IT Glue
IT Glue is a Vancouver-based, Kaseya-owned IT documentation platform serving 13,000+ MSPs and internal IT departments across 70+ countries with AI-powered structured documentation, password vaulting, and 100+ PSA/RMM/backup integrations.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IT Glue does
IT Glue, founded in 2013 and headquartered in Vancouver, Canada, is an AI-powered IT documentation platform purpose-built for Managed Service Providers (MSPs) and internal IT departments. Since being acquired by Kaseya in 2016, IT Glue has scaled to 13,000+ customer organizations across 70+ countries, with 350,000+ daily users, and grown from 34 to roughly 181 employees. The core platform provides structured, relationship-mapped IT documentation, a SOC 2 Type II-compliant password vault, SOP management, and a unified view across PSA, RMM, backup, networking, and security tools via 100+ native integrations.
The product portfolio has expanded from a single documentation product into a five-module suite: the core IT Glue platform; Network Glue (automated network discovery, Microsoft documentation, and password rotation at $453/month flat); MyGlue (client-facing collaboration portal at $407/month flat); myITprocess (vCIO/QBR strategic planning tool, $199–$299/month, available standalone); and GlueConnect (cross-account MSP collaboration). Cooper Copilot, the proprietary AI engine launched April 2024, underpins Smart SOP Generator (auto-generates SOPs from real-time technician actions), Smart Assist (documentation health automation), and Smart Audit (password risk detection). The platform exposes a public Python SDK API with CRUD across Groups, Checklists, Password Folders, Documents, Sections, and Images.
Commercial model: per-seat monthly subscriptions on a 36-month term at $29 (Basic), $38 (Select), and $44+ (Enterprise) per user/month, supplemented by flat-fee add-ons and the Powered Services Pro channel program for MSP partners. Distribution is hybrid — direct sales-led for enterprise/mid-market with demos scheduled within 24 hours, self-serve/PLG for SMBs via the Chrome Web Store SOP Generator trial, and channel-led through Kaseya's BMS/VSA, DattoCon events, and the 100+ integration partner ecosystem.
IT Glue firmographics
Firmographics- Name
- IT Glue
- Legal name
- IT Glue
- Website
- https://itglue.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IT Glue is a Vancouver-based, Kaseya-owned IT documentation platform serving 13,000+ MSPs and internal IT departments across 70+ countries with AI-powered structured documentation, password vaulting, and 100+ PSA/RMM/backup integrations.
- Ownership category
- akta.pro rank
IT Glue industry classification
Industry- Product category
- IT Documentation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where IT Glue is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
IT Glue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- IT Glue Core Platform Subscription: Per-user monthly subscription model with three tiers (Basic $29, Select $38, Enterprise $44/user). Includes full documentation functionality, integrations, API access, Cooper Copilot AI, and enterprise security features. Billed monthly or on 36-month term with foreign exchange adjustment for non-US customers.
- Add-on Products - Network Glue: Flat fee add-on to IT Glue at $453/month. Includes automated password rotation, auto-documentation of devices, ports, connections, Microsoft users/groups, and BitLocker Recovery Keys. Must be purchased with active IT Glue subscription.
- Add-on Products - MyGlue: Flat fee add-on at $407/month. Provides secure password manager and document manager for end-users with custom branding and two-way co-managed collaboration. Requires active IT Glue subscription.
- Add-on Products - myITprocess: Per-organization licensing at $199/month for 10 licenses or $299/month for 30 licenses. QBR report builder, integrated executive summaries, device lifecycle management, and IT roadmap features. Does not require active IT Glue subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Basic tier at $29/user/month with core documentation functionality |
| Per seat | Monthly | Select tier at $38/user/month with additional integrations and two-way sync |
| Per seat | Monthly | Enterprise tier starting at $44/user/month with unlimited integrations |
| Subscription | Monthly | Network Glue add-on at $453/month flat fee |
| Subscription | Monthly | MyGlue add-on at $407/month flat fee |
| Subscription | Monthly | myITprocess standalone at $199-299/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
IT Glue product offering
Product offeringCore offering
IT Glue is an SOC 2 Type II compliant IT documentation platform that enables IT teams and Managed Service Providers (MSPs) to centrally store, structure, and retrieve all IT knowledge (assets, passwords, configurations, SOPs, relationships) in under 30 seconds. The platform is augmented by AI-powered automation through Cooper Copilot, which auto-generates standard operating procedures from real-time technician actions and maintains documentation health. Modular add-ons extend the core platform to automated network documentation (Network Glue), client-facing password and document collaboration (MyGlue), and vCIO/quarterly business review planning (myITprocess).
