Novelda
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Novelda firmographics
Firmographics- Name
- Novelda
- Legal name
- NOVELDA AS
- Website
- https://novelda.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Novelda industry classification
Industry- Product category
- Ultra-Wideband Radar Sensors
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded) (HDAHAJAC)
- akta.pro secondary industries
- Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)
Keywords
Where Novelda is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
Novelda business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- UWB Radar Sensor Hardware Sales: NOVELDA generates revenue primarily through the sale of UWB radar sensors and development kits. Sensors are sold as SoC chips and integrated modules to OEM manufacturers for embedding into consumer electronics, automotive systems, and smart building products. Development kits are sold directly for developer evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | X4F103 Development Kit |
| Unit Pricing | Multi-year contract | Volume/OEM Pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Novelda product offering
Product offeringCore offering
NOVELDA designs and manufactures Ultra-Wideband (UWB) impulse radar System on Chip (SoC) sensors that detect human presence through micro-movements including breathing and heartbeat. The X4 and X7 SoCs are sold as components and integrated modules to OEM manufacturers for embedding into consumer electronics (laptops, tablets, smart speakers), automotive in-cabin sensing systems, smart building lighting/HVAC controls, and digital health monitoring devices. NOVELDA also offers development kits and SDKs via its developer portal and through Digi-Key for evaluation and prototyping.
Product overview
NOVELDA is a UWB radar technology company offering a portfolio of radar System on Chip (SoC) products and sensor modules. The core products are the X4 and X7 UWB impulse radar SoCs — single-chip transceivers that detect human presence through micro-movements like breathing and heartbeat. Built on these chips, NOVELDA offers sensor modules including the UWB CPD & Vital Signs Sensor (X7-based) for automotive child presence detection, the Ultra-Low Power Presence Sensor (world's lowest power at <50µW), the UWB Occupancy Sensor for smart building lighting control, and the UWB Proximity Sensor for device wake-on-approach. The X7 Radar Direct kit provides raw radar data access for custom algorithm development. Development kits and SDKs (C for X4F103; C++/Python for X7) support integration. NOVELDA's technology is protected by patents and complies with worldwide UWB regulations.
Differentiator
Problem solved
Functional benefit
Brands
- NOVELDA Ultra-Low Power Presence Sensor: World's most energy-efficient UWB radar sensor with less than 50 microwatt power consumption for battery-powered applications.
- NOVELDA UWB Occupancy Sensor
- NOVELDA UWB Proximity Sensor
- NOVELDA X7 UWB CPD Sensor
- NOVELDA UWB X7 Radar Direct
Products and services
- X4 UWB Radar SoC Single-chip ultra-wideband short-range impulse radar transceiver SoC providing accurate human presence detection up to 10m range, operates at sub-10GHz, consuming typically <120mW. Compact WLCSP 0.4mm pitch 48-pin package. Sold to OEMs for consumer electronics and smart building sensor integration.
- X7 UWB Radar SoC Ultra-wideband impulse radar transceiver SoC integrating two 7.875GHz transmitters, two direct RF-sampling receivers, advanced power management, and on-chip signal processing. Designed for ultra-low power in-cabin sensing, child presence detection, and proximity applications for OEMs.
- X7 Radar Direct Evaluation Kit Radar evaluation kit for the X7 SoC that provides full access to raw radar baseband data. Includes C++ and Python APIs, radar configuration tools, and data streaming capabilities for OEMs and developers building advanced signal processing applications including digital beamforming, Angle-of-Arrival, and multiple people tracking.
- NOVELDA UWB CPD & Vital Signs Sensor Child Presence Detection and Vital Signs Monitoring solution built on X7 UWB radar. Detects micro-movements like breathing and heartbeat to prevent pediatric heatstroke in vehicles. Operates below 100µW. Provides superior material penetration compared to 60GHz sensors and covers full vehicle cabin with a single sensor. Targeted at automotive OEMs.
- NOVELDA Ultra-Low Power Presence Sensor World's most energy-efficient UWB radar sensor at less than 50µW power consumption. Enables 4-year battery lifetime on 2 AAA batteries. Complete sensor module with antennas and on-chip processing within 5x30mm. Worldwide UWB compliant, detects subtle movements including breathing at up to 10 meters. Targeted at battery-powered consumer and IoT applications.
