Unito
Unito is a Montréal-based no-code integration platform providing real-time, bidirectional data synchronization across 60+ enterprise SaaS tools, serving Fortune 500 companies, mid-market firms, and SaaS vendors via direct subscriptions and OEM embedding.
- Company typePrivate
- Founded2015
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unito does
Unito is a Montréal-based no-code integration platform that enables real-time, bidirectional data synchronization across 60+ enterprise SaaS applications including project management tools (Asana, Jira, Smartsheet, monday.com), CRM systems (Salesforce, HubSpot), ITSM platforms (ServiceNow, Zendesk, Freshservice), and development tools (GitHub, Azure DevOps, GitLab). The company's core technology is a two-way sync engine that uses checksum-based change detection to process data without permanent storage, combined with self-healing conflict resolution, intelligent API throttling, and webhook-based near real-time updates. Unito also offers Sync Embed for OEM/embedded deployment and a Developer Platform for custom connector creation.
The platform serves enterprise and mid-market customers with a hybrid go-to-market combining product-led growth (free trial self-serve signup at app.unito.io) with enterprise field sales, dedicated integration consultants, and marketplace distribution on Asana, Jira, Azure DevOps, Salesforce, and Smartsheet. Named customers include HubSpot, HP, Wix, Warner Bros. Discovery, Logitech, EY, Cloudwerx, Coveo, Seko Logistics, University of Oregon, and Boston Scientific, with documented outcomes including $595K annual savings and 5.8x ROI at HubSpot and 26,000 embedded licenses via the Wrike OEM partnership.
Revenue is generated through tiered SaaS subscription pricing with annual billing options, supplemented by an OEM/embedded revenue stream through Sync Embed and a solutions partner program. The company was founded in 2015 and has raised approximately $33.3 million across multiple funding rounds, most recently a $20 million round in October 2022 led by La Caisse with Bessemer Venture Partners. Unito holds SOC 2 Type 2, GDPR, CCPA, PCI-DSS, and CSA STAR certifications.
Unito firmographics
Firmographics- Name
- Unito
- Website
- https://unito.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unito is a Montréal-based no-code integration platform providing real-time, bidirectional data synchronization across 60+ enterprise SaaS tools, serving Fortune 500 companies, mid-market firms, and SaaS vendors via direct subscriptions and OEM embedding.
- Ownership category
- akta.pro rank
Unito industry classification
Industry- Product category
- Enterprise Integration Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Virtualization & Federation (HDAEACAH)
- akta.pro secondary industry
- Hybrid Cloud Data Services & Replication (HDABAMAE)
Keywords
Where Unito is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Unito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Platform Access: Unito operates as a cloud-based SaaS platform with subscription pricing. The platform offers tiered plans (implied Starter, Company, Enterprise) based on features and team size. Revenue is generated through recurring subscription fees with annual billing options. The company offers a free trial for new users to test the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial / Self-Serve |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
Unito product offering
Product offeringCore offering
Unito provides a no-code, two-way synchronization platform that connects 60+ enterprise business applications, enabling real-time bidirectional data flow between tools such as Asana, Jira, Azure DevOps, ServiceNow, Salesforce, Smartsheet, HubSpot, and Zendesk. The platform replaces complex trigger-based automation recipes with a single configurable sync flow, supporting field mapping, mixed hierarchies, and historical data synchronization without permanently storing customer data.
Product overview
Unito is a no-code two-way sync integration platform that enables real-time data synchronization across business tools. The core offering consists of the Unito Sync Platform for enterprise-grade two-way integrations, supplemented by Sync Embed for embedding integration capabilities into partner applications, and a Developer Platform for building custom connectors. The platform connects 60+ business applications including project management tools (Asana, Jira, Smartsheet), CRM systems (Salesforce, HubSpot), ITSM platforms (ServiceNow, Zendesk), and development tools (GitHub, Azure DevOps). Key use cases include ticket escalation, software development workflows, project management, AI agent integration, time tracking and billing, and record syncing across systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Unito Sync Platform
Quantifiable outcome
- Average enterprise ROI of 4.7x
- +5 more outcomes
Companies that use Unito
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Unito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration67 records
AI capability2 records
Feature7 records
Unito partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- AsanaflagshipDeepened strategic partnership making Unito Asana's first technology partner available directly through its own procurement channel. Unito enables two-way synchronization between Asana and over 60 enterprise tools including Jira, Salesforce, and ServiceNow. Positions Unito as the foundational integration layer for Asana's enterprise customers and strengthens Asana's positioning as the operational coordination layer for AI-powered workflows.
- WrikeflagshipTwo-way sync technology integrated with Wrike Datahub, facilitating real-time bidirectional data flow between Wrike and various enterprise systems. Unito's embedded integration (Wrike Sync) led to 35% increase in net retention. Number of users grew from 6,000 to nearly 26,000 licenses.
