AquaEasy
AquaEasy is a Singapore-based AIoT platform, subsidiary of Robert Bosch (S.E.A.), that provides shrimp farmers in Southeast Asia with AI-powered feeders (iFeeder), IoT pond sensors, and a cloud farm management SaaS sold via monthly subscription and hardware.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AquaEasy does
AquaEasy Pte. Ltd. is a Singapore-headquartered AIoT (Artificial Intelligence of Things) platform company that sells software and hardware solutions to small and medium shrimp farmers across Southeast Asia. Founded in 2021 and operating as a subsidiary of Robert Bosch (S.E.A.) Pte. Ltd., the company deploys an integrated product suite comprising iFeeder (an AI-powered automated feeding system with shrimp behavioral analysis and FCR optimization), Smart Sensor (IoT pond condition monitoring with cloud data storage and customizable alerts), Data Insights and Management (predictive analytics and historical data storage), and AquaEasy and AquaEasy Pro mobile applications for real-time farm management. The technology stack combines IoT hardware, cloud data infrastructure, and AI-driven analytics specifically engineered for shrimp aquaculture challenges such as water quality management, feed conversion optimization, and early disease or stress detection.
The company operates in Singapore, Indonesia, Malaysia, Thailand, and Vietnam, distributing primarily through a strategic partnership with Qian Hu and a direct demo-driven sales motion. Revenue is generated through three streams: monthly software subscriptions, hardware sales (iFeeder and Smart Sensor units), and a Farm Support Package offering co-investment, training, and partnership services. Customer acquisition is supported by multilingual digital marketing across YouTube, Facebook, Instagram, LINE, and Google. All disclosed customer references are individual SMB shrimp farmers, and pricing is customized rather than publicly tiered, reflecting a high-touch, white-glove go-to-market suited to the fragmented nature of Southeast Asian aquaculture.
AquaEasy's strategic positioning rests on being a domain-specialized AIoT pioneer for shrimp farming within the Bosch corporate ecosystem, leveraging Qian Hu's regional aquaculture distribution network. Key gaps in visibility include the absence of disclosed revenue, funding history, headcount growth trajectory, and enterprise anchor customers, which constrain any assessment of commercial scale despite the breadth of geographic and product footprint.
AquaEasy firmographics
Firmographics- Name
- AquaEasy
- Legal name
- AquaEasy Pte. Ltd.
- Website
- https://aquaeasy.life
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AquaEasy is a Singapore-based AIoT platform, subsidiary of Robert Bosch (S.E.A.), that provides shrimp farmers in Southeast Asia with AI-powered feeders (iFeeder), IoT pond sensors, and a cloud farm management SaaS sold via monthly subscription and hardware.
- Ownership category
- akta.pro rank
AquaEasy industry classification
Industry- Product category
- Aquaculture Technology / Smart Shrimp Farming Platform
- NAICS
- Aquaculture (11251), Other Aquaculture (112519), Animal Production and Aquaculture (112)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Aquaculture & Fish Health Services (AFAEANAE)
- akta.pro secondary industries
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)
Keywords
Where AquaEasy is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
AquaEasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Subscription: Monthly subscription model for software access and farm management platform. Customers like Robi specifically mention the monthly subscription making quality solutions affordable for farms.
- Hardware Products: Sale of iFeeder (AI-powered feeder) and Smart Sensors for pond monitoring. These IoT devices are sold alongside the software subscription.
- Farm Support Package: Comprehensive support including co-investing for profit growth, training, and partnership in aquaculture and technology. Additional service revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized subscription pricing based on farm size and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AquaEasy product offering
Product offeringCore offering
AquaEasy provides an AIoT (Artificial Intelligence of Things) platform for shrimp farming that combines IoT hardware (iFeeder automated feeder and Smart Sensor for pond monitoring) with AI-powered software analytics. The platform enables real-time pond condition monitoring, automated feeding with shrimp behavioral analysis, predictive data analytics for optimizing growth and Feed Conversion Ratio (FCR), and is delivered as a subscription service accessible via web and Android applications across Southeast Asian markets.
Product overview
AquaEasy offers a unified AIoT platform for shrimp farming with four integrated core products: (1) iFeeder, an AI-powered automated feeding system with behavioral analysis; (2) Smart Sensor, an IoT device for real-time pond condition monitoring and water quality management; (3) Data Insights and Management, an AI analytics platform providing predictive analytics and historical data storage; and (4) Farm Support Package, an add-on service offering training, co-investing, and partnership support. The platform is accessible via web and mobile apps (AquaEasy and AquaEasy Pro). All components work together to enable data-driven decision making, automated feeding optimization, and proactive risk management throughout the shrimp farming lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- AquaEasy Pro: Mobile application for advanced shrimp farm management
- iFeeder
- Smart Sensor
- Farm Support Package
Products and services
- AquaEasy Platform AIoT (Artificial Intelligence of Things) platform for shrimp farming that transforms aquaculture from art to science through data-driven monitoring, automated feeding, and decision support. Accessible via web and Android apps for shrimp farm owners and operators.