- NOVELDA UWB Occupancy Sensor Human occupancy detection sensor for lighting control in offices, meeting rooms, and schools. Detects major, minor, and working motions including sitting and typing. Configurable range up to 3.5m radius with 180° field of view. Time-out as low as 2 minutes. Hidden inside product, works behind plastic or glass. Power consumption less than 20mW. Targeted at building automation OEMs.
- NOVELDA UWB Proximity Sensor Human proximity detection sensor that detects when a person is in front of a device and enables fast wake-up and seamless interaction. Configurable range from 0.5 to 1.5 meters, up to 180° field of view. Small form factor 12x12mm, 2mm thin. Works behind plastic, glass, and fabrics. Targeted at consumer electronics OEMs.
- X4F103 Development Kit Development platform for X4F103 sensor with Nordic nRF52840DK board. Includes visualization tools, SDK for occupancy and proximity algorithms, example projects, and documentation. Software runs on Zephyr OS. Available for $39 through Digi-Key. Targeted at developers and product designers for prototyping.
- X7F202 Development Kit Development kit for X7 UWB radar providing access to raw radar data, C++ and Python APIs, and configuration tools. Enables advanced algorithm development and rapid sensor solutions. Available via contact form to arrange a meeting.
Quantifiable outcome
- Energy savings equivalent to the city of Oslo's annual consumption if all laptops and hotel rooms globally implemented the sensor
- +5 more outcomes
Companies that use Novelda
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Novelda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Novelda partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, regional and strategic.
- Digi-KeycoreGlobal electronics component distributor offering NOVELDA development kits for worldwide purchase. Recognized as leading and continuous innovator in electronic component distribution with 1.9M+ products in stock.
- EST (Electronic Supply Taiwan)regionalElectronics distributor dedicated to China & Taiwan region market, headquartered in Taipei, Taiwan. Specializes in power application IC design and RF wireless communication modules.
- GigaConceptregionalDistributor of professional wireless products and IoT solutions covering Benelux, France, and Switzerland. Specializing in radio frequencies since 2003 with recognized expertise in components and wireless modules.
- LaonuriregionalSouth Korean electronics component distributor offering wide selection of in-stock components since 2008. Provides reliable service and competitive pricing through partner network.
- Marubun CorporationregionalJapanese electronics trading company handling semiconductors, components, and application equipment. Operates globally from ~50 locations serving 800+ suppliers and 3,000+ customers. Forward-looking company anticipating future needs.
- Nisko ProjectsregionalIsraeli semiconductor components distributor and part of Nisko Group ($0.5B technology corporate). Leading distributor with strong design and support capabilities supporting major Israeli and global customers.
- Shinden HightexregionalJapanese specialist trading firm dealing in IoT Modules, LCDs, and semiconductors with state-of-the-art solutions. Cooperating with excellent suppliers to provide components.
- Xandar KardianstrategicUS-based healthcare company using NOVELDA UWB sensors for vital signs monitoring. Created XK300 vital signs monitoring sensor with FDA 510(k) clearance in April 2021. Partnership showcases NOVELDA technology in digital health applications.
- TrueSensestrategicItalian company providing disruptive platform solutions for UWB Ranging & Radar applications, Edge AI Software, and innovative IoT. Developing Mate family products for healthcare market including presence detection, vital signs, and fall detection on NOVELDA X7 SoC.
- Nordic SemiconductorcoreDevelopment kit reference platform using Nordic nRF52840 DK board. X4F103 SDK includes example projects built for Zephyr OS on Nordic nRF52840 platform with full documentation and support.
- Car Connectivity ConsortiumstrategicNOVELDA is a member of the Car Connectivity Consortium working to ensure interoperability and vehicle accessibility for smart mobile devices. Industry consortium advancing connected vehicle technologies.
