Orkestra
Orkestra is a Melbourne-based SaaS platform providing feasibility analysis, financial modelling, and asset management software for commercial and industrial solar, battery, and EV charging projects, serving solar installers, PPA operators, energy retailers, and EV charger operators across Australia, the UK, Germany, and Japan.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orkestra does
Orkestra Technologies Pty Ltd is a Melbourne-headquartered SaaS company that builds a cloud-based energy intelligence platform for the commercial and industrial (C&I) solar, battery, and EV charging project lifecycle. Founded in 2021, the platform is structured around two core products: Plan, a feasibility analysis and financial modelling engine that simulates hundreds of solar and battery scenarios using integrated tariff and resource libraries; and Operate, an asset management layer providing real-time performance monitoring, anomaly alerting, digital twin benchmarking, and automated PPA invoice generation. A Business Model Builder module extends the platform to PPA, VPP, embedded network, and EV charging business models, and a parallel EV Charging suite (EV Plan, EV Operate, EV Optimise) was added in 2024 with backing from the Australian Renewable Energy Agency.
The company monetizes through tiered monthly SaaS subscriptions for Plan and Operate, with self-serve 21-day free trials and quote-based enterprise pricing. Go-to-market combines product-led growth (self-serve signup via app.orkestra.energy targeting solar installers and smaller energy companies) with sales-assisted enterprise motion (demo booking, regional growth leads in APAC and Europe). Distribution is augmented by channel partnerships with solar wholesalers Midsummer and Alternergy in Europe, and project partnerships with AGL, EnergyAustralia, RACV, CBRE, and RAA for EV charging development. Customer logos span energy retailers (AGL, Origin, Flow Power), real estate (CBRE), utilities (TEPCO), and installers/wholesalers (AMPYR, Midsummer, Jinko, Solarwatt), with stated reach across Australia, the UK, Germany, Japan, and broader APAC.
Orkestra has raised approximately $3.8M cumulatively across a 2022 pre-seed and 2023 seed round (both led by Tidal Ventures, with Impact Ventures UK, Luxem, and Rampersand participating in the seed) plus a 2024 ARENA grant. The company employs 11-50 people and is led by co-CEOs and co-founders James Allston and Chris Cooper. Its strategic emphasis is on becoming the unified data and workflow backbone for C&I distributed energy project planning, sales, and operations across multiple geographies.
Orkestra firmographics
Firmographics- Name
- Orkestra
- Legal name
- Orkestra Technologies Pty Ltd
- Website
- https://orkestra.energy
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orkestra is a Melbourne-based SaaS platform providing feasibility analysis, financial modelling, and asset management software for commercial and industrial solar, battery, and EV charging projects, serving solar installers, PPA operators, energy retailers, and EV charger operators across Australia, the UK, Germany, and Japan.
- Ownership category
- akta.pro rank
Orkestra industry classification
Industry- Product category
- Renewable Energy Software
- NAICS
- Computer Systems Design Services (541512)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where Orkestra is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Orkestra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions - Plan: Subscription-based access to Plan platform for feasibility analysis and project modelling. Multiple tier packages available for different business needs. Free trial offered for new users.
- SaaS Subscriptions - Operate: Subscription-based asset management platform for portfolio tracking and performance monitoring. Tiered packages based on portfolio size and features.
- Custom Reports & Proposals: Custom branded reports and proposals generation for customer-facing documents and stakeholder communication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan - Feasibility Analysis |
| Subscription | Monthly | Operate - Asset Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Orkestra product offering
Product offeringCore offering
Orkestra operates a cloud-based energy intelligence SaaS platform that helps commercial and industrial (C&I) teams plan, sell, and operate solar, battery, and EV charger projects. Its core products — Plan (feasibility analysis and scenario modelling) and Operate (real-time asset management) — are supplemented by a Business Model Builder, Custom Reports & Proposals, and an EV Charging suite. The platform is sold on monthly subscriptions with a 21-day free trial and self-serve signup.
Product overview
Orkestra is an energy intelligence SaaS platform designed for commercial and industrial (C&I) solar and battery project planning, sales, and operations. The platform uses a unified platform-plus-modules architecture composed of two core products: Orkestra Plan (feasibility analysis and financial modelling) and Orkestra Operate (real-time asset management and portfolio performance tracking), supplemented by the Business Model Builder for advanced energy business modelling, Custom Reports & Proposals for client-facing documents, and tiered Subscriptions for access control. A parallel EV Charging product line — EV Plan, EV Operate, and EV Optimise — extends the platform to commercial electric vehicle charger projects, developed in partnership with AGL, EnergyAustralia, RACV, CBRE, RAA, and backed by ARENA funding. The platform targets solar installers, PPA companies, energy retailers and ESCOs, and consultants and sustainability teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Orkestra Plan Feasibility analysis and financial modelling tool for commercial solar and battery projects, enabling users to model scenarios in seconds, compare hundreds of solutions using rich tariff and resource libraries, and generate bankable, branded reports for sales and deal closing.
- Orkestra Operate Asset management and performance tracking platform for C&I solar and battery portfolios, providing real-time financial and energy flow monitoring, proactive alerts, automated reports, and PPA invoice generation through a branded client portal.
- Business Model Builder Energy business modelling tool that builds financial models in seconds for PPA structures, VPP configurations, financing structures (loans and leases), and embedded network energy on-selling scenarios.
- Custom Reports & Proposals Visualisation and document generation tool for producing professional branded reports and proposals with customers and stakeholders, with presentation-ready graphical outputs that simplify complex energy data.
- EV Plan EV charger feasibility analysis software for investors and proponents of commercial EV chargers, considering both fleet needs and site constraints. Part of the three-tool EV Charging suite developed with ARENA funding.
- EV Operate EV charger financial performance tracking and asset management tool for owners and operators of commercial EV chargers, providing portfolio-level operational oversight. Part of the EV Charging suite.
- EV Optimise EV charger optimisation tool using digital twins to identify financial performance improvements for owners and operators of commercial EV chargers, closing the loop between Operate data and Plan feasibility.
Quantifiable outcome
- Deliver more projects in less time with higher accuracy
- +2 more outcomes
Companies that use Orkestra
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Orkestra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Orkestra partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AGLcoreMajor Australian energy retailer as project partner for EV charging tools development. Collaborating on fleet, destination, and public EV charger solutions.
- EnergyAustraliacoreProject partner for EV charging project development, part of ARENA-funded initiative for commercial EV charger tools.
- RACVcoreRoyal Automotive Club of Victoria as project partner for EV charging tools, collaborating on commercial EV infrastructure analysis.
- CBREcoreGlobal commercial real estate services firm as project partner for EV charging tools development.
- RAAminorRoyal Automobile Association of South Australia as project partner for EV charging initiative.
- Midsummer WholesalecoreEuropean solar module and battery wholesaler distributing to installers across Europe and UK. Co-marketing relationship and technology integration.
- AMPYR Distributed EnergycoreInfrastructure provider for renewable energy including PV, storage, wind and EV in UK and Europe. Strategic partnership for project modelling and analysis.
- Smart Energy CouncilminorAustralian industry association advocating for smart renewable energy solutions and policy. Partnership for industry collaboration and promotion.
- SEANZ (Sustainable Energy Association NZ)minorNew Zealand industry association driving growth and innovation for solar, batteries and renewable technologies.
- EnergyLabminorAustralian accelerator supporting clean energy founders through acceleration, mentoring and investment.
- New Energy TrainingminorAPAC training provider offering accredited courses for solar, battery storage, and EV charger installation.
- AlternergycoreUK-based renewable energy wholesaler offering solar panels, inverters and battery storage to installers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Orkestra competitors and assessment
Company assessmentDirect peers
- Aurora Solar: Leading cloud-based solar design, sales, and operations platform used by solar installers for residential and C&I projects. Direct peer with overlapping Plan-style feasibility and proposal features and similar go-to-market across APAC, Europe, and North America.
- Energy Toolbase: Solar and storage modeling plus asset management platform for commercial projects, acquired by Stem. Direct peer covering feasibility analysis and ongoing performance monitoring, similar in combining project design with operational portfolio management for C&I customers.
- RatedPower: Automation software for designing utility-scale and C&I solar PV plants with financial modeling and proposal outputs. Direct peer targeting the same feasibility and design workflow for commercial solar projects across Europe, APAC, and the Americas.
- OpenSolar: Free, collaborative solar design and sales platform for installers serving residential and C&I markets. Direct peer offering Plan-style scenario modeling and proposals with a self-serve, product-led growth model similar to Orkestra's trial-driven acquisition motion.
- PVsyst: Specialist PV system design, simulation, and yield analysis software widely used by engineers for solar project feasibility. Direct peer for the technical feasibility component of Orkestra's Plan product, though more focused on detailed engineering than commercial proposal workflows.
- Solargis: Solar resource data and analytics provider offering irradiance data, bankable yield forecasts, and energy modelling APIs. Direct peer supplying the resource libraries and yield inputs that Orkestra incorporates into its Plan feasibility models, complementing rather than fully overlapping Orkestra's workflow.
Emerging players
- KiloNewton: Sales-focused solar proposal and design platform targeting C&I installers. Emerging player with overlapping proposal and feasibility capabilities, but narrower geographic reach and less emphasis on the post-installation Operate-style asset management that Orkestra offers.
- Solar Graf: Solar design and proposal software originally developed for the C&I market and now part of Aurora Solar. Emerging player with overlapping Plan-style design and proposal features, primarily serving North American installers rather than APAC or European customers.
- Scanifly: Drone-based solar design and proposal platform for residential and C&I installers. Emerging player with partial overlap on Plan-style feasibility and proposal workflows, distinguished by its drone data capture rather than Orkestra's broader asset management scope.
- ChargeLab: EV charging management software for charger owners and operators, covering hardware-agnostic networking, billing, and analytics. Emerging player overlapping with Orkestra's EV Operate product for commercial EV charging asset management, though focused solely on EV rather than multi-asset C&I portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orkestra social profiles
Digital presenceOrkestra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orkestra leadership team
Management profileNumber of profiles
Profiles6 records
Orkestra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orkestra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orkestra
What does Orkestra do?
Orkestra operates a cloud-based energy intelligence SaaS platform that helps commercial and industrial (C&I) teams plan, sell, and operate solar, battery, and EV charger projects. Its core products — Plan (feasibility analysis and scenario modelling) and Operate (real-time asset management) — are supplemented by a Business Model Builder, Custom Reports & Proposals, and an EV Charging suite. The platform is sold on monthly subscriptions with a 21-day free trial and self-serve signup.
Is Orkestra a public or private company?
Orkestra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orkestra founded?
Orkestra was founded in 2021. It employs 11 to 50 people.
Where is Orkestra based?
Orkestra is headquartered in Melbourne, Australia, in the Oceania region.
How does Orkestra make money?
Three revenue lines are on record. SaaS Subscriptions - Plan is the primary driver. The others are saaS Subscriptions - Operate and custom Reports & Proposals.
Who are Orkestra's main competitors?
Direct peers on record are Aurora Solar, Energy Toolbase, RatedPower, OpenSolar, PVsyst and Solargis. Emerging players are KiloNewton, Solar Graf, Scanifly and ChargeLab.
Does Orkestra have an API?
No public API is recorded for Orkestra.
What industry is Orkestra in?
Orkestra's product category is Renewable Energy Software. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541512.