- iFeeder
Quantifiable outcome
- Improved Feed Conversion Ratio (FCR) through optimized automated feeding with iFeeder
- +3 more outcomes
Companies that use AquaEasy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
AquaEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
AquaEasy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BoschcoreBosch (Robert Bosch SEA Pte. Ltd.) is the parent company/holding company within the Bosch group of companies. The privacy policy references disclosure to holding company and subsidiaries within Bosch group. The DPO for ASEAN is located at Robert Bosch Singapore office.
- Qian HucoreQian Hu is a key distribution partner with offices in Singapore (HQ support), Indonesia (PT. Qian Hu Joe Aquatic Indonesia), Malaysia (Qian Hu Malaysia), and Thailand (Qian Hu Thailand). They provide local sales, marketing, and aquaculture specialist support for AquaEasy products in these markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AquaEasy competitors and assessment
Company assessmentDirect peers
- JALA Tech: Indonesian shrimp-farming technology company providing IoT water-quality monitoring, farm management software, and data analytics. Direct competitor in the same shrimp-farmer SMB segment AquaEasy targets in Indonesia.
- eFishery: Indonesia-based AIoT aquaculture platform offering smart feeders, pond monitoring, and farm financing for shrimp and fish farmers across Southeast Asia. The most directly comparable competitor to AquaEasy in product, target customer, and geography.
- Innovasea: US/global aquaculture technology provider offering IoT sensors, fish-tracking systems, and farm management software for salmon, shrimp, and other species. Comparable AIoT offering for aquaculture producers with more focus on industrial-scale operations.
- XpertSea: Canadian aquaculture AI/IoT company offering smart sensors, farm management software, and growth analytics for shrimp and finfish producers globally. Comparable in AIoT architecture and species focus, though serving a different geographic footprint.
- Aquaconnect: India-based aquaculture technology platform providing IoT advisory, farm management, and market linkage for shrimp and fish farmers. Comparable in vertical SaaS + IoT model targeting smallholder aquaculture producers, though focused on India rather than SEA.
Broad incumbents
- Skretting: Global aquaculture feed manufacturer (Nutreco subsidiary) increasingly offering digital tools for shrimp and salmon farmers. Broad incumbent that competes indirectly via integrated feed + advisory offerings rather than dedicated AIoT platform.
- Cargill Aqua Nutrition: Global aquaculture feed and nutrition leader that has been expanding into digital farm-management and monitoring solutions. Represents a large incumbent that could leverage feed-supply relationships to bundle digital services competing with AquaEasy.
Others
- Aquaculture Solutions (Hatch Blue): Aquaculture-focused accelerator and venture investor actively funding and supporting aquaculture tech startups globally. Ecosystem participant relevant to AquaEasy's fundraising and partnership landscape rather than a direct competitor.
- AGRIWEBB: Livestock and aquaculture farm management software platform offering data analytics and decision support. Adjacent agritech SaaS comparison illustrating farm-management software economics, though primarily focused on terrestrial livestock.
Emerging players
- The Yield Technology Solutions: Australian agtech company using IoT sensors and AI for aquaculture and agriculture monitoring. Comparable in AIoT-for-aquaculture concept but serves primarily Australian markets with broader crop applicability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AquaEasy social profiles
Digital presenceAquaEasy compliance and trust
Trust signalCompliance1 record
AquaEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AquaEasy leadership team
Management profileNumber of profiles
Profiles2 records
AquaEasy subsidiaries and ownership
Company hierarchySubsidiaries2 records
AquaEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AquaEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AquaEasy
What does AquaEasy do?
AquaEasy provides an AIoT (Artificial Intelligence of Things) platform for shrimp farming that combines IoT hardware (iFeeder automated feeder and Smart Sensor for pond monitoring) with AI-powered software analytics. The platform enables real-time pond condition monitoring, automated feeding with shrimp behavioral analysis, predictive data analytics for optimizing growth and Feed Conversion Ratio (FCR), and is delivered as a subscription service accessible via web and Android applications across Southeast Asian markets.
Is AquaEasy a public or private company?
AquaEasy is a private company. It is classified as corporate owned and is currently operating.
When was AquaEasy founded?
AquaEasy was founded in 2021. It employs 11 to 50 people.
Where is AquaEasy based?
AquaEasy is headquartered in Singapore, Singapore, in the Asia region.
How does AquaEasy make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are hardware Products and farm Support Package.
Who are AquaEasy's main competitors?
Direct peers on record are JALA Tech, eFishery, Innovasea, XpertSea and Aquaconnect. Broad incumbents are Skretting and Cargill Aqua Nutrition. Others are Aquaculture Solutions (Hatch Blue) and AGRIWEBB. The Yield Technology Solutions is listed as an emerging player.
Does AquaEasy have an API?
No public API is recorded for AquaEasy.
What industry is AquaEasy in?
AquaEasy's product category is Aquaculture Technology / Smart Shrimp Farming Platform. Its primary akta.pro industry code is AFAEANAE, Aquaculture & Fish Health Services, with a secondary code of AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting). Its NAICS code is 11251 and its SIC code is 700.