Biteable
Biteable is a cloud-based AI video creation platform that enables businesses and teams to produce professional videos in minutes. Its AI Video Maker (AVA), 24M+ asset library, and templates serve marketing, sales, HR, and L&D use cases across SMBs and enterprises globally.
- Company typePrivate
- Founded2015
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Biteable does
Biteable is a cloud-based AI video creation platform that enables users to produce professional videos and animations without video editing experience or production teams. The company's core product is the AI Video Maker (AVA), an AI-driven pipeline that converts text prompts or scripts into complete videos with automatic storyboarding, AI-generated avatars, voiceovers in 50+ languages, captions, and ad creative. The platform is built around template-driven ease of use, a 24+ million asset stock content library sourced through partnerships with Storyblocks, Pexels, and Shutterstock, and a browser-based Smart Editor supporting 4K exports and team collaboration.
Biteable serves a horizontal customer base spanning Marketing, Sales, HR, Recruiting, Learning & Development, Education, and Operations teams within SMBs and large enterprises. Enterprise logos include Nike, Amazon, Upwork, Scholastic, Stanford University, Shell Energy, Bain & Company, GLG, Regis, Siemens, and Aramco. The platform's freemium, self-serve, product-led growth model requires no credit card for a 7-day trial and supports immediate in-browser signup, with a Premium subscription tier (Teams plans starting around $49/month) and enterprise-tier quote-based pricing.
The company is privately held, founded in 2014-2015, with operations spanning the US (Biteable, LLC in Delaware) and Australia (Biteable Pty Ltd in Tasmania). It has raised approximately $9.96M cumulatively across three funding rounds (2015, 2018, 2020) led by Tank Stream Ventures and Cloud Apps Capital Partners, and reports a customer base of 9+ million users and 10,000+ companies. Leadership includes CEO Brent Chudoba, CTO and co-founder Tommy Fotak, and co-founder Simon Westlake.
Biteable firmographics
Firmographics- Name
- Biteable
- Legal name
- Biteable, LLC / Biteable Pty Ltd
- Website
- https://biteable.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Biteable is a cloud-based AI video creation platform that enables businesses and teams to produce professional videos in minutes. Its AI Video Maker (AVA), 24M+ asset library, and templates serve marketing, sales, HR, and L&D use cases across SMBs and enterprises globally.
- Ownership category
- akta.pro rank
Biteable industry classification
Industry- Product category
- Online Video Creation Software
- NAICS
- Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
Keywords
Where Biteable is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Biteable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscription: Subscription-based revenue model providing access to premium features, unlimited video creation, watermark-free exports, and expanded stock footage libraries. Premium members receive access to millions of stock videos through Storyblocks and Pexels that can be downloaded multiple times during active subscription.
- Stock Footage Licensing: Revenue from premium stock footage partnerships. Premium members receive discounted access to Shutterstock footage at $18 per clip instead of standard $79, with Biteable retaining margin on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial with access to basic features and templates |
| Subscription | Monthly | Premium membership with unlimited stock video access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Biteable product offering
Product offeringCore offering
Biteable operates a cloud-based, AI-powered online video creation platform that enables users to produce professional videos, animations, and ads in minutes without video editing expertise. Its core product, AVA (Automated Video Assistant), converts text prompts or scripts into complete, branded videos with storyboards, scenes, AI voiceovers, AI avatars, and captions. The platform also offers a vast integrated stock media library of 24+ million clips, templates, browser-based editing, team collaboration, and analytics for marketing, sales, HR, L&D, and recruiting use cases.
Product overview
Biteable is an AI-powered online video creation platform designed for businesses and teams. The core offering centers on the AI Video Maker (AVA) which transforms text prompts or scripts into complete videos. This integrates with dedicated AI avatar characters (both life-like and animated, including custom photo upload capability), AI voiceovers in 50+ languages, and an AI ad generator for marketing content. The platform includes a browser-based video editor with Smart Editor technology, hundreds of professionally-designed templates across categories (Animated, Business, Birthday, Explainer, Marketing, Job Ads, etc.), a stock media library with 24+ million clips/images/animations, collaboration tools for teams, video analytics, and a suite of video tools (trimmer, cropper, merger, resizer, etc.). Brand Builder enables automatic application of company branding. Pricing follows a tiered model with Teams plans starting around $49/month including premium stock footage through Storyblocks and Pexels.
Differentiator
Problem solved
Functional benefit
Brands
- AVA: Biteable's AI-powered Automated Video Assistant that generates videos from script to screen
Products and services
- Biteable AI Video Maker (AVA) AI-powered online video creation platform that transforms text prompts or scripts into professional videos with automatic storyboarding, scene selection, and editing capabilities. Targeted at businesses and teams in marketing, sales, HR, L&D, recruiting, education, and operations, as well as individual creators.
