tink
tink is a Berlin-based German e-commerce retailer and curated marketplace selling smart home devices (security, heating, lighting, garden, entertainment) across protocols (Matter, Zigbee, Z-Wave, Thread) and ecosystems (Alexa, Google, Apple, SmartThings), serving DACH consumers and small business customers.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What tink does
tink GmbH is a Berlin-based, privately held e-commerce retailer and curated marketplace specializing in smart home products for the DACH market (primarily Germany). Founded in 2016 by Marius Lissautzki (CEO) and Julian Hueck (COO), the company operates the tink.de storefront alongside a physical showroom in Hanau, selling connected devices across nine categories: Garden, Security, Entertainment, Heating, Lighting & Blinds, Solar & Energy, Household Appliances, and Health. Its catalog spans third-party brands (Bosch, Sonos, Philips Hue, Husqvarna, tado, Nuki, Ring, eufy, Aqara, Eve, TP-Link, ABUS, Homematic IP, JBL/Harman Kardon, EcoFlow, STIGA, HomePilot, Viessmann) and its own private-label sub-brand, tink Basics, which offers Matter-compatible bulbs, sensors, and plugs.
The platform is engineered as protocol- and ecosystem-agnostic: tink curates and resells products compatible with Matter, Zigbee, Z-Wave, Thread, Apple Home, Google Home, Amazon Alexa, and Samsung SmartThings. Core technology is therefore curation, interoperability testing, and bundle construction rather than proprietary device engineering — the company explicitly guarantees cross-product interoperability through its "Funktioniert-Garantie" (Works Guarantee). tink generates revenue through hardware resale margins, a free-registration tink Plus membership program that delivers recurring engagement (free shipping, exclusive coupons), paid professional installation services, and a dedicated B2B consultation line for commercial deployments. The company also partners with tink.energy to sell solar/energy solutions (balcony power stations, storage, wallboxes, heat pumps).
Go-to-market is direct-to-consumer e-commerce supported by content marketing (blog, YouTube), organic social, and email; physical retail presence is limited to a single Hanau showroom. Operating geographies are restricted to Germany/DACH with no global footprint claim, and the business shows no parent company, no disclosed external PE/VC backing beyond historical rounds, and no M&A activity. The firm has accumulated over 32,000 verified reviews across Trustpilot, ShopperApproved, and TrustedShops, signaling meaningful transactional volume relative to its sub-100 headcount.
tink firmographics
Firmographics- Name
- tink
- Legal name
- tink GmbH
- Website
- https://tink.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- tink is a Berlin-based German e-commerce retailer and curated marketplace selling smart home devices (security, heating, lighting, garden, entertainment) across protocols (Matter, Zigbee, Z-Wave, Thread) and ecosystems (Alexa, Google, Apple, SmartThings), serving DACH consumers and small business customers.
- Ownership category
- akta.pro rank
tink industry classification
Industry- Product category
- Smart Home E-commerce
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Smart Home Installation Kits & Bundles Retail (CRACAGAL)
- akta.pro secondary industry
- Smart Home Hubs & Controllers Retail (CRACAGAA)
Keywords
Where tink is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
tink business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Primary revenue stream from selling smart home hardware products including security cameras, thermostats, smart speakers, robotic lawn mowers, lighting, and other connected devices through the tink.de e-commerce platform.
- tink Plus Membership: Subscription membership program offering free shipping, exclusive discounts, and promotional coupons to members, generating recurring revenue from the membership community.
- Installation Services: Professional installation services offered to customers for smart home device setup, providing additional service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing - Individual smart home devices sold at regular retail prices |
| Subscription | Monthly | tink Plus Membership - Premium subscription with exclusive benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
tink product offering
Product offeringCore offering
tink is a German smart home e-commerce retailer operating from Berlin, selling connected home devices across categories including garden, security, entertainment, heating, lighting, solar/energy, household appliances, and health via its tink.de online storefront and the tink Store Hanau retail showroom. The platform curates and resells products from multiple third-party brands (Bosch, Sonos, Philips Hue, Husqvarna, Nuki, Ring, eufy, Aqara, Eve, TP-Link, ABUS, STIGA, JBL/Harman Kardon, EcoFlow, tado, Homematic IP, HomePilot, Blink, Viessmann) alongside the proprietary tink Basics private label brand. The retailer complements product sales with free expert consultation, a professional installation service, and a tink Plus loyalty membership offering free shipping and exclusive offers.
