What Full Circle Insights does

Full Circle Insights is a Salesforce-native marketing attribution and funnel analytics platform founded in 2010 (originally as Full Circle CRM) and headquartered in San Mateo, California. The company sells to B2B marketing teams at mid-to-large enterprises that need to connect marketing campaign activity to pipeline and revenue inside Salesforce. Its product portfolio is built 100% on the Salesforce Platform and consists of core modules for Multi-Touch Attribution, Funnel Measurement, Customer Journey Tracking, Digital Source Tracking, and Reporting & Dashboards, plus add-on modules for ABM Performance (built on the Forrester B2B Revenue Waterfall Model with 6sense and Demandbase intent integrations) and Full Circle AI (AI-powered attribution and ABM optimization). All data, reports, and dashboards reside natively in the customer's Salesforce environment, with real-time synchronization via Salesforce Data Cloud, and integrations extend to Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua.

The company operates a sales-led go-to-market motion with 'Schedule a Demo' as the primary call-to-action and custom enterprise pricing scaled to Salesforce database size; there is no free trial or self-serve evaluation. Implementation requires 1–8 weeks of guided support and a dedicated full-time Salesforce admin. The customer base spans hundreds of B2B marketing teams across verticals including Cybersecurity, Computer Software, Financial Services, and IT, with named references such as Rockwell Automation. The company is SOC 2 Type II compliant and certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. In May 2025 Full Circle Insights was acquired by Conquer, joining a broader Salesforce-native sales communication and engagement platform; this followed approximately two ownership changes within two years. Headcount is reported at 11–50 employees and no equity funding has been disclosed since a 2018 round.

Name

Full Circle Insights

Legal name

Full Circle Insights, Inc.

Website

https://fullcircleinsights.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Circle Insights is a Salesforce-native marketing attribution and funnel analytics platform that helps B2B marketing teams at mid-to-large enterprises connect campaigns to pipeline and revenue. Its attribution, funnel measurement, ABM, and AI modules run entirely within the Salesforce environment.

Ownership category

akta.pro rank

Product category

Marketing Attribution Software

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industries

Performance Analytics, Attribution & Marketing Measurement (MPAAACAH), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Marketing attribution software
• Salesforce-native analytics
• Multi-touch attribution
• Funnel measurement platform
• B2B revenue analytics

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Marketing attribution and funnel analytics platform delivered as subscription service. Pricing based on Salesforce database size with custom quotes per customer.
2. Professional Services: Implementation support and training services. Implementation timeline ranges from 1-8 weeks depending on customer needs and customization requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Full Circle Insights provides a Salesforce-native marketing attribution and funnel analytics platform that runs entirely within the Salesforce ecosystem. Its products measure campaign impact across multi-touch attribution models, track funnel performance from response to revenue, monitor ABM engagement and buyer groups, and deliver real-time reporting and dashboards for B2B marketing teams. Add-on modules include ABM Performance and Full Circle AI for AI-enhanced attribution optimization.

Product overview

Full Circle Insights is a Salesforce-native marketing attribution and funnel analytics platform consisting of a unified product portfolio. The core offerings include Multi-Touch Attribution (for tracking touchpoints and assigning credit across buyer journeys), Funnel Measurement (for monitoring conversion rates and pipeline progression), Customer Journey Tracking (for linking behaviors to Salesforce records), and Reporting & Dashboards (for visualizing performance). The platform includes add-on modules: ABM Performance (for account-based marketing tracking built on the Forrester B2B Revenue Waterfall Model) and Full Circle AI (for AI-powered attribution optimization and ABM targeting). The platform is built natively within Salesforce, requiring Salesforce as a prerequisite, and integrates with marketing automation tools like Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Touch Attribution Marketing attribution software that tracks every marketing touchpoint and assigns appropriate credit across the buyer journey using customizable attribution models, enabling B2B marketers to measure campaign impact on pipeline and revenue within Salesforce.
• Funnel Measurement Funnel performance measurement tool that tracks conversion rates, volume, and velocity across every funnel stage from response to revenue, helping teams identify bottlenecks and improve lead flow.
• ABM Performance Account-based marketing tracking solution built on the Forrester B2B Revenue Waterfall Model that measures account engagement, tracks buyer groups, and syncs ABM intent data from providers like 6sense and Demandbase into Salesforce.
• Customer Journey Tracking Customer journey tracking that links online and offline behaviors directly to Salesforce records, providing clear views of each lead's origin and engagement history across the full buyer journey.
• Reporting & Dashboards Visualization and reporting dashboards built natively in Salesforce for campaign performance, funnel health, and revenue impact monitoring with shared visibility across marketing, sales, and leadership teams.
• Full Circle AI AI-powered analytics capabilities that enhance multi-touch attribution accuracy and enable smarter ABM targeting by processing customer data to identify engagement patterns and optimize marketing decisions.
• Digital Source Tracker Digital source tracking that connects online interactions to leads, contacts, and campaigns, providing visibility into how digital engagement contributes to attribution, conversion, and overall marketing impact.

