What Faume does

Faume is a Paris-headquartered B2B technology company founded in 2019/2020 that operates a white-label resale-as-a-service platform for fashion and luxury brands. The company enables brands to launch branded secondhand programs without building proprietary technology or logistics infrastructure, offering a platform-plus-modules product spanning white-label CMS storefronts, omnichannel trade-in collection, AI-powered Agentic Pricing, AI catalog management, a purpose-built Warehouse Management System for unique items, an in-store Retail Solution, multi-marketplace Activation, and pre-built Connectors to enterprise systems including Salesforce, Shopify, Cegid, Storeland, and Microsoft.

The underlying technology combines application-layer AI for dynamic pricing and product catalog enrichment with operational logistics orchestration across a curated network of return and refurbishment partners. Faume has processed over 5 million unique product transactions, operates 700+ trade-in stores, and serves brands in 30+ countries, including enterprise clients such as Hugo Boss, SMCP brands (Sandro, Maje, Claudie Pierlot), Ba&sh, Isabel Marant, AMI Paris, and Victoria Beckham.

Faume generates revenue through subscription-based, quote-priced multi-year contracts with fashion brands, charging technology and operations fees to deploy branded resale programs. Go-to-market is enterprise field sales complemented by self-serve product tours. The company has raised approximately €17 million across three rounds (€2M seed in 2021, €7M Series A in 2022, €8M Series B in 2025 led by Amundi Private Equity Transition Juste), operates from Paris, London, Milan, and New York, and is led by co-founder and CEO Aymeric Déchin.

Name

Faume

Legal name

Faume

Website

https://faume.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Faume provides a white-label, AI-powered resale-as-a-service platform that enables fashion and luxury brands to launch branded secondhand programs with integrated pricing, catalog, trade-in, and logistics capabilities, serving enterprise clients such as Hugo Boss, SMCP, Ba&sh, and Victoria Beckham across 30+ countries.

Ownership category

akta.pro rank

Product category

Resale-as-a-Service Platform

NAICS

Used Merchandise Retailers (45951)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industry

Luxury & Designer Resale (CRAFAGAB)

Keywords

• Resale-as-a-service platform
• White-label circular commerce
• Secondhand fashion technology
• Brand resale software
• Circular fashion logistics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand-as-a-Service Resale Platform: Faume charges fashion and luxury brands a technology and operations fee to deploy branded resale programs. The platform handles the full stack (white-label storefront, logistics, pricing, catalog), enabling brands to generate new revenue streams from secondhand sales with no technical or logistical burden on their side.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Faume provides a white-label resale-as-a-service platform for fashion and luxury brands, combining AI-powered pricing, catalog management, trade-in capabilities, and a warehouse management system. The platform enables brands to launch branded secondhand programs with no technical or logistical burden, operating across online storefronts, physical retail, and third-party marketplaces in 30+ countries.

Product overview

Faume is a one-stop-shop resale solution platform for fashion and luxury brands, featuring a platform-plus-modules architecture. The core platform provides White Labeling (white-label CMS integration for branded resale sites), Trade-In (omnichannel trade-in with gift cards), Agentic Pricing (AI-powered dynamic pricing), Catalog Management (AI-powered catalog automation), and Warehouse Management System (logistics operations). Add-on modules include Retail Solution (in-store point-of-sale), Activation Solution (multi-marketplace distribution), and Faume Connectors (integrations with Salesforce, Shopify, Storeland, Cegid). The platform enables brands to launch branded resale programs with no technical or logistical burden, generating new revenue streams while driving customer loyalty and acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label Resale Platform (Branded Resale Sites) White-label CMS and storefront solution that enables fashion and luxury brands to launch branded resale websites fully integrated with their visual identity, providing high-quality product assets, enriched descriptions, and frictionless purchasing for secondhand items.
• Trade-In Solution Omnichannel trade-in solution that allows fashion and luxury brands to collect pre-owned items from customers in exchange for store credits, with 70% of secondhand customers being new to the brand.
• Agentic Pricing AI-powered dynamic pricing engine that continuously recommends, adjusts, and optimizes buy-back and resale prices by analyzing demand, market dynamics, stock performance, and margin targets for every product.
• Catalog Management AI-powered catalog management solution that automates product listing categorization, enrichment, standardization, and distribution across all strategic channels for unique secondhand items.
• Warehouse Management System (WMS) Logistics management system that streamlines collection, refurbishment, and management of thousands of unique secondhand items, integrating with international logistics partners to enhance transparency in operations.
• Retail Solution In-store resale solution that enables fashion and luxury brands to deploy secondhand initiatives within their physical store networks, featuring direct inventory connection, quick point-of-sale setup, and curated assortment management.
• Activation Solution (Multi-Marketplace Distribution) Multi-marketplace distribution management solution enabling fashion brands to manage sales across selected third-party resale marketplaces from a single platform, reaching broader audiences and boosting sales.
• Faume Connectors Pre-built integration connectors enabling seamless connectivity between Faume's platform and leading enterprise software systems including Salesforce, Storeland, Shopify, Cegid, and Microsoft.

