Cogo

What Cogo does

Cogo, legally Cogo Connecting Good, is a New Zealand-headquartered climate technology company founded in 2016 (evolved from the 2010-era Conscious Consumers platform) that provides carbon footprint tracking and home/vehicle electrification tools through a B2B2C distribution model. Its core technology is a market-specific carbon modelling engine exposed via standardized APIs, which enriches banking transaction data in real time with carbon footprints, savings estimates, behavioral nudges, and personalized climate recommendations; a parallel consumer-facing Electrification Platform combines household inputs with country-specific energy models to generate upgrade recommendations across solar, heat pumps, EVs, insulation, and hot water systems, connecting users to a vetted supplier marketplace.

The company operates two primary product lines: Carbon Insights (B2B white-label, embedded into bank apps via API) and the Electrification Platform (direct-to-consumer and white-label). The Personal Carbon Manager is the underlying engine for Carbon Insights, applying behavioral science techniques (nudges, cues, feedback, rewards) to drive measurable engagement and emission reductions. Cogo generates revenue primarily through enterprise subscription licensing with banks and financial institutions, supplemented by performance-based marketplace commissions from installers and white-label deployment fees to energy retailers, insurers, employers, and government bodies. Pricing is quote-based and not publicly disclosed; the direct consumer platform at nz.energy.cogo.co is free to end users.

Cogo serves 6 of the top 50 global banks and additional Tier 1 institutions including NatWest (334,500 active users, 8M customers reached), ING (all NL private customers), Westpac, ASB, Kiwibank, OTP Bank (600,000+ visits in first six months), TSB, Bank of China, Suncorp, and Genesis Energy. The company employs 101-250 staff across offices in Wellington (HQ), London, Sydney, and Toronto, has reached approximately 30 million consumers through partner channels, and reports that platform users achieve an average of 40% lower carbon footprint and $4,200/year in savings.

Name

Cogo

Legal name

Cogo Connecting Good

Website

https://cogo.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cogo is a New Zealand-based climate technology company that provides carbon footprint tracking and home/vehicle electrification tools to banks and financial institutions via white-label API integrations, reaching 30 million consumers across NatWest, ING, Westpac, ASB, and other Tier 1 banks while monetizing through enterprise licensing and a 180+ installer marketplace.

Ownership category

akta.pro rank

Product category

Carbon Management Software

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

Keywords

• Carbon footprint tracking
• Sustainability software
• Climate fintech
• Green banking solutions
• Home electrification platform

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Platform Licensing to Financial Institutions: Cogo generates revenue primarily through licensing agreements with banks and financial institutions. Partners such as NatWest, ING, Westpac, and others embed Cogo's carbon insights and electrification platforms into their digital banking experiences. The model is subscription or usage-based depending on partner scope, with fees tied to the scale of deployment and number of users reached.
2. Supplier Marketplace Commission: Cogo operates a marketplace connecting consumers with vetted home electrification suppliers and installers. The platform generates revenue through performance-based pricing where Cogo receives a fee when customers connect with or close deals through the marketplace. Installers pay for pre-qualified leads delivered to their inbox.
3. White-Label Platform Deployment: Cogo creates customized, branded versions of its electrification platform for partner organizations including banks, energy retailers, insurers, employers, and local governments. Revenue is generated through deployment and licensing fees for these white-label implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cogo provides a carbon footprint tracking and home electrification platform, primarily delivered through a B2B2C model. Its Carbon Insights product embeds transaction-based carbon tracking and behavioral science-driven engagement directly into partner banking apps via API for financial institutions. Its Electrification Platform offers consumers personalized recommendations for home and vehicle upgrades (solar, heat pumps, EVs), savings estimates, and connections to vetted installers.

Product overview

Cogo operates as a climate technology company offering two primary product lines: the Electrification Platform (for consumers) and Carbon Insights (for financial institutions). The Electrification Platform is a consumer-facing tool for home and vehicle upgrades including solar, heat pumps, EVs, and hot water systems, featuring personalised recommendations, savings estimates, and connections to vetted installers. The Carbon Insights product is a B2B white-label solution for banks that embeds carbon footprint tracking and behavioural nudges directly into banking apps. The Personal Carbon Manager is the core technology powering Carbon Insights, using transaction data and market-specific carbon modelling to deliver personalised carbon insights with behavioural science techniques. The Better Energy Calculator represents a specific branded implementation for ASB bank partnership. All products are designed to drive measurable carbon reduction while delivering financial savings to end users.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrification Platform A consumer-facing platform that helps homeowners identify and plan home and vehicle electrification upgrades (solar, heat pumps, EVs, hot water systems). Provides personalized recommendations, real savings estimates, and connections to a nationwide marketplace of vetted installers. Free for end users.
• Carbon Insights A B2B white-label product that enables retail banking customers to understand and reduce their carbon footprint through transaction-based carbon footprint calculations, behavioral nudges, and green product adoption tools integrated directly into banking apps via API.
• Personal Carbon Manager Transaction-based carbon tracking solution integrated into banking apps that uses market-specific carbon modelling and behavioral science techniques (nudges, cues, feedback, rewards) to help banking customers measure and reduce their carbon footprint based on actual spending.
• Better Energy Calculator An online energy calculator for ASB bank customers that enables NZ households to measure, understand, and optimize the efficiency of their home and vehicle, showing specific upgrade options, upfront costs, and potential energy savings tailored to their property.