- XmartscoreSolutions partner in Unito's Partner Program, providing implementation and consulting services for Unito integrations.
- Worki DesigncoreSolutions partner in Unito's Partner Program, providing implementation and consulting services for Unito integrations.
- ValiantyscoreSolutions partner in Unito's Partner Program, providing implementation and consulting services for Unito integrations. Specializes in Atlassian ecosystem integrations.
- CirfacecoreSolutions partner in Unito's Partner Program, providing implementation and consulting services for Unito integrations.
- Ido ClaritycoreSolutions partner in Unito's Partner Program, providing implementation and consulting services for Unito integrations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Unito competitors and assessment
Company assessmentDirect peers
- Workato: Workato is an enterprise iPaaS platform providing no-code workflow automation and integrations across SaaS, ERP, and ITSM systems. It directly overlaps with Unito on two-way sync and no-code configuration, but targets larger enterprise IT and ops teams.
- Tray.io: Tray.io is a general-automation/iPaaS platform focused on API integrations and workflow automation for mid-market and enterprise. It is highly comparable to Unito on no-code integrations, though it leans more on trigger-based automation than bidirectional sync.
- Make (Integromat): Make is a visual automation platform enabling complex multi-step integrations between SaaS apps without code. It overlaps with Unito on no-code workflow automation for SMB and mid-market use cases.
- Celigo: Celigo is an iPaaS specializing in pre-built integrations for ERP, CRM, and e-commerce systems (notably NetSuite). It is comparable to Unito on no-code enterprise integrations but focuses more on back-office system-of-record flows.
Broad incumbents
- Zapier: Zapier is the broadest consumer/SMB-focused automation platform connecting 6,000+ apps. It overlaps with Unito on no-code integrations, but is primarily one-way/automation-driven rather than true two-way sync, making it a broad incumbent in adjacent territory.
- MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise integration platform providing API-led connectivity and system integration at scale. It competes for the same enterprise IT budgets as Unito but as part of Salesforce's broader application portfolio.
- Microsoft Power Automate: Microsoft Power Automate is a broad low-code automation platform integrated with the Microsoft 365 and Azure ecosystem. It competes with Unito across enterprise integration use cases, often bundled with existing Microsoft enterprise agreements.
- Boomi: Boomi is an enterprise iPaaS owned by Dell Technologies providing cloud-based integration, API management, and data governance. It overlaps with Unito on enterprise SaaS integration use cases but operates at a much broader scale.
Emerging players
- n8n: n8n is an open-source workflow automation platform with a self-hostable, extensible architecture. It overlaps with Unito on no-code integrations and appeals to technical teams, but does not focus on field-level two-way sync.
- IFTTT: IFTTT is a consumer/light-prosumer automation platform connecting apps and smart devices with simple conditional applets. It is comparable to Unito as an early integration-as-a-service player, but serves a different buyer and use-case profile.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Unito social profiles
Digital presenceUnito compliance and trust
Trust signalCompliance5 records
Unito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unito leadership team
Management profileNumber of profiles
Profiles5 records
Unito funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unito
What does Unito do?
Unito provides a no-code, two-way synchronization platform that connects 60+ enterprise business applications, enabling real-time bidirectional data flow between tools such as Asana, Jira, Azure DevOps, ServiceNow, Salesforce, Smartsheet, HubSpot, and Zendesk. The platform replaces complex trigger-based automation recipes with a single configurable sync flow, supporting field mapping, mixed hierarchies, and historical data synchronization without permanently storing customer data.
Is Unito a public or private company?
Unito is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unito founded?
Unito was founded in 2015. It employs 51 to 100 people.
Where is Unito based?
Unito is headquartered in Montréal, Canada, in the North America region.
How does Unito make money?
One revenue line is on record: saaS Subscription - Platform Access.
Who are Unito's main competitors?
Direct peers on record are Workato, Tray.io, Make (Integromat) and Celigo. Broad incumbents are Zapier, MuleSoft (Salesforce), Microsoft Power Automate and Boomi. Emerging players are n8n and IFTTT.
Does Unito have an API?
Yes. Unito offers a Developer Platform for creating custom connectors using their two-way sync functionality. The platform is currently in early access. Authentication is via OAuth2 protocol. Supports webhook-based integration for pushing changes in near real time (<1 min). Developers can build private connectors for internal use or publish connectors to a global user community. Developer documentation is at dev.unito.io/docs.
What industry is Unito in?
Unito's product category is Enterprise Integration Software. Its primary akta.pro industry code is HDAEACAH, Data Virtualization & Federation, with a secondary code of HDABAMAE, Hybrid Cloud Data Services & Replication. Its NAICS code is 5415 and its SIC code is 7372.