What HockeyStack does

HockeyStack is an AI-driven B2B revenue data intelligence platform that provides attribution, account intelligence, and revenue automation for enterprise go-to-market teams. The platform is built on "Atlas," an event-based data foundation that ingests, unifies, deduplicates, and reasons over GTM data from CRM, MAP, ad platforms, websites, and data warehouses at a reported scale of 400 billion rows per day with sub-second query performance. On top of Atlas, HockeyStack delivers three primary product surfaces: Marketing Intelligence (multi-touch attribution across nine models, lift and incrementality reporting, and the Odin AI Analyst), Account Intelligence (transparent intent scoring, stakeholder mapping, and the Nova AI Sales Rep Assistant), and a no-code GTM Workflows library. The April 2026 launch of Revenue Agents added an autonomous agent layer that assigns individual AI agents to each deal and account, built on a proprietary machine learning model called "Blueprint."

HockeyStack generates revenue primarily through annual enterprise subscriptions with custom-priced contracts. Third-party sources report list pricing of approximately $1,399 per month for the GTM Intelligence tier and $2,200 per month for the GTM Execution tier, with a median annual contract value of approximately $28,000; the company does not publish pricing publicly and runs a sales-led motion anchored on "Book a demo" and "Talk To Our Enterprise Team" calls to action. HockeyStack serves over 300 customers spanning enterprise, mid-market, and SMB segments, with notable enterprise logos including Rakuten, Mastercard, GitHub, Outreach, 8x8, ActiveCampaign, Yext, Dice, DataRobot, Airbyte, Firstup, RingCentral, Mimecast, and AppsFlyer. The company is headquartered in San Francisco, employs 51-100 people, has raised more than $50 million in total venture funding (most recently a $50 million round in April 2026 led by Bessemer Venture Partners with participation from Y Combinator and Uncorrelated Ventures), and stores customer data on AWS servers in Frankfurt, Germany to support GDPR and CCPA compliance.

Name

HockeyStack

Legal name

HockeyStack, Inc.

Website

https://hockeystack.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

HockeyStack is an AI-native B2B revenue data intelligence platform that unifies marketing and sales data on an event-based architecture to deliver attribution, account intelligence, and autonomous revenue agents for enterprise and mid-market GTM teams.

Ownership category

akta.pro rank

Product category

B2B Revenue Intelligence & Marketing Attribution Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• B2B revenue intelligence
• Marketing attribution software
• Account intelligence platform
• AI GTM analytics
• Buyer journey analytics

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. GTM Intelligence Plan: Subscription-based product tier. Third-party sources report GTM Intelligence starts around $1,399/month. Custom quote required via sales conversation. Includes marketing intelligence features like multi-touch attribution, lift reports, and Odin AI analyst.
2. GTM Execution Plan: Higher-tier subscription that includes the GTM Intelligence features plus execution capabilities like AI-powered Revenue Agents, Nova AI Sales Rep Assistant, account intelligence, and GTM workflows. Third-party sources report pricing around $2,200/month with a median annual contract value of approximately $28,000.
3. Enterprise Custom Contracts: Custom-priced enterprise engagements with dedicated customer success and technical teams. The company offers 'white-glove support' to get enterprise customers into production as quickly as possible. Annual contracts with custom terms based on scale and complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

HockeyStack is a B2B revenue data intelligence platform that unifies marketing, sales, and revenue data on an event-based architecture to deliver multi-touch attribution, buyer-journey analytics, and account intelligence for enterprise GTM teams. Its Atlas data foundation ingests, dedupes, and reasons over GTM data from CRM, MAP, ad platforms, websites, and warehouses, powering AI agents (Odin AI Analyst, Nova AI Sales Rep Assistant) and the Revenue Agents platform for autonomous deal and account execution.

Product overview

HockeyStack is delivered as a platform-plus-modules B2B revenue data intelligence solution (marketed as "AI GTM"). At its core sits the HockeyStack Platform, which is powered by Atlas — the event-based data foundation that ingests, dedupes, resolves identity across, and categorizes GTM data from CRM, MAP, ad platforms, website, and warehouse sources. On top of Atlas, the platform exposes three primary product surfaces: Marketing Intelligence (multi-touch attribution, lift / incrementality reports, buyer-journey analysis, and the Odin AI Analyst), Account Intelligence (custom transparent intent scoring, stakeholder maps, account plans, and the Nova AI Sales Rep Assistant), and GTM Workflows (a no-code automation library for sales and marketing). All three are unified under the HockeyStack Platform and the Applied AI / GTM Intelligence offerings, and in April 2026 the company launched Revenue Agents for the Enterprise — a new category of AI agents assigned to individual deals and accounts, built on the proprietary "Blueprint" machine learning system. Supporting sub-products include the Interactive Demo, the Template Library, the Odin Prompt Library, the Workflow Library, the HockeyStack Academy, HockeyStack Labs, and "The Flow" content series.

