Whalesync
Whalesync is a no-code platform that delivers true two-way, real-time data synchronization between SaaS tools such as Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, and Stripe. It serves operators, no-code builders, and growth-stage companies needing to replace brittle one-way automations with bi-directional sync.
- Company typePrivate
- Founded2021
- HeadquartersRedmond, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Whalesync does
Whalesync (legally Whaleform Inc., incorporated in Delaware and headquartered in Miami, Florida) is a no-code integration platform that delivers true two-way data synchronization between SaaS applications, spreadsheets, databases, CMS platforms, and payment systems. The product, launched initially in April 2022 with an Airtable x Webflow sync, maintains continuous bi-directional state between connected apps — Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, Stripe, Wix CMS, WordPress, Memberstack, Salesforce, and HubSpot — so that updates in either system propagate automatically and stay in step without custom code. The platform supports complex data types (multi-reference fields, rich text, attachments, formulas, UUID and auto-increment primary keys), record matching on primary keys, auto-mapping, advanced filters, and selective row-level sync via checkbox controls, and exposes a Monitoring/Issues view with AI-summarized error messages for operational transparency.
Whalesync monetizes through tiered SaaS subscriptions — a publicly listed Solo plan at $39/month with 2,000 records, plus a Growth tier and an Enterprise tier — and distributes through a self-serve product-led growth motion at app.whalesync.com alongside a sales-assisted enterprise motion. SOC 2 Type II certification, SSO, role-based access control, and audit logs underpin the enterprise track. Marketing is largely content-, SEO-, and community-led, with a Rewardful-powered referral program and an AI tools directory on Product Hunt. The customer base spans "hundreds of customers in 30+ countries," with named enterprise and mid-market logos that include Vanta, Webflow, Descript, Close, Kunai, Deepgram, Gorgias, Clay, and Wrapbook, addressing use cases such as CMS content management, no-code admin panels for Postgres/Supabase, spreadsheet-to-spreadsheet sync, programmatic SEO at scale, and CRM enrichment.
The company was founded by Curtis Fonger and Matthew Busel, is backed by Y Combinator, and has raised a $1.8M pre-seed round (with a prior $125K earlier round) from Y Combinator, Ascend, Liquid2 Ventures, and Soma Capital, with a headcount of 1-10. Compliance posture is documented as SOC 2 Type II and GDPR compliant, with a registered Data Protection Officer and an EU privacy contact channel.
Whalesync firmographics
Firmographics- Name
- Whalesync
- Legal name
- Whaleform Inc.
- Website
- https://whalesync.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whalesync is a no-code platform that delivers true two-way, real-time data synchronization between SaaS tools such as Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, and Stripe. It serves operators, no-code builders, and growth-stage companies needing to replace brittle one-way automations with bi-directional sync.
- Ownership category
- akta.pro rank
Whalesync industry classification
Industry- Product category
- No-Code Data Integration Platform (iPaaS)
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Message Brokers & Event Bus Middleware (HDAEACAF)
- akta.pro secondary industries
- Synchronization Management, Monitoring & Assurance Software (HDAFAKAJ), Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
Keywords
Where Whalesync is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whalesync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS with tiered plans (Solo at $39/mo, Growth tier available). Includes record-based limits, unlimited updates, and 2-way sync capabilities. Revenue model based on recurring monthly or annual subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo plan at $39/mo with essential features |
| Subscription | Monthly | Growth plan for scaling teams |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Whalesync product offering
Product offeringCore offering
Whalesync provides a no-code, two-way data synchronization platform that keeps SaaS applications — including Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, Stripe, Wix CMS, WordPress, and Memberstack — in continuous real-time bi-directional sync. Users connect apps, map fields, and maintain a single source of truth across spreadsheets, databases, CMS platforms, and CRMs without writing code. The platform is sold via tiered SaaS subscriptions and includes monitoring, AI-summarized error handling, and an enterprise tier with SSO and audit logs.
Product overview
Whalesync is a two-way data synchronization platform (iPaaS) that enables bidirectional sync between SaaS tools including Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, Stripe, Wix CMS, WordPress, and Memberstack. The core product is the Whalesync Platform featuring 2-Way Sync, which maintains a single source of truth across connected applications—distinct from one-way automation tools like Zapier. The platform includes Monitoring for real-time error tracking with AI-summarized issues, and an Enterprise tier with SSO and audit logs. Use-case-specific solutions include CMS to Spreadsheet (using Airtable/Notion as website backends), Database to Spreadsheet (building no-code admin panels), and Spreadsheet to Spreadsheet syncing. Programmatic SEO and Internal Tools are featured use cases enabled by the bidirectional sync architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Whalesync Platform A two-way data synchronization platform that keeps SaaS tools in real-time bi-directional sync, enabling data flow between CRMs, spreadsheets, databases, and CMS platforms without code.