Product overview
tink is a German smart home e-commerce marketplace and expert platform headquartered in Berlin. The company operates as a curated online retailer offering smart home products across nine main categories (Garden, Security, Entertainment, Heating, Lighting & Blinds, Solar & Energy, Household Appliances, and Health), featuring both third-party brands and its own proprietary tink Basics sub-brand. tink's own product line includes Matter-compatible smart essentials such as bulbs (E27, GU10), LED strips, motion sensors, door/window sensors, and smart plugs. The company complements its product sales with value-added services including free product consultation, a professional installation service, a premium tink Plus membership program (offering free shipping and exclusive offers), and a dedicated B2B consultation service for business customers. The platform also features the tink Smart Home Blog for guidance content and partners with tink.energy for solar/energy solutions.
Differentiator
Problem solved
Functional benefit
Brands
- tink Basics: Private label brand offering Matter-compatible smart home essentials including bulbs, sensors, and plugs.
Products and services
- tink Basics
Quantifiable outcome
- 14-day free return policy and free shipping on orders over €99
Companies that use tink
Customer profileSegments2 records
Ideal customer profiles2 records
tink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
tink partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- Amazon AlexacoreAmazon Alexa integration partnership enabling tink products to work with Alexa voice assistant and Amazon Echo devices. Joint bundle packages offered combining Amazon Echo products with smart home devices.
- Google HomecoreGoogle Home ecosystem integration partnership allowing tink smart home products to be controlled via Google Assistant and integrated with Google Home ecosystem.
- Apple HomecoreApple HomeKit integration partnership enabling compatibility with Apple Home ecosystem for iOS users.
- Matter Standard ConsortiumcoreMatter smart home standard support, positioning tink as a retailer supporting the new universal smart home interoperability protocol.
- Samsung SmartThingscoreSmartThings ecosystem integration partnership for Samsung smart home platform compatibility.
- Bosch Smart HomemajorBosch Smart Home products sold through tink platform, including security systems, thermostats, cameras, and lighting controls with significant promotional bundles.
- SonosmajorSonos smart speaker and sound system products sold through tink with exclusive promotional bundles and discounts.
- Philips HuemajorPhilips Hue smart lighting products sold through tink platform with exclusive bundle deals and promotional campaigns.
- Homematic IPmajorHomematic IP smart home products including security, heating, and lighting controls sold through tink.
- HusqvarnamajorHusqvarna Automower robotic lawn mowers sold through tink with exclusive promotional bundles including free garages and discounts.
- tadomajortado smart heating thermostats and climate control products sold through tink with promotional pricing.
- NukimajorNuki smart door locks and access control products sold through tink with bundle packages.
- RingmajorRing smart doorbells and security cameras sold through tink.
- eufymajoreufy smart home products including robotic lawn mowers, security cameras, and sensors sold through tink.
- AqaramajorAqara smart home products including sensors, locks, and thermostats sold through tink.
- Eve SystemsmajorEve smart home devices including sensors, thermostats, and smart plugs sold through tink.
- TP-LinkmajorTP-Link Tapo smart home products including cameras and sensors sold through tink.
- ABUSmajorABUS security products including cameras, alarms, and smart locks sold through tink.
- STIGAmajorSTIGA robotic lawn mowers sold through tink with promotional bundles.
- HomePilot (Rademacher)majorHomePilot smart home products including roller shutter controls and actuators sold through tink.
- JBL/Harman KardonmajorJBL and Harman Kardon audio products including speakers and soundbars sold through tink.
- EcoFlowminorEcoFlow portable power stations and solar products sold through tink.
- BlinkminorBlink smart home security cameras sold through tink.
