xMatters

What xMatters does

xMatters is a digital service availability and incident management platform that helps IT, DevOps, and SRE teams detect, orchestrate, and resolve service disruptions. The core product combines intelligent alerting, no-code workflow automation (Flow Designer), on-call scheduling, AI-driven signal enrichment, and post-incident analytics on a modular SaaS architecture. Its stated technical differentiator is a purpose-built Incident AI Agent that ingests historical incident data, service dependencies, and signals from observability tools (Dynatrace, New Relic, Azure, Google Cloud) to surface context, recommend actions, and increasingly execute remediation within governed workflows; a 2026 product direction positions the platform around agentic incident management.

The company sells primarily to mid-market and enterprise customers on annual subscription tiers (Free, Starter, Base, Advanced, BCM, Employee Engage), with SLAs ranging from 99.90% to 99.99% availability. Named enterprise customers span financial services (HSBC, Experian), retail (Tesco), technology (3M, Later), manufacturing (Kellogg, which cited an 80% reduction in incident resolution times), aerospace (American Airlines), and professional services (Accenture). Distribution combines direct enterprise sales, a freemium/self-serve onboarding flow, the ServiceNow marketplace (expanded 2026-06), and cross-sell through its parent company.

xMatters is a wholly-owned subsidiary of Everbridge (NASDAQ: EVBG), acquired in 2022 and operated as the digital operations product line within the Everbridge Digital Operations Platform. Headquartered in San Ramon, California with engineering offices in Victoria, BC and a regional office in Vancouver, xMatters has 251–500 employees and supports a customer base it characterizes as serving more than 10 million potential users across organizations that cannot afford downtime.

Name

xMatters

Legal name

xMatters, inc.

Website

https://xmatters.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Incident Management Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industries

AIOps, Event Correlation & Automated Remediation (HDABAJAG), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Incident management software
• IT alerting platform
• On-call scheduling
• Workflow automation
• DevOps SRE tooling

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: xMatters operates as a cloud-based SaaS platform offering subscription-based pricing tiers (Free, Starter, Base, Advanced, BCM, Employee Engage). Customers pay recurring subscription fees for access to the platform, with pricing tailored to organization size and features needed. The subscription model includes annual billing with automatic renewal provisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

xMatters is a SaaS-based automated incident management platform that uses purpose-built AI to enrich alerts, orchestrate on-call scheduling and escalation, and run no-code workflow automations so IT, DevOps, and SRE teams can identify and resolve service issues faster. It is delivered as a modular subscription product within the Everbridge Digital Operations Platform, with integrations to ServiceNow, Microsoft Azure, Google Cloud, Slack, Dynatrace, Zendesk, Jira Cloud, New Relic and other tools.

Product overview

xMatters is an automated incident management platform delivered as a modular SaaS solution within the Everbridge Digital Operations Platform. The core xMatters Platform combines purpose-built AI, intelligent alerting, automated workflows, and seamless collaboration tools. Key modules include Workflow Designer (Flow Designer) for visual no-code automation, Incident Response Software for rapid incident resolution, IT Alerting/IT Event Management for anomaly detection, Incident Management Analytics for post-incident insights, On-Call Management for schedule and responder coordination, and Service Intelligence for proactive risk identification. The platform integrates with ServiceNow, Microsoft Azure, Google Cloud, Slack, Dynatrace, Zendesk, Jira Cloud, and New Relic.

Differentiator

Problem solved

Functional benefit

Products and services

• xMatters Platform

Quantifiable outcome

• Kellogg achieved 80% reduction in incident resolution times
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, standard and flagship.

