategic integration partnership bringing muffintech's AI to blau direkt's broker network.
- German AcceleratorminorMarket access program that muffintech graduated from, providing international expansion support and market entry assistance for Southeast Asia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
muffintech competitors and assessment
Company assessmentDirect peers
- Tractable: AI company applying computer vision and LLMs to insurance claims and damage assessment. Comparable as an AI-native vendor selling into global insurance carriers, sharing the same regulatory and enterprise procurement dynamics.
- Shift Technology: AI-native insurance software vendor offering fraud detection, claims, and underwriting AI to global insurers. Comparable as a specialist insurance AI company monetizing AI solutions into insurance carriers — overlapping buyer with muffintech.
- Clark: Frankfurt-based digital insurance manager and broker. Operates in the same German insurance intermediary / broker technology category and competes for similar customer mindshare around AI-driven broker experiences.
- Cognigy: German-based enterprise conversational AI platform offering AI agents for customer service automation across verticals including insurance. Directly competes with muffintech on conversational AI technology and shares the DACH enterprise customer base.
- Getsafe: Heidelberg-based digital insurance broker offering embedded insurance products. Targets the same German insurance intermediary and consumer segments and exemplifies the DACH insurtech competitive set muffintech sells into.
- Wefox: Berlin-based insurtech operating a digital broker platform connecting insurance intermediaries and carriers. Competes for the same broker-and-carrier relationships in the DACH market and represents an alternative platform partner for muffintech's AI capabilities.
- Planck: AI platform providing automated underwriting data for commercial insurance. Comparable as a specialist insurance AI vendor monetizing proprietary AI models into insurance carriers — overlapping buyer persona and GTM motion.
Broad incumbents
- Kore.ai: Established enterprise conversational AI platform with broad vertical coverage including financial services and insurance. Competes for the same enterprise conversational AI budgets with broader horizontal capability and larger scale.
- boost.ai: Nordic enterprise conversational AI vendor with strong financial services and insurance deployments. Comparable as a scaled conversational AI platform selling into insurance customers, particularly in the Nordics and broader European market.
Emerging players
- Lemonade: AI-native insurance carrier using conversational AI in customer-facing experiences. While business model differs (carrier vs. vendor), they set the benchmark for insurance AI user experience and influence buyer expectations muffintech must meet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
muffintech social profiles
Digital presencemuffintech compliance and trust
Trust signalCompliance4 records
muffintech financial estimates
Financial estimateRevenue estimate
Valuation estimate
muffintech leadership team
Management profileNumber of profiles
Profiles6 records
muffintech funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
muffintech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about muffintech
What does muffintech do?
muffintech develops and sells a conversational AI platform for the insurance industry, with its flagship product muffinGPT serving insurance brokers and intermediaries. The software provides generative AI assistance for sales enablement, lead generation, customer service automation, and policy consultation, trained on over 30,000 insurance conversations and certified for the German insurance licensing exam (§34d).
Is muffintech a public or private company?
muffintech is a private company. It is classified as venture growth investor backed and is currently operating.
When was muffintech founded?
muffintech was founded in 2021. It employs 11 to 50 people.
Where is muffintech based?
muffintech is headquartered in Berlin, Germany, in the Europe region.
How does muffintech make money?
One revenue line is on record: saaS Subscription (muffinGPT).
Who are muffintech's main competitors?
Direct peers on record are Tractable, Shift Technology, Clark, Cognigy, Getsafe, Wefox and Planck. Broad incumbents are Kore.ai and boost.ai. Lemonade is listed as an emerging player.
Does muffintech have an API?
No public API is recorded for muffintech.
What industry is muffintech in?
muffintech's product category is Insurance Technology Software (InsurTech). Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5132 and its SIC code is 7372.