Hudu
Hudu is a SaaS IT documentation automation platform that unifies structured docs, asset tracking, password management, knowledge bases, checklists, IPAM and client sharing for Managed Service Providers and internal IT teams, serving 5,700+ customers across 70+ countries on a per-seat subscription model.
- Company typePrivate
- Founded2019
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hudu does
Hudu is a privately held SaaS company (Hudu Technologies, Inc., Delaware) that builds an IT documentation automation platform for Managed Service Providers (MSPs) and internal IT teams. The platform unifies structured documentation, asset tracking, password management, knowledge bases, checklists and SOPs, IP address management (IPAM), and client sharing in a single system, with the Hudu Radar add-on performing automated network and device discovery. Underlying technology is Ruby on Rails with Hotwire (Turbo Streams, Turbo Frames, Stimulus.js), a PostgreSQL database, RESTful APIs documented with Swagger, deployed on AWS with Kubernetes, Docker, GitHub Actions CI/CD, and Sentry for error reporting.
The company monetizes via per-seat, non-refundable subscription licensing payable in advance, offering both hosted and self-hosted instances, with a 14-day free trial and no credit card required to start. Go-to-market blends product-led growth (self-serve signup, on-demand demos), a community-led motion through a 991-member Hudu Community forum plus Academy training, a partner program for consulting, training, migration and reselling, and an enterprise Account Executive motion targeting larger MSPs and IT teams. Customers are distributed across 70+ countries with 5,700+ IT teams on the platform and 350+ G2 reviews averaging 4.7/5.
The platform integrates with Halo PSA (KB sync), Microsoft Intune (device management), Microsoft Copilot, Cursor, Claude, VS Code and Stripe via its MCP server and REST API. Hudu is recognized by G2 with Best Usability and Most Implementable awards for Spring 2026. The company has raised approximately $5.1M total disclosed funding, including a $125K Y Combinator round in March 2021 and a $5M SEC Form D exempt offering completed April 19, 2023.
Hudu firmographics
Firmographics- Name
- Hudu
- Legal name
- Hudu Technologies, Inc.
- Website
- https://hudu.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hudu is a SaaS IT documentation automation platform that unifies structured docs, asset tracking, password management, knowledge bases, checklists, IPAM and client sharing for Managed Service Providers and internal IT teams, serving 5,700+ customers across 70+ countries on a per-seat subscription model.
- Ownership category
- akta.pro rank
Hudu industry classification
Industry- Product category
- IT Documentation Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where Hudu is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hudu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software License Subscription: Hudu generates revenue through subscription licensing based on per-seat/user pricing. Fees are payable in advance and non-refundable. The license is non-exclusive, non-sublicensable, and non-transferable. Pricing is based on the number of authorized user seats and potentially data storage limits. The company offers both hosted instances (subdomain hosted by Hudu) and self-hosted instances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 14-day trial with full platform access |
| Per seat | Annual | Subscription licensing by user seat |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Hudu product offering
Product offeringCore offering
Hudu is a unified IT documentation automation platform that enables IT teams and Managed Service Providers (MSPs) to capture processes as they work, standardize documentation through structured templates, and maintain connected knowledge, passwords, assets, and infrastructure in one secure system. The platform bundles structured documentation, asset tracking, credential management, knowledge base, checklists/SOPs, IP address management, client sharing portals, and AI-assisted features, with Hudu Radar available as an add-on for automatic network and device discovery.
Product overview
Hudu is a unified IT documentation automation platform built for IT professionals and Managed Service Providers (MSPs). The platform operates as an integrated suite combining structured documentation, asset tracking, password management, knowledge bases, checklists, IPAM, and client sharing into one cohesive system. Key products include the core Hudu Platform, the add-on Hudu Radar network discovery module, and Hudu AI features including Assist, Screen Capture, and MCP server integration. The platform enables IT teams to capture processes as they work, standardize documentation, and maintain connected knowledge across infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Hudu Radar: Network scanning and auto-discovery tool that integrates with the core Hudu platform
- Hudu HQ
Products and services
- Hudu Platform Unified IT documentation automation platform that enables IT teams and MSPs to capture processes as they work, standardize documentation, and maintain connected knowledge, passwords, assets, and infrastructure in one secure system.
- Hudu Radar Network auto-discovery and asset scanning add-on that identifies devices, systems, and infrastructure and integrates findings into Hudu for automated documentation.
