Konnecto
Konnecto is an Israeli B2B SaaS platform that uses proprietary AI models to analyze over 20 million conversion events and prescribe actionable recommendations for affiliate marketing optimization. It serves enterprise brands, affiliate managers, and advertisers across diverse verticals with a cookieless, GDPR-compliant subscription product.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Konnecto does
Konnecto is an Israeli B2B SaaS company that provides a prescriptive partnership intelligence platform for affiliate marketing optimization. Founded in 2018 and headquartered in Tel Aviv, the company targets enterprise brands, affiliate program managers, and advertisers seeking to identify which partners actually drive conversions rather than just traffic. The platform is built on proprietary AI models that analyze over 20 million customer conversion events in real-time across multiple industries and prescribe next-best-action recommendations for affiliate recruitment, monitoring, and optimization.
The platform comprises four core modules: Publisher Discovery (identifies competitors' top-converting affiliates with product-specific conversion data), Monitoring & Auditing (automated daily alerts on performance changes), Market Benchmark (live gap analysis, TAM analysis, and share-of-voice insights), and Fraud Intelligence (detection of CPC fraud, URL hijacking, and brand bidding). Two additional capabilities include an Affiliate Manager Hub for consolidated workflow management and a Gen-AI Assistant that integrates OpenAI to enable natural-language queries. The architecture is cookieless and GDPR/CCPA-compliant, operating without requiring customer data integrations.
Konnecto operates a subscription SaaS model with annual billing on a quote-based, contact-sales pricing structure, supported by a direct enterprise field sales motion and self-serve onboarding. Go-to-market relies on personalized demos, free gap analyses, content marketing, and earned media coverage. The company raised $29M total funding across seed and Series A rounds, with PeakSpan Capital leading the $21M Series A in June 2022. Konnecto was acquired by Partnerize on June 26, 2025, in a transaction explicitly targeting 3x category growth in partnership marketing.
Konnecto firmographics
Firmographics- Name
- Konnecto
- Legal name
- Konnecto Top Tech LTD
- Website
- https://konnecto.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Konnecto is an Israeli B2B SaaS platform that uses proprietary AI models to analyze over 20 million conversion events and prescribe actionable recommendations for affiliate marketing optimization. It serves enterprise brands, affiliate managers, and advertisers across diverse verticals with a cookieless, GDPR-compliant subscription product.
- Ownership category
- akta.pro rank
Konnecto industry classification
Industry- Product category
- Affiliate Marketing Analytics
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
Where Konnecto is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Konnecto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Konnecto operates as a subscription-based SaaS platform providing access to its partnership intelligence and affiliate marketing tools on a recurring basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact sales for pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Konnecto product offering
Product offeringCore offering
Konnecto is an AI-powered partnership intelligence platform that analyzes affiliate and publisher conversion data to help brands identify high-performing partners, monitor portfolio performance, benchmark against competitors, and detect affiliate fraud. The platform prescribes next-best-actions for partnership optimization using AI models trained on 20M+ real-time customer conversions, operating as a cookie-free, GDPR-compliant solution that requires no customer data integrations.
Product overview
Konnecto is a partnership intelligence platform offering a unified suite of four core modules: Publisher Discovery (identifies competitors' top converting partners), Monitoring & Auditing (automated alerts on performance changes), Market Benchmark (competitive gap analysis and TAM insights), and Fraud Intelligence (detects affiliate fraud). The platform is powered by state-of-the-art AI models that analyze conversion data and prescribe actionable recommendations. Additional capabilities include an Affiliate Manager Hub for consolidated workflow management and a Gen-AI assistant for natural language data queries. The platform operates as a cookieless, GDPR-compliant solution requiring no integrations to implement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Save hundreds of hours per quarter analyzing competitive intelligence data
- +3 more outcomes
Companies that use Konnecto
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Konnecto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Konnecto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PartnerizecorePartnerize, a global platform for partnership automation, acquired Konnecto in June 2025. This strategic acquisition combines Konnecto's AI-native capabilities with Partnerize's expansive platform to accelerate product roadmap, enhance AI innovation, and drive 3x category growth in partnership marketing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Konnecto competitors and assessment
Company assessmentDirect peers
- Impact.com: Impact.com is a leading global partnership management platform offering affiliate, influencer, and B2B partnership automation. It directly competes with Konnecto in affiliate intelligence and publisher discovery for enterprise brands.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks serving enterprise advertisers. It competes with Konnecto's Publisher Discovery and benchmarking capabilities by providing affiliate recruitment and performance tracking.
- Awin: Awin is a global affiliate marketing network with a broad publisher base and enterprise tools. It competes with Konnecto on affiliate discovery, performance monitoring, and competitive benchmarking for brands.
- PartnerStack: PartnerStack is a partnership management platform focused on B2B SaaS affiliate and referral programs. It overlaps with Konnecto on affiliate program management and intelligence for partner recruitment and optimization.
- Rakuten Advertising: Rakuten Advertising is a major affiliate marketing network offering publisher discovery, tracking, and analytics. It competes directly with Konnecto's monitoring, fraud detection, and benchmarking capabilities.
- Refersion: Refersion is an affiliate and influencer marketing platform for DTC brands. It competes with Konnecto on affiliate program management and performance tracking for mid-market and enterprise customers.
- Tune (HasOffers): Tune is a partner marketing platform offering tracking, attribution, and analytics for affiliate programs. It overlaps with Konnecto's monitoring, fraud detection, and conversion analytics capabilities.
- ShareASale: ShareASale is a long-standing affiliate marketing network providing merchant and publisher tools. It competes with Konnecto on publisher discovery and performance benchmarking for brands.
Broad incumbents
- Partnerize: Partnerize is a global partnership automation platform and Konnecto's acquirer (June 2025). It operates an established affiliate network and SaaS platform, making it both a parent and a broad incumbent in partnership automation.
Emerging players
- Stack Adapt: StackAdapt is a multi-channel programmatic advertising platform with native, display, and connected TV capabilities. It is an emerging player adjacent to Konnecto's market in the broader digital marketing intelligence space, with overlapping buyer personas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Konnecto social profiles
Digital presenceKonnecto compliance and trust
Trust signalCompliance2 records
Konnecto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konnecto leadership team
Management profileNumber of profiles
Profiles4 records
Konnecto funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konnecto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konnecto
What does Konnecto do?
Konnecto is an AI-powered partnership intelligence platform that analyzes affiliate and publisher conversion data to help brands identify high-performing partners, monitor portfolio performance, benchmark against competitors, and detect affiliate fraud. The platform prescribes next-best-actions for partnership optimization using AI models trained on 20M+ real-time customer conversions, operating as a cookie-free, GDPR-compliant solution that requires no customer data integrations.
Is Konnecto a public or private company?
Konnecto is a private company. It is classified as corporate owned and is currently acquired.
When was Konnecto founded?
Konnecto was founded in 2018. It employs 11 to 50 people.
Where is Konnecto based?
Konnecto is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Konnecto make money?
One revenue line is on record: saaS Subscription.
Who are Konnecto's main competitors?
Direct peers on record are Impact.com, CJ Affiliate (Commission Junction), Awin, PartnerStack, Rakuten Advertising, Refersion, Tune (HasOffers) and ShareASale. Partnerize is listed as a broad incumbent. Stack Adapt is listed as an emerging player.
Does Konnecto have an API?
No public API is recorded for Konnecto.
What industry is Konnecto in?
Konnecto's product category is Affiliate Marketing Analytics. Its primary akta.pro industry code is MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 5132 and its SIC code is 7372.