NICK’S

What NICK’S does

NICK'S (legally Luthman Backlund Foods USA Inc., DBA N!CK'S) is a Swedish-origin food technology company that manufactures and sells keto-friendly, no-added-sugar ice cream, protein bars, nut bars, and candy bars. The company was founded in 2013 by Niclas, a mechanical engineer, after he was diagnosed as pre-diabetic and sought to replicate the taste and texture of traditional sweets without added sugar. Core technology centers on proprietary formulations developed through extensive experimentation, using sugar substitutes including erythritol, xylitol, allulose, and steviol glycosides to achieve 3-5g net carbs per serving across its product portfolio. The four core product lines are light ice cream (16+ flavors in 473ML pints), protein bars (5 flavors at 14-16g protein each), candy bars (Coconut and Peanuts & Fudge varieties), and nut bars (Almond, Peanut, and Cherry Crunch).

The business operates an omnichannel go-to-market: direct-to-consumer e-commerce through a Shopify-powered storefront at nicks.com, Amazon marketplace distribution (with Best Sellers badges and Prime shipping), and physical retail presence through major US chains including CVS. Pricing is unit-based at $6.99 per ice cream pint, $29.99 per 12-pack of protein bars, $26.99 per 12-pack of nut bars, and $29.99 per 15-pack of candy bars. Target customer segments are health-conscious consumers seeking better-for-you indulgence, including those following keto, low-carb, diabetic, or sugar-free diets, as well as fitness and wellness enthusiasts seeking high-protein, low-carb snacks. Brand awareness is built through organic social (Instagram, TikTok, Facebook), a College Ambassador Program, influencer partnerships, and customer testimonials.

Capital and scale signals: the company raised $100 million in Series C funding in October 2021 led by Kinnevik, Temasek, and Ambrosia Investments, with proceeds directed toward geographic expansion in Europe and North America, R&D, talent hiring, marketing, and retail store presence growth. NICK'S claims operations in 15 markets globally, a US corporate office in El Segundo, California, a workforce of 101-250 employees, and 100k+ customers. The company remains privately held with no disclosed revenue, no subsequent funding rounds reported, and no M&A activity.

Name

NICK’S

Legal name

Luthman Backlund Foods USA Inc.

Website

https://nicks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

NICK'S is a Swedish-origin food tech company that manufactures keto-friendly, no-added-sugar ice cream, protein bars, nut bars, and candy bars using proprietary sugar-substitute formulations, selling through DTC e-commerce, Amazon, and US retail chains to health-conscious, diabetic, and keto consumers across 15 markets.

Ownership category

akta.pro rank

Product category

Keto and low-carb frozen desserts and snack bars

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Keto ice cream
• Sugar-free snacks
• Protein bars
• Low-carb confectionery
• Better-for-you desserts

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer and retail sales of ice cream pints, protein bars, nut bars, and candy bars through nicks.com e-commerce, Amazon marketplace, and physical retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NICK'S manufactures and sells keto-friendly, no-added-sugar light ice cream (Swedish-style pints), protein bars, candy bars, and nut bars. The company offers healthier alternatives to traditional sweets using sugar substitutes like erythritol, allulose, and steviol glycosides, targeting health-conscious consumers, diabetics, and those following keto/low-carb diets.

Product overview

N!CK'S is a Swedish foodtech company that produces better-for-you snacks with no added sugar, including a core portfolio of four product lines: Light Ice Cream (Swedish-style pints in 16+ flavors), Protein Bars (5 flavors plus variety mix), Candy Bars (3 varieties plus mix), and Nut Bars (3 flavors). All products are keto-friendly, gluten-free, and positioned as healthier alternatives to traditional candy and ice cream. Founded in 2013 by Niclas after a pre-diabetic diagnosis, the company has expanded to 15 markets globally. Products are available for direct online purchase and through Amazon marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Ice Cream (Swedish-style) Keto-friendly, no-added-sugar light ice cream available in 473ML pints across 16+ flavors, targeting health-conscious, keto, and diabetic consumers seeking lower-calorie (250-390 calories per pint) alternatives to traditional ice cream.
• Protein Bars Low-carb, keto-friendly protein bars with 14-16g protein per bar and no added sugar, sold in 12-packs and targeted at health-conscious consumers and fitness enthusiasts.
• Candy Bars Keto-friendly, no-added-sugar candy bars (Coconut, Peanuts & Fudge, and variety mix) sold in 15-count packs, serving as indulgent treats for low-carb and diabetic consumers.
• Nut Bars Crunchy nut bars with no added sugar, including Almond Crunch, Peanut Crunch, and Cherry Crunch varieties in 12-pack format, targeted at keto-friendly and low-carb consumers.

Quantifiable outcome

• Products available in 15 markets globally
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebel Ice Cream: Keto-friendly ice cream brand offering low-carb pints to health-conscious consumers via DTC and retail. Most direct head-to-head competitor to Nick's in the better-for-you/keto frozen dessert category.
• Halo Top: Pioneer in low-calorie, high-protein ice cream with broad retail distribution across the US. Comparable product format, target consumer (health-conscious), and DTC + mass-retail GTM motion.
• Enlightened: Better-for-you ice cream and frozen desserts with low-calorie, high-protein, low-sugar variants. Direct overlap on SKU format (pints) and health-conscious consumer positioning.
• Arctic Zero: Low-calorie, low-sugar frozen desserts (pints, bars, cones) targeting health-conscious and diabetic consumers. Similar functional positioning and product format to Nick's ice cream line.
• Killer Creamery: Low-carb, high-protein ice cream brand with keto-friendly formulations. Comparable target consumer (keto/low-carb) and pint-based product format.
• ChocZero: Sugar-free chocolate, syrups, and keto-friendly confections sold DTC and on Amazon. Direct overlap with Nick's candy bars and the sugar-free confectionery category.
• Lakanto: Sugar-free sweeteners (monk fruit, erythritol-based) and keto-friendly chocolate products. Comparable use of alternative sweeteners and health-conscious consumer targeting.
• Perfect Keto: Keto-focused supplements, bars, and snacks targeting low-carb consumers. Comparable customer segment (keto dieters) and functional positioning, though with broader supplement adjacency.

Broad incumbents

• Quest Nutrition: Large better-for-you protein bar and snack brand with broad retail distribution. Overlaps with Nick's protein bars but at meaningfully larger scale and broader product portfolio.
• RXBAR (Mars/Kind): Clean-ingredient protein bar brand now under Mars, with mass-market retail presence. Overlaps with Nick's protein bars but operates at vastly larger scale with mainstream positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nicksicecreams
• Facebookfacebook.com/nicksicecreams
• Instagraminstagram.com/nicks/?hl=en
• TikToktiktok.com/@nicks.global?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICK’S