Product overview
IT Glue is a unified IT documentation platform consisting of the core IT Glue product plus modular add-ons: Network Glue (automated network discovery, documentation, and password rotation), MyGlue (client-facing collaboration portal), and myITprocess (vCIO and QBR strategic planning tool). The portfolio also includes GlueConnect for cross-account collaboration and Powered Services Pro for MSP sales/marketing enablement. All products share deep integrations with 50+ PSA, RMM, backup, and security tools, and leverage AI via Cooper Copilot for automation.
Differentiator
Problem solved
Functional benefit
Brands
- Network Glue: Automated network documentation tool that provides network discovery, Microsoft documentation, password rotation, and network diagramming capabilities.
- MyGlue
- myITprocess
Products and services
- IT Glue Award-winning, SOC 2 Type II compliant IT documentation management platform for Managed Service Providers and internal IT departments. Enables structured documentation, relationship mapping, password vaulting, SOP management, and AI-powered automation via Cooper Copilot. Allows IT teams to track, find, and manage all IT documentation in under 30 seconds.
- Network Glue Add-on to IT Glue providing automated network discovery, documentation, and password rotation. Automatically documents network devices, virtual machines, Hyper-V and VMware environments, Microsoft users/groups, and BitLocker recovery keys. Includes automated network diagramming with port mapping.
- MyGlue Client collaboration and intranet portal for end-users (marketed as collaboration-as-a-service). Provides secure password management, document sharing, and self-service capabilities with custom branding, mobile app, and Chrome extension. Must be purchased as an add-on to IT Glue.
- myITprocess IT strategic planning and virtual CIO (vCIO) tool enabling quarterly business reviews (QBRs). Features QBR Report Builder, Integrated Executive Summaries, Device Lifecycle Management, a Standards Library (HIPAA, NIST, Cyber Essentials), and Interactive IT Roadmaps. Available as standalone subscription or alongside IT Glue.
- Cooper Copilot AI-powered documentation assistant that automates the full lifecycle of IT Glue documentation. Includes the Smart SOP Generator (captures real-time clicks and keystrokes into step-by-step procedures), Smart Assist (AI-powered documentation decluttering and health), Smart Audit (password risk identification), and powers the Kaseya Assist natural-language knowledge retrieval.
- Powered Services Pro Sales, marketing, and go-to-market enablement service for MSPs. Includes monthly marketing campaigns with 2,000+ assets, white-label branding tools, 1:1 coaching, and compliance courses (NIST, HIPAA, GDPR, CMMC). Bundles IT Glue with partner-led managed services GTM motion.
- GlueConnect Collaboration feature that links multiple IT Glue accounts to enable secure contractor and NOC provider collaboration, supporting cross-account support during M&A activity or NOC engagements from a single source of truth.
Quantifiable outcome
- Reduce time wasted looking for information by 50% or more
- +5 more outcomes
Companies that use IT Glue
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
IT Glue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability6 records
Feature9 records
IT Glue partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TruMethodscoreKaseya acquired TruMethods to integrate its myITprocess vCIO methodology with IT Glue platform. The acquisition includes Gary Pica, TruPeer peer group program, and myITprocess technology. No requirements for TruPeer members to use Kaseya products.
- ConnectWise ManagecoreNative integration with ConnectWise Manage PSA for bi-directional sync of tickets, configurations, and customer data. Enables auto-suggested IT Glue documentation inside ConnectWise tickets.
- Autotask PSAcoreDeep integration with Autotask PSA for ticket management, project tracking, and customer relationship management. IT Glue Checklists appear inside Autotask tickets.
- Datto RMMcoreIntegration with Datto RMM for automated documentation of monitored devices, software assets, and service delivery metrics. AI-powered Datto RMM Software Asset Tracker included.
- Datto BCDRcoreAuto-documentation of Datto backup appliances, agents, and status into IT Glue. Comprehensive Backup Health Overview with failed backup alerts and storage metrics.
- Microsoft 365coreDeep integration with Microsoft 365, Active Directory, Azure AD, and Microsoft Intune for user documentation, password management, and compliance tracking.
- Kaseya BMScoreIntegration with Kaseya BMS for billing, service ticketing, and CRM functionality within Kaseya ecosystem.
- Kaseya VSAcoreIntegration with Kaseya VSA RMM for automated device documentation and monitoring integration.
- Powered Services Pro PartnerscoreMSP partners enrolled in Powered Services Pro program receive marketing campaigns, 1:1 coaching, sales presentations, and white-label branding tools to accelerate managed services GTM.
- GlueConnect CommunityminorGlueConnect enables MSPs to link IT Glue accounts for cross-support during M&A or NOC engagements, enabling collaboration with contractors and NOC providers.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
IT Glue competitors and assessment
Company assessmentBroad incumbents
- ServiceNow: ServiceNow is the dominant enterprise ITSM platform with extensive knowledge management, documentation, and workflow capabilities. Competes with IT Glue in larger enterprise IT departments and is listed as an integration partner, indicating both complementary and competitive positioning.
