Truesense
Truesense is an Italian UWB and AI solutions provider selling NXP-based ultra-wideband modules, the Mate UWB radar family for caring and presence detection, and DMC automotive telematics, serving IoT developers, healthcare/elder-care integrators, and the automotive aftersales market, with Web3 distribution via The Hashgraph Group.
- Company typePrivate
- Founded-
- HeadquartersMonza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Truesense does
Truesense S.R.L. is an Italian ultra-wideband (UWB) and AI solutions provider headquartered in Monza, Italy, operating as a privately held company with 11-50 employees. The firm targets three vertical markets: developers and system integrators needing precise UWB modules (e.g., TSR 040, TS MINI 250, TSRR 250, DCU 040/150, plus multiple NXP-based development kits), healthcare, elder care and automotive end-customers served by its Mate UWB Radar family (Mate Pro, Mate Home, Mate Car), and the automotive aftersales market served through its DMC telematics brand of black boxes (OTB8, IDC8) and integrated platform.
The portfolio is built on NXP Semiconductor UWB silicon implementing IEEE 802.15.4 / 802.15.4z standards, with a stated point of technical differentiation being the hybridization of ranging and Doppler functionalities inside a single device, enabling camera-free presence detection and vital-signs monitoring. Truesense has extended this sensing stack into a privacy-preserving digital identity layer (the Continuous Identity Trust Infrastructure, or CITI), jointly patented with The Hashgraph Group and aligned with the European Blockchain Services Infrastructure, and has supplied its UWB technology to The Hashgraph Group's BrandBoost gamification platform for a proof-of-concept with a Latin American satellite TV provider.
Go-to-market is hybrid: e-commerce direct sales on truesense.it for module buyers, direct B2B sales for enterprise integration of the Mate and DMC platforms, and partnership-driven distribution via NXP (technology supplier), The Hashgraph Group (co-development and Web3 distribution), and Magic Spectrum (co-investor). Revenue mechanics span hardware sales of UWB modules and radar/telematics units, plus custom AI-software and platform development for customer-specific applications; no public pricing, ARR, or segment-revenue disclosure is available.
Truesense firmographics
Firmographics- Name
- Truesense
- Legal name
- Truesense S.R.L.
- Website
- https://truesense.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truesense is an Italian UWB and AI solutions provider selling NXP-based ultra-wideband modules, the Mate UWB radar family for caring and presence detection, and DMC automotive telematics, serving IoT developers, healthcare/elder-care integrators, and the automotive aftersales market, with Web3 distribution via The Hashgraph Group.
- Ownership category
- akta.pro rank
Truesense industry classification
Industry- Product category
- Ultra-Wideband (UWB) Technology
- NAICS
- Semiconductor Machinery Manufacturing (333242)
- SIC
- Electronic Components, Nec (3679)
- akta.pro primary industry
- Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS) (HDAHABAA)
- akta.pro secondary industry
- RF, Microwave & Wireless ICs (HDAHAAAF)
Keywords
Where Truesense is headquartered
LocationHeadquarters
- HQ city
- Monza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Truesense business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- UWB Hardware Modules: Sale of UWB modules (TSR 040, TS MINI 250, TSRR 250, ETNA TS 250 Dev Kit, DCU 040, DCU 150, T-TAG, Vulcano Ev Kit, TAG Dev Kit, UWB Dev Kit) based on NXP Semiconductor technology.
- Mate UWB Radar Products: Sale of Mate platform products including Mate Pro, Mate Home, and Mate Car for caring, health monitoring, and automotive applications.
- Telematics Solutions: DMC Integrated Platform and Black Box solutions (OTB8, IDC8) for automotive aftersales market with services like Pay Per Use and Tracking & Driving behavioral systems.
- Platform Software and AI Solutions: AI personalized software development on UWB sensors for customer-specific applications.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Truesense product offering
Product offeringCore offering
Truesense designs, develops, and sells Ultra-Wideband (UWB) hardware modules, AI-powered radar products, and telematics solutions based on NXP Semiconductor technology. Its portfolio spans UWB modules and developer kits for IoT integrators, the Mate family of UWB radar devices for caring and health monitoring, and DMC telematics black boxes and platforms for the automotive aftersales market.
