Halo AI
Halo AI is an AI-native creator marketing platform that automates brand–influencer collaboration workflows through proprietary Discovery, Outreach, and Orchestration agents. It serves enterprise and mid-market brands (including L'Oréal, Unilever, Jif) alongside a self-serve creator community across the MENA and SAPMENA regions.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Halo AI does
Halo AI operates an AI-native infrastructure platform that automates the end-to-end creator marketing workflow for consumer brands and the content creators they collaborate with. The company's product, branded as the Halo AI Platform, is composed of three proprietary AI agents — Discovery (creator identification across millions of profiles from nano to macro influencers), Outreach (multi-channel creator recruitment via DM, WhatsApp, SMS, or email), and Orchestration (briefs, deadlines, submissions, revisions, and payments managed through a conversational interface) — together with an AI-powered content compliance review and a real-time campaign analytics dashboard. A companion Creator App serves the supply side, allowing influencers to discover brand campaigns, apply, and receive payouts within three days via escrow. The platform maintains a human-in-the-loop design in which brand managers approve AI-generated shortlists and final content before publication.
Halo AI's commercial model combines annual subscription fees (with a standard 90-day pilot as the first Order Form) tiered by the maximum number of creators that may feature a brand per billing period, plus transaction-related economics on creator payouts processed through the Halo Wallet / Stripe escrow (where creator compensation is a pass-through and the platform retains a fee or spread). The go-to-market is dual-sided and product-led: enterprise and mid-market brands access the platform through direct sales with a "Book a Demo" motion and white-glove onboarding, while creators onboard via a self-serve portal and mobile app. Named enterprise customers include L'Oréal (Big Bang pilot program), Unilever, and Jif; mid-market and SMB accounts include The Giving Movement, Syarah, and Ramady. The company holds GDPR, CCPA, UAE PDPL, and PIPEDA compliance certifications and operates through Halo Platforms LLC in Delaware, with regional entities in the UAE and Saudi Arabia. Halo AI was founded in 2024, is headquartered in Dubai, secured $6 million in seed funding from Raed Ventures and Shorooq Partners in 2025, and has reported 378% quarter-over-quarter creator payout growth and 118% sales growth driven by creator content in Q4 2025.
Halo AI firmographics
Firmographics- Name
- Halo AI
- Legal name
- Halo Platforms LLC
- Website
- https://haloai.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Halo AI is an AI-native creator marketing platform that automates brand–influencer collaboration workflows through proprietary Discovery, Outreach, and Orchestration agents. It serves enterprise and mid-market brands (including L'Oréal, Unilever, Jif) alongside a self-serve creator community across the MENA and SAPMENA regions.
- Ownership category
- akta.pro rank
Halo AI industry classification
Industry- Product category
- Influencer / Creator Marketing Software
- NAICS
- Software Publishers (513210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Halo AI is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Halo AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Annual or pilot subscriptions for brands. Subscription tiers determine the maximum number of Creators that may feature the Brand during the billing period. Branded as either Pilot (90-day initial period) or Annual Subscription.
- Creator Wallet / Transaction Funding: Brands pre-fund Creator Incentives and related amounts (including taxes, third-party charges) via the Halo Wallet before payouts. This is a pass-through amount for creator compensation, not retained as revenue by Halo.
- Platform Facilitation Fees: Platform charges brands for facilitating creator collaborations. Creator payouts managed through escrow model with 3-day payment to creators. Platform generates revenue from the spread or fees on transactions.
- Commercial Pilots: Fully funded commercial pilots with L'Oréal brands as part of Big Bang Beauty Tech Innovation Program winners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - tiered by Creator volume |
| Subscription | Pay-as-you-go | Pilot Subscription - 90-day initial engagement |
| Transaction based/ take rate | Pay-as-you-go | Creator payout - within 3 days of content approval |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Halo AI product offering
Product offeringCore offering
Halo AI sells an AI-native SaaS platform that automates the full creator/influencer marketing lifecycle for brands: the Discovery Agent identifies creators across millions of profiles from nano to macro, the Outreach Agent recruits them through optimized channels (DM, WhatsApp, SMS, email), and the Orchestration Agent manages briefs, deadlines, content submissions, revisions, and payments through a conversational interface. A complementary Creator App enables self-serve sign-up and onboarding for content creators, while brand managers retain human-in-the-loop control over creator shortlists, content, and compliance approval.
Product overview
Halo AI offers a unified AI-native creator marketing platform consisting of multiple AI agents that work together to automate the creator collaboration lifecycle. The core platform includes the Discovery Agent for creator identification, Outreach Agent for optimized recruitment, Orchestration Agent for campaign logistics management, and Real-Time Intelligence for performance analytics. The platform enables brands to scale creator collaborations to 200+ per week while maintaining human-in-the-loop control. A companion Creator App allows influencers to discover and apply to brand campaigns. The system processes creator content through AI-powered compliance review before brand approval and facilitates payments within 3 days of content publication.