- Stock Footage Marketplace (Shutterstock, Storyblocks, Pexels integration) In-app marketplace for stock video, image, animation, and music assets from Shutterstock, Storyblocks, and Pexels, providing premium members with discounted or unlimited access to 24+ million licensed assets for use in their videos.
- Video Templates Library Extensive library of hundreds of professionally-designed, customizable video templates organized by category such as Animated, Business, Birthday, Explainer, Marketing, Infographics, Introductions, Job Ads, Praise, and Updates, enabling rapid video creation across use cases.
Quantifiable outcome
- Users can create professional videos on lunch breaks
- +2 more outcomes
Companies that use Biteable
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles2 records
Biteable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Biteable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StoryblockscoreStoryblocks provides Premium members with access to millions of royalty-free stock videos that can be downloaded unlimited times during active subscription. This integration provides Biteable users with premium content without separate licensing.
- PexelscorePexels provides royalty-free stock video content integrated into Biteable's platform. Premium members have unlimited access to Pexels content as part of their subscription.
- ShutterstockcorePartnership enables Biteable Premium members to access Shutterstock's extensive footage library through the platform. Members receive discounted pricing at $18 per clip versus standard $79 rate. Clips are searchable and purchasable directly within Biteable's app.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Biteable competitors and assessment
Company assessmentDirect peers
- Canva: Canva offers a template-driven video creation suite (and AI-powered Magic Studio) targeting the same SMB and marketing teams as Biteable, with a substantially larger user base and broader design surface area. Direct overlap on AI video, templates, brand kits, and collaboration features.
- InVideo: InVideo is a direct AI video creation platform with text-to-video, templates, and stock footage, marketed to similar marketing and SMB audiences as Biteable. Closely comparable on product surface, pricing model (freemium + subscription), and target customer.
- Synthesia: Synthesia leads the AI avatar / presenter video category with a heavy enterprise GTM motion. Directly overlaps with Biteable's AI Avatars, AI Voiceover, and AI Video Translation features, and targets overlapping enterprise marketing and corporate communications use cases.
- VEED.io: VEED is a browser-based AI video editor with auto-subtitles, AI avatars, text-to-speech, and templates — closely mirroring Biteable's product surface for SMB and creator audiences. Competes head-to-head on ease-of-use and AI feature breadth.
- Lumen5: Lumen5 is an AI text-to-video platform that turns blogs and scripts into short marketing videos — directly comparable to Biteable's AVA workflow. Targets the same Marketing and Corporate Communications buyers.
- Pictory: Pictory is an AI video creation platform with script-to-video, auto-captioning, and stock footage — a direct functional peer to Biteable's AI Video Maker. Competes for the same content marketing and SMB use cases.
- CapCut: CapCut (ByteDance) is a widely used AI-powered video editor with templates, auto-captions, and AI effects, targeting creators and SMB marketers. Heavy free-tier adoption makes it a direct freemium competitor to Biteable.
- Descript: Descript is an AI-powered video and podcast editor with transcription, captions, and AI voice features. Directly comparable on AI Captions, AI Voiceover, and collaboration features for content and marketing teams.
Broad incumbents
- Adobe Express: Adobe Express is Adobe's lightweight template-based video and design tool aimed at non-creators within Adobe's broader Creative Cloud ecosystem. Overlaps with Biteable's templates, brand kit, and SMB marketing positioning, with substantially deeper enterprise reach and capital.
Emerging players
- Runway: Runway is a frontier AI video generation platform (Gen-3, image-to-video) used by professional creators and studios. Less overlap on templates and SMB editing, but increasingly competes in AI-driven video creation workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Biteable social profiles
Digital presenceBiteable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biteable leadership team
Management profileNumber of profiles
Profiles3 records
Biteable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biteable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biteable
What does Biteable do?
Biteable operates a cloud-based, AI-powered online video creation platform that enables users to produce professional videos, animations, and ads in minutes without video editing expertise. Its core product, AVA (Automated Video Assistant), converts text prompts or scripts into complete, branded videos with storyboards, scenes, AI voiceovers, AI avatars, and captions. The platform also offers a vast integrated stock media library of 24+ million clips, templates, browser-based editing, team collaboration, and analytics for marketing, sales, HR, L&D, and recruiting use cases.
Is Biteable a public or private company?
Biteable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Biteable founded?
Biteable was founded in 2015. It employs 101 to 250 people.
Where is Biteable based?
Biteable is headquartered in Salt Lake City, United States, in the North America region.
How does Biteable make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are stock Footage Licensing.
Who are Biteable's main competitors?
Direct peers on record are Canva, InVideo, Synthesia, VEED.io, Lumen5, Pictory, CapCut and Descript. Adobe Express is listed as a broad incumbent. Runway is listed as an emerging player.
Does Biteable have an API?
No public API is recorded for Biteable.
What industry is Biteable in?
Biteable's product category is Online Video Creation Software. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 51321 and its SIC code is 7372.