Product overview
Truesense is an Italian UWB and AI solutions provider offering a vertically integrated portfolio of UWB modules, Mate UWB radar products, and telematics solutions. The UWB modules (TSR 040, TS MINI 250, TSRR 250, ETNA TS 250 Dev Kit, DCU 040, DCU 150, T-TAG, VULKANO Ev Kit, TAG Dev Kit, UWB Dev Kit) are based on NXP Semiconductor technology targeting IoT applications per IEEE 802.15.4/802.15.4z standards. The Mate family (Mate Platform, Mate Pro, Mate Home, Mate Car) provides AI-powered UWB radar technology merging ranging and doppler applications for caring, health monitoring, and presence detection. The telematics portfolio (Telematics Platform, DMC Integrated Platform, DMC Black Boxes) serves the aftersales automotive market with solutions including Pay Per Use, tracking, and driving behavior systems.
Differentiator
Problem solved
Functional benefit
Brands
- Mate: A unique family of products based on UWB radar technology merging ranging and doppler applications in one single device, including Mate Pro, Mate Home, and Mate Car models.
- DMC
Products and services
- TSR 040 UWB module based on NXP Semiconductor technology targeting UWB applications with high location accuracy, low power consumption, and robust wireless connectivity.
- TS MINI 250 Compact UWB module designed for IoT applications requiring precise positioning and low power consumption.
- TSRR 250 UWB ranging module with enhanced features for precise distance measurement and positioning applications.
- ETNA TS 250 Dev Kit Development kit for prototyping and testing UWB-based applications using the ETNA TS 250 platform.
- DCU 040 UWB module targeting applications requiring precise location accuracy and secure wireless connectivity.
- DCU 150 UWB module designed for IoT and industrial applications with robust connectivity features.
- T-TAG UWB-based tag device for tracking and positioning applications.
- VULKANO Ev Kit Evaluation kit for VULKANO UWB technology featuring ranging and doppler functionalities.
- TAG Dev Kit Development kit for creating applications using UWB tag technology.
- UWB Dev Kit General-purpose UWB development kit for prototyping location and ranging applications.
- Mate Pro Professional-grade UWB radar device for caring and health monitoring applications, combining ranging and doppler sensing with AI capabilities.
- Mate Home Residential UWB radar solution for home health and wellness monitoring using invisible AI-powered UWB radar technology.
- Mate Car Automotive UWB radar product for in-vehicle health monitoring and presence detection applications.
- DMC Integrated Platform Integrated platform providing Pay Per Use, tracking, and driving behavioral systems for the aftersales automotive market.
- DMC Black Boxes (OTB8, IDC8) Black box solutions (OTB8, IDC8) for telematics data collection and vehicle monitoring in the automotive aftersales market.
- CITI (Continuous Identity Trust Infrastructure) Privacy-preserving verifiable credentials system that cryptographically binds UWB spatial sensing data to decentralized identifiers, anchoring credentials with cryptographic hashes to a distributed ledger for tamper-proof auditability.
Quantifiable outcome
- UWB outperforms Bluetooth and Wi-Fi in location accuracy, power consumption, robustness, and security in challenging environments
Companies that use Truesense
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Truesense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Truesense partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- The Hashgraph GroupcoreJointly filed European patent application for CITI system (Continuous Identity Trust Infrastructure) which combines UWB spatial sensing with decentralized identifiers for privacy-preserving verifiable credentials. Aligned with EU decentralized trust standards including European Blockchain Services Infrastructure.
- The Hashgraph GroupcoreStrategic partnership where Truesense provides UWB technology for BrandBoost gamification platform enabling proof-of-presence verification, secure digital wallets, and branded loyalty tokens for micro-transactions. Successfully deployed proof-of-concept with Latin American satellite TV provider.