- 2-Way Sync True bidirectional synchronization that maintains a single source of truth across connected applications, with updates flowing automatically in both directions when data changes in either app.
- Monitoring Real-time monitoring of sync activity with instant notifications for errors, AI-summarized error messages with actionable resolution steps, and full API response visibility.
- Connectors Pre-built integration connectors for Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, Stripe, Wix CMS, WordPress, and Memberstack, enabling no-code setup of data syncs.
- Stripe Connector Native bidirectional sync with Stripe covering charges, coupons, customers, invoice items, invoices, payment links, plans, prices, products, promotion codes, refunds, and subscriptions.
Quantifiable outcome
- Saved months of engineering time for Airtable CRM implementation
- +1 more outcomes
Companies that use Whalesync
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Whalesync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature9 records
Whalesync partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Whalesync competitors and assessment
Company assessmentDirect peers
- Tray.io: Enterprise iPaaS targeting IT and RevOps teams. Comparable to Whalesync on bidirectional sync concepts but at the enterprise end of the market.
- Zapier: The dominant workflow automation platform. Overlaps directly with Whalesync on app-to-app integration, but is fundamentally one-way/trigger-based — Whalesync explicitly positions its true 2-way sync against Zapier.
- Parabola: No-code data integration and workflow tool with a spreadsheet-like interface. Closely comparable to Whalesync on persona (operations/marketing teams) and approach to non-technical automation.
- n8n: Open-source workflow automation tool popular with technical users. Competes with Whalesync in connecting SaaS apps, with an open-source/self-host angle that threatens commercial iPaaS pricing.
- Make: Visual iPaaS platform (formerly Integromat) offering multi-app workflow automation. Comparable to Whalesync in target customer and integration breadth, with stronger enterprise traction.
- Workato: Enterprise iPaaS with strong focus on business/IT collaboration. Comparable to Whalesync's enterprise tier in functionality but serves much larger accounts and at significantly higher ACVs.
Emerging players
- Stacker: No-code platform for building apps and portals on top of Airtable and Google Sheets. Adjacent to Whalesync — both target no-code builders using spreadsheets as backends.
- Unito: Two-way sync tool focused on collaboration platforms (Notion, Trello, Asana, Jira). Direct overlap with Whalesync's Notion/Sheets and CMS sync use cases.
- IFTTT: Consumer/prosumer automation platform connecting apps with trigger-action recipes. Comparable category to Whalesync but skewed toward individual and prosumer use cases.
Broad incumbents
- Microsoft Power Automate: Broad automation platform within the Microsoft ecosystem. Competes with Whalesync for workflow automation budgets, particularly in Microsoft-centric enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whalesync social profiles
Digital presenceWhalesync compliance and trust
Trust signalCompliance2 records
Whalesync financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whalesync leadership team
Management profileNumber of profiles
Profiles2 records
Whalesync funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whalesync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whalesync
What does Whalesync do?
Whalesync provides a no-code, two-way data synchronization platform that keeps SaaS applications — including Airtable, Webflow, Notion, Supabase, Postgres, Google Sheets, Stripe, Wix CMS, WordPress, and Memberstack — in continuous real-time bi-directional sync. Users connect apps, map fields, and maintain a single source of truth across spreadsheets, databases, CMS platforms, and CRMs without writing code. The platform is sold via tiered SaaS subscriptions and includes monitoring, AI-summarized error handling, and an enterprise tier with SSO and audit logs.
Is Whalesync a public or private company?
Whalesync is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whalesync founded?
Whalesync was founded in 2021. It employs 1 to 10 people.
Where is Whalesync based?
Whalesync is headquartered in Redmond, United States, in the North America region.
How does Whalesync make money?
One revenue line is on record: saaS Subscription.
Who are Whalesync's main competitors?
Direct peers on record are Tray.io, Zapier, Parabola, n8n, Make and Workato. Emerging players are Stacker, Unito and IFTTT. Microsoft Power Automate is listed as a broad incumbent.
Does Whalesync have an API?
No public API is recorded for Whalesync.
What industry is Whalesync in?
Whalesync's product category is No-Code Data Integration Platform (iPaaS). Its primary akta.pro industry code is HDAEACAF, Message Brokers & Event Bus Middleware, with a secondary code of HDAFAKAJ, Synchronization Management, Monitoring & Assurance Software. Its NAICS code is 513210 and its SIC code is 7372.