- Hudu AI AI capabilities including Assist for quick SOP creation and password autofill, Screen Capture for instant context during ticket work, and an MCP server that lets AI tools such as Microsoft Copilot, Cursor, Claude, and VS Code read and write Hudu documentation directly.
Quantifiable outcome
- 1.5x faster client onboarding (TeamLogic IT case study)
- +4 more outcomes
Companies that use Hudu
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles3 records
Hudu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
Hudu partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hudu competitors and assessment
Company assessmentBroad incumbents
- ConnectWise: ConnectWise is a comprehensive MSP software suite including PSA, RMM, and now Passportal for documentation. As a broad incumbent serving the same MSP customer base with bundled offerings, it represents both a competitive threat and a potential distribution channel for Hudu.
- Notion: Notion is an all-in-one workspace used for team documentation, wikis, and knowledge bases. While not purpose-built for IT/MSP workflows, its PLG adoption among technical teams positions it as a competitor for IT documentation budgets, particularly at smaller companies.
- Confluence: Confluence (Atlassian) is a broad knowledge management and documentation platform used widely by IT teams and enterprises. While not specialized for MSP workflows, it competes for IT documentation spend and benefits from Atlassian's large enterprise install base and integration ecosystem.
Emerging players
- Auvik: Auvik provides network monitoring and management with auto-discovery capabilities that overlap with Hudu Radar. Both target MSPs managing multi-client network infrastructure, though Auvik's core product is network monitoring rather than documentation.
Others
- BetterCloud: BetterCloud is a SaaS management platform that includes documentation, governance, and operations for IT teams managing multiple SaaS applications. While focused on SaaS spend rather than IT infrastructure documentation, it competes for the IT operations tooling budget.
Direct peers
- Guru: Guru is a knowledge management platform that delivers verified information within team workflows. It competes for the same documentation and knowledge-base budget category, with similar AI-enhancement and integration strategies.
- Tettra: Tettra is an internal knowledge base and documentation platform built for teams, with structured templates and integrations similar to Hudu's. It targets similar SMB and mid-market technical teams needing centralized documentation.
- IT Glue: IT Glue (owned by Kaseya) is the most direct competitor, offering IT documentation built specifically for Managed Service Providers with password management, asset tracking, and network documentation. It serves the same primary customer segment with overlapping core features.
- Slab: Slab is a knowledge base platform for teams that competes in the unified documentation and knowledge management category. It targets similar mid-market and technical team customers with searchable, structured knowledge bases.
- Passportal: Passportal (now part of ConnectWise) is a credential management and IT documentation platform designed for MSPs. It overlaps directly with Hudu's password management, asset tracking, and client documentation workflows for the same MSP customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hudu social profiles
Digital presenceHudu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hudu leadership team
Management profileNumber of profiles
Hudu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hudu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hudu
What does Hudu do?
Hudu is a unified IT documentation automation platform that enables IT teams and Managed Service Providers (MSPs) to capture processes as they work, standardize documentation through structured templates, and maintain connected knowledge, passwords, assets, and infrastructure in one secure system. The platform bundles structured documentation, asset tracking, credential management, knowledge base, checklists/SOPs, IP address management, client sharing portals, and AI-assisted features, with Hudu Radar available as an add-on for automatic network and device discovery.
Is Hudu a public or private company?
Hudu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hudu founded?
Hudu was founded in 2019. It employs 11 to 50 people.
Where is Hudu based?
Hudu is headquartered in Fort Collins, United States, in the North America region.
How does Hudu make money?
One revenue line is on record: software License Subscription.
Who are Hudu's main competitors?
Broad incumbents on record are ConnectWise, Notion and Confluence. Auvik is listed as an emerging player. BetterCloud is listed as an others. Direct peers are Guru, Tettra, IT Glue, Slab and Passportal.
Does Hudu have an API?
Yes. Hudu offers an API for integrating with their platform. The API is documented with Swagger and uses REST architecture. The platform also offers an MCP (Model Context Protocol) server that enables AI tools to read and write documentation directly. The MCP server was upgraded from SSE to Streamable HTTP transport, allowing connections to Cursor, Claude, VS Code, Microsoft Copilot, and other tools that support the MCP protocol.
What industry is Hudu in?
Hudu's product category is IT Documentation Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 519290 and its SIC code is 7373.