Differentiator
Problem solved
Functional benefit
Products and services
- Halo AI Platform AI-native infrastructure platform for creator marketing that enables brands to discover, recruit, and manage creator collaborations at scale using autonomous AI agents (Discovery, Outreach, Orchestration). Provides real-time campaign intelligence, AI-powered content compliance review, human-in-the-loop brand approval, and Stripe-backed escrow payouts to creators within 3 days. Targets enterprise and mid-market brand marketing teams (Unilever, L'Oréal, Jif, The Giving Movement, Ramady, Syarah).
- Halo AI Creator App Mobile and web application enabling content creators from nano (5K+ followers) to macro influencers to discover and apply to paid and barter brand collaboration campaigns, view AI Rate Assistant compensation suggestions, track performance and earnings in a Creator Dashboard, and receive payouts within 3 days via escrow. Targets individual content creators and influencers as the supply side of the Halo AI ecosystem.
Quantifiable outcome
- 378% creator payout growth in a single quarter (Q4 vs Q3 2025)
- +5 more outcomes
Companies that use Halo AI
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Halo AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature8 records
Halo AI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- L'OréalflagshipWon L'Oréal Big Bang Beauty Tech Competition 2025. Conducting commercial pilots with L'Oréal brands. Access to L'Oréal's 40 international brands and potential to scale across 35 SAPMENA markets. Year-long mentorship from L'Oréal senior executives.
- StripecoreThird-party payment processor for processing brand subscription fees and creator payouts. Stripe processes payment instrument numbers and security codes. All payment data stored by Stripe.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Halo AI competitors and assessment
Company assessmentDirect peers
- Grin: Creator marketing platform with end-to-end workflow from discovery to payment, built for enterprise brands — direct functional overlap with Halo's AI orchestration approach.
- Upfluence: All-in-one influencer marketing platform with creator discovery, outreach automation, and campaign management — competes with Halo across brand-side workflows.
- CreatorIQ: Enterprise creator marketing platform serving global brands with discovery, workflow, analytics, and measurement. Most direct comparable given Halo AI's enterprise targeting and end-to-end creator workflow positioning.
- Aspire: End-to-end creator marketing platform for brands with discovery, outreach, and campaign management — directly overlapping Halo AI's value proposition for brand marketing teams.
- Traackr: Influencer marketing platform focused on brand safety, creator discovery, and performance analytics for enterprise brands — closely aligned with Halo's brand-side offering.
- Modash: Creator discovery and analytics platform used by brands and agencies globally — overlaps with Halo's Discovery Agent capability, particularly for enterprise customers.
- Klear: Influencer marketing platform (now part of Meltwater) offering creator discovery, campaign management, and analytics — comparable as an enterprise creator marketing tool.
- Captiv8: Creator marketing platform with discovery, workflow, and analytics for brands — directly overlaps Halo's enterprise customer value proposition.
Emerging players
- #paid: Creator marketplace and brand platform with self-serve creator discovery and campaign management — overlaps with Halo's dual-sided model, especially creator portal features.
Others
- Influencer Marketing Hub: Industry research and tooling platform serving the influencer marketing ecosystem — adjacent comparability given Halo's brand-creator focus and its emphasis on marketing the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Halo AI social profiles
Digital presenceHalo AI compliance and trust
Trust signalCompliance4 records
Halo AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halo AI leadership team
Management profileNumber of profiles
Profiles2 records
Halo AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halo AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halo AI
What does Halo AI do?
Halo AI sells an AI-native SaaS platform that automates the full creator/influencer marketing lifecycle for brands: the Discovery Agent identifies creators across millions of profiles from nano to macro, the Outreach Agent recruits them through optimized channels (DM, WhatsApp, SMS, email), and the Orchestration Agent manages briefs, deadlines, content submissions, revisions, and payments through a conversational interface. A complementary Creator App enables self-serve sign-up and onboarding for content creators, while brand managers retain human-in-the-loop control over creator shortlists, content, and compliance approval.
Is Halo AI a public or private company?
Halo AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Halo AI founded?
Halo AI was founded in 2024. It employs 11 to 50 people.
Where is Halo AI based?
Halo AI is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Halo AI make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are creator Wallet / Transaction Funding, platform Facilitation Fees and commercial Pilots.
Who are Halo AI's main competitors?
Direct peers on record are Grin, Upfluence, CreatorIQ, Aspire, Traackr, Modash, Klear and Captiv8. #paid is listed as an emerging player. Influencer Marketing Hub is listed as an others.
Does Halo AI have an API?
No public API is recorded for Halo AI.
What industry is Halo AI in?
Halo AI's product category is Influencer / Creator Marketing Software. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7311.