Quantifiable outcome

• Misalignment between Marketing and Sales can cost B2B companies 10% decrease in revenue
• +2 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationFull Circle Insights is a 100% Salesforce-native application built entirely on the Salesforce Platform. The product runs attribution models entirely within Salesforce, providing seamless integration with Salesforce CRM data, reports, and dashboards. The company is a Salesforce partner.
• Salesforce Data CloudcoreTechnology or IntegrationFull Circle Insights is fully integrated with Salesforce Data Cloud, enabling real-time data synchronization to ensure all insights and recommendations are based on the latest available information.
• ForresterminorStrategic or Co-development PartnerABM Performance is built on the Forrester B2B Revenue Waterfall Model, a recognized framework for tracking and managing B2B revenue stages from lead generation to closed deals.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CaliberMind: B2B revenue analytics platform focused on attribution, pipeline contribution, and campaign performance. Directly overlaps with Full Circle Insights' core attribution and funnel-measurement capabilities for B2B marketing teams.
• Attribution App: Multi-touch attribution solution built specifically for B2B SaaS companies. Comparable to Full Circle Insights on attribution modeling and pipeline-to-revenue reporting, often used as an alternative by marketing operations teams.
• Ruler Analytics: Marketing attribution and analytics tool that connects inbound marketing activity to closed revenue and CRM outcomes. Comparable to Full Circle Insights on multi-touch attribution and revenue reporting for B2B marketers.
• HockeyStack: AI-driven B2B attribution and analytics platform that unifies marketing, sales, and CRM data. Competes with Full Circle Insights on multi-touch attribution, funnel measurement, and account-based analytics, with an emphasis on AI-based insights.
• Bizible (Adobe Marketo Measure): Adobe's marketing attribution product (formerly Bizible, also branded Marketo Measure). Direct competitor in B2B multi-touch attribution with deep CRM integrations, overlapping with Full Circle Insights' core offering and customer base of marketing operations teams.
• Dreamdata: B2B revenue attribution platform that stitches together the entire buyer journey and connects marketing activity to pipeline and revenue. Closely comparable to Full Circle Insights on use case (multi-touch attribution, funnel analytics) while offering a more self-serve, SaaS-native delivery model.

Emerging players

• 6sense: Account-based marketing and buyer-intent platform. Listed as a Full Circle Insights integration partner for ABM Performance, but increasingly offers its own attribution and revenue analytics, making it a partial competitor in ABM measurement.
• Demandbase: ABM platform with intent data and account engagement analytics. Integration partner of Full Circle Insights for ABM Performance, but also overlaps in ABM measurement and pipeline reporting for B2B teams.

Others

• Conquer: Parent company of Full Circle Insights following the May 2025 acquisition. Operates a Salesforce-native sales communication and engagement platform; not a competitor but the strategic acquirer combining sales engagement with attribution.

Broad incumbents

• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's native B2B marketing automation platform with its own Campaign Influence and attribution features. Represents both a key integration partner and a structural incumbent threat, since Salesforce can deepen native attribution at any time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fc_insights
• YouTubeyoutube.com/FullCircleCRM
• Facebookfacebook.com/FullCircleInsights.New
• LinkedInlinkedin.com/company/fullcircleinsights
• Instagraminstagram.com/full_circle_insights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Circle Insights