• ServiceNowcoreTechnology or Integration · 3 June 2026Expanded collaboration with ServiceNow to improve incident response automation and workflow orchestration. The partnership enhances AI-driven digital operations, helping organizations reduce manual efforts and response times during major incidents through deeper ServiceNow integration.
• Microsoft AzurecoreTechnology or IntegrationIntegration partnership enabling xMatters to operate within the Microsoft Azure cloud ecosystem, supporting Azure-native monitoring and alerting workflows.
• Google CloudcoreTechnology or IntegrationIntegration with Google Cloud monitoring and operations tools for unified incident management across Google Cloud environments.
• SlackstandardTechnology or IntegrationSlack integration enabling incident notifications and collaboration within Slack channels for faster team coordination during incidents.
• DynatracecoreTechnology or IntegrationIntegration with Dynatrace monitoring platform for intelligent alerting and incident enrichment based on Dynatrace observability data.
• ZendeskstandardTechnology or IntegrationZendesk workflow integration enabling seamless ticket management and customer support incident coordination.
• Jira CloudcoreTechnology or IntegrationIntegration with Jira Cloud for incident tracking and project management workflow coordination.
• New ReliccoreTechnology or IntegrationIntegration with New Relic observability platform for comprehensive monitoring data correlation and incident enrichment. New Relic data cited showing $2M/hour cost of downtime.
• EverbridgeflagshipStrategic or Co-development PartnerxMatters is a product of Everbridge, operating as a subsidiary within the Everbridge Digital Operations Platform. Everbridge provides the parent infrastructure, sales organization, and customer base for cross-selling opportunities.

Scale indicators5 records

Expansion highlights5 records

Emerging players

• FireHydrant: FireHydrant is an incident response and post-incident analysis platform focused on SRE and DevOps teams. It offers alerting, on-call, retrospectives, and runbooks — closely mirroring xMatters' module set while competing as a more developer-centric alternative.
• incident.io: incident.io is a Slack-native incident management platform gaining traction among modern engineering teams. It targets the same DevOps/SRE buyer as xMatters with a workflow-first, Slack-centric approach, and is frequently evaluated as a next-generation alternative.
• Rootly: Rootly is an emerging incident management platform built on Slack, focusing on automated incident response workflows, retrospectives, and status pages. It targets the same engineering and SRE personas as xMatters with a modern, automation-first product.
• Squadcast: Squadcast provides on-call scheduling, alert management, and incident response for DevOps and SRE teams. It competes with xMatters in the mid-market and engineering-led organizations, with a focus on reliability analytics and runbook automation.

Broad incumbents

• Datadog: Datadog is a cloud observability leader that has expanded into incident management and on-call paging. While its core is monitoring/APM, its incident response capabilities overlap with xMatters and put pricing pressure on standalone incident platforms.
• Dynatrace: Dynatrace is an observability and AIOps platform that incorporates event correlation and automated remediation — directly overlapping with xMatters' service intelligence and incident enrichment capabilities. It is both a deep integration partner and a competitive observability incumbent.
• ServiceNow IT Service Management: ServiceNow is the dominant enterprise ITSM platform and simultaneously xMatters' most strategic partner. Its ITSM and Incident Management modules overlap directly with xMatters' core offering at the high end of the market, representing both a distribution channel and a competitive threat.

Direct peers

• PagerDuty: PagerDuty is the closest direct competitor to xMatters, offering digital operations management with on-call scheduling, incident response, and AIOps. Both target DevOps/SRE/ITOps teams with subscription SaaS incident management; the two are routinely compared in buyer evaluations.
• Atlassian (Opsgenie / Jira Service Management): Atlassian's Opsgenie (now part of Jira Service Management) provides on-call alerting and incident response tightly integrated with the broader Atlassian DevOps and ITSM stack. It competes head-to-head with xMatters for IT alerting and incident workflows in mid-market and enterprise.
• Splunk On-Call (formerly VictorOps): Splunk On-Call is the renamed VictorOps platform, providing on-call scheduling, alert management, and incident response. It is bundled with Splunk's broader observability and SIEM portfolio, making it a direct alternative to xMatters for IT and DevOps incident workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xMatters_inc
• YouTubeyoutube.com/user/xMattersinc
• Facebookfacebook.com/xmatters
• LinkedInlinkedin.com/company/43681

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xMatters