Quantifiable outcome

• 5M+ unique product transactions processed through the platform
• +7 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TEMERAcoreStrategic or Co-development Partner · 1 October 2025Faume partnered with TEMERA for a joint event on fashion, luxury, new consumption habits, authentication, and resale, demonstrating strategic collaboration in the luxury resale space.
• Victoria BeckhamflagshipStrategic or Co-development Partner · 1 January 2024Faume partnered with Victoria Beckham to power the luxury brand's official secondhand program, announced alongside the April 2025 €8M funding round. Victoria Beckham is a high-profile flagship client demonstrating Faume's luxury market positioning.
• Omnicom Media GroupcoreStrategic or Co-development Partner · 1 January 2023Faume collaborated with Omnicom Media Group to produce a joint white paper and market study on secondhand fashion audiences and strategy in 2023, providing research-backed market insights that inform Faume's positioning and thought leadership.
• Refurbishment / Textile PartnerscoreTechnology or IntegrationFaume works with a curated network of return and refurbishment partners to handle the logistics operations of brands' resale strategies. These partners are meticulously selected and integrated with Faume's WMS to ensure quality control and efficient operations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trove (now Arrive/Recurate): Trove/Recurate provides white-label, brand-operated resale-as-a-service technology for apparel and lifestyle brands, directly competing with Faume on the same B2B resale platform model serving fashion and outdoor brands.
• Reflaunt: Reflaunt offers a resale technology solution that lets fashion brands launch branded secondhand channels; it competes head-to-head with Faume across luxury and contemporary brands in Europe and Asia.
• Archive: Archive operates a B2B resale-as-a-service platform for fashion brands, very similar in positioning to Faume; the two compete for the same brand-owned resale budgets, particularly in the US market Archive focuses on.
• Yaga: Yaga provides resale and recommerce SaaS tools for fashion brands and retailers, including white-label storefronts and trade-in flows, overlapping significantly with Faume's product scope.

Broad incumbents

• ThredUp: ThredUp operates a large US consumer resale marketplace and a Resale-as-a-Service offering for brands; the Resale-as-a-Service arm competes with Faume's white-label model, while the marketplace represents the alternative brands may choose instead.
• Vestiaire Collective: Global luxury resale marketplace; not a white-label platform but a competing channel for the same secondhand customer, often cited by Faume as the alternative whose customer relationships brands lose by not owning resale themselves.
• The RealReal: US-based luxury consignment and resale marketplace; serves as both a competing consumer destination and a proof point for brands evaluating whether to outsource resale versus building a brand-owned channel with Faume.
• Vinted: European consumer-to-consumer resale marketplace with a strong base across the continent; the gravitational alternative for brands weighing a brand-owned resale program vs. letting customers transact on a third-party platform.

Emerging players

• Trigreon (TCC / Reebonz): Re-commerce and brand resale operator in Asia-Pacific with technology services for brands; partial overlap with Faume in white-label resale enablement, particularly for brands seeking APAC distribution.

Others

• Temera: Italian luxury traceability, RFID, and digital-product-passport technology provider; an ecosystem partner rather than a competitor, co-hosting industry events with Faume on authentication and circular luxury, and a potential complement in brands' broader circular stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/faume
• Instagraminstagram.com/faume.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faume