Differentiator

Problem solved

Functional benefit

Products and services

• HockeyStack Platform The core HockeyStack platform is an AI GTM / B2B Revenue Data Intelligence platform that unifies marketing, sales, and revenue data on an event-based architecture with built-in attribution, lift measurement, dashboards, and AI agents. It is built for enterprise go-to-market scale and complexity and is the umbrella product under which Marketing Intelligence, Account Intelligence, Applied AI, and Revenue Agents are sold.
• Marketing Intelligence A HockeyStack product surface for multi-touch attribution, lift and incrementality reporting, buyer-journey visibility, and the Odin AI Analyst. Includes out-of-the-box and custom dashboards designed for marketing leaders, demand gen teams, and content teams.
• Account Intelligence A HockeyStack product surface for account-level GTM execution, including custom transparent intent scoring, stakeholder maps, account plans, and the Nova AI Sales Rep Assistant for meeting prep, deal context, and risk alerts. Used by sales leaders, SDR managers, and ABM teams to prioritize accounts and accelerate pipeline.
• Revenue Agents for the Enterprise AI-powered product launched in April 2026 in which individual AI agents are assigned to each deal and account and operate continuously across prospecting, new business, and expansion. Built on HockeyStack's event-based data architecture and the proprietary "Blueprint" machine learning system, with capabilities such as resurrecting closed-lost deals and reallocating budgets.
• Applied AI HockeyStack's Applied AI offering, bundling the company's applied AI capabilities — including Odin (AI Analyst), Nova (AI Sales Rep Assistant), and the Revenue Agents — for enterprise GTM use cases. Positioned in the main site navigation as a distinct applied-AI offering for enterprise revenue teams.

Quantifiable outcome

• 47% increase in Closed Won Deals from MQLs (DataRobot case study)
• +9 more outcomes

Named customers30 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature10 records

Partnerships

Six partnerships are on record, tiered flagship technology / gtm partner, core technology integration, core advertising platform integration, core infrastructure partner and strategic review/credibility partner.

• n8nflagship technology / gtm partnerStrategic or Co-development Partnern8n is a co-marketed GTM technology partner; n8n customers like Anne-Charlotte Chauvet publicly endorse the joint workflow + HockeyStack Account Intelligence integration. HockeyStack's Workflow Library includes native n8n integrations.
• Salesforcecore technology integrationTechnology or IntegrationHockeyStack integrates with Salesforce as a primary CRM — used for syncing custom objects, accounts, opportunities, and conversion/attribution data back to the source system.
• HubSpotcore technology integrationTechnology or IntegrationHockeyStack integrates with HubSpot as a primary CRM, syncing custom objects, accounts, opportunities, and attribution data.
• LinkedIn (Ads)core advertising platform integrationTechnology or IntegrationHockeyStack integrates with LinkedIn Ads as a primary advertising platform, syncing audiences and conversion data.
• AWS (Amazon Web Services)core infrastructure partnerTechnology or IntegrationHockeyStack uses AWS as its cloud infrastructure provider, storing customer data on AWS servers in Frankfurt, Germany. This forms the foundation of HockeyStack's GDPR-compliant hosting.
• G2strategic review/credibility partnerGTM or Marketing PartnerHockeyStack maintains a strong presence on G2, earning multiple High Performer, Momentum Leader, Best Estimated ROI, Easiest To Do Business With, Fastest Implementation, and Highest User Adoption badges. G2 review data is a key buyer-evaluation signal referenced throughout HockeyStack's website.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dreamdata: B2B revenue attribution platform purpose-built for SaaS companies. Competes head-to-head with HockeyStack on multi-touch attribution, account-based analytics, and unified buyer-journey reporting for B2B revenue teams.
• 6sense: Account intelligence and ABM platform combining intent data, predictive scoring, and attribution. Overlaps with HockeyStack's Account Intelligence module, Nova AI, and dark-funnel capture, particularly for Fortune 100-style customers.
• Demandbase: Enterprise ABM and account intelligence platform. Directly comparable to HockeyStack's Account Intelligence, stakeholder mapping, and account prioritization capabilities, with overlap on named Fortune 100 buyers.
• CaliberMind: B2B revenue analytics platform focused on attribution, pipeline forecasting, and campaign performance. Closely comparable to HockeyStack's Marketing Intelligence module and lift/incrementality reporting.
• Funnel: Marketing data hub that ingests, normalizes, and reports on paid media and campaign performance across channels. Comparable to HockeyStack's event-based Atlas data foundation and unified marketing reporting for GTM teams.

Broad incumbents

• Bizible (Adobe Marketo Engage): Multi-touch attribution offering now part of Adobe Marketo Engage. Competes with HockeyStack on attribution modeling but is bundled within Adobe's broader martech stack, appealing to Adobe-anchored enterprises rather than HockeyStack's AI-native positioning.
• Salesforce (Pardot / Account Engagement): Native CRM-marketing-automation suite with built-in attribution and Einstein AI. Functions as both a HockeyStack integration partner and a competitive incumbent, particularly when Salesforce ships native AI-driven attribution features.
• HubSpot Marketing Hub: All-in-one CRM and marketing platform with attribution reporting and AI content/forecasting tools. Comparable to HockeyStack's broader GTM Intelligence positioning for SMB and mid-market customers, and a key integration partner.

Emerging players

• Ruler Analytics: Marketing attribution and analytics platform focused on closed-loop reporting between marketing and CRM. Overlaps with HockeyStack's attribution and revenue-impact use cases, typically targeting mid-market rather than Fortune 100.
• MadKudu: Predictive lead scoring and account prioritization for SaaS GTM teams. Comparable to HockeyStack's custom intent scoring and Nova AI prioritization features, but narrower in data unification and buyer-journey analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hockeystack
• Facebookfacebook.com/hockeystack
• LinkedInlinkedin.com/company/hockeystack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HockeyStack