- ViessmannminorViessmann smart heating accessories sold through tink.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
tink competitors and assessment
Company assessmentDirect peers
- smarthome.de: German pure-play smart home e-commerce retailer specializing in HomeMatic, Homematic IP, and a broad portfolio of smart home devices. Comparable to tink as a D2C smart home specialist targeting German consumers with curated selections and expert content.
- Digitalz Smart Home: German smart home retailer offering curated smart home devices with buying guides and installation support. Closely comparable to tink in its D2C GTM, consultative positioning, and category breadth across lighting, security, and heating.
- ELV Elektronik: German electronics and smart home specialist retailer (also a Homematic IP manufacturer/distributor) with a long-standing e-commerce platform. Comparable to tink's mix of curated marketplace plus proprietary smart home products and deep technical content.
- reichelt elektronik: Long-standing German e-commerce electronics specialist with strong smart home assortment, B2B presence, and deep technical content. Closely comparable to tink on D2C electronics distribution with curated smart home depth.
Broad incumbents
- Conrad Electronic: One of Europe's largest electronics retailers with a strong smart home category, broad assortment, and B2B practice. A larger incumbent that competes with tink across the same product lines but operates across all electronics rather than a smart-home specialist.
- MediaMarkt: Germany's biggest consumer electronics big-box retailer carrying smart home, lighting, security, and audio. Provides a price-pressured benchmark for tink and competes for the same German smart home wallet share.
- Amazon Germany (Smart Home storefront): The dominant general online retailer in Germany with an extensive smart home category including Echo devices, Ring, Blink, and Matter products. The principal competitive incumbent that tink differentiates against via curation, bundles, and content.
Emerging players
- Loxone: European smart home specialist selling both proprietary hardware (Miniserver, Tree, Air, etc.) and a curated partner ecosystem. Overlaps with tink in the German market on premium smart home content and consultation, but emphasizes installation partners rather than self-install retail.
Regional players
- Coolblue: Dutch-origin consumer electronics retailer expanding into Germany with strong customer service, own delivery, and growing smart home assortment. Same D2C electronics playbook as tink, scaled across Benelux/DE.
Others
- Aqara: Smart home device maker (sensors, hubs, locks, lighting) that also sells D2C through its own storefront in Germany. Both a supplier to tink and an emerging D2C competitor for the smart home category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
tink social profiles
Digital presencetink financial estimates
Financial estimateRevenue estimate
Valuation estimate
tink leadership team
Management profileNumber of profiles
Profiles2 records
tink funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tink
What does tink do?
tink is a German smart home e-commerce retailer operating from Berlin, selling connected home devices across categories including garden, security, entertainment, heating, lighting, solar/energy, household appliances, and health via its tink.de online storefront and the tink Store Hanau retail showroom. The platform curates and resells products from multiple third-party brands (Bosch, Sonos, Philips Hue, Husqvarna, Nuki, Ring, eufy, Aqara, Eve, TP-Link, ABUS, STIGA, JBL/Harman Kardon, EcoFlow, tado, Homematic IP, HomePilot, Blink, Viessmann) alongside the proprietary tink Basics private label brand. The retailer complements product sales with free expert consultation, a professional installation service, and a tink Plus loyalty membership offering free shipping and exclusive offers.
Is tink a public or private company?
tink is a private company. It is classified as venture growth investor backed and is currently operating.
When was tink founded?
tink was founded in 2016. It employs 51 to 100 people.
Where is tink based?
tink is headquartered in Berlin, Germany, in the Europe region.
How does tink make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are tink Plus Membership and installation Services.
Who are tink's main competitors?
Direct peers on record are smarthome.de, Digitalz Smart Home, ELV Elektronik and reichelt elektronik. Broad incumbents are Conrad Electronic, MediaMarkt and Amazon Germany (Smart Home storefront). Loxone is listed as an emerging player. Coolblue is listed as a regional player. Aqara is listed as an others.
Does tink have an API?
No public API is recorded for tink.
What industry is tink in?
tink's product category is Smart Home E-commerce. Its primary akta.pro industry code is CRACAGAL, Smart Home Installation Kits & Bundles Retail, with a secondary code of CRACAGAA, Smart Home Hubs & Controllers Retail. Its NAICS code is 4492 and its SIC code is 5731.