- NXP SemiconductorcoreNXP Semiconductor is the technology provider for Truesense's UWB modules. Truesense has vertically integrated R&D developing UWB modules based on NXP Semiconductor technology targeting the market of UWB applications.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Truesense competitors and assessment
Company assessmentDirect peers
- Sewio Networks: Czech-based UWB real-time location system (RTLS) platform provider selling tags, anchors, and Locator software for industrial IoT; directly comparable to Truesense's UWB module-and-software stack targeting IoT and location customers.
- Pozyx: Belgian UWB positioning solutions company offering modules, tags, and an RTLS platform for industrial and asset-tracking use cases; nearly identical product taxonomy to Truesense's TS-series modules and platform software.
- UWINLOC: French UWB indoor location provider offering industrial-grade tracking tags and infrastructure; competes in the same UWB-module-for-RTLS segment as Truesense, particularly for industrial and asset-tracking customers.
- Estimote: US-based proximity and sensing platform that has expanded from BLE beacons into UWB modules and developer tooling; comparable to Truesense as a module-plus-platform player pursuing UWB-native IoT and developer ecosystems.
- Quuppa: Finnish UWB RTLS pioneer selling locators, tags, and positioning software for sports, manufacturing, and logistics; competes with Truesense's positioning-focused UWB modules in the industrial IoT space.
- Tracktio: Italian telematics and UWB-based tracking provider for fleet management and aftersales automotive; directly comparable to Truesense's DMC telematics platform and black-box hardware for the automotive aftersales market.
Broad incumbents
- Qorvo: US RF semiconductor company that acquired Decawave, the dominant merchant UWB IC vendor; overlaps with Truesense at the UWB silicon/module layer across consumer, automotive, and IoT applications.
- NXP Semiconductors: Global semiconductor leader supplying the UWB ICs (Trimension family) that Truesense builds its modules around; comparable because the same silicon underpins overlapping automotive, IoT, and consumer products, though NXP sells chips and modules broadly while Truesense is a focused UWB integrator.
- Zebra Technologies: Enterprise asset tracking and RTLS solutions provider serving retail, logistics, and healthcare; comparable to Truesense where UWB-based location intelligence and telematics platforms overlap with Zebra's location solutions portfolio.
- Inpixon: US-based indoor positioning and data intelligence company with UWB-based RTLS offerings alongside broader indoor mapping solutions; competes in the same enterprise location/IoT market Truesense targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Truesense social profiles
Digital presenceTruesense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truesense leadership team
Management profileNumber of profiles
Truesense funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truesense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truesense
What does Truesense do?
Truesense designs, develops, and sells Ultra-Wideband (UWB) hardware modules, AI-powered radar products, and telematics solutions based on NXP Semiconductor technology. Its portfolio spans UWB modules and developer kits for IoT integrators, the Mate family of UWB radar devices for caring and health monitoring, and DMC telematics black boxes and platforms for the automotive aftersales market.
Is Truesense a public or private company?
Truesense is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truesense founded?
Truesense was founded in -1. It employs 11 to 50 people.
Where is Truesense based?
Truesense is headquartered in Monza, Italy, in the Europe region.
How does Truesense make money?
Four revenue lines are on record. UWB Hardware Modules are the primary driver. The others are mate UWB Radar Products, telematics Solutions and platform Software and AI Solutions.
Who are Truesense's main competitors?
Direct peers on record are Sewio Networks, Pozyx, UWINLOC, Estimote, Quuppa and Tracktio. Broad incumbents are Qorvo, NXP Semiconductors, Zebra Technologies and Inpixon.
Does Truesense have an API?
No public API is recorded for Truesense.
What industry is Truesense in?
Truesense's product category is Ultra-Wideband (UWB) Technology. Its primary akta.pro industry code is HDAHABAA, Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS), with a secondary code of HDAHAAAF, RF, Microwave & Wireless ICs. Its NAICS code is 333242 and its SIC code is 3679.