Quantifiable outcome

• Average savings of $4,200 per year for users implementing recommended upgrades
• +7 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• ASBcoreStrategic or Co-development Partner · 7 July 2025ASB partnered with Cogo to launch the Better Energy Calculator, an easy-to-use online tool helping households estimate savings from switching to electric appliances, heating, or vehicles. ASB offers exclusive installer discounts and Better Homes Top Up financing up to $80,000 at 1% for 3 years for eligible upgrades. First bank in NZ to offer Cogo's Home and Vehicle Electrification solution.
• WestpaccoreStrategic or Co-development Partner · 1 October 2024Westpac partnered with Cogo to launch a home energy efficiency tool for Australian home loan customers. The solution provides personalized recommendations, estimated costs, potential energy savings, and information on available rebates through a quick online assessment. Helps Westpac customers find and implement energy-efficiency upgrades.
• INGcoreStrategic or Co-development Partner · 17 June 2024ING Nederland partnered with Cogo to make carbon footprint insight available to all private customers through the ING Mobile Banking App. The Footprint Insight functionality shows CO2 emissions of expenses, tips to reduce emissions, and comparisons with average Dutch emissions. Roll-out included improved accessibility and comprehensibility with spend and footprint information shown together.
• NatWestflagshipStrategic or Co-development PartnerCogo partnered with NatWest to build the world's first carbon tracker fully integrated into a mobile banking app. The solution serves NatWest's 8 million retail customers with transaction-based carbon footprints, behavioral nudges, and personalized climate action recommendations. The partnership has grown to over 334,500 active users and has been recognized with multiple industry awards.
• KiwibankcoreStrategic or Co-development PartnerKiwibank partnered with Cogo as its NZ lead banking partner, supporting business banking customers on their decarbonisation journey. Cogo fulfills a key part of Kiwibank's strategy to support customers through the transition to low-carbon economy.
• OTP BankcoreStrategic or Co-development PartnerOTP Bank, a Central European financial institution, integrated Cogo's carbon tracker technology. The opt-in feature received over 600,000 visits in its first six months, demonstrating strong customer engagement with the carbon tracking capability in the Central European market.
• TSBcoreStrategic or Co-development PartnerTSB partnered with Cogo to provide millions of online banking customers with tools to make tangible, sustainable lifestyle choices based on their spending. The partnership delivers innovative, environmentally friendly solutions that equip customers to make ethical choices.
• Suncorp BankcoreStrategic or Co-development PartnerSuncorp Bank partnered with Cogo for ESG-focused initiatives delivering insights to customers. Working with Cogo's dedicated team, Suncorp is helping create a brighter future through carbon insights integrated into the banking experience.
• Bank of ChinacoreStrategic or Co-development PartnerBank of China Hong Kong (BOCHK) partnered with Cogo to provide automated carbon footprint calculations for personal banking customers. The solution eliminates need for long questionnaires with calculations fully automated based on actual spending habits, giving customers a powerful tool right inside their banking app.
• Genesis EnergyminorStrategic or Co-development PartnerGenesis Energy partnered with Cogo to guide energy customers toward smarter, cleaner home upgrades. Cogo supports Genesis in transitioning from a traditional energy retailer to a partner in customers' electrification journey.
• 180+ NZ InstallerscoreChannel Partner/ Reseller/ DistributorCogo's nationwide marketplace includes 180+ vetted installers including Centred, Stardelta, Zen Energy, Think Solar, Giltrap, Fisher & Paykel, EVNEX, Energon Electrical, Endless Energy, Ecobulb, Concept Group, Calitec, David Solar, Auric, Aotea, A2W, Laser Group, and Harrisons Solar. Installers receive pre-qualified leads and pay performance-based fees.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cloverly: Carbon-offsetting and emissions API for digital platforms. Competes in the same embedded carbon-API category as Cogo, with overlapping fintech and e-commerce customers.
• Doconomy: Sweden-based fintech providing carbon footprint tracking integrated into banking apps and payment cards. Directly comparable to Cogo's NatWest/ING-style banking integrations.
• Persefoni: Climate management and accounting platform for enterprises and financial institutions. Competes with Cogo in the bank/enterprise carbon accounting category.
• Patch: Carbon credit API platform enabling businesses to embed carbon measurement and offsetting into applications. Closely comparable to Cogo's API-first embedded approach for carbon insights.
• Watershed: Enterprise carbon accounting and climate disclosure platform serving large corporates and financial institutions. Most direct competitor to Cogo's Carbon Insights product on the B2B carbon data side.

Emerging players

• Plan A: Berlin-based corporate carbon accounting and ESG platform. Emerging European player with overlapping banking and enterprise customer segments.
• Greenly: Carbon accounting platform for SMBs and enterprises with embedded integrations. Adjacent competitor pursuing financial institution partnerships similar to Cogo.

Broad incumbents

• Salesforce Net Zero Cloud: Enterprise sustainability and carbon accounting suite within Salesforce's broader CRM platform. Larger incumbent with broader portfolio competing for enterprise carbon disclosures.
• Microsoft Sustainability Cloud: Microsoft's sustainability and emissions data platform. Already a NatWest partner alongside Cogo; broader incumbent with deep enterprise distribution.

Regional players

• Toitū Envirocare: New Zealand-headquartered carbon certification and environmental advisory. Comparable regional player in the NZ climate-data space, though more certification-focused than Cogo's consumer/fintech model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cogo-connecting-good
• Facebookfacebook.com/CogoHQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogo