KrazyBee
KrazyBee Services Limited is an RBI-registered digital NBFC that provides personal, business, vehicle and supply chain credit to Indian consumers and MSMEs, originating through its KreditBee subsidiary and 20+ partner platforms using AI-based underwriting.
- Company typePrivate
- Founded2016
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What KrazyBee does
KrazyBee Services Limited is an RBI-registered, non-deposit-taking non-banking financial company headquartered in Bangalore, India, that originates and underwrites digital credit products targeted at salaried professionals, self-employed borrowers and small businesses underserved by traditional banks. Operating since 2016, the group has cumulatively disbursed more than ₹35,000 Crores to over 90 lakh borrowers, with a claimed base of 7 Crore+ customers reached across its own and partner platforms.
The lending franchise spans unsecured personal loans, business loans, loan-against-property, two-wheeler, EV three-wheeler, supply chain financing and EDI-based lending, reflecting a deliberate broadening from pure consumer credit into secured mobility and B2B working-capital products. Origination is distributed both through wholly-owned consumer-facing subsidiaries — Finnovation Tech Solutions operating the KreditBee app and Kartbee Technologies operating Kreditzy — and through embedded lending partnerships with more than 20 Indian platforms including PhonePe, Paytm, MobiKwik, CRED, Flipkart, Airtel Thanks, Bajaj Finserv, Paisabazaar, Tata Neu and JioFinance. The credit decisioning stack is built around Big Data and AI-based underwriting designed to price thin-file and new-to-credit consumers in real time.
The business model is that of a balance-sheet digital NBFC: revenue is generated primarily through net interest income on the on-book loan portfolio, supplemented by fee and distribution economics from partner-platform origination. The company is led by co-founders Madhusudan E as CEO and Karthikeyan Krishnaswamy as CTO, with Vivek Veda as CFO, and operates with a headcount in the 501–1,000 range across the holding and operating entities. Institutional shareholders have included Shunwei Capital, Xiaomi, Navi and Northern Arc, with the most recent reported round of approximately $32 million in June 2024 backed by Yubi, dezerv., Neo Asset Management, OfBusiness and Oxyzo.
KrazyBee firmographics
Firmographics- Name
- KrazyBee
- Legal name
- KrazyBee Services Limited
- Website
- https://react.krazybee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- KrazyBee Services Limited is an RBI-registered digital NBFC that provides personal, business, vehicle and supply chain credit to Indian consumers and MSMEs, originating through its KreditBee subsidiary and 20+ partner platforms using AI-based underwriting.
- Ownership category
- akta.pro rank
KrazyBee industry classification
Industry- Product category
- Digital Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229), Real Estate Credit (522292)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- P2P Small Business / SME Marketplace Lending (FSAKAHAC)
- akta.pro secondary industry
- Microfinance & Community P2P Lending (FSAKAHAD)
Keywords
Where KrazyBee is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
KrazyBee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Lending: KrazyBee operates as an NBFC providing various loan products including personal loans, business loans, loans against property, two-wheeler loans, supply chain financing, EDI loans, and EV 3-wheeler loans. Revenue is generated through interest income on loans disbursed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
KrazyBee product offering
Product offeringCore offering
KrazyBee is an RBI-registered, non-deposit-taking NBFC that provides digital lending products spanning personal loans, business loans, loans against property, two-wheeler loans, supply chain financing, EDI loans for informal-sector workers, and EV 3-wheeler loans. The company originates and services credit through its proprietary KreditBee platform and a network of 20+ partner digital platforms, using Big Data and AI-based underwriting to serve salaried professionals, self-employed borrowers, businesses, and underserved segments across India.
Product overview
KrazyBee Services Limited is an RBI-registered NBFC providing a comprehensive digital lending platform with multiple loan products. The core offering consists of an NBFC infrastructure (KBNBFC) that distributes loans through digital lending apps including KreditBee (the primary active platform), Kreditzy, and the legacy KrazyBee app. The product portfolio includes secured and unsecured personal loans, business loans, loans against property, two-wheeler loans, supply chain financing, EDI loans for daily wage earners, and EV three-wheeler loans. The company serves over 7 crore customers using Big Data and AI-based underwriting technology, operating 24x7 with pan-India presence. Loans are distributed both directly and through partnerships with 20+ digital lending platforms including PhonePe, Paytm, Mobikwik, CRED, Flipkart, Airtel Thanks, Bajaj Finserv, Paisabazaar, and others.
Differentiator
Problem solved
Functional benefit
Brands
- KreditBee: Digital lending app offering personal loans, operated by Finnovation Tech Solutions Private Limited. Currently active lending platform of the company.
Products and services
- Personal Loan Short-to-medium-tenure unsecured personal loan disbursed digitally to individual salaried and middle-income consumers for consumption, emergencies, or working capital, originated via the KreditBee platform and partner apps with AI/ML-based underwriting.
- Business Loan Credit facility extended to small business owners, proprietors, and MSMEs for working capital and business expansion, originated digitally and through direct sourcing.
- Loan Against Property Secured loan extended to borrowers (typically property owners) with the property pledged as collateral, generally for larger ticket sizes and longer tenures than unsecured personal loans.
- Two-Wheeler Loan Asset-financing loan for the purchase of two-wheelers, targeted at individual consumers and small business buyers, distributed via direct sourcing and partner channels.
- Supply Chain Financing Working-capital financing extended to distributors, dealers, and MSMEs within supplier ecosystems to bridge receivables and inventory cycles, typically sourced via direct channel partners.
- EDI Loan Small-ticket, short-cycle digital installment loan targeted at informal-sector workers, daily-wage earners, and new-to-credit borrowers, underwritten using alternative data and AI/ML scoring.
- EV 3-Wheeler Loan Asset-financing loan for the purchase of electric three-wheelers, targeting individual buyers and small commercial operators, distributed via direct sourcing and partner channels.
Quantifiable outcome
- 90 Lakhs+ satisfied borrowers with ₹35,000+ Crores in disbursements
Companies that use KrazyBee
Customer profileSegments2 records
Ideal customer profiles3 records
KrazyBee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature1 record
KrazyBee partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Finnovation Tech Solutions Pvt. Ltd. (KreditBee)coreFinnovation Tech Solutions operates the KreditBee digital lending app, which is currently the primary platform through which KrazyBee extends credit to customers. This is the main active lending channel for the company.
- Kartbee Technologies Pvt. Ltd. (Kreditzy)minorKartbee Technologies operated the Kreditzy digital lending app. The company stopped lending on Kreditzy with effect from January 21, 2021. Currently only undertaking collection against loans disbursed on the Kreditzy app.
- One MobiKwik Systems LimitedminorPartner platform providing digital lending services through the MobiKwik app ecosystem.
- Xtelify Limited (formerly Airtel Digital Limited)minorPartner platform providing lending services through the Airtel Thanks App.
- Angel One LimitedminorPartner platform providing personal loans through the Angel One app.
- Bajaj Finserv Direct LimitedminorPartner platform providing loans through Bajaj Finserv Markets Loan App.
- Aditya Birla Capital Digital LimitedminorPartner platform providing lending through ABCD Aditya Birla Capital App.
- CreditMantri Finserve Private LimitedminorPartner platform providing credit services through CreditMantri.
- Social Worth Technologies Private Limited (Fibe)minorPartner platform providing instant personal loans through the Fibe app.
- GC Web Ventures Private Limited (IndiaLends)minorPartner platform providing loans through IndiaLends.
- Network18 Media & Investments Limited (Moneycontrol)minorPartner platform providing lending through Moneycontrol.
- Paisabazaar Marketing And Consulting Pvt LtdminorPartner platform providing loans and financial products through Paisabazaar.
- One97 Communications Limited (Paytm)minorPartner platform providing lending services through Paytm.
- Tata Digital Private Limited (Tata Neu)minorPartner platform providing loans through Tata Neu.
- Scapic Innovations Private Limited (SuperMoney/Flipkart)minorPartner platform providing lending pages through Flipkart's SuperMoney.
- PhonePe Lending Services Private LimitedminorPartner platform providing digital lending through PhonePe Business merchant app.
- Asset Direct DBA Creditlinks India Private LimitedminorPartner platform providing lending through CreditLinks.
- DREAMPLUG TECHNOLOGIES PRIVATE LIMITED (CRED)minorPartner platform providing lending through CRED app.
- Jio Finance Platform and Service LimitedminorPartner platform providing loans through JioFinance.
- Meesho Payments Private LimitedminorPartner platform providing lending services through Meesho.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
KrazyBee competitors and assessment
Company assessmentDirect peers
- Lendingkart: Digital lending NBFC focused on small business and SME working capital loans in India. Comparable as a tech-enabled NBFC serving underserved borrowers with quick disbursement, overlapping in KrazyBee's business loan products.
- Fibe (formerly EarlySalary): Fintech NBFC offering salary advances and personal loans to salaried and self-employed Indians. Closely comparable in target borrower profile, ticket size, and digital lending product suite; also appears as a KrazyBee distribution partner.
- MoneyTap: App-based personal credit line provider targeting salaried professionals in India. Comparable in digital-first underwriting, salaried borrower focus, and personal credit product positioning.
- IndiaLends: Digital lending marketplace and credit analytics platform offering personal loans and credit cards to salaried borrowers. Comparable in distribution-via-partner model and salaried customer targeting; also a KrazyBee distribution partner.
- Navi Technologies: Indian fintech NBFC offering personal loans, home loans, and insurance through digital channels. Comparable as a tech-first NBFC with diversified lending products and digital distribution; also an early investor in KrazyBee.
- Moneyview: Indian digital lending platform offering personal loans, home loans, and credit lines to salaried individuals. Directly comparable in target segment (salaried professionals), product mix (unsecured personal loans), and digital-first origination model.
- CASHe: Digital lending platform providing personal loans and credit lines to young salaried professionals in India. Comparable in target demographic (mid-income salaried), unsecured personal loan focus, and app-based instant credit delivery.
- PaySense / LazyPay: Digital consumer credit platform offering personal loans and pay-later products, now part of PayU. Comparable in serving salaried borrowers with instant digital personal loans, and in distributing via consumer app partnerships.
Emerging players
- ZestMoney: Digital EMI/consumer finance platform serving thin-file and new-to-credit borrowers in India. Comparable in serving underbanked retail borrowers via digital channels with risk-model-led underwriting.
Broad incumbents
- Bajaj Finance: One of India's largest NBFCs offering personal loans, two-wheeler financing, business loans, and LAP across consumer and merchant segments. Overlaps broadly with KrazyBee's product mix at much greater scale; Bajaj Finserv Markets is also a KrazyBee distribution partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KrazyBee social profiles
Digital presenceKrazyBee compliance and trust
Trust signalCompliance1 record
KrazyBee financial estimates
Financial estimateRevenue estimate
Valuation estimate
KrazyBee leadership team
Management profileNumber of profiles
Profiles11 records
KrazyBee subsidiaries and ownership
Company hierarchySubsidiaries2 records
KrazyBee funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KrazyBee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KrazyBee
What does KrazyBee do?
KrazyBee is an RBI-registered, non-deposit-taking NBFC that provides digital lending products spanning personal loans, business loans, loans against property, two-wheeler loans, supply chain financing, EDI loans for informal-sector workers, and EV 3-wheeler loans. The company originates and services credit through its proprietary KreditBee platform and a network of 20+ partner digital platforms, using Big Data and AI-based underwriting to serve salaried professionals, self-employed borrowers, businesses, and underserved segments across India.
Is KrazyBee a public or private company?
KrazyBee is a private company. It is classified as venture growth investor backed and is currently operating.
When was KrazyBee founded?
KrazyBee was founded in 2016. It employs 501 to 1,000 people.
Where is KrazyBee based?
KrazyBee is headquartered in Bangalore, India, in the Asia region.
How does KrazyBee make money?
One revenue line is on record: digital Lending.
Who are KrazyBee's main competitors?
Direct peers on record are Lendingkart, Fibe (formerly EarlySalary), MoneyTap, IndiaLends, Navi Technologies, Moneyview, CASHe and PaySense / LazyPay. ZestMoney is listed as an emerging player. Bajaj Finance is listed as a broad incumbent.
Does KrazyBee have an API?
No public API is recorded for KrazyBee.
What industry is KrazyBee in?
KrazyBee's product category is Digital Consumer Lending. Its primary akta.pro industry code is FSAKAHAC, P2P Small Business / SME Marketplace Lending, with a secondary code of FSAKAHAD, Microfinance & Community P2P Lending. Its NAICS code is 5222 and its SIC code is 6141.