Scale indicators11 records
Recent moves3 records
Expansion highlights6 records
Novelda competitors and assessment
Company assessmentBroad incumbents
- STMicroelectronics: Global automotive semiconductor incumbent with mmWave radar and sensor portfolio competing for in-cabin automotive sensing design wins alongside Novelda's UWB offering.
- Socionext: Japanese fabless SoC supplier with automotive ADAS and radar system expertise, competing for next-generation in-cabin sensing sockets that Novelda is sampling into.
- Apple: Vertically integrated consumer of UWB technology (U1/U2 chips) for iPhone, AirTag, and Apple Watch — defines the broader UWB ecosystem and competitive context for Novelda, though not a direct SoC seller.
- Infineon Technologies: Major automotive semiconductor supplier with mmWave radar portfolio (BGT60 family) for in-cabin sensing applications, competing with Novelda's UWB-based automotive CPD and seat occupancy detection.
- Texas Instruments: Broad semiconductor incumbent with mmWave radar SoCs (IWR series) targeting industrial and automotive presence/sensing applications — competing with Novelda on alternative technology for human presence detection.
Others
- Resonant Inc: RF filter technology company enabling connected devices — adjacent to Novelda's UWB ecosystem though not a direct competitor, providing complementary enabling technology.
Direct peers
- NXP Semiconductors: Major UWB SoC competitor with strong automotive customer relationships through its broad automotive portfolio, including in-cabin sensing solutions that overlap with Novelda's X7 UWB CPD and seat occupancy product.
- Qorvo: Acquired Decawave (the leading UWB SoC vendor) in 2020, making Qorvo the dominant direct competitor in UWB impulse radar transceivers serving consumer electronics, automotive, and IoT markets — directly comparable to Novelda's X4/X7 product positioning.
Emerging players
- Vayyar Imaging: Israeli radar imaging company developing mmWave sensor solutions for automotive in-cabin sensing (CPD), elderly care, and smart building — overlapping significantly with Novelda's key verticals using a different technology approach.
- Calterah Semiconductor: Chinese mmWave radar SoC company targeting automotive and IoT presence detection applications — an emerging alternative to Novelda's UWB approach in the same end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Novelda social profiles
Digital presenceNovelda compliance and trust
Trust signalCompliance1 record
Novelda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novelda leadership team
Management profileNumber of profiles
Profiles10 records
Novelda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Novelda funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novelda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novelda
What does Novelda do?
NOVELDA designs and manufactures Ultra-Wideband (UWB) impulse radar System on Chip (SoC) sensors that detect human presence through micro-movements including breathing and heartbeat. The X4 and X7 SoCs are sold as components and integrated modules to OEM manufacturers for embedding into consumer electronics (laptops, tablets, smart speakers), automotive in-cabin sensing systems, smart building lighting/HVAC controls, and digital health monitoring devices. NOVELDA also offers development kits and SDKs via its developer portal and through Digi-Key for evaluation and prototyping.
Is Novelda a public or private company?
Novelda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Novelda founded?
Novelda was founded in 2004. It employs 101 to 250 people.
Where is Novelda based?
Novelda is headquartered in Oslo, Norway, in the Europe region.
How does Novelda make money?
One revenue line is on record: UWB Radar Sensor Hardware Sales.
Who are Novelda's main competitors?
Broad incumbents on record are STMicroelectronics, Socionext, Apple, Infineon Technologies and Texas Instruments. Resonant Inc is listed as an others. Direct peers are NXP Semiconductors and Qorvo. Emerging players are Vayyar Imaging and Calterah Semiconductor.
Does Novelda have an API?
Yes. X7 Radar Direct provides C++ and Python APIs enabling application and proof-of-concept development, radar configuration, and data streaming. X4F103 SDK is a C-based software component with a simple API for low-level sensor communication, portable to other platforms. Both APIs are available through the developer portal at dev.novelda.com (open access for X4F103; X7 requires sign-up/login). Developer documentation is at dev.novelda.com/X4F103.
What industry is Novelda in?
Novelda's product category is Ultra-Wideband Radar Sensors. Its primary akta.pro industry code is HDAHAJAC, System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded), with a secondary code of IMACAMAL, Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors). Its NAICS code is 334511 and its SIC code is 3812.