Celly Nutrition

What Celly Nutrition does

Celly Nutrition, operating commercially under the brand unbuzzd, is a Toronto-based wellness and recovery supplement company founded in 2023. Its single commercial product is unbuzzd Clear-Eyed Citrus, a stick-format dietary supplement beverage formulated around Dihydromyricetin (DHM) — a flavonoid that interacts with GABA-A receptors — combined with methylliberine, caffeine, Huperzine A, fructose, isoquercitrin, milk thistle extract, B vitamins, and electrolytes. The formulation is positioned as a clinically backed hangover recovery product, with company-cited trial results including 40% faster alcohol elimination within 30 minutes and a 67% reduction in headache severity at 4 hours post-consumption. The company holds registered trademark and IP/patent assets covering the brand and the underlying alcohol-metabolizing formulation, and the science was developed in collaboration with a University of Toronto pharmaceutical research team led by Dr. Lakshmi P. Kotra and Stanford-trained cardiologist Dr. Andrzej Chruscinski.

Name

Celly Nutrition

Legal name

Celly Nutrition

Website

https://unbuzzd.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Celly Nutrition (dba unbuzzd) is a Toronto-based wellness company selling a DHM-based dietary supplement beverage marketed to accelerate alcohol metabolism and reduce hangover symptoms for adult social drinkers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Alcohol recovery supplements
• Hangover remedy beverages
• Wellness dietary supplements
• DHM drink mixes
• Functional recovery powders

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Product Sales (Clear-Eyed Citrus): Direct-to-consumer sales of Clear-Eyed Citrus hangover recovery supplement through unbuzzd.com e-commerce platform. Product available in multiple pack sizes with tiered pricing.
2. Subscription/Auto-Refill Program: Recurring subscription model offering automatic product deliveries with subscriber benefits including modified delivery frequency options and account management capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Celly Nutrition develops and sells science-driven wellness and recovery supplements under its unbuzzd brand. Its flagship product, Clear-Eyed Citrus, is a powdered beverage stick featuring Dihydromyricetin (DHM) and a multi-ingredient blend designed to accelerate alcohol metabolism, reduce hangover symptoms, and restore mental clarity. The product is sold directly to consumers online and through marketplace channels in multiple pack sizes.

Product overview

Celly Nutrition is a wellness company developing science-driven recovery and hangover support products. The company's primary product is unbuzzd, a dietary supplement beverage that accelerates alcohol metabolism and reduces hangover symptoms. The product is powered by licensed alcohol metabolizing technology and is backed by clinical research demonstrating faster blood alcohol concentration reduction, improved alertness, and reduced hangover symptoms. unbuzzd is sold as a stick/powder format in Clear-Eyed Citrus flavor through direct-to-consumer e-commerce and retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• unbuzzd Clear-Eyed Citrus A powdered beverage stick supplement in Clear-Eyed Citrus flavor containing Dihydromyricetin (DHM) along with methylliberine, caffeine, Huperzine A, fructose, isoquercitrin, milk thistle extract, B vitamins, and electrolytes. It is formulated to accelerate alcohol metabolism, reduce hangover symptoms, and restore mental clarity, and is sold in single-stick, 3-pack, 8-pack, and 18-pack configurations for adult consumers who consume alcohol.
• unbuzzd Auto-Refill Subscription A subscription-based auto-refill program for the unbuzzd Clear-Eyed Citrus product, allowing consumers to receive recurring automatic deliveries with flexible delivery frequency and account management.

Quantifiable outcome

• 40% faster alcohol elimination within 30 minutes compared to control subjects
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• University of Toronto Research TeamcoreStrategic or Co-development PartnerProduct developed with support from leading pharmaceutical research team including Dr. Lakshmi P. Kotra (Professor, Faculty of Pharmacy, University of Toronto, and Senior Scientist, University Health Network) who led drug discovery programs and Dr. Andrzej Chruscinski (MD, PhD from Stanford University, board-certified cardiologist).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cheers (formerly Thrive+): Direct competitor selling a powdered dietary supplement for alcohol recovery using DHM and other botanical ingredients. Operates DTC through cheers.com with similar positioning to unbuzzd in the hangover remedy category.
• Blowfish: Hangover cure brand selling effervescent tablets with aspirin, caffeine, and an antihistamine for next-morning recovery. Directly competes for the same consumer occasion — alcohol recovery the morning after drinking.
• Morning Recovery: Hangover recovery drink leveraging DHM and herbal ingredients in a liquid shot format. Closest direct comparable by format (drink vs. drink-mix), active ingredient (DHM), and target use case (post-alcohol recovery).
• BYOND: Functional beverage brand positioned around alcohol moderation and recovery, with comparable ingredient narrative and target demographic of social drinkers seeking recovery support.
• No Days Wasted: Hangover prevention and recovery supplement brand selling effervescent tablets and stick packs with DHM. Direct competitor in the same DHM-anchored alcohol recovery category.

Broad incumbents

• Celsius Holdings: Public functional beverage leader (~$9B market cap at peak) where unbuzzd's CEO/leadership alumni built the brand. Relevant as a scaling benchmark and channel/category reference rather than a direct product competitor.
• Athletic Brewing Company: Leading non-alcoholic craft beer brand addressing the same consumer culture of mindful drinking. Not a direct hangover remedy competitor but operates in the adjacent 'better-for-you alcohol' wellness space with broader distribution reach.
• Olipop: Functional prebiotic soda brand that scaled from DTC into mass retail. A relevant comparable for the CPG scaling playbook (DTC → retail) that unbuzzd aspires to follow, even though the product category differs.
• Liquid I.V. Established hydration/electrolyte drink-mix brand (Unilever-owned) with the same stick-format, water-soluble powder delivery model as unbuzzd. Comparable on format, channel mix, and impulse-purchase pricing tier.

Emerging players

• LMNT: Electrolyte drink-mix brand built on a science-led, ingredient-transparent narrative. Direct format comparable to unbuzzd and adjacent on the 'functional, science-backed hydration/recovery' positioning that defines both brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celly Nutrition