- ConnectWise: ConnectWise is a leading PSA platform for MSPs with integrated documentation, ticketing, and RMM capabilities. IT Glue's ConnectWise Manage integration creates both partnership and competitive dynamics as ConnectWise expands native documentation features within its broader suite.
- Confluence (Atlassian): Atlassian Confluence is a broad knowledge management and documentation platform used by IT teams for runbooks, processes, and team documentation. While not MSP-specific, it competes for IT department documentation budgets against IT Glue's structured documentation offering.
Others
- Datto (Kaseya): Datto is a Kaseya-owned RMM, BCDR, and networking platform that is deeply integrated with IT Glue (same parent company). While not a direct competitor, Datto's auto-documentation integrations feed IT Glue data and represent the sister-product cross-sell strategy within the Kaseya ecosystem.
Emerging players
- Atera: Atera is an all-in-one PSA and RMM platform for MSPs that includes documentation capabilities as part of its integrated offering. Competes with IT Glue by bundling documentation with PSA/RMM at a per-technician price point attractive to smaller MSPs.
- Keeper Security: Keeper Security is an enterprise password management and secrets platform that overlaps with IT Glue's Password SafeShare and credential management features. Competes in adjacent security-focused buyer use cases while IT Glue positions documentation as the broader value proposition.
- NinjaOne: NinjaOne provides unified RMM, endpoint management, and IT documentation for MSPs and IT departments. Competes with IT Glue through integrated RMM-documentation workflows while maintaining a partnership integration, positioning it as both peer and potential channel partner.
Direct peers
- Passportal (N-able): Passportal was an MSP-focused password management and IT documentation platform acquired by N-able. Provides overlapping functionality with IT Glue's Password SafeShare and core documentation features, integrated into N-able's broader RMM platform for MSPs.
- Liongard: Liongard provides automated IT documentation and configuration management for MSPs, focusing on continuous discovery and change detection across IT environments. Direct competitor to IT Glue's Network Glue and core documentation offering with similar PSA/RMM integration ecosystem.
- Hudu: Hudu is a direct competitor offering IT documentation, password management, and network documentation specifically designed for MSPs. Competes head-to-head with IT Glue in the SMB/MSP segment with similar feature categories including asset documentation, password vaults, and SOPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IT Glue social profiles
Digital presenceIT Glue compliance and trust
Trust signalCompliance3 records
IT Glue financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Glue leadership team
Management profileNumber of profiles
Profiles7 records
IT Glue subsidiaries and ownership
Company hierarchySubsidiaries1 record
IT Glue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Glue M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Glue
What does IT Glue do?
IT Glue is an SOC 2 Type II compliant IT documentation platform that enables IT teams and Managed Service Providers (MSPs) to centrally store, structure, and retrieve all IT knowledge (assets, passwords, configurations, SOPs, relationships) in under 30 seconds. The platform is augmented by AI-powered automation through Cooper Copilot, which auto-generates standard operating procedures from real-time technician actions and maintains documentation health. Modular add-ons extend the core platform to automated network documentation (Network Glue), client-facing password and document collaboration (MyGlue), and vCIO/quarterly business review planning (myITprocess).
Is IT Glue a public or private company?
IT Glue is a private company. It is classified as corporate owned and is currently operating.
When was IT Glue founded?
IT Glue was founded in 2013. It employs 51 to 100 people.
Where is IT Glue based?
IT Glue is headquartered in Vancouver, Canada, in the North America region.
How does IT Glue make money?
Four revenue lines are on record. IT Glue Core Platform Subscription is the primary driver. The others are add-on Products - Network Glue, add-on Products - MyGlue and add-on Products - myITprocess.
Who are IT Glue's main competitors?
Broad incumbents on record are ServiceNow, ConnectWise and Confluence (Atlassian). Datto (Kaseya) is listed as an others. Emerging players are Atera, Keeper Security and NinjaOne. Direct peers are Passportal (N-able), Liongard and Hudu.
Does IT Glue have an API?
Yes. IT Glue offers a public API enabling CRUD (create, read, update, delete) operations across Groups, Checklists, Password Folders, Documents, Document Sections, and Document Images. The API enables full lifecycle management and bi-directional integrations for documentation workflows, allowing partners to build deeper integrations, automate documentation processes, and treat IT Glue as a true system of record. Access to all API endpoints is available across all plan tiers including Basic. The Kaseya API License governs all API usage. Developer documentation is at www.kaseya.com/legal/kaseya-api-license.
What industry is IT Glue in?
IT Glue's product category is IT Documentation Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAEALAH, IT Knowledge Management & Service Desk Platforms. Its NAICS code is 5132 and its SIC code is 7372.