JENTIS
JENTIS is a Vienna-based SaaS platform that provides server-side tracking, tag management, and AI-driven ad activation to help marketing, e-commerce, analytics, and compliance teams capture GDPR-compliant first-party data across web and mobile.
- Company typePrivate
- Founded2020
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What JENTIS does
JENTIS GmbH is a Vienna-headquartered SaaS company founded in 2020 that provides a server-side tracking and tag management platform for marketing, e-commerce, analytics, and data protection teams. Its core product, the JENTIS Platform, is built around patented Twin Server technology that mirrors the user's browser session on a secure EU-based server, where data is cleaned, pseudonymized, and enriched before being forwarded to analytics, advertising, and martech destinations — bypassing browser-side restrictions such as ad blockers, Safari ITP, and consent-driven signal loss. The platform is delivered through subscription pricing tied to session allowance and data volume, with custom multi-year enterprise contracts; it also offers a free sign-up option for smaller teams. Distribution is enterprise field sales-led with a self-serve/PLG overlay, complemented by a partner channel for agencies and a Shopify App Store listing for SMB e-commerce merchants.
The platform bundles server-side tag management with add-on modules including Essential Mode (consent-free anonymized capture for GDPR/ePrivacy compliance), Synthetic Users (AI-generated conversion profiles for non-consenting users to enable privacy-safe ad activation), Privacy Controls (data-point-level governance), and a Mobile App SDK for iOS and Android. JENTIS maintains 150+ certified native connectors covering Google, Meta, TikTok, Adobe, Salesforce, HubSpot, and major consent management platforms (OneTrust, Usercentrics). The customer base spans approximately 1,300 tracked websites and apps and includes Santander, Société Générale, The Washington Post, IONOS, Playmobil, and Österreichische Post, with disclosed outcomes such as 44% more orders across marketing channels and 97% order-tracking accuracy. JENTIS holds ISO 27001 certification (2023 standard), has raised approximately €15M across three funding rounds including an €11M Series A in November 2023 led by Bright Pixel Capital and 3TS Capital Partners, and reports a multicultural, remote-first team of 51-100 employees spanning 18+ nationalities.
JENTIS firmographics
Firmographics- Name
- JENTIS
- Legal name
- JENTIS GmbH
- Website
- https://jentis.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JENTIS is a Vienna-based SaaS platform that provides server-side tracking, tag management, and AI-driven ad activation to help marketing, e-commerce, analytics, and compliance teams capture GDPR-compliant first-party data across web and mobile.
- Ownership category
- akta.pro rank
Where JENTIS is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
JENTIS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS pricing based on subscription plan and data volume (session allowance). Contracts typically aligned to enterprise or annual agreements. Session allowance defines usage volume with 15% overage tolerance per quarter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise licensing with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
JENTIS product offering
Product offeringCore offering
JENTIS GmbH operates a server-side tracking and tag management SaaS platform that captures first-party customer data outside the browser using its patented Twin Server technology. The platform is designed to improve data quality for analytics, marketing, and AI applications while ensuring GDPR and ePrivacy compliance through built-in pseudonymization, consent capture, and consent-free data capture capabilities. It serves marketing, e-commerce, analytics, and data protection teams with subscription-based access and pre-built integrations with over 150 marketing and analytics tools.
Product overview
JENTIS is a European server-side tracking SaaS platform providing an all-in-one solution for data capture, control, and activation. The core product is the JENTIS Platform with its server-side Tag Management system, which uses patented Twin Server technology to capture and process data on customers' own first-party domains. The platform consists of several integrated modules: Server-side Tag Management (core tagging infrastructure), Essential Mode (consent-free tracking), Synthetic Users (AI-powered conversion optimization), Privacy Controls (data governance), and Connectors & Plugins (150+ native integrations). Additional services include Customer Success support and fully-managed hosting. The platform enables companies to achieve up to 97% data accuracy while maintaining GDPR/ePrivacy compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- JENTIS Platform Core SaaS platform enabling businesses to capture, transform, and route first-party customer data server-side for analytics, marketing, and AI applications, with built-in privacy controls and 150+ certified native connectors.
- Server-side Tag Management
Quantifiable outcome
- Up to 44% more orders across marketing channels (Pixum case study)
- +3 more outcomes
Companies that use JENTIS
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles4 records
JENTIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability4 records
Feature7 records
JENTIS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Google (Ads, Analytics, GA4)coreCertified native integration with Google Ads, Google Analytics 4, and other Google tools; supports CNIL-compliant proxy setup for GA4; enables server-side tracking without client-side dependencies
- Meta (Facebook/Instagram)coreNative connector for Meta Pixel and Conversion API (CAPI); enables conversion tracking and audience building for Facebook and Instagram advertising
- TikTokcoreNative connector for TikTok tracking and conversion events
- AdobecoreCertified integration with Adobe Experience Platform Edge Network
- ShopifycoreNative connector and Shopify App Store listing for Shopify merchants
- OneTrustsupportingIntegration with OneTrust Consent Management Platform for automatic consent-based tracking adjustment
- UsercentricssupportingIntegration with Usercentrics CMP for seamless consent handling and GDPR compliance
- Salesforce & HubSpotcoreCRM integrations for customer relationship management and marketing automation
- Okta, Microsoft Azure AD, Ping IdentitysupportingSSO integration for Enterprise customers via SAML with major identity providers
Scale indicators5 records
Recent moves7 records
Expansion highlights8 records
JENTIS competitors and assessment
Company assessmentEmerging players
- Stape: Stape provides server-side Google Tag Manager hosting and monitoring, enabling server-side container deployment for analytics and ad platforms. It is an emerging player intersecting with JENTIS in the server-side tracking infrastructure layer, particularly for SMB and mid-market GTM setups.
Direct peers
- Snowplow Analytics: Snowplow provides a behavioral data infrastructure platform with server-side event collection, schemas, and warehouse delivery. Its first-party data pipeline and emphasis on data quality and governance directly overlap with JENTIS's server-side capture value proposition.
- Tealium: Tealium provides enterprise tag management, customer data platform, and real-time event-streaming APIs. It is the closest direct competitor to JENTIS in server-side tag management and CDP for mid-market and enterprise marketing stacks.
- Segment (Twilio): Segment is a leading customer data platform that collects, cleans, and routes event data to downstream analytics and marketing tools. Its server-side event pipeline architecture and connector ecosystem overlap directly with JENTIS's core offering.
- mParticle: mParticle is an enterprise customer data platform with server-side SDKs and integrations to advertising, analytics, and marketing tools. It competes with JENTIS for the same enterprise marketing-stack customer and overlap on consent-aware data collection.
- Piwik PRO: Piwik PRO is a privacy-focused web analytics and tag manager built around EU data sovereignty and GDPR compliance. It competes head-to-head with JENTIS in regulated, EU-centric analytics and consent-aware tracking deployments.
- Ensighten: Ensighten is an enterprise tag management system (TMS) with privacy, consent, and data governance features. It is a direct peer to JENTIS in serving large enterprises needing compliant, tag-orchestration infrastructure.
- RudderStack: RudderStack is a warehouse-native customer data platform that collects and routes event data from web, app, and server sources to over 200 destinations. Its server-side event collection and warehouse-centric architecture directly mirror JENTIS's first-party data approach.
Broad incumbents
- Adobe Experience Platform (Launch / Tags): Adobe Experience Platform's Tags (formerly Adobe Launch) is a tag-management capability bundled into Adobe's broader enterprise marketing and analytics suite. It competes with JENTIS for enterprise tag-management deals but is sold as part of a much wider Adobe ecosystem.
- Google Tag Manager: Google Tag Manager is a free, widely deployed tag-management system integrated with GA4 and the broader Google Marketing Platform. It is the default incumbent competitor for tag-management seats and increasingly bundles server-side capabilities that overlap with JENTIS's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JENTIS social profiles
Digital presenceJENTIS compliance and trust
Trust signalCompliance1 record
JENTIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
JENTIS leadership team
Management profileNumber of profiles
Profiles7 records
JENTIS funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JENTIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JENTIS
What does JENTIS do?
JENTIS GmbH operates a server-side tracking and tag management SaaS platform that captures first-party customer data outside the browser using its patented Twin Server technology. The platform is designed to improve data quality for analytics, marketing, and AI applications while ensuring GDPR and ePrivacy compliance through built-in pseudonymization, consent capture, and consent-free data capture capabilities. It serves marketing, e-commerce, analytics, and data protection teams with subscription-based access and pre-built integrations with over 150 marketing and analytics tools.
Is JENTIS a public or private company?
JENTIS is a private company. It is classified as venture growth investor backed and is currently operating.
When was JENTIS founded?
JENTIS was founded in 2020. It employs 51 to 100 people.
Where is JENTIS based?
JENTIS is headquartered in Vienna, Austria, in the Europe region.
How does JENTIS make money?
One revenue line is on record: saaS Subscription.
Who are JENTIS's main competitors?
Stape is listed as an emerging player. Direct peers are Snowplow Analytics, Tealium, Segment (Twilio), mParticle, Piwik PRO, Ensighten and RudderStack. Broad incumbents are Adobe Experience Platform (Launch / Tags) and Google Tag Manager.
Does JENTIS have an API?
Yes. JENTIS provides HTTP API for tracking and data access. The platform supports raw data exports via secure daily exports (sFTP in JSON/CSV format) and API access for integrating data directly into data warehouses or BI systems. Customers can export raw event data and access tracking data programmatically. Developer